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The Paid Search Intelligence Software market is experiencing robust growth, driven by the increasing reliance on paid search advertising for businesses of all sizes. The market's expansion is fueled by several key factors. Firstly, the growing complexity of search engine algorithms necessitates sophisticated tools for campaign optimization and performance analysis. Businesses are increasingly seeking ways to maximize ROI on their paid search investments, leading to a heightened demand for intelligent software solutions. Secondly, the rise of mobile search and the proliferation of online advertising channels are forcing marketers to adopt data-driven approaches to manage their campaigns effectively. This requires sophisticated analytics and reporting capabilities found in paid search intelligence software. Finally, the competitive landscape of online advertising is becoming increasingly intense, pushing businesses to leverage advanced analytics to understand their competitors' strategies and gain a competitive edge. We estimate the current market size (2025) to be around $2.5 billion, considering the rapid adoption and increasing sophistication of these tools. We project a Compound Annual Growth Rate (CAGR) of 15% from 2025-2033, leading to a significant market expansion by the end of the forecast period. While the cloud-based segment currently holds a larger market share, the on-premises segment is likely to see sustained growth due to specific data security and compliance requirements in certain sectors. Large enterprises currently dominate the application segment; however, the SME segment is expected to witness significant growth fueled by increasing digital adoption and affordability of these software solutions. Geographic segmentation reveals a strong presence in North America and Europe, driven by the high adoption of digital marketing strategies and advanced technological infrastructure. The Asia-Pacific region, particularly China and India, presents a significant growth opportunity given the rapid expansion of e-commerce and increasing internet penetration. However, factors like data privacy regulations and the need for localized solutions might pose challenges to market penetration in certain regions. Competition in the market is intense, with established players like Semrush, SpyFu, and SimilarWeb vying for market share alongside emerging companies offering specialized features and functionalities. Continued innovation in artificial intelligence (AI) and machine learning (ML) will be a key driver of future growth, enabling more advanced campaign optimization and predictive analytics capabilities. The market will continue to evolve to meet the evolving demands of the digital marketing landscape.
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Competitive Analysis of Industry Rivals The market for competitive analysis is expected to grow significantly over the forecast period, driven by increasing need for businesses to understand their competitive landscape. Key players in the market include BuiltWith, WooRank, SEMrush, Google, SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource. These companies offer a range of services to help businesses track their competitors' online performance, including website traffic, social media engagement, and search engine rankings. Some of the key trends driving the growth of the market include the increasing adoption of digital marketing by businesses, the growing importance of social media, and the increasing availability of data and analytics tools. The market is segmented by type, application, and region. In terms of type, the market is divided into product analysis, traffic analytics, sales analytics, and others. In terms of application, the market is divided into SMEs and large enterprises. In terms of region, the market is divided into North America, South America, Europe, Middle East & Africa, and Asia Pacific. The North American region is expected to dominate the market during the forecast period, due to the presence of a large number of established players in the market. The Asia Pacific region is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of digital marketing by businesses in the region. This report provides a comprehensive analysis of the industry rivals, encompassing their concentration, product insights, regional trends, and key industry developments.
In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.
In December 2023, Amazon.com was the leading online shopping website in the United States. During the measured period, the sprawling platform accounted for over 45 percent of desktop traffic in the e-commerce and shopping subcategory. In second place on the list was eBay.com, with 9.22 percent of visitors. Walmart ranked third with a bit less than six percent of web traffic. Why customers browse on Amazon The main reason behind the outstanding online traffic to Amazon is user behavior throughout the customer journey. Amazon serves as a search engine for U.S. consumers, with 73 percent browsing it for inspiration and product discovery. Another 65 percent of U.S. shoppers landed on Amazon to look for products and compare products. In turn, Google is left third in the ranking of most used platforms. Generational differences In the beauty segment, the customer journey is more likely to start on Amazon among senior consumers. In the United States, 44 percent of Baby Boomers started their search of beauty products on the marketplace, while only 35 percent of Gen Z consumers reported doing the same.
Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights
Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.
Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.
Use Case: Analyze Year Over Year Growth Rate by Region
Problem A public investor wants to understand how a company’s year-over-year growth differs by region.
Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends
Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume
Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels
Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.
Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer
As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.
Success.ai's Web and Search Trends Intent Data equips businesses with the cutting-edge capability to track and analyze online behaviors and search engine data effectively. This service is essential for understanding current market trends, optimizing advertising strategies, and enhancing B2B marketing efforts. By capturing and analyzing data from across the web, including search engine behaviors and purchase intent signals, Success.ai offers invaluable insights that can drastically improve your strategic outcomes.
Harness the Power of Web Search Data: Gain access to vast amounts of web search data to understand what your potential customers are searching for and how they interact with the web. This information is crucial for refining SEO strategies, improving website content, and creating more engaging user experiences.
Advanced Analysis of Online Search Trends: Stay ahead of the competition by leveraging detailed insights into online search trends. Success.ai helps you identify emerging trends, monitor industry movements, and anticipate market changes with precision.
Drive Marketing and Advertising Success: Utilize detailed search trend data to tailor your marketing and advertising campaigns. By understanding the specific interests and needs of your target audience, you can create more effective campaigns that resonate with potential customers and result in higher conversion rates.
B2B Intent Data to Fuel Sales Strategies: Our B2B intent data provides a deep dive into the purchase intentions of businesses, helping sales teams prioritize leads that show a high likelihood of conversion. This targeted approach ensures that your sales efforts are focused and efficient.
Key Benefits of Choosing Success.ai:
Use Cases for Success.ai's Web Search and Intent Data:
Get started with Success.ai today to leverage our advanced web and search trends intent data, and take your business to new heights with insights that drive real results.
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Web Performance Market Size 2024-2028
The web performance market size is forecast to increase by USD 2.8 billion, at a CAGR of 8.12% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing use of advanced web technologies and the expanding Internet user base. Key trends include the demand for mobile web performance solutions due to the rise in mobile internet usage, as well as the integration of security services such as Web Application Firewall as a Service (WAFaaS) and multi-factor authentication to enhance security. Sectors like media and entertainment, healthcare, transportation, logistics and manufacturing are major contributors to the market's growth, as they rely heavily on web applications for business operations. However, high deployment costs and the increasing number of cyber attacks pose challenges to market growth. The need for faster web performance and security measures is becoming crucial for businesses to maintain a competitive edge and provide a seamless user experience.
Market Analysis
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The market is experiencing significant growth due to the increasing reliance on the Internet for business operations and consumer engagement. The e-commerce industry, in particular, is driving the demand for improved web performance as online sales continue to stream. Content Delivery Networks (CDNs) play a crucial role in delivering content quickly and efficiently, especially for large media files such as images. IT and telecom sectors are also investing heavily in web performance to enhance user experience. E-commerce sites, media and entertainment, healthcare, logistics and transportation, and the SME sector are some of the key industries leveraging web performance technologies.
Moreover, mobile devices have further complicated the digital landscape, necessitating optimization for various screen sizes and mobile-specific protocols like Transmission Control Protocol (TCP) and Hypertext Transfer Protocol (HTTP). Search engine optimization, user experience, and privacy laws are critical factors influencing web performance. Tools like SolarWinds and AppDynamics help monitor and optimize web performance, while Hypertext Markup Language (HTML) and HTTP/2 enable faster content delivery. Mobile penetration continues to rise, making it essential for businesses to prioritize web performance to cater to the growing mobile user base.
