Difference uses Google Analytics as the Baseline. Results based on Paired t-Test for Hypotheses Supported.

The revenue of Similarweb with headquarters in Israel amounted to 218.02 million U.S. dollars in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2019 this is a total increase by approximately 147.43 million U.S. dollars. The trend from 2019 to 2023 shows, furthermore, that this increase happened continuously.

Comparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

The employees of Similarweb with headquarters in Israel amounted to 899 in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2019 this is a total increase by approximately 486. The trend from 2019 to 2023 shows, however, that this increase did not happen continuously.

The market for competitor analysis tools is experiencing robust growth, driven by the increasing importance of competitive intelligence in today's dynamic business landscape. The surge in digital marketing and the need for businesses, both SMEs and large enterprises, to understand their competitive positioning fuels demand for sophisticated tools offering comprehensive data analysis and actionable insights. Cloud-based solutions are dominating the market due to their scalability, accessibility, and cost-effectiveness compared to on-premises deployments. Key players like SEMrush, Ahrefs, and SimilarWeb are establishing strong market presence through continuous innovation, comprehensive feature sets, and targeted marketing strategies. However, the market also faces challenges, including the rising costs of data acquisition and the complexity of integrating various tools into existing workflows. The competitive landscape is characterized by a mix of established players and emerging niche providers. Differentiation is achieved through unique data sources, specialized analytics capabilities, and the ability to integrate seamlessly with other marketing and business intelligence platforms. The North American and European markets currently hold a significant share, owing to high technology adoption and established digital marketing ecosystems. However, growth is expected in Asia-Pacific regions as businesses in developing economies increasingly adopt digital strategies and seek competitive advantages. The forecast period (2025-2033) suggests continued expansion, propelled by technological advancements like AI-powered insights and the expanding use of social media analytics within competitor analysis. The market's segmentation reflects varying needs across different business sizes and deployment preferences. While large enterprises typically opt for comprehensive, feature-rich solutions capable of handling large datasets and integrating with various systems, SMEs often prioritize cost-effective, user-friendly tools providing essential insights. The choice between cloud-based and on-premises solutions depends on factors like IT infrastructure, security considerations, and budget constraints. As the market matures, we anticipate further consolidation through mergers and acquisitions, and the emergence of more specialized tools catering to specific industry needs. The overall trajectory indicates continued strong growth, with a focus on enhanced data analysis, improved user experiences, and seamless integration within broader business intelligence platforms.

Comparison of user, site, and network-centric approaches to web analytics data collection showing advantages, disadvantages, and examples of each approach at the time of the study.

The net income of Similarweb with headquarters in Israel amounted to ****** million U.S. dollars in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2019 this is a total decrease by approximately 11.66 million U.S. dollars. The trend from 2019 to 2023 shows, however, that this decrease did not happen continuously.

The total assets of Similarweb with headquarters in Israel amounted to 239.01 million U.S. dollars in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately 135.38 million U.S. dollars. The trend from 2020 to 2023 shows, however, that this increase did not happen continuously.

The total equity of Similarweb with headquarters in Israel amounted to 15.55 million U.S. dollars in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately 160.61 million U.S. dollars. The trend from 2020 to 2023 shows, however, that this increase did not happen continuously.

The Alternative Data Platform market is experiencing robust growth, driven by the increasing need for businesses across various sectors to leverage non-traditional data sources for enhanced decision-making. The market's expansion is fueled by the rising adoption of cloud-based solutions, offering scalability and cost-effectiveness compared to on-premises deployments. Key application areas include BFSI (Banking, Financial Services, and Insurance), where alternative data is crucial for risk assessment and fraud detection; Industrial, utilizing data for predictive maintenance and operational efficiency; IT and Telecommunications, leveraging data for customer behavior analysis and network optimization; and Retail and Logistics, employing data for supply chain management and personalized marketing. The market is further segmented by platform type, with cloud-based platforms gaining significant traction due to their flexibility and accessibility. While the exact market size in 2025 is unavailable, considering a plausible CAGR of 25% (a conservative estimate given the rapid technological advancements in this space) and assuming a 2024 market size of $5 billion, a 2025 market size of approximately $6.25 billion is reasonable. This growth is expected to continue throughout the forecast period (2025-2033), propelled by continuous innovation and increasing data availability. Several factors, however, pose challenges to market growth. High initial investment costs for implementing alternative data platforms, particularly on-premises solutions, can deter smaller businesses. Furthermore, data security and privacy concerns, along with the need for robust data integration capabilities, create hurdles. Despite these restraints, the burgeoning adoption of AI and machine learning to analyze and interpret alternative data is a key trend, creating opportunities for market expansion. The competitive landscape is dynamic, with established players like Snowflake and newcomers alike vying for market share. This competition fosters innovation and drives down prices, further stimulating market adoption. The geographic distribution is expected to be relatively balanced, with North America and Europe initially holding larger market shares, followed by Asia-Pacific showing strong growth potential in the coming years.

The liabilities of Similarweb with headquarters in Israel amounted to 223.47 million U.S. dollars in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately 110.59 million U.S. dollars. The trend from 2020 to 2023 shows, however, that this increase did not happen continuously.

The net cash of Similarweb with headquarters in Israel amounted to -3.04 million U.S. dollars in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2019 this is a total increase by approximately 6.65 million U.S. dollars. The trend from 2019 to 2023 shows, however, that this increase did not happen continuously.

Árukereső was the most popular price comparison portal in Hungary in 2021, based on the traffic share measured by SimilarWeb. Árgép was the second most visited price comparison site over the same time period.

Puff Bar, a disposable electronic nicotine delivery system (ENDS), was the ENDS brand most commonly used by U.S. youth in 2021. We explored whether Puff Bar’s rise in marketplace prominence was detectable through advertising, retail sales, social media, and web traffic data sources. We retrospectively documented potential signals of interest in and uptake of Puff Bar in the United States using metrics based on advertising (Numerator and Comperemedia), retail sales (NielsenIQ), social media (Twitter, via Sprinklr), and web traffic (Similarweb) data from January 2019 to June 2022. We selected metrics based on (1) data availability, (2) potential to graph metric longitudinally, and (3) variability in metric. We graphed metrics and assessed data patterns compared to data for Vuse, a comparator product, and in the context of regulatory events significant to Puff Bar. The number of Twitter posts that contained a Puff Bar term (social media), Puff Bar product sales measured in dollars (sales), and the number of visits to the Puff Bar website (web traffic) exhibited potential for surveilling Puff Bar due to ease of calculation, comprehensibility, and responsiveness to events. Advertising tracked through Numerator and Comperemedia did not appear to capture marketing from Puff Bar’s manufacturer or drive change in marketplace prominence. This study demonstrates how quantitative changes in metrics developed using advertising, retail sales, social media, and web traffic data sources detected changes in Puff Bar’s marketplace prominence. We conclude that low-effort, scalable, rapid signal detection capabilities can be an important part of a multi-component tobacco surveillance program.