The Alternative Data Market size was valued at USD 7.20 billion in 2023 and is projected to reach USD 126.50 billion by 2032, exhibiting a CAGR of 50.6 % during the forecasts period. Recent developments include: In April 2023, Thinknum Alternative Data launched new data fields to its employee sentiment datasets for people analytics teams and investors to use this as an 'employee NPS' proxy, and support highly-rated employers set up interviews through employee referrals. , In September 2022, Thinknum Alternative Data announced its plan to combine data Similarweb, SensorTower, Thinknum, Caplight, and Pathmatics with Lagoon, a sophisticated infrastructure platform to deliver an alternative data source for investment research, due diligence, deal sourcing and origination, and post-acquisition strategies in private markets. , In May 2022, M Science LLC launched a consumer spending trends platform, providing daily, weekly, monthly, and semi-annual visibility into consumer behaviors and competitive benchmarking. The consumer spending platform provided real-time insights into consumer spending patterns for Australian brands and an unparalleled business performance analysis. .

The market for competitor analysis tools is experiencing robust growth, driven by the increasing importance of competitive intelligence in today's dynamic business landscape. The surge in digital marketing and the need for businesses, both SMEs and large enterprises, to understand their competitive positioning fuels demand for sophisticated tools offering comprehensive data analysis and actionable insights. Cloud-based solutions are dominating the market due to their scalability, accessibility, and cost-effectiveness compared to on-premises deployments. Key players like SEMrush, Ahrefs, and SimilarWeb are establishing strong market presence through continuous innovation, comprehensive feature sets, and targeted marketing strategies. However, the market also faces challenges, including the rising costs of data acquisition and the complexity of integrating various tools into existing workflows. The competitive landscape is characterized by a mix of established players and emerging niche providers. Differentiation is achieved through unique data sources, specialized analytics capabilities, and the ability to integrate seamlessly with other marketing and business intelligence platforms. The North American and European markets currently hold a significant share, owing to high technology adoption and established digital marketing ecosystems. However, growth is expected in Asia-Pacific regions as businesses in developing economies increasingly adopt digital strategies and seek competitive advantages. The forecast period (2025-2033) suggests continued expansion, propelled by technological advancements like AI-powered insights and the expanding use of social media analytics within competitor analysis. The market's segmentation reflects varying needs across different business sizes and deployment preferences. While large enterprises typically opt for comprehensive, feature-rich solutions capable of handling large datasets and integrating with various systems, SMEs often prioritize cost-effective, user-friendly tools providing essential insights. The choice between cloud-based and on-premises solutions depends on factors like IT infrastructure, security considerations, and budget constraints. As the market matures, we anticipate further consolidation through mergers and acquisitions, and the emergence of more specialized tools catering to specific industry needs. The overall trajectory indicates continued strong growth, with a focus on enhanced data analysis, improved user experiences, and seamless integration within broader business intelligence platforms.

The Alternative Data Platform market is experiencing robust growth, driven by the increasing demand for non-traditional data sources within the financial services sector. The market's expansion is fueled by several key factors: the rise of quantitative investment strategies that heavily rely on alternative data for alpha generation; the growing sophistication of data analytics techniques capable of extracting meaningful insights from complex datasets; and the increasing availability of diverse alternative data streams, including social media sentiment, satellite imagery, and transactional data. This market is segmented across various data types (e.g., web traffic, social media, satellite imagery), industry verticals (e.g., finance, retail, healthcare), and deployment models (cloud-based, on-premise). The competitive landscape is characterized by both established players and emerging fintech companies, leading to ongoing innovation and consolidation. We estimate the market size in 2025 to be $5 billion, with a compound annual growth rate (CAGR) of 25% projected through 2033. This signifies substantial future opportunities for vendors and investors alike. Significant trends shaping this market include the increasing adoption of cloud-based platforms for scalability and cost-effectiveness, the rise of AI-powered data analytics for enhanced insight extraction, and a greater focus on data security and regulatory compliance. However, challenges remain. These include the high cost of alternative data acquisition and processing, the need for specialized expertise in data science and analytics, and concerns related to data quality and bias. Despite these restraints, the overall market outlook is positive, with continued growth driven by the expanding use of alternative data across a broader range of industries and investment strategies. The competitive landscape includes companies like Accelex, Exabel, Similarweb, Preqin, and many others actively innovating and expanding their offerings to meet the evolving needs of the market. This ongoing innovation and competition ensure a dynamic and rapidly changing marketplace.

