Traffic analytics, rankings, and competitive metrics for similarweb.com as of May 2025

Host country of organization for 86 websites in study.

Difference uses Google Analytics as the Baseline. Results based on Paired t-Test for Hypotheses Supported.

According to research from SimilarWeb, Google Chrome, the browser app led the list of trending apps among free apps for iPads on the India Apple App Store as of *********. Spotify, the music streaming platform followed in the list during the same time period.

Competitive Analysis of Industry Rivals The market for competitive analysis is expected to grow significantly over the forecast period, driven by increasing need for businesses to understand their competitive landscape. Key players in the market include BuiltWith, WooRank, SEMrush, Google, SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource. These companies offer a range of services to help businesses track their competitors' online performance, including website traffic, social media engagement, and search engine rankings. Some of the key trends driving the growth of the market include the increasing adoption of digital marketing by businesses, the growing importance of social media, and the increasing availability of data and analytics tools. The market is segmented by type, application, and region. In terms of type, the market is divided into product analysis, traffic analytics, sales analytics, and others. In terms of application, the market is divided into SMEs and large enterprises. In terms of region, the market is divided into North America, South America, Europe, Middle East & Africa, and Asia Pacific. The North American region is expected to dominate the market during the forecast period, due to the presence of a large number of established players in the market. The Asia Pacific region is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of digital marketing by businesses in the region. This report provides a comprehensive analysis of the industry rivals, encompassing their concentration, product insights, regional trends, and key industry developments.

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According to research from SimilarWeb, Amaziograph, the artwork app led the list of trending apps among the paid iPad apps on the India Apple App Store as of *********. Affinity Photo, the graphic editor app was followed in the list during the same time period.

Comparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.

The global website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance on digital marketing and the need for businesses of all sizes to understand their online audience. The market, estimated at $15 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions provides scalability and cost-effectiveness for businesses, particularly SMEs seeking affordable analytics. Moreover, the evolution of sophisticated analytics features, including advanced user behavior tracking and predictive analytics, enhances the value proposition for both SMEs and large enterprises. The market is segmented by application (SMEs and large enterprises) and by type (cloud-based and web-based), with cloud-based solutions dominating due to their accessibility and flexibility. Competitive pressures among numerous vendors, including established players like Google Analytics, Semrush, and Ahrefs, as well as emerging niche players, drive innovation and affordability, benefiting users. Geographic distribution shows strong growth across North America and Europe, with Asia-Pacific emerging as a high-growth region. However, factors such as data privacy concerns and the increasing complexity of website analytics can act as potential restraints. Despite these challenges, the continued expansion of e-commerce and digital marketing strategies across various industries will solidify the demand for robust website traffic analysis tools. The market is expected to witness further consolidation through mergers and acquisitions, with leading players investing heavily in research and development to enhance their offerings. The increasing need for real-time data analysis and integration with other marketing automation platforms will further shape market evolution. The emergence of AI-powered analytics, providing predictive insights and automated reporting, is transforming the industry and will continue to drive market expansion in the coming years. This makes this market an attractive landscape for investors and technology providers looking for strong future growth.

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Website type for the 86 websites in study.

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According to research from SimilarWeb, Snapchat, the messaging app led the list of trending apps among the free iPhone apps on the India Apple App Store as of June 2021. Zomato, the food delivery app rounded up the list during the same time period.

Industry vertical of organization for 86 websites in study.

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Comparison of user, site, and network-centric approaches to web analytics data collection showing advantages, disadvantages, and examples of each approach at the time of the study.

According to research from SimilarWeb, Procreate, the graphic editor app led the list of trending apps among the top grossing iPad apps on the India Apple App Store as of *********. Notability, for note-taking ranked eleventh during the same time period.

According to research from SimilarWeb, Teen Patti Gold, the family card game app led the list of apps that were on the trending down list among the top grossing ones on the India Google Play Store as of June 2021. Zynga Poker, the card game app also lost popularity in terms of usage ranks during the same time period.

According to research from SimilarWeb, Telegram Messenger, the messaging app led the list of apps that were on the trending down list among the free iPhone apps on the India Apple App Store as of *********. Messenger, the messaging app from Facebook also lost popularity in terms of store ranks during the same time period.

According to research from SimilarWeb, Messenger, the text and video chat app from Facebook led the list of apps that were on the trending down list among the free ones on the India Google Play Store as of *********. Hotstar, the video streaming app also lost popularity in terms of usage ranks during the same time period.