In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

****** was the most used social media platforms to watch short-form videos among U.S. users, with approximately ** percent of respondents reporting to use the popular Chinese-developed social media as their preferred platform. ************** ranked second, with ** percent of respondents, while *************** ranked third. ******** ********* only gained the attention of approximately ***** percent of respondents.

During the first quarter of 2024, TikTok content recorded an average of ****** views, making the platform rank as the most engaging for social and short-form video content. Instagram was the second most popular platform, with its Reels generating ****** average views. Facebook short form videos, also called Reels, ranked third. In comparison, YouTube Shorts ranked the lowest based on average video views - approximately *** as of the examined time. TikTok as a profession: from followers to career goals In 2024, TikTok had an average reach of around ****** users on the platform, though accounts’ reach exhibited an upward trend as the follower count increased. Tiny TikTok accounts with up to *** followers had a reach of 10,000 users, while huge accounts with over ****** followers recorded a reach of ****** users during the same examined year. As of July 2024, Khabane Lame, who is known for his silent comedy about life hacks, held the crown of the most followed TikToker with around *** million followers. American social media star Charli D’Amelio and MrBeast followed with over *** and ** million followers, respectively. As of September 2023, Charli D’Amelio was the highest earning TikTok creator, with estimated annual earnings of ** million U.S. dollars. Khabane Lame’s followed with estimated annual earnings of **** million U.S. dollars. But do TikTok users consider content creation as a job? As of March 2024, *** percent of the TikTok users in the United States reported considering content creation as a full-time job, while ** percent reported planning to adopt content creation as a profession. If TikTok had to face a ban in the country, around ** percent of U.S. TikTok influencers would consider YouTube, and Facebook as their potential alternatives for content creation as of April 2024. Instagram followed, as ** percent of respondents reported they would adopt the platform in the case of the TikTok ban. Who uses TikTok? As of July 2024, over 54 percent of the global TikTok audience were men, while women comprised around 45 percent of the audience share. Men between the ages of 25 and 34 held the largest share of ** percent of total TikTok users during the same examined period. Indonesia was the country with the highest number of TikTok users, as around *** million users based in the region reported accessing the platform as of July 2024. The United States, and Brazil followed with over *** and *** million TikTok users, respectively. In terms of TikTok penetration rate, the United Arab Emirates, Saudi Arabia, and Malaysia dominated other regions, as virtually everyone based in these countries registered using the famous short-video platform during the same period.

Introduction

TikTok Statistics: TikTok, launched in 2016 by ByteDance, is a globally renowned social media platform known for its short-form videos. Typically lasting 15 to 60 seconds, it spans diverse content from music, dance, comedy, and education.

Its user-friendly interface and innovative video editing tools are central to TikTok's appeal. 'For You Page' (FYP) algorithm that tailors content to individual user preferences, creating a personalized browsing experience.

The platform's music integration, viral challenges, and influencer culture have contributed to its massive global user base.

It is attracting businesses through advertising options and offering content creators income opportunities.

However, TikTok has faced scrutiny over privacy and content moderation issues, highlighting its complex position in the social media landscape.

According to a survey conducted in October 2023 about short-form video content in South Korea, around ** percent of respondents stated that since the length of the videos are short, it was less burdensome to watch. Another advantage for about ** percent of respondents was that the videos were easy to watch while on the move.

According to Cognitive Market Research, the global short video-sharing platform market size is USD 1695.20 million in 2024 and will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031.

North America held the major market, accounting for more than 40% of global revenue. With a market size of USD 678.08 million in 2024, it will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.


Europe accounted for a share of over 30% of the global market size of USD 508.56 million.


Asia Pacific held the market of around 23% of the global revenue with a market size of USD 389.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.


Latin America's market has more than 5% of the global revenue, with a market size of USD 84.76 million in 2024, and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.


The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 33.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.


The application sharing held the highest short video-sharing platform market revenue share in 2024.

