****** was the most used social media platforms to watch short-form videos among U.S. users, with approximately ** percent of respondents reporting to use the popular Chinese-developed social media as their preferred platform. ************** ranked second, with ** percent of respondents, while *************** ranked third. ******** ********* only gained the attention of approximately ***** percent of respondents.

In August 2024, the average usage time for video platforms offering short-form content in South Korea reached ** hours and ** minutes on YouTube, the highest among the three platforms. TikTok and Instagram recorded usage times similar to each other, with TikTok at ** hours and ** minutes and Instagram at ** hours and ** minutes. Overall, the average usage time for short-form video content per person was ** hours and * minutes.

The short-form video segment saw an increase in active users between 2019 and 2021, with the user base amounting to *** million during the latter. The figure was further expected to grow to *** million users by 2025. The government-imposed ban on TikTok resulted in several domestic video platforms, such as Roposo and Josh, emerging within the Indian short video market.

Within selected social media platforms that offer short-form videos, ********* was the one which users spent the most time per session on. There was an estimate of ** minutes per session on Instagram and ** minutes per session on TikTok.

Introduction

TikTok Statistics: TikTok, launched in 2016 by ByteDance, is a globally renowned social media platform known for its short-form videos. Typically lasting 15 to 60 seconds, it spans diverse content from music, dance, comedy, and education.

Its user-friendly interface and innovative video editing tools are central to TikTok's appeal. 'For You Page' (FYP) algorithm that tailors content to individual user preferences, creating a personalized browsing experience.

The platform's music integration, viral challenges, and influencer culture have contributed to its massive global user base.

It is attracting businesses through advertising options and offering content creators income opportunities.

However, TikTok has faced scrutiny over privacy and content moderation issues, highlighting its complex position in the social media landscape.

In 2025, short-form digital video advertising revenues worldwide will reach an estimated ** billion U.S. dollars, up from approximately ** billion dollars recorded a year earlier. According to the same forecasts, ****************************************** and ************* will be the fastest-growing ad regions in 2025.

YouTube Shorts and TikTok have become two of the most influential short-form video platforms in the world, shaping how users consume, share, and engage with content. From brand marketing to influencer careers, these platforms have redefined the digital media landscape, fueling trends, viral moments, and new monetization opportunities. Whether it’s...

According to Cognitive Market Research, the global short video-sharing platform market size is USD 1695.20 million in 2024 and will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031.

North America held the major market, accounting for more than 40% of global revenue. With a market size of USD 678.08 million in 2024, it will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.


Europe accounted for a share of over 30% of the global market size of USD 508.56 million.


Asia Pacific held the market of around 23% of the global revenue with a market size of USD 389.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.


Latin America's market has more than 5% of the global revenue, with a market size of USD 84.76 million in 2024, and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.


The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 33.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.


The application sharing held the highest short video-sharing platform market revenue share in 2024.

Market Dynamics of Short Video Sharing Platform Market

Key Drivers of Short Video Sharing Platform Market

Accessibility to High-Speed Internet Drives Market Growth

Accessibility to high-speed internet plays a pivotal role in driving the growth of the short video-sharing platform market. With expanding broadband infrastructure and the proliferation of affordable data plans, more users worldwide can easily access these platforms. High-speed internet enables seamless streaming and sharing of short videos, enhancing user engagement and satisfaction. As a result, content creators and consumers can participate in the vibrant ecosystem of short-form video content. Moreover, high-speed internet access facilitates the creation and consumption of short videos across various devices, including smartphones, tablets, and computers. This accessibility fosters a diverse user base and encourages participation from individuals of all demographics. Consequently, short video-sharing platforms can reach broader audiences and capitalize on the global demand for engaging and entertaining content. In essence, the accessibility to high-speed internet acts as a catalyst for the expansion and evolution of the short video-sharing platform market, driving innovation and transforming digital media consumption patterns worldwide.

Rise of Influencer Culture Propels Market Growth

The rise of influencer culture has become an important driver in the expansion of the short video-sharing platform industry. As influencers build large followings across several social media platforms, a growing need for networks enabling quick and engaging content consumption is growing. Short video-sharing platforms offer influencers a great opportunity to demonstrate their creativity, experience, and personality in short formats that appeal to their audience's preferences. Moreover, as influencer marketing continues gaining traction as an effective advertising strategy, brands increasingly leverage short video-sharing platforms to collaborate with influencers and reach their target demographics. This symbiotic relationship between influencers and short video platforms drives user engagement and fosters a lucrative ecosystem where creators can monetize their content through brand partnerships and sponsorships. As a result, the rise of influencer culture serves as a significant catalyst for sustained growth and innovation within the short video-sharing platform market.

