Among selected consumer electronics retailers worldwide, apple.com recorded the highest bounce rate in April 2024, at approximately 55.3 percent. Rival samsung.com had a slightly lower bounce rate of nearly 54 percent. Among selected consumer electronics e-tailers, huawei.com had the lowest bounce rate at 30.91 percent. Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce"). A sector with growth potential With one of the lowest online shopping cart abandonment rates globally in 2022, consumer electronics is a burgeoning e-commerce segment that places itself at the crossroads between technological progress and digital transformation. Boosted by the pandemic-induced surge in online shopping, the global market size of consumer electronics e-commerce was estimated at more than 340 billion U.S. dollars in 2021 and forecast to nearly double less than five years later. Amazon and Apple lead the charts in electronics e-commerce With more than 59 billion U.S. dollars in e-commerce net sales in the consumer electronics segment in 2022, apple.com was the uncontested industry leader. The global powerhouse surpassed e-commerce giants amazon.com and jd.com with more than ten billion U.S. dollars difference in online sales in the consumer electronics category.