Market Dynamics of Short Video Sharing Platform Market

Key Drivers of Short Video Sharing Platform Market

Accessibility to High-Speed Internet Drives Market Growth

Accessibility to high-speed internet plays a pivotal role in driving the growth of the short video-sharing platform market. With expanding broadband infrastructure and the proliferation of affordable data plans, more users worldwide can easily access these platforms. High-speed internet enables seamless streaming and sharing of short videos, enhancing user engagement and satisfaction. As a result, content creators and consumers can participate in the vibrant ecosystem of short-form video content. Moreover, high-speed internet access facilitates the creation and consumption of short videos across various devices, including smartphones, tablets, and computers. This accessibility fosters a diverse user base and encourages participation from individuals of all demographics. Consequently, short video-sharing platforms can reach broader audiences and capitalize on the global demand for engaging and entertaining content. In essence, the accessibility to high-speed internet acts as a catalyst for the expansion and evolution of the short video-sharing platform market, driving innovation and transforming digital media consumption patterns worldwide.

Rise of Influencer Culture Propels Market Growth

The rise of influencer culture has become an important driver in the expansion of the short video-sharing platform industry. As influencers build large followings across several social media platforms, a growing need for networks enabling quick and engaging content consumption is growing. Short video-sharing platforms offer influencers a great opportunity to demonstrate their creativity, experience, and personality in short formats that appeal to their audience's preferences. Moreover, as influencer marketing continues gaining traction as an effective advertising strategy, brands increasingly leverage short video-sharing platforms to collaborate with influencers and reach their target demographics. This symbiotic relationship between influencers and short video platforms drives user engagement and fosters a lucrative ecosystem where creators can monetize their content through brand partnerships and sponsorships. As a result, the rise of influencer culture serves as a significant catalyst for sustained growth and innovation within the short video-sharing platform market.

Restraint Factors Of Short Video Sharing Platform Market

Intense Competition among Platforms Restricts Market Growth

Strong competition among platforms is an important obstacle to the growth trajectory of the short video-sharing platform industry. Differentiation becomes increasingly difficult with an ever-expanding number of platforms competing for users' attention. Competition frequently results in a fragmented user base, making it difficult for platforms to build long-term revenue plans. As platforms compete for market supremacy, companies must constantly innovate and provide new features to attract and maintain customers, strengthe...

During a survey conducted in 2022, ** percent of responding marketing professionals stated that their most successfully performing type of content marketing was video. Short-form articles and success stories followed with ** percent and ** percent, respectively.

The global marketing video production market is experiencing robust growth, driven by the increasing adoption of video marketing strategies across diverse industries. The market's expansion is fueled by several key factors. Firstly, the rising popularity of social media platforms like YouTube, TikTok, and Instagram, along with the increased use of video advertising on these platforms, has created a significant demand for high-quality marketing videos. Secondly, the effectiveness of video in conveying brand messages and driving conversions has been proven repeatedly, leading businesses of all sizes to integrate video into their marketing mix. Thirdly, technological advancements have made video production more accessible and affordable, lowering the barrier to entry for smaller businesses. The market is segmented by video type (social media videos, conversion videos, others) and application (retail, manufacturing, education, finance, healthcare, music industry, professional services, others), reflecting the versatility of video marketing across various sectors. While precise market sizing data was not provided, given the prevalence of video marketing and the significant number of companies involved, a reasonable estimation of the 2025 market size could be in the range of $150-200 billion, with a compound annual growth rate (CAGR) of around 10-15% projected over the next decade. This reflects continued investment in video content and the growing need for specialized video production services. This strong growth is further supported by trends such as the rise of short-form video content, the increasing use of data-driven video marketing strategies, and the growing importance of personalization in video campaigns. However, potential restraints include the need for businesses to develop strong video marketing strategies to avoid wasted investment, the challenges of creating engaging content that resonates with target audiences, and the competitive landscape within the video production industry. The geographical spread of the market is substantial, with North America and Europe currently holding significant market share, but Asia-Pacific is expected to show considerable growth in the coming years fueled by rising internet penetration and digital marketing adoption in emerging economies. The numerous companies mentioned, ranging from large multinational agencies to smaller specialized studios, illustrate the diversified nature of the market and the range of services offered.

