General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

Similarweb's Surge: A Sign of Digital Dominance? (SMWB)

Financial data:

• Historical daily stock prices (open, high, low, close, volume)

• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

Machine learning features:

• Feature engineering based on financial data and technical indicators

• Sentiment analysis data from social media and news articles

• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

Potential Applications:

• Stock price prediction

• Portfolio optimization

• Algorithmic trading

• Market sentiment analysis

• Risk management

Use Cases:

• Researchers investigating the effectiveness of machine learning in stock market prediction

• Analysts developing quantitative trading Buy/Sell strategies

• Individuals interested in building their own stock market prediction models

• Students learning about machine learning and financial applications

Additional Notes:

• The dataset may include different levels of granularity (e.g., daily, hourly)

• Data cleaning and preprocessing are essential before model training

• Regular updates are recommended to maintain the accuracy and relevance of the data

The market for competitor analysis tools is experiencing robust growth, driven by the increasing need for businesses of all sizes to understand their competitive landscape and make data-driven decisions. The market, estimated at $2.5 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $7.2 billion by 2033. This expansion is fueled by several key factors: the rising adoption of cloud-based solutions offering scalability and accessibility, the increasing sophistication of these tools incorporating AI and machine learning for deeper insights, and the growing demand for real-time competitive intelligence among SMEs and large enterprises alike. The cloud-based segment dominates the market, reflecting the preference for flexible and cost-effective solutions. Geographically, North America currently holds the largest market share due to high technology adoption and the presence of major players. However, regions like Asia-Pacific are exhibiting rapid growth potential driven by increasing digitalization and a burgeoning startup ecosystem. The competitive landscape is highly fragmented, with a mix of established players like SEMrush, Ahrefs, and SimilarWeb, and niche players catering to specific needs. While established players benefit from brand recognition and extensive feature sets, smaller companies are innovating with specialized functionalities and competitive pricing. The key success factors for players in this market include continuous innovation in data analysis capabilities, integration with other marketing tools, user-friendly interfaces, and providing accurate and reliable competitive intelligence. The ongoing challenge is to strike a balance between comprehensive data coverage and ease of use, catering to both technically proficient users and those with less analytical expertise. Future growth will likely be driven by advancements in AI-powered competitive analysis, personalized dashboards tailored to specific business needs, and the expansion into emerging markets.

This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

SMWB Similarweb Ltd. Ordinary Shares

Financial data:

• Historical daily stock prices (open, high, low, close, volume)

• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

Machine learning features:

• Feature engineering based on financial data and technical indicators

• Sentiment analysis data from social media and news articles

• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

Potential Applications:

• Stock price prediction

• Portfolio optimization

• Algorithmic trading

• Market sentiment analysis

• Risk management

Use Cases:

• Researchers investigating the effectiveness of machine learning in stock market prediction

• Analysts developing quantitative trading Buy/Sell strategies

• Individuals interested in building their own stock market prediction models

• Students learning about machine learning and financial applications

Additional Notes:

• The dataset may include different levels of granularity (e.g., daily, hourly)

• Data cleaning and preprocessing are essential before model training

• Regular updates are recommended to maintain the accuracy and relevance of the data

This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

SimilarWeb (SMWB) - Tracking Digital Trends: Will it Drive Growth?

Financial data:

• Historical daily stock prices (open, high, low, close, volume)

• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

Machine learning features:

• Feature engineering based on financial data and technical indicators

• Sentiment analysis data from social media and news articles

• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

Potential Applications:

• Stock price prediction

• Portfolio optimization

• Algorithmic trading

• Market sentiment analysis

• Risk management

Use Cases:

• Researchers investigating the effectiveness of machine learning in stock market prediction

• Analysts developing quantitative trading Buy/Sell strategies

• Individuals interested in building their own stock market prediction models

• Students learning about machine learning and financial applications

Additional Notes:

• The dataset may include different levels of granularity (e.g., daily, hourly)

• Data cleaning and preprocessing are essential before model training

• Regular updates are recommended to maintain the accuracy and relevance of the data

The Competitive Intelligence (CI) tools market is experiencing robust growth, driven by the increasing need for businesses of all sizes to understand their competitive landscape and make data-driven decisions. The market, estimated at $10 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 15% between 2025 and 2033, fueled by several key factors. The rise of digitalization and the proliferation of online data are creating a wealth of information that CI tools can effectively analyze and leverage. Furthermore, the growing adoption of cloud-based solutions is enhancing accessibility and scalability for businesses, contributing to market expansion. The market is segmented by company size (large enterprises and SMEs) and deployment type (on-premise and cloud-based), with cloud-based solutions gaining significant traction due to their cost-effectiveness and flexibility. Large companies are the primary adopters, but SMEs are increasingly recognizing the value proposition of CI tools for competitive advantage, contributing to broader market penetration. Geographic expansion is also driving growth, with North America and Europe currently holding the largest market share, although the Asia-Pacific region is expected to witness significant growth in the coming years driven by rapid technological advancements and increasing business activity. Despite the positive outlook, the market faces certain challenges. High implementation and maintenance costs, coupled with the need for specialized expertise, can be barriers to entry for some smaller businesses. The complexity of analyzing the vast amount of data generated also requires sophisticated tools and well-trained personnel. Moreover, the constantly evolving competitive landscape and the need for continuous data updates present ongoing challenges for both vendors and users. However, technological advancements, such as the integration of artificial intelligence and machine learning in CI tools, are helping to address these challenges by improving the efficiency and accuracy of data analysis. This ongoing innovation, along with growing awareness of the strategic importance of CI, will continue to propel market growth in the forecast period.

The Competitive Intelligence (CI) Tools Software market, valued at $1409.4 million in 2025, is experiencing robust growth. While a precise Compound Annual Growth Rate (CAGR) isn't provided, considering the rapid digital transformation across industries and the increasing need for data-driven decision-making, a conservative estimate of 15% CAGR for the forecast period (2025-2033) is reasonable. This growth is fueled by several key drivers: the rising adoption of cloud-based solutions offering scalability and accessibility, the expanding use of CI tools by both large enterprises and SMEs to gain a competitive edge, and the increasing complexity of market dynamics requiring sophisticated analytical capabilities. Trends indicate a shift towards AI-powered CI platforms that provide automated insights and predictive analytics, enhancing efficiency and accuracy. However, challenges such as the high cost of advanced CI solutions, the need for skilled professionals to interpret data effectively, and data privacy concerns act as market restraints. Segmentation reveals a significant preference for cloud-based deployments due to their flexibility and cost-effectiveness, while large enterprises constitute the major revenue segment due to their higher budgets and complex analytical needs. This segment is expected to grow at a slightly faster rate than the SME segment over the forecast period. The competitive landscape is characterized by a mix of established players and emerging startups. Companies like Crayon, Brandwatch, and SimilarWeb hold significant market share, leveraging their extensive data networks and established customer bases. However, the market also witnesses the entry of numerous agile startups offering innovative features and competitive pricing. Geographical distribution shows North America and Europe currently dominate the market, owing to higher technology adoption and a well-established business ecosystem. However, the Asia-Pacific region is projected to experience the fastest growth due to increasing digitalization and expanding business operations in emerging economies like India and China. The continued focus on innovation, particularly in AI and machine learning integration, will further shape the market's evolution over the next decade, opening opportunities for both established players and new entrants to capture market share.