Market Segmentation
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Deployment
On premise
Cloud
Geography
North America
Canada
US
Europe
Germany
UK
APAC
China
Middle East and Africa
South America
By Deployment Insights
The on premise segment is estimated to witness significant growth during the forecast period. The market witnessed significant growth in 2023, with on-premises solutions holding the largest market share. This model necessitates substantial investments for product purchases, installation, maintenance, and upgrades. Additionally, organizations must hire and train an in-house IT workforce to support users, which can be costly for small and medium-sized enterprises (SMEs). Despite the expense, large enterprises, primarily those dealing with sensitive data, prefer the on-premises model due to its enhanced security features. This model ensures end-to-end quality control and eliminates third-party involvement, making it a popular choice for organizations concerned with data security. In the dynamic digital landscape of the e-commerce industry, web performance solutions, such as those offered by SEMrush and application delivery controllers, play a crucial role in ensuring optimal website performance on both desktop and mobile devices.
Security breaches can lead to significant financial losses and reputational damage, making the need for reliable web performance solutions more pressing than ever.
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The on-premise segment was valued at USD 3.29 billion in 2018 and showed a gradual increase during the forecast period.
Regional Insights
North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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In the dynamic digital landscape of North America, particularly in the US, the e-commerce industry is experiencing significant growth. This expansion is driven by several factors, including the increasing number of cybersecurity breaches and the transition from traditional
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This data archive accompanies our work, in which we analyze a pseudo-relevance retrieval method that is based on the results of web search engines. By enriching topics with text data from web search engine result pages and linked contents, we train topic-specific and cost-efficient classifiers that can be used to search test collections for relevant documents. Building up on attempts that were initially made at TREC Common Core 2018 by Grossman and Cormack, we address the questions of system performance over time considering different search engines, queries and test collections. Our experimental results show how and to which extent the considered components affect the retrieval performance. Overall, the analyzed method is robust in terms of average retrieval performance and a promising way to use web content for the data enrichment of relevance feedback methods.
Knowledge about the general graph structure of the hyperlink graph is important for designing ranking methods for search engines. To amend the ranking calculated by search engines for different websites, search engine optimization agencies focus on linkage structure for their clients. An extreme appearance of ranking manipulation manifests in spam networks, where pages and websites publishing dubious content try to increase their ratings by setting a massive number of links to other pages and retrieve backlinks. The WDC Hyperlink Graph on first level subdomain level has been extracted from the Common Crawl 2012 web corpus and covers 95 million first level subdomains, linked by almost 2 billion connections, which are derived from the hyperlinks of the pages contained by the first level subdomains.
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What is a high quality website? Over the years the whole SEO industry is talking about the need of producing high quality content and top experts came up with the clever quote ‘Content is king’, meaning that content is the success factor of any website. While this is true, does it mean that a website with good content is also a high quality website? The answer is NO. Good content is not enough. It is one of the factors (the most important) that separates low from high quality sites but good content alone does not complete the puzzle of what is considered by Google as a high quality website. Now you can get the high quality on high quality sites like Nytimes, Zeebiz, Zeenews.india, Forbes etc. You can also buy Zeebiz guest Post at a reasonable price from the best guest post service. What is SEO SEO is short for ‘Search Engine Optimization’. It refers to the process of increasing a websites traffic flow by optimizing several aspects of a website; such as your on-page SEO, technical SEO & off-site SEO,. Your SEO strategy should ideally be planned around your content strategy. For this you will require three elements, 1.) keywords, 2.) links and 3.) substance to piece your content strategy together. Guest Post on High quality sites can improve your SEO ranking. To improve ranking and boost ranking, buy Guest Post on Zeebiz from the high quality guest post service. Characteristics of a high quality website A high quality website has the following characteristics: Unique content Content is unique both within the website itself (i.e. each page has unique content and not similar to other pages), but also compared to other websites. Demonstrate Expertise Content is produced by experts based on research and or experience. If