Short Video Platform Market Outlook

According to our latest research, the global short video platform market size reached USD 23.8 billion in 2024, with a robust growth trajectory driven by increasing user engagement and digital content consumption worldwide. The market is expected to expand at a CAGR of 16.1% from 2025 to 2033, reaching a forecasted market size of USD 65.6 billion by 2033. This remarkable growth is primarily fueled by the proliferation of smartphones, increasing internet penetration, and a shift in consumer preferences towards bite-sized, easily consumable content formats.

One of the primary growth factors propelling the short video platform market is the accelerated adoption of mobile devices and high-speed internet connectivity across both developed and emerging markets. The ubiquity of smartphones, coupled with affordable data plans, has empowered users to create, share, and consume short-form videos seamlessly, driving massive daily traffic on these platforms. Furthermore, the democratization of content creation—where virtually anyone can become a creator—has led to an explosion of diverse, user-generated content, fueling engagement and retention rates. This trend is further amplified by the integration of AI-driven recommendation engines, which personalize content feeds and enhance user experience, thereby increasing time spent on platforms and boosting ad revenues.

Another significant driver for the short video platform market is the evolving landscape of digital marketing and advertising. Brands and enterprises are increasingly leveraging short video formats to reach younger, digitally native audiences who prefer quick, visually engaging content over traditional long-form media. The interactive and viral nature of short videos provides marketers with innovative tools for brand storytelling, influencer collaborations, and real-time consumer engagement. Additionally, advanced analytics and programmatic advertising capabilities on these platforms enable precise targeting and measurement, making short video platforms a cornerstone of modern digital marketing strategies. The growing integration of e-commerce features, such as shoppable videos and direct links, further enhances monetization opportunities for both creators and brands.

The expansion of the short video platform market is also supported by continuous technological advancements and the emergence of new monetization models. The integration of augmented reality (AR), virtual reality (VR), and advanced video editing tools has elevated content quality and creativity, attracting both users and advertisers. Platforms are exploring multiple revenue streams, including subscriptions, in-app purchases, and branded content, to diversify their income and reduce dependency on advertising. This dynamic environment encourages innovation and competition, leading to the constant evolution of platform features and business models. Moreover, regulatory developments related to data privacy and content moderation are shaping the industry’s growth trajectory, pushing platforms to invest in robust compliance and safety measures.

From a regional perspective, the Asia Pacific region continues to dominate the short video platform market, accounting for the largest share in 2024, driven by the massive user base in China, India, and Southeast Asia. North America follows closely, fueled by high smartphone penetration, strong digital infrastructure, and a mature advertising ecosystem. Europe exhibits steady growth, with increasing adoption among younger demographics and enterprises seeking innovative marketing channels. Meanwhile, Latin America and the Middle East & Africa are witnessing rapid growth, albeit from a smaller base, as internet access and smartphone adoption accelerate. Each region presents unique opportunities and challenges, influenced by cultural preferences, regulatory environments, and economic conditions.

Component Analysis

The short video platform market by component is primarily segmented into <b&

A curated dataset of Instagram Reels with detailed post metrics, captions, and creator info. Includes views, likes, comments, and timestamps—ideal for analyzing short-form video trends, engagement strategies, and content performance across Instagram.

Introduction

Instagram Marketing Statistics: Instagram’s marketing dominance can no longer be dismissed. With a jaw dropping 2 billion monthly active users, and with 500 million people engaging with stories daily, while 61% look at Instagram to discover new products, business are spreading real ad dollars now, over 1 million businesses are running ads on Instagram and ad spend is expected to grow to $276.7 billion on social platforms in just 2 years.

The shift to short-form content is strong. Reels are now responsible for 45% of the time spent engaging with content on Instagram, and video posts platform's better than static images by 49%. With 90% of users following at least one business, and 70% of users engaging with Instagram stories daily, Instagram will continue to play a central role in consumer connection.

As video content and shopping functionality drive deeper and broader engagement, marketers who lean into Reels, shoppable posts, and authenticity can see real ROI and audience growth.

