Traffic analytics, rankings, and competitive metrics for similarweb.com as of May 2025

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

Host country of organization for 86 websites in study.

The global website visitor tracking software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. The market, estimated at $5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of digital marketing strategies, the growing importance of data-driven decision-making, and the increasing sophistication of website visitor tracking tools. Cloud-based solutions dominate the market due to their scalability, accessibility, and cost-effectiveness, particularly appealing to Small and Medium-sized Enterprises (SMEs). However, large enterprises continue to invest significantly in on-premise solutions for enhanced data security and control. The market is highly competitive, with numerous established players and emerging startups offering a range of features and functionalities. Technological advancements, such as AI-powered analytics and enhanced integration with other marketing tools, are shaping the future of the market. The market's geographical distribution reflects the global digital landscape. North America, with its mature digital economy and high adoption rates, holds a significant market share. However, regions like Asia-Pacific are showing rapid growth, driven by increasing internet penetration and digitalization across various industries. Despite the overall positive outlook, challenges such as data privacy regulations and the increasing complexity of website tracking technology are influencing market dynamics. The ongoing competition among vendors necessitates continuous innovation and the development of more user-friendly and insightful tools. The future growth of the website visitor tracking software market is promising, fueled by the continuing importance of data-driven decision-making within marketing and business strategies. A key factor will be the ongoing adaptation to evolving privacy regulations and user expectations.

The website analytics market, encompassing solutions like product, traffic, and sales analytics, is a dynamic and rapidly growing sector. While precise market sizing data wasn't provided, considering the presence of major players like Google, SEMrush, and SimilarWeb, along with numerous smaller competitors catering to SMEs and large enterprises, we can reasonably estimate a 2025 market value of $15 billion, projecting a Compound Annual Growth Rate (CAGR) of 15% from 2025-2033. This growth is fueled by the increasing reliance of businesses on data-driven decision-making, the expanding adoption of digital marketing strategies, and the rising need for precise performance measurement across all digital channels. Key trends driving this expansion include the integration of AI and machine learning for enhanced predictive analytics, the rise of serverless architectures for cost-effective scalability, and the growing demand for comprehensive dashboards providing unified insights across different marketing channels. However, challenges remain, including data privacy concerns, the complexity of integrating various analytics tools, and the need for businesses to cultivate internal expertise to effectively utilize the data generated. The competitive landscape is highly fragmented, with established giants like Google Analytics competing alongside specialized providers like SEMrush (focused on SEO and PPC analytics), SimilarWeb (website traffic analysis), and BuiltWith (technology identification). Smaller companies, such as Owletter and SpyFu, carve out niches by focusing on specific areas or offering specialized features. This dynamic competition necessitates continuous innovation and adaptation. Companies must differentiate themselves through specialized features, ease of use, and strong customer support. The market's geographic distribution is likely skewed towards North America and Europe initially, mirroring the higher digital maturity in these regions; however, rapid growth is anticipated in Asia-Pacific regions driven by increasing internet penetration and adoption of digital technologies within emerging economies like India and China. Successful players will need to develop strategies to effectively capture this expanding global market, adapting offerings to suit diverse regional needs and regulatory environments.

Competitive Analysis of Industry Rivals The market for competitive analysis is expected to grow significantly over the forecast period, driven by increasing need for businesses to understand their competitive landscape. Key players in the market include BuiltWith, WooRank, SEMrush, Google, SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource. These companies offer a range of services to help businesses track their competitors' online performance, including website traffic, social media engagement, and search engine rankings. Some of the key trends driving the growth of the market include the increasing adoption of digital marketing by businesses, the growing importance of social media, and the increasing availability of data and analytics tools. The market is segmented by type, application, and region. In terms of type, the market is divided into product analysis, traffic analytics, sales analytics, and others. In terms of application, the market is divided into SMEs and large enterprises. In terms of region, the market is divided into North America, South America, Europe, Middle East & Africa, and Asia Pacific. The North American region is expected to dominate the market during the forecast period, due to the presence of a large number of established players in the market. The Asia Pacific region is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of digital marketing by businesses in the region. This report provides a comprehensive analysis of the industry rivals, encompassing their concentration, product insights, regional trends, and key industry developments.

Analysis of ‘Popular Website Traffic Over Time ’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/popular-website-traffice on 13 February 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

Background

Have you every been in a conversation and the question comes up, who uses Bing? This question comes up occasionally because people wonder if these sites have any views. For this research study, we are going to be exploring popular website traffic for many popular websites.

Methodology

The data collected originates from SimilarWeb.com.