for example the subject is health related, then the advice should be provided by qualified authors who can professionally give advice for the particular subject. Unbiased content Content is detail and describes both sides of a story and is not promoting a single product, idea or service. Accessibility A high quality website has versions for non PC users as well. It is important that mobile and tablet users can access the website without any usability issues. Usability Can the user navigate the website easily; is the website user friendly? Attention to detail Content is easy to read with images (if applicable) and free of spelling and grammar mistakes. Does it seem that the owner cares on what is published on the website or is it for the purpose of having content in order to run ads? SEO Optimized Optimizing a web site for search engines has many benefits but it is important not to overdo it. A good quality web site needs to have non-optimized content as well. This is my opinion and although some people may disagree it is a fact that over-optimization can sometimes generate the opposite results. The reason is that algorithms can sometimes interpret over-optimization as an attempt to game the system and they may take measures to prevent this from happening. Balance between content and ads It is not something bad for a website to have ads or promotions but these should not distract the users from finding the information they need. Speed A high quality website loads fast. A fast website will rank higher and create more conventions, sales and loyal readers. Social Social media changed our lives, the way we communicate but also the way we assess quality. It is expected for a good product to have good reviews, Facebook likes and Tweets. Before you make a decision to buy or not, you may examine these social factors as well. Likewise, It is also expected for a good website to be socially accepted and recognized i.e. have Facebook followers, RSS subscribers etc. User Engagement and Interaction Do users spend enough time on the site and read more than one pages before they leave? Do they interact with the content by adding comments, making suggestions, getting into conversations etc.? Better than the competition When you take a specific keyword, is your website better than your competitors? Does it deserve one of the top positions if judged without bias?
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Results from Checkbot API to measure and collect 341 websites compatibility on multiple SEO variables (34 variables). Checkbot API indexes the website's code to find features capable of impacting SEO performance. Each website has been tested with the maximum number of links allowed to be crawled equally to 10.000 per test. In this way, we retrieved data about the overall websites performance including their sub-pages, and not only the main domain names. A scale from 0 (lowest rate) to 100 (highest rate) was adopted for each examined variable. This constitutes a useful managerial indicator of dealing with the quantification of websites performance while avoiding complex measurement systems that are difficult to be adopted by administrators. Websites tested were also categorized by the CMS type used. More information about the variables and the meaning of the results can be found at https://www.checkbot.io/
In January 2024, the United States accounted for over 41 percent of traffic to the online search website search.yahoo.com. Brazil and India ranked second and third, accounting for 6.43 percent and 4.78 percent of web visits to the platform each. Meanwhile, the domain Yahoo.com also received a similar distribution of its traffic from the United States, although with different composing the rest of its ranking.
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Explore the historical Whois records related to search-engine-optimized-web-design.com (Domain). Get insights into ownership history and changes over time.
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According to Cognitive Market Research, the global search engine optimization services market size was estimated at USD 45.2 billion in 2022 and will increase at a 17.90% compound annual growth rate (CAGR) from 2023 to 2030. How is Market for Search Engine Optimisation Services Being Affected by the Major Trends?
Increasing Revenues of Digital Advertising to Provide Viable Market Output
It is anticipated that in the near future, digital advertising will surpass conventional means of advertising like print, television, radio, movies, and outdoors. Advertisers are resorting to digital advertising to reach the required demographic segments as consumer viewing shifts farther away from traditional networks towards digital alternatives, creating demand for SEO services to increase website exposure and draw in online traffic. Mobile internet advertising is another industry that is expanding thanks to the growing popularity of smartphones.
Internet advertising revenue climbed from 2021 to 2022 by 10.8% (YoY) to $209.7 billion, and overall revenue increased by $20.4 billion (YoY). Ad revenues for the first half of the year exceeded $100 billion for the first time, with Q1 seeing the largest gain, up 21.1% from Q2 and Q2. Revenues fell in Q3 (8.4%) and Q4 (4.4%).
Advertisers increasingly value deep engagement, leading to a shift in advertising budgets from traditional to digital platforms, accelerating the demand for search engine optimization services throughout the forecast term.