Puff Bar, a disposable electronic nicotine delivery system (ENDS), was the ENDS brand most commonly used by U.S. youth in 2021. We explored whether Puff Bar’s rise in marketplace prominence was detectable through advertising, retail sales, social media, and web traffic data sources. We retrospectively documented potential signals of interest in and uptake of Puff Bar in the United States using metrics based on advertising (Numerator and Comperemedia), retail sales (NielsenIQ), social media (Twitter, via Sprinklr), and web traffic (Similarweb) data from January 2019 to June 2022. We selected metrics based on (1) data availability, (2) potential to graph metric longitudinally, and (3) variability in metric. We graphed metrics and assessed data patterns compared to data for Vuse, a comparator product, and in the context of regulatory events significant to Puff Bar. The number of Twitter posts that contained a Puff Bar term (social media), Puff Bar product sales measured in dollars (sales), and the number of visits to the Puff Bar website (web traffic) exhibited potential for surveilling Puff Bar due to ease of calculation, comprehensibility, and responsiveness to events. Advertising tracked through Numerator and Comperemedia did not appear to capture marketing from Puff Bar’s manufacturer or drive change in marketplace prominence. This study demonstrates how quantitative changes in metrics developed using advertising, retail sales, social media, and web traffic data sources detected changes in Puff Bar’s marketplace prominence. We conclude that low-effort, scalable, rapid signal detection capabilities can be an important part of a multi-component tobacco surveillance program.

Определение: Общий трафик на 15 сайтов с искусственным интеллектом со стационарных и мобильных компьютеров в каждой стране. [Переведено с en: английского языка] Тематическая область: Информационно-коммуникационные технологии [Переведено с en: английского языка] Область применения: Искусственный интеллект [Переведено с en: английского языка] Единица измерения: Количество посещений [Переведено с en: английского языка] Примечание: Similarweb не предоставляет точных данных о количестве посещений веб-сайтов, которые посещают менее 5000 человек. В этих случаях используется приблизительная оценка в 4999 посещений. [Переведено с es: испанского языка] Источник данных: Цифровая обсерватория Десарролло (ODD) на основе Similarweb [Переведено с es: испанского языка] Последнее обновление: Feb 9 2024 1:04PM Организация-источник: Экономическая комиссия по Латинской Америке и Карибскому бассейну [Переведено с en: английского языка] Definition: Total traffic to 15 artificial intelligence sites from fixed and mobile computers per country. Thematic Area: Information and Communication Technologies Application Area: Artificial intelligence Unit of Measurement: Number of visits Note: Similarweb does not provide an exact number of visits for websites that receive fewer than 5,000 visits. In these cases, an approximate estimate of 4,999 is used. Data Source: Observatorio de Desarrollo Digital (ODD) based on Similarweb Last Update: Feb 9 2024 1:04PM Source Organization: Economic Comission for Latin America and the Caribbean

The Paid Search Intelligence Software market is projected to grow significantly in the coming years, driven by factors such as the increasing adoption of digital marketing, the need for better campaign optimization, and the growing complexity of search engine algorithms. The market is expected to grow at a CAGR of XX% over the forecast period, reaching a value of XXX million by 2033. North America is the largest regional market, followed by Europe and Asia Pacific. Key trends in the Paid Search Intelligence Software market include the increasing adoption of cloud-based solutions, the growing use of artificial intelligence (AI) and machine learning (ML) to automate campaign management, and the integration of paid search data with other marketing data sources. Key players in the market include Semrush, SpyFu, Similarweb, Adthena, iSpionage, BrandVerity, The Search Monitor, and GrowByData. These companies offer a wide range of paid search intelligence solutions, from basic keyword research tools to comprehensive campaign management platforms.

Women in Headlines: Bias

Investigating Gendered Language, Temporal Trends, and Themes

By Amber Thomas [source]

About this dataset

This dataset contains all of the data used in the Pudding essay When Women Make Headlines published in January 2022. This dataset was created to analyze gendered language, bias and language themes in news headlines from across the world. It contains headlines from top50 news publications and news agencies from four major countries - USA, UK, India and South Africa - as published by SimilarWeb (as of 2021-06-06).