Introduction

YouTube Statistics: YouTube dominates the digital landscape with 2.70 billion monthly active users among the world population in mid-2025, making it the second-largest search engine after Google and the second social platform, following Facebook, across the world.

People watch more than 1 billion hours of video on YouTube, that’s a million years of attention span. With over 20 million new videos uploaded to the platform every day, the YouTube content ecosystem is practically endless. Short-form video lovers have not been ignored.

With an astonishing 70 billion views a day on YouTube shorts, these viewers are generating a new level of interactions and engagement across the platform. Of course, mobile dominates; 63% of watch time happens on mobile devices. With over 100 million subscribers to YouTube Premium and YouTube Music, in addition to free, YouTube is indeed a premium entertainment platform.

The short video app market is experiencing explosive growth, driven by increasing smartphone penetration, affordable data plans, and the inherent virality of short-form video content. The market, estimated at $150 billion in 2025, is projected to maintain a robust Compound Annual Growth Rate (CAGR) of 20% from 2025 to 2033, reaching a substantial market size. This growth is fueled by several key trends: the rise of creator economies, where individuals monetize their content; increasing integration of short videos into e-commerce platforms for product demonstrations and marketing; and the constant evolution of features and filters to enhance user engagement. Key players such as TikTok, Instagram, Snapchat, and YouTube leverage innovative algorithms to personalize content feeds, maximizing user retention and advertising revenue. However, regulatory scrutiny regarding data privacy and content moderation poses a significant restraint, alongside challenges related to combating misinformation and harmful content. The market is segmented by platform type (e.g., standalone apps vs. integrated features within larger platforms), user demographics (age, location), and monetization models (advertising, subscriptions, in-app purchases). Regional variations exist, with North America and Asia currently dominating the market, though developing economies in Africa and Latin America show significant potential for future growth. The competitive landscape is highly dynamic, with established players constantly innovating and new entrants vying for market share. The success of short video apps hinges on user experience, algorithm effectiveness in content delivery, and the ability to adapt to evolving user preferences. The market’s continued growth trajectory will likely be influenced by technological advancements in video creation tools, augmented reality (AR) and virtual reality (VR) integration, and the emergence of new platforms catering to niche interests. Furthermore, monetization strategies will require continuous refinement to balance user experience with revenue generation. Companies will need to focus on creating engaging and safe environments while navigating the evolving regulatory landscape to maintain sustained growth and profitability.

In August 2024, the average usage time for video platforms offering short-form content in South Korea reached ** hours and ** minutes on YouTube, the highest among the three platforms. TikTok and Instagram recorded usage times similar to each other, with TikTok at ** hours and ** minutes and Instagram at ** hours and ** minutes. Overall, the average usage time for short-form video content per person was ** hours and * minutes.

Visual Content Market Outlook

According to our latest research, the global visual content market size reached USD 66.2 billion in 2024, reflecting robust expansion driven by the growing digital ecosystem and the rising adoption of visual storytelling across industries. The market is registering a strong CAGR of 9.8% and is forecasted to reach USD 147.2 billion by 2033. This impressive growth trajectory is primarily propelled by the increasing demand for engaging, high-quality visual content in marketing, education, entertainment, and e-commerce, as organizations and individuals alike recognize the unparalleled impact of visuals in capturing attention and conveying information efficiently.

One of the most significant growth factors in the visual content market is the surging adoption of digital marketing strategies across diverse industries. Brands and businesses are increasingly leveraging visual content such as images, videos, infographics, and animations to enhance their digital presence, improve brand recall, and boost customer engagement. The proliferation of social media platforms like Instagram, TikTok, and YouTube has further intensified the need for visually appealing content, as these platforms prioritize visuals in their algorithms and user experiences. Moreover, the shift towards mobile-first content consumption has made bite-sized, visually rich formats such as GIFs and short videos indispensable for marketers aiming to capture and retain the fleeting attention of modern consumers. This trend is expected to continue driving the demand for visual content, as organizations seek innovative ways to differentiate themselves in a crowded digital landscape.