Affordable internet in developing countries to propel market growth
The Factors Restraining Growth of the Search Engine Optimization Services Market
Rising In-house Team And Online SEO Tools to Hinder Market Growth
Many businesses are assembling their own in-house SEO teams to meet their specific needs. The business must establish an internal SEO team and streamline the procedure as the organization grows. The in-house SEO team guarantees cost savings and quick response times for campaigns and takes into account brand objectives, data security, and resource quality as well. Additionally, it enables control over output control. Additionally, online SEO tools can be used by anyone to improve their search, negating the need to speak with a third-party search engine optimization services supplier. The expansion of the search engine optimization services market is hampered by the rise of in-house teams and the accessibility of SEO online.
Impact of COVID–19 on the Search Engine Optimisation Services Market
Nearly every business on the planet has suffered setbacks due to the pandemic. This is because numerous preventative lockdowns and other worldwide limitations imposed by regulatory bodies have seriously hampered each company's manufacturing and supply chain operations. The market for search engine optimization services globally is not an exception. Additionally, because this epidemic has negatively influenced most people's finances, people are now more concerned with cutting back on their discretionary spending, which has decreased consumer demand. These variables will impact the global search engine optimization services market's revenue trajectory during the forecast period. However, the global search engine optimization services industry is projected to recover as regional regulatory authorities start to loosen these imposed limits. Introduction of Search Engine Optimization Services
The search engine optimization (SEO) services market comprises companies (organizations, sole proprietors, or partnerships) that sell SEO consultancy services to companies looking to optimize their websites. The industry is driven by the increased use of digital marketing strategies and the demand for more presence on key search engines. The search engine optimization services market grew throughout the historical period due to rising digital media consumption, increased smartphone and internet service penetration, older generations becoming more digitally empowered, and supportive government measures.
Between 2023 and 2028, an additional 910.3 million smartphone users will be worldwide (an increase of 17.33 percent). After five years of growth, the number of smartphone users is expected to reach 6.2 billion in 2028, reachi...
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The goal of this research is to examine direct answers in Google web search engine. Dataset was collected using Senuto (https://www.senuto.com/). Senuto is as an online tool, that extracts data on websites visibility from Google search engine.
Dataset contains the following elements:
Dataset with visibility structure has 743 798 keywords that were resulting in SERPs with direct answer.
In February 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded around 517 million visits. Tripadvisor.com and airbnb.com followed in the ranking, with roughly 120 million and 99 million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Expedia and Booking.com were the most popular options when it came to making online flight reservations in 2024. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost 24 billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly 14 billion U.S. dollars that year.
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Poland Internet Usage: Search Engine Market Share: Tablet: WEB.DE data was reported at 0.000 % in 01 Jul 2024. This stayed constant from the previous number of 0.000 % for 30 Jun 2024. Poland Internet Usage: Search Engine Market Share: Tablet: WEB.DE data is updated daily, averaging 0.000 % from Jun 2024 (Median) to 01 Jul 2024, with 13 observations. The data reached an all-time high of 0.090 % in 27 Jun 2024 and a record low of 0.000 % in 01 Jul 2024. Poland Internet Usage: Search Engine Market Share: Tablet: WEB.DE data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Poland – Table PL.SC.IU: Internet Usage: Search Engine Market Share.
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The 1998 Lancet paper by Wakefield et al., despite subsequent retraction and evidence indicating no causal link between vaccinations and autism, triggered significant parental concern. The aim of this study was to analyze the online information available on this topic. Using localized versions of Google, we searched “autism vaccine” in English, French, Italian, Portuguese, Mandarin, and Arabic and analyzed 200 websites for each search engine result page (SERP). A common feature was the newsworthiness of the topic, with news outlets representing 25–50% of the SERP, followed by unaffiliated websites (blogs, social media) that represented 27–41% and included most of the vaccine-negative websites. Between 12 and 24% of websites had a negative stance on vaccines, while most websites were pro-vaccine (43–70%). However, their ranking by Google varied. While in Google.com, the first vaccine-negative website was the 43rd in the SERP, there was one vaccine-negative webpage in the top 10 websites in both the British and Australian localized versions and in French and two in Italian, Portuguese, and Mandarin, suggesting that the information quality algorithm used by Google may work better in English. Many webpages mentioned celebrities in the context of the link between vaccines and autism, with Donald Trump most frequently. Few websites (1–5%) promoted complementary and alternative medicine (CAM) but 50–100% of these were also vaccine-negative suggesting that CAM users are more exposed to vaccine-negative information. This analysis highlights the need for monitoring the web for information impacting on vaccine uptake.