Restraint Factors Of Short Video Sharing Platform Market

Intense Competition among Platforms Restricts Market Growth

Strong competition among platforms is an important obstacle to the growth trajectory of the short video-sharing platform industry. Differentiation becomes increasingly difficult with an ever-expanding number of platforms competing for users' attention. Competition frequently results in a fragmented user base, making it difficult for platforms to build long-term revenue plans. As platforms compete for market supremacy, companies must constantly innovate and provide new features to attract and maintain customers, strengthe...

The rise of short-form social video content has sparked debate about its impact on traditional long-form viewing habits, with a 2024 survey revealing that younger generations in particular admit watching too much social video instead of premium TV shows and movies. Among ** to 24-year-olds, ** percent either strongly or somewhat agreed that they spend too much time on social video instead of viewing long-form content. In contrast, one in **** respondents aged 35 and older shared this sentiment.

The short video app market is experiencing explosive growth, driven by increasing smartphone penetration, affordable data plans, and the inherent virality of short-form video content. The market, estimated at $150 billion in 2025, is projected to maintain a robust Compound Annual Growth Rate (CAGR) of 20% from 2025 to 2033, reaching a substantial market size. This growth is fueled by several key trends: the rise of creator economies, where individuals monetize their content; increasing integration of short videos into e-commerce platforms for product demonstrations and marketing; and the constant evolution of features and filters to enhance user engagement. Key players such as TikTok, Instagram, Snapchat, and YouTube leverage innovative algorithms to personalize content feeds, maximizing user retention and advertising revenue. However, regulatory scrutiny regarding data privacy and content moderation poses a significant restraint, alongside challenges related to combating misinformation and harmful content. The market is segmented by platform type (e.g., standalone apps vs. integrated features within larger platforms), user demographics (age, location), and monetization models (advertising, subscriptions, in-app purchases). Regional variations exist, with North America and Asia currently dominating the market, though developing economies in Africa and Latin America show significant potential for future growth. The competitive landscape is highly dynamic, with established players constantly innovating and new entrants vying for market share. The success of short video apps hinges on user experience, algorithm effectiveness in content delivery, and the ability to adapt to evolving user preferences. The market’s continued growth trajectory will likely be influenced by technological advancements in video creation tools, augmented reality (AR) and virtual reality (VR) integration, and the emergence of new platforms catering to niche interests. Furthermore, monetization strategies will require continuous refinement to balance user experience with revenue generation. Companies will need to focus on creating engaging and safe environments while navigating the evolving regulatory landscape to maintain sustained growth and profitability.

A curated dataset of Instagram Reels with detailed post metrics, captions, and creator info. Includes views, likes, comments, and timestamps—ideal for analyzing short-form video trends, engagement strategies, and content performance across Instagram.

According to a survey conducted in October 2023 about short-form video content in South Korea, around ** percent of respondents stated that since the length of the videos are short, it was less burdensome to watch. Another advantage for about ** percent of respondents was that the videos were easy to watch while on the move.

Introduction

YouTube Statistics: YouTube dominates the digital landscape with 2.70 billion monthly active users among the world population in mid-2025, making it the second-largest search engine after Google and the second social platform, following Facebook, across the world.

People watch more than 1 billion hours of video on YouTube, that’s a million years of attention span. With over 20 million new videos uploaded to the platform every day, the YouTube content ecosystem is practically endless. Short-form video lovers have not been ignored.

With an astonishing 70 billion views a day on YouTube shorts, these viewers are generating a new level of interactions and engagement across the platform. Of course, mobile dominates; 63% of watch time happens on mobile devices. With over 100 million subscribers to YouTube Premium and YouTube Music, in addition to free, YouTube is indeed a premium entertainment platform.