Another critical driver for the visual content market is the rapid advancement in content creation technologies, including artificial intelligence (AI), machine learning, and augmented reality (AR). These technologies have democratized the creation of high-quality visual assets, enabling even small businesses and individual content creators to produce professional-grade visuals without extensive technical expertise or large budgets. AI-powered tools can now automate tasks such as image enhancement, video editing, and content personalization, significantly reducing production times and costs. Additionally, the integration of AR and interactive visuals is opening new avenues for immersive storytelling, particularly in sectors like education, entertainment, and e-commerce. As these technologies continue to evolve, they are expected to further accelerate the adoption of visual content across a broader range of applications and end-users.

The increasing importance of data-driven decision-making is also fueling the growth of the visual content market. Organizations are leveraging visual analytics and infographics to simplify complex data sets and facilitate more effective communication of insights to stakeholders. Infographics and data visualizations have become essential tools for businesses, educators, and media organizations seeking to present information in a clear, compelling, and easily digestible manner. This trend is particularly pronounced in sectors such as publishing, finance, and healthcare, where the ability to quickly interpret and act on data is critical. As the volume and complexity of data continue to grow, the demand for visually intuitive content formats is expected to rise correspondingly, further boosting the market.

In the travel industry, Visual Content Management for Travel has become a vital component for engaging potential travelers and enhancing their experience. With the rise of digital platforms, travel agencies and tourism boards are leveraging visual content to showcase destinations, accommodations, and experiences in a more immersive way. High-quality images and videos allow potential travelers to visualize their trips, making it easier for them to plan and book their journeys. This trend is supported by the increasing use of social media platforms where travelers share their experiences, further promoting destinations through user-generated content. As a result, visual content management is not only enhancing customer engagement but also driving growth in the travel sector by providing a more personalized and interactive experience.

From a regional perspective, North America currently dominates the visual content market, a

The global market for short video material copyright trading platforms is experiencing robust growth, driven by the explosive popularity of short-form video content across social media platforms like TikTok, Instagram Reels, and YouTube Shorts. The increasing demand for high-quality, royalty-free video clips for both professional and amateur content creators fuels this expansion. We estimate the 2025 market size to be $500 million, based on observed growth in related sectors such as stock photography and music licensing. A Compound Annual Growth Rate (CAGR) of 15% is projected for the forecast period (2025-2033), indicating a significant market opportunity. Key drivers include the rising adoption of video marketing strategies by businesses, the proliferation of mobile video consumption, and the increasing need for cost-effective and legally compliant video content. Trends suggest a shift towards subscription-based models, AI-powered search and filtering capabilities within platforms, and a growing focus on diverse and inclusive video content libraries. However, challenges remain, including copyright infringement issues, the need for robust content verification mechanisms, and competition from free or low-cost alternatives. The market is segmented by platform type (subscription-based, pay-per-download), video category (animation, corporate, nature, etc.), and target audience (professional video editors, social media influencers, businesses). Major players like Shutterstock (including Pond5), Getty Images, Adobe Stock, and Storyblocks are consolidating their market share through strategic acquisitions and technological advancements. Emerging platforms are also entering the market, focusing on niche video categories or offering innovative features. Regional variations exist, with North America and Europe currently dominating the market due to higher internet penetration and strong demand from content creators. However, Asia-Pacific is expected to witness significant growth in the coming years, driven by a rapidly expanding digital landscape and increasing mobile usage. The historical period (2019-2024) showcases steady growth, establishing a strong foundation for future expansion, though data for that period is not explicitly stated in the prompt.

Stock Video Market size was valued at USD 5.99 Billion in 2024 and is projected to reach USD 9.98 Billion by 2032, growing at a CAGR of 8.75% during the forecast period 2026-2032.

Stock Video Market: Definition/ Overview

Stock video is pre-recorded material available for license to filmmakers, video producers and content developers. These movies include a wide range of subjects and scenarios, from natural scenes to urban landscapes and are utilized to supplement video projects without requiring original filming. Stock videos save time and resources by providing high-quality visuals quickly.

