Difference uses Google Analytics as the Baseline. Results based on Paired t-Test for Hypotheses Supported.

Host country of organization for 86 websites in study.

Comparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

Website type for the 86 websites in study.

Industry vertical of organization for 86 websites in study.

Comparison of user, site, and network-centric approaches to web analytics data collection showing advantages, disadvantages, and examples of each approach at the time of the study.

In March 2024, the social network Tumblr.com had 191.1 million website visits worldwide, down from 198.3 million site visits by the end of 2023. In December 2018, the platform banned porn and adult content, a controversial move that sparked user outrage and caused artists and sex workers to move to other sites.

This statistic shows the leading online dating websites in the Netherlands as of January 2017, based on the number of visitors per month. The source mentions that dating websites in the Netherlands do not provide this information and the data comes from intelligence agency Similarweb. As of January 2017, Lexa.nl was the most popular online dating website in the Netherlands, with 426,000 monthly visitors.

During the second half of 2017, roughly 17 percent of the Dutch internet users indicated they visited an online dating website, service or app. Users aged 16 to 24 years did this the most: approximately 22 percent of all users in this age group indicated they did so.