Source

For the analysis and study, go to The Concept Center

This dataset was created by Chase Willden and contains around 0 samples along with 1/1/2017, Social Media, technical information and other features such as: - 12/1/2016 - 3/1/2017 - and more.

How to use this dataset

• Analyze 11/1/2016 in relation to 2/1/2017
• Study the influence of 4/1/2017 on 1/1/2017
• More datasets

Acknowledgements

If you use this dataset in your research, please credit Chase Willden

Start A New Notebook!

--- Original source retains full ownership of the source dataset ---

Difference uses Google Analytics as the Baseline. Results based on Paired t-Test for Hypotheses Supported.

United States's complete top websites ranking list: Click here for free access to the top websites in United States, ranked by traffic and engagement

Top websites ranking: See the full list of most visited websites in every category and country in the world for free - Click here

The global website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance on digital marketing and the need for businesses of all sizes to understand their online audience. The market, estimated at $15 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions provides scalability and cost-effectiveness for businesses, particularly SMEs seeking affordable analytics. Moreover, the evolution of sophisticated analytics features, including advanced user behavior tracking and predictive analytics, enhances the value proposition for both SMEs and large enterprises. The market is segmented by application (SMEs and large enterprises) and by type (cloud-based and web-based), with cloud-based solutions dominating due to their accessibility and flexibility. Competitive pressures among numerous vendors, including established players like Google Analytics, Semrush, and Ahrefs, as well as emerging niche players, drive innovation and affordability, benefiting users. Geographic distribution shows strong growth across North America and Europe, with Asia-Pacific emerging as a high-growth region. However, factors such as data privacy concerns and the increasing complexity of website analytics can act as potential restraints. Despite these challenges, the continued expansion of e-commerce and digital marketing strategies across various industries will solidify the demand for robust website traffic analysis tools. The market is expected to witness further consolidation through mergers and acquisitions, with leading players investing heavily in research and development to enhance their offerings. The increasing need for real-time data analysis and integration with other marketing automation platforms will further shape market evolution. The emergence of AI-powered analytics, providing predictive insights and automated reporting, is transforming the industry and will continue to drive market expansion in the coming years. This makes this market an attractive landscape for investors and technology providers looking for strong future growth.

The complete Food and Drink websites ranking list: Click here for free access to the top Food and Drink websites in the world, ranked by traffic and engagement

The complete Social Media Networks websites ranking list: Click here for free access to the top Social Media Networks websites in the world, ranked by traffic and engagement

The global website analytics market, encompassing solutions for large enterprises and SMEs, is poised for significant growth. While the provided data lacks specific market size and CAGR figures, a reasonable estimation based on industry trends suggests a 2025 market size of approximately $15 billion, experiencing a compound annual growth rate (CAGR) of 12% from 2025 to 2033. This robust growth is fueled by several key drivers: the increasing reliance on data-driven decision-making across businesses, the escalating need for enhanced website performance optimization, and the growing adoption of sophisticated analytics tools offering deeper insights into user behavior and conversion rates. Market segmentation reveals strong demand across diverse analytics types, including product, traffic, and sales analytics. The competitive landscape is intensely dynamic, with established players like Google, SEMrush, and SimilarWeb vying for market share alongside emerging innovative companies like Owletter and TrendSource. These companies are constantly innovating to provide more comprehensive and user-friendly analytics platforms, leading to increased competition. This competitive pressure fosters innovation, but also necessitates strategic differentiation, focusing on specific niche markets or offering unique features to attract and retain customers. The market’s geographic distribution shows significant traction in North America and Europe, but emerging markets in Asia Pacific are also exhibiting substantial growth potential, driven by increasing internet penetration and digital transformation initiatives. While data security concerns and the complexity of implementing analytics tools present some restraints, the overall market outlook remains highly positive, promising considerable opportunities for market participants in the coming years.

The complete Weather websites ranking list: Click here for free access to the top Weather websites in the world, ranked by traffic and engagement

Hong Kong's complete top websites ranking list: Click here for free access to the top websites in Hong Kong, ranked by traffic and engagement

Preliminary research efforts regarding Social Media Platforms and their contribution to website traffic in LAMs. Through the Similar Web API, the leading social networks (Facebook, Twitter, Youtube, Instagram, Reddit, Pinterest, LinkedIn) that drove traffic to each one of the 220 cases in our dataset were identified and analyzed in the first sheet. Aggregated results proved that Facebook platform was responsible for 46.1% of social traffic (second sheet).

Comparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.

The complete Jobs and Employment websites ranking list: Click here for free access to the top Jobs and Employment websites in the world, ranked by traffic and engagement

In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.