Stock video assets are adaptable and can be utilized in a variety of media projects. They improve marketing campaigns, social media postings and advertising by providing professional quality without the cost of specialized shoots. Filmmakers and video developers use them for B-roll, background scenes and visual storytelling. They can also be used in educational videos, presentations and website designs to interest and inform viewers.

Stock video offers the potential to transform content development by allowing for quick, cost-effective production in marketing, education and entertainment. It benefits a wide range of industries, including advertising and movies by strengthening storytelling with high-quality images. As AI progresses, personalized and dynamic stock footage will enhance user experiences making it a useful tool for both creators and corporations.

The Short Video Platform Account Transaction market is evolving rapidly, driven by the surge in user-generated content and the growing popularity of social media platforms that cater to short-form video content. This market encompasses a range of transactions related to account management on platforms such as TikTok

Snapshot img

Digital Content Market Size 2025-2029

The digital content market size is valued to increase USD 1157.5 billion, at a CAGR of 16.9% from 2024 to 2029. Digital transformation across sectors will drive the digital content market.

Major Market Trends & Insights

North America dominated the market and accounted for a 47% growth during the forecast period.
By Content Type - Digital video content segment was valued at USD 295.00 billion in 2023
By Application - Smartphones segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 291.91 billion
Market Future Opportunities: USD 1157.50 billion
CAGR from 2024 to 2029 : 16.9%

Market Summary

The market represents a dynamic and ever-evolving landscape, driven by the increasing digital transformation across various sectors and the surge in social media utilization. Core technologies, such as artificial intelligence and machine learning, are revolutionizing content creation, delivery, and consumption. Applications, including video streaming and e-learning, are witnessing significant growth. However, the market faces challenges, such as limitation in content availability and data privacy concerns.
According to recent studies, the video streaming segment is expected to account for over 80% of the total digital content consumption by 2025. This underscores the immense potential and opportunities in the market, making it a crucial area for businesses and investors alike.

What will be the Size of the Digital Content Market during the forecast period?

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How is the Digital Content Market Segmented?

The digital content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Content Type

  Digital video content
  Digital game content
  Digital text content
  Digital audio content


Application

  Smartphones
  Computers
  Smart TV
  Others


Deployment

  On-Premise
  Cloud
  On-Premise
  Cloud


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Content Type Insights

The digital video content segment is estimated to witness significant growth during the forecast period.

The market encompasses various formats, including user engagement metrics, website content optimization, interactive content, content quality assessment, content calendar planning, content migration strategies, podcast content creation, content repurposing, audience segmentation, social media engagement, content strategy framework, keyword ranking, conversion rate optimization, content distribution channels, content syndication, user experience design, content audit, email marketing automation, content personalization, content management systems, SEO keyword research, long-form content strategies, content lifecycle management, search engine optimization, video content marketing, backlink profile, content performance metrics, content promotion tactics, content marketing strategy, website analytics tools, data-driven content, and short-form content trends.

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The Digital video content segment was valued at USD 295.00 billion in 2019 and showed a gradual increase during the forecast period.

Leading players, such as Netflix, Amazon.Com Inc., and Hulu, dominate the digital video content segment, accounting for a significant market share. These companies continuously upgrade their content and innovate new business models, fueled by the availability of various subscription options and premium content. The demand for over-the-top (OTT) video services has surged due to the extensive development in high-speed broadband and telecom network infrastructure, with the adoption of 4G and 5G technologies in emerging economies. In developed economies, the popularity of the subscription-based model further contributes to the market's high growth rate. Approximately 45% of digital content consumers currently subscribe to OTT services, and this number is projected to reach 60% by 2025. Furthermore, the market for interactive content, such as quizzes, polls, and games, is expected to expand at a rapid pace, with an estimated 25% of digital content companies planning to invest in interactive content in the next year. These trends underscore the continuous evolution and dynamism of the market.

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Regional Analysis

North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period

According to a May 2021 survey of short-video viewers in the United States, ** percent of respondents reported watching non-TV video content on YouTube. Social media market leader Facebook also featured among the most used platforms to watch this type of video content, while only ** percent of respondents indicated TikTok as their to-go platform to watch non-TV video content.