To collect this data we used RapidAPI's google news API to query headlines containing one or more of keywords selected based on existing research done by Huimin Xu & team and The Swaddle team. We analyzed words used in headlines manually curating two dictionaries — gendered words about women (words that are explicitly gendered) and words that denote societal/behavioral stereotypes about women. To calculate bias scores, we utilized technology developed through Yasmeen Hitti & team’s research on gender bias text analysis. To categorize words used into themes (violence/crime, empowerment, race/ethnicity/identity etc), we manually curated four dictionaries utilizing Natural Language Processing packages for Python like spacy & nltk for our analysis. Plus, inverting polarity scores with vaderSentiment algorithm helped us shed light on differences between women-centered/non-women centered polarity levels as well as differences between global polarity baselines of each country's most visited publications & news agencies according to SimilarWeb 2020 statistics..

This dataset enables journalists, researchers and educators researching issues related to gender equity within media outlets around the world further insights into potential disparities with just a few lines of code! Any discoveries made by using this data should provide valuable support for evidence-based argumentation . Let us advocate for greater awareness towards female representation better quality coverage!

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How to use the dataset

This dataset provides a comprehensive look at the portrayal of women in headlines from 2010-2020. Using this dataset, researchers and data scientists can explore a range of topics including language used to describe women, bias associated with different topics or publications, and temporal patterns in headlines about women over time.

To use this dataset effectively, it is helpful to understand the structure of the data. The columns include headline_no_site (the text of the headline without any information about which publication it is from), time (the date and time that the article was published), country (the country where it was published), bias score (calculated using Gender Bias Taxonomy V1.0) and year (the year that the article was published).

By exploring these columns individually or combining them into groups such as by publication or by topic, there are many ways to make meaningful discoveries using this data set. For example, one could explore if certain news outlets employ more gender-biased language when writing about female subjects than other outlets or investigate whether female-centric stories have higher/lower bias scores than average for a particular topic across multiple countries over time. This type of analysis helps researchers to gain insight into how our culture's dialogue has evolved over recent years as relates to women in media coverage worldwide

Research Ideas

• A comparative, cross-country study of the usage of gendered language and the prevalence of gender bias in headlines to better understand regional differences.
• Creating an interactive visualization showing the evolution of headline bias scores over time with respect to a certain topic or population group (such as women).
• Analyzing how different themes are covered in headlines featuring women compared to those without, such as crime or violence versus empowerment or race and ethnicity, to see if there’s any difference in how they are portrayed by the media

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

See the dataset description for more information.

Columns

File: headlines_reduced_temporal.csv | Column name | Description | |:---------------------|:-------------------------------------------------------------------------------------...

Определение: Измерение и классификация потока посетителей или пользователей веб-сайтов на основе различных категорий или тематик. Это включает в себя анализ и категоризацию веб-трафика с точки зрения областей или типов контента, который посетители ищут или потребляют. [Переведено с en: английского языка] Тематическая область: Информационно-коммуникационные технологии [Переведено с en: английского языка] Область применения: Веб-трафик [Переведено с en: английского языка] Примечание: Веб-трафик охватывает активность как на настольных компьютерах, так и на мобильных устройствах. Категория электронной коммерции включает трафик на сайты, относящиеся к категории электронной коммерции и торговых площадок. [Переведено с es: испанского языка] Источник данных: Цифровая обсерватория Десарролло (ODD) на основе Similarweb [Переведено с es: испанского языка] Последнее обновление: Jan 31 2024 6:02PM Организация-источник: Экономическая комиссия по Латинской Америке и Карибскому бассейну [Переведено с en: английского языка] Definition: Measurement and classification of the flow of visitors or users on websites based on different categories or topics. This involves analyzing and categorizing web traffic in terms of the areas or types of content that visitors are seeking or consuming. Thematic Area: Information and Communication Technologies Application Area: Web traffic Note: Web traffic encompasses both desktop and mobile device activity. The e-Commerce category includes traffic to sites categorized as e-Commerce and Marketplaces. Data Source: Observatorio de Desarrollo Digital (ODD) based on Similarweb Last Update: Jan 31 2024 6:02PM Source Organization: Economic Comission for Latin America and the Caribbean