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The Paisà corpus is a large collection of Italian web texts, licensed under Creative Commons (Attribution-ShareAlike and Attribution-Noncommercial-ShareAlike). It has been created in the context of the project PAISÀ. All documents were selected in two different ways. A part of the corpus was constructed using a method inspired by the WaCky project. We created 50,000 word pairs by randomly combining terms from an Italian basic vocabulary list, and used the pairs as queries to the Yahoo! search engine in order to retrieve candidate pages. We limited hits to pages in Italian with a Creative Commons license of type: CC-Attribution, CC-Attribution-Sharealike, CC-Attribution-Sharealike-Non-commercial, and CC-Attribution-Non-commercial. Pages that were wrongly tagged as CC-licensed were eliminated using a black-list that was populated by manual inspection of earlier versions of the corpus. The retrieved pages were automatically cleaned using the KrdWrd system. The remaining pages in the PAISÀ corpus come from the Italian versions of various Wikimedia Foundation projects, namely: Wikipedia, Wikinews, Wikisource, Wikibooks, Wikiversity, Wikivoyage. The official Wikimedia Foundation dumps were used, extracting text with Wikipedia Extractor. Once all materials were downloaded, the collection was filtered discarding empty documents or documents containing less than 150 words. The corpus contains approximately 380,000 documents coming from about 1,000 different websites, for a total of about 250 million words. Approximately 260,000 documents are from Wikipedia, approx. 5,600 from other Wikimedia Foundation projects. About 9,300 documents come from Indymedia, and we estimate that about 65,000 documents come from blog services.
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The Paid Search Intelligence Software market is experiencing robust growth, driven by the increasing reliance on paid search advertising for businesses of all sizes. The market's expansion is fueled by several key factors. Firstly, the growing complexity of search engine algorithms necessitates sophisticated tools for campaign optimization and performance analysis. Businesses are increasingly seeking ways to maximize ROI on their paid search investments, leading to a heightened demand for intelligent software solutions. Secondly, the rise of mobile search and the proliferation of online advertising channels are forcing marketers to adopt data-driven approaches to manage their campaigns effectively. This requires sophisticated analytics and reporting capabilities found in paid search intelligence software. Finally, the competitive landscape of online advertising is becoming increasingly intense, pushing businesses to leverage advanced analytics to understand their competitors' strategies and gain a competitive edge. We estimate the current market size (2025) to be around $2.5 billion, considering the rapid adoption and increasing sophistication of these tools. We project a Compound Annual Growth Rate (CAGR) of 15% from 2025-2033, leading to a significant market expansion by the end of the forecast period. While the cloud-based segment currently holds a larger market share, the on-premises segment is likely to see sustained growth due to specific data security and compliance requirements in certain sectors. Large enterprises currently dominate the application segment; however, the SME segment is expected to witness significant growth fueled by increasing digital adoption and affordability of these software solutions. Geographic segmentation reveals a strong presence in North America and Europe, driven by the high adoption of digital marketing strategies and advanced technological infrastructure. The Asia-Pacific region, particularly China and India, presents a significant growth opportunity given the rapid expansion of e-commerce and increasing internet penetration. However, factors like data privacy regulations and the need for localized solutions might pose challenges to market penetration in certain regions. Competition in the market is intense, with established players like Semrush, SpyFu, and SimilarWeb vying for market share alongside emerging companies offering specialized features and functionalities. Continued innovation in artificial intelligence (AI) and machine learning (ML) will be a key driver of future growth, enabling more advanced campaign optimization and predictive analytics capabilities. The market will continue to evolve to meet the evolving demands of the digital marketing landscape.