The short drama platform market, valued at $37.6 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 10.1% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing popularity of short-form video content, driven by platforms like TikTok and Instagram Reels, has created a significant demand for easily consumable, engaging narratives. Furthermore, the convenience of accessing these dramas on various devices (Android, iOS, and web) and the diverse range of platforms catering to different viewing preferences (long and short video platforms) are contributing factors. The market's segmentation by application and video type reflects the diverse consumption patterns of viewers, with short video platforms likely experiencing faster growth due to their inherent virality and suitability for bite-sized storytelling. Competition is fierce, with established tech giants like Bytedance (TikTok), Tencent, Meta (Instagram), and Google (YouTube Shorts) vying for market share alongside several rapidly growing regional players in China and other Asian markets. Geographic expansion, particularly in rapidly developing economies with high mobile penetration, presents significant opportunities for growth. However, challenges include maintaining user engagement in a saturated market, monetizing content effectively, and navigating regulatory hurdles related to content creation and distribution. The market's future growth will depend significantly on innovation in content formats, the integration of interactive elements, and the exploration of new revenue models. The emergence of more sophisticated AI-powered content creation and personalized recommendation systems will be key to attracting and retaining viewers. Regional variations in content preferences and consumer behavior will also necessitate tailored strategies for market penetration. While the dominance of established players is undeniable, the potential for smaller, niche players to carve out successful market segments by focusing on specific demographics or content genres remains high. Successful companies will need to balance the demands of delivering high-quality content with the necessity of maintaining a sustainable business model that addresses issues of copyright, creator compensation, and advertising revenue.

Short Video Platform Market Outlook

According to our latest research, the global short video platform market size reached USD 23.8 billion in 2024, with a robust growth trajectory driven by increasing user engagement and digital content consumption worldwide. The market is expected to expand at a CAGR of 16.1% from 2025 to 2033, reaching a forecasted market size of USD 65.6 billion by 2033. This remarkable growth is primarily fueled by the proliferation of smartphones, increasing internet penetration, and a shift in consumer preferences towards bite-sized, easily consumable content formats.

One of the primary growth factors propelling the short video platform market is the accelerated adoption of mobile devices and high-speed internet connectivity across both developed and emerging markets. The ubiquity of smartphones, coupled with affordable data plans, has empowered users to create, share, and consume short-form videos seamlessly, driving massive daily traffic on these platforms. Furthermore, the democratization of content creation—where virtually anyone can become a creator—has led to an explosion of diverse, user-generated content, fueling engagement and retention rates. This trend is further amplified by the integration of AI-driven recommendation engines, which personalize content feeds and enhance user experience, thereby increasing time spent on platforms and boosting ad revenues.

Another significant driver for the short video platform market is the evolving landscape of digital marketing and advertising. Brands and enterprises are increasingly leveraging short video formats to reach younger, digitally native audiences who prefer quick, visually engaging content over traditional long-form media. The interactive and viral nature of short videos provides marketers with innovative tools for brand storytelling, influencer collaborations, and real-time consumer engagement. Additionally, advanced analytics and programmatic advertising capabilities on these platforms enable precise targeting and measurement, making short video platforms a cornerstone of modern digital marketing strategies. The growing integration of e-commerce features, such as shoppable videos and direct links, further enhances monetization opportunities for both creators and brands.

The expansion of the short video platform market is also supported by continuous technological advancements and the emergence of new monetization models. The integration of augmented reality (AR), virtual reality (VR), and advanced video editing tools has elevated content quality and creativity, attracting both users and advertisers. Platforms are exploring multiple revenue streams, including subscriptions, in-app purchases, and branded content, to diversify their income and reduce dependency on advertising. This dynamic environment encourages innovation and competition, leading to the constant evolution of platform features and business models. Moreover, regulatory developments related to data privacy and content moderation are shaping the industry’s growth trajectory, pushing platforms to invest in robust compliance and safety measures.

From a regional perspective, the Asia Pacific region continues to dominate the short video platform market, accounting for the largest share in 2024, driven by the massive user base in China, India, and Southeast Asia. North America follows closely, fueled by high smartphone penetration, strong digital infrastructure, and a mature advertising ecosystem. Europe exhibits steady growth, with increasing adoption among younger demographics and enterprises seeking innovative marketing channels. Meanwhile, Latin America and the Middle East & Africa are witnessing rapid growth, albeit from a smaller base, as internet access and smartphone adoption accelerate. Each region presents unique opportunities and challenges, influenced by cultural preferences, regulatory environments, and economic conditions.

