Traffic analytics, rankings, and competitive metrics for similarweb.com as of May 2025

Host country of organization for 86 websites in study.

Difference uses Google Analytics as the Baseline. Results based on Paired t-Test for Hypotheses Supported.

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

According to research from SimilarWeb, Google Chrome, the browser app led the list of trending apps among free apps for iPads on the India Apple App Store as of *********. Spotify, the music streaming platform followed in the list during the same time period.

Romania's complete top websites ranking list: Click here for free access to the top websites in Romania, ranked by traffic and engagement

Comparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.

The global website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance on digital marketing and the need for businesses of all sizes to understand their online audience. The market, estimated at $15 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions provides scalability and cost-effectiveness for businesses, particularly SMEs seeking affordable analytics. Moreover, the evolution of sophisticated analytics features, including advanced user behavior tracking and predictive analytics, enhances the value proposition for both SMEs and large enterprises. The market is segmented by application (SMEs and large enterprises) and by type (cloud-based and web-based), with cloud-based solutions dominating due to their accessibility and flexibility. Competitive pressures among numerous vendors, including established players like Google Analytics, Semrush, and Ahrefs, as well as emerging niche players, drive innovation and affordability, benefiting users. Geographic distribution shows strong growth across North America and Europe, with Asia-Pacific emerging as a high-growth region. However, factors such as data privacy concerns and the increasing complexity of website analytics can act as potential restraints. Despite these challenges, the continued expansion of e-commerce and digital marketing strategies across various industries will solidify the demand for robust website traffic analysis tools. The market is expected to witness further consolidation through mergers and acquisitions, with leading players investing heavily in research and development to enhance their offerings. The increasing need for real-time data analysis and integration with other marketing automation platforms will further shape market evolution. The emergence of AI-powered analytics, providing predictive insights and automated reporting, is transforming the industry and will continue to drive market expansion in the coming years. This makes this market an attractive landscape for investors and technology providers looking for strong future growth.

The complete Weather websites ranking list: Click here for free access to the top Weather websites in the world, ranked by traffic and engagement

According to research from SimilarWeb, Amaziograph, the artwork app led the list of trending apps among the paid iPad apps on the India Apple App Store as of *********. Affinity Photo, the graphic editor app was followed in the list during the same time period.

The complete Food and Drink websites ranking list: Click here for free access to the top Food and Drink websites in the world, ranked by traffic and engagement

Website type for the 86 websites in study.

According to research from SimilarWeb, Snapchat, the messaging app led the list of trending apps among the free iPhone apps on the India Apple App Store as of June 2021. Zomato, the food delivery app rounded up the list during the same time period.

According to research from SimilarWeb, Procreate, the graphic editor app led the list of trending apps among the top grossing iPad apps on the India Apple App Store as of *********. Notability, for note-taking ranked eleventh during the same time period.

Comparison of user, site, and network-centric approaches to web analytics data collection showing advantages, disadvantages, and examples of each approach at the time of the study.

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Industry vertical of organization for 86 websites in study.

According to research from SimilarWeb, Teen Patti Gold, the family card game app led the list of apps that were on the trending down list among the top grossing ones on the India Google Play Store as of June 2021. Zynga Poker, the card game app also lost popularity in terms of usage ranks during the same time period.

According to research from SimilarWeb, Telegram Messenger, the messaging app led the list of apps that were on the trending down list among the free iPhone apps on the India Apple App Store as of *********. Messenger, the messaging app from Facebook also lost popularity in terms of store ranks during the same time period.

According to research from SimilarWeb, Messenger, the text and video chat app from Facebook led the list of apps that were on the trending down list among the free ones on the India Google Play Store as of *********. Hotstar, the video streaming app also lost popularity in terms of usage ranks during the same time period.