Component Analysis

The short video platform market by component is primarily segmented into <b&

Introduction

Instagram Statistics: Instagram has been a major part of social media culture since 2010 and now has over 2 billion monthly active users globally, ranking it among the top five platforms in the world. Instagram’s short-form video format, Reels, hit a massive milestone of over 150 billion daily viewers coming late 2024, which is reflective of the staggering user engagement growth within the platform.

By January 2025, 5.24 billion of the world’s population, almost 64%, were using social media in some way, with Instagram a major player in that space. Unique to Instagram is the combination of visual storytelling, hashtags, discoverability features, and in-app commerce that keeps users engaged for a staggering average of almost 2 hours daily.

Instagram has shifted from a photo-sharing app to an entertainment and shopping center, all with an audience of 1.8 billion Reels users. If brands and audiences are your thing, Instagram is still a top-tier platform, a canvas and a window for a dynamic, immersive experience with limitless marketing potential.

During the first quarter of 2024, YouTube shorts recorded the highest engagement rate across all short video platforms and in-app features analyzed. Content hosted on YouTube in form of shorts had an engagement rate of **** percent, while TikTok reported an engagement rate of approximately **** percent. Facebook Reels had an engagement rate of around two percent, making the platform rank last for short-format user engagement.

The global market for video live social platforms is experiencing robust growth, driven by increasing smartphone penetration, affordable data plans, and the rising popularity of live streaming content. The market, valued at approximately $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key factors, including the increasing adoption of live streaming for entertainment, e-commerce, education, and social interaction. The proliferation of short-form video content, coupled with the rise of interactive features like live Q&A sessions and virtual gifting, further enhances user engagement and platform monetization. The competitive landscape is dynamic, with established players like Facebook Live, Instagram Live, and YouTube Live competing with emerging platforms that cater to niche audiences or offer unique functionalities. This competition is driving innovation and ensuring a constant influx of new features and improvements to the user experience. The growth trajectory is expected to continue, fueled by advancements in streaming technologies, the expansion of 5G networks, and the evolving preferences of younger demographics who heavily favor real-time interaction. However, challenges remain, including concerns about content moderation, data privacy, and the potential for misuse of the platform. Effective content moderation strategies and robust security measures are crucial for maintaining user trust and ensuring sustainable growth. Furthermore, the emergence of new technologies, such as augmented reality (AR) and virtual reality (VR) integration, presents both opportunities and challenges for platform developers. Adaptability and innovation will be key to success in this rapidly evolving landscape. The segmentation of the market based on platform type (short-form vs. long-form), user demographics, and monetization strategies will play a vital role in shaping the future growth of the video live social platform market.

The global mobile video platform market is experiencing robust growth, driven by the increasing penetration of smartphones, affordable data plans, and the rising popularity of short-form video content. The market, estimated at $500 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $1.5 trillion by 2033. This expansion is fueled by several key trends: the shift towards personalized content recommendations, the integration of e-commerce features within video platforms (Shopping Video Platforms), and the rise of live streaming for both entertainment and social interaction. Different user demographics significantly impact platform usage; younger users are drawn to short-form video platforms like TikTok and Kuaishou, while older demographics might favor established platforms like YouTube or Netflix for longer-form content. The market's segmentation into Paid On-Demand, Live, Short, Shopping, and Comprehensive Video Platforms reflects the diverse consumption patterns and monetization strategies employed by various players. Competition is fierce, with established players like YouTube, Netflix, and Tencent Video facing challenges from innovative platforms like TikTok and Twitch. Regional variations exist, with North America and Asia currently dominating the market, although European markets are projected for significant growth driven by increased smartphone adoption and improved internet infrastructure. Geographic expansion and strategic partnerships are crucial for success in this competitive landscape. The restraints include regulatory hurdles concerning content moderation, copyright infringement, and data privacy concerns. Addressing these issues will be critical for sustainable growth. The integration of advanced technologies like Artificial Intelligence (AI) for content personalization and recommendation systems will be a key differentiator for platforms aiming to capture market share. Furthermore, the increasing demand for high-quality video streaming at affordable prices will continue to shape platform strategies and technological advancements. The future of the mobile video platform market will be determined by platforms that effectively adapt to evolving user preferences, technological innovations, and regulatory environments.

The Short Video Platform Account Transaction market is evolving rapidly, driven by the surge in user-generated content and the growing popularity of social media platforms that cater to short-form video content. This market encompasses a range of transactions related to account management on platforms such as TikTok