The size of the Southeast Asia Media and Advertising Industry market was valued at USD 24.59 Million in 2023 and is projected to reach USD 66.61 Million by 2032, with an expected CAGR of 15.30% during the forecast period. Recent developments include: February 2023: Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time, user-generated, out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of its 360-media campaign., August 2022: Vistar Media announced the launch of complete programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong, expanding its already established Asia-Pacific presence, which includes Singapore, Australia, and New Zealand. The Vistar Demand-Side Platform (DSP) is the primary source of programmatic demand transactions for digital out-of-home. Advertisers and agencies in Southeast Asia can now use the Vistar DSP to design, purchase, and evaluate data-driven out-of-home (ooH) campaigns through open exchange and private marketplace partnerships.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

The Singapore digital marketing market is projected to grow at a CAGR of 10.70% between 2025 and 2034.

Singapore Automotive Advertising market was valued at USD 32.02 million in 2024 and is estimated to reach 42.89 million by 2030 with a CAGR of 5.4% during the forecast period.

Discover the booming ASEAN Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market. This in-depth analysis reveals key trends, growth projections, and leading players in this dynamic sector, highlighting opportunities and challenges for investors and advertisers alike. Explore market segmentation, regional breakdowns, and future forecasts for this rapidly expanding market. Recent developments include: March 2024: Adeffi, an out-of-home (OOH) advertising company based in Bangladesh, announced a major expansion of its services into India, Nepal, Thailand, and Vietnam. This strategic move aims to transform how companies in these five countries approach OOH advertising, offering them a robust platform to promote their brands regionally., March 2024: Singapore Tourism Board (STB) launched a series of 3D billboards – aimed at providing an immersive showcase of the island city’s iconic landmarks and culinary attractions – in five major cities worldwide. The digital out-of-home (DOOH) activation is part of STB’s latest “Made in Singapore” global campaign, which aims to inspire travelers to choose Singapore as their next holiday destination.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

Singapore OOH and DOOH Market Report is Segmented by Type (Static OOH, Digital OOH [Programmatic DOOH, Interactive OOH]), Format (Billboards, Transportation, and More), Location Environment (Outdoor, Indoor), End-User Industry (Retail and Consumer Goods, Automotive, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Southeast Asia media and advertising industry is experiencing robust growth, projected to reach a market size of $24.59 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 15.30%. This significant expansion is fueled by several key drivers. The increasing adoption of digital media, particularly mobile, across the region is a major catalyst. Southeast Asia's burgeoning young and tech-savvy population is driving demand for engaging online advertising formats, including video, social media, and influencer marketing. Furthermore, rising disposable incomes and increased urbanization are contributing to higher advertising spending across various sectors, from consumer goods to financial services. Economic growth in key markets like Indonesia, Vietnam, and the Philippines further bolsters this trend. However, challenges remain. The industry faces complexities in media fragmentation, the need for sophisticated data analytics to target specific demographics effectively, and the ongoing evolution of consumer preferences. Competition among established and emerging players is also intense, demanding continuous innovation and strategic adaptation. Regulatory changes and data privacy concerns also present ongoing hurdles for the industry's growth and sustainability. Looking ahead, the industry will likely see a continued shift towards digital channels, a greater emphasis on data-driven strategies, and a more nuanced understanding of regional cultural contexts to maximize advertising effectiveness. The analysis of regional markets shows varying levels of maturity. While advanced economies may exhibit steadier growth, emerging markets are expected to experience more rapid expansion driven by higher penetration rates of digital media and rising advertising budgets. The significant contribution of key players like JCDecaux, Clear Channel, and OOH Media underlines the dominance of established Out-of-Home (OOH) advertising alongside the emergence of digital-first companies. Future growth will depend on the continued investment in digital infrastructure, fostering greater trust in data privacy practices, and adapting creative strategies to effectively engage diverse audiences in the region. The industry’s success will hinge on successfully navigating the balance between technological advancement and cultural sensitivity to build meaningful connections with consumers. Recent developments include: February 2023: Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time, user-generated, out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of its 360-media campaign., August 2022: Vistar Media announced the launch of complete programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong, expanding its already established Asia-Pacific presence, which includes Singapore, Australia, and New Zealand. The Vistar Demand-Side Platform (DSP) is the primary source of programmatic demand transactions for digital out-of-home. Advertisers and agencies in Southeast Asia can now use the Vistar DSP to design, purchase, and evaluate data-driven out-of-home (ooH) campaigns through open exchange and private marketplace partnerships.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

In 2024, the Singaporean market for calendars and trade advertising material increased by 10% to $23M, rising for the eighth consecutive year after four years of decline. In general, the total consumption indicated measured growth from 2012 to 2024: its value increased at an average annual rate of +3.9% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

Discover the booming Singapore OOH & DOOH advertising market! This report reveals a $200.15M market in 2025, growing at 5.85% CAGR until 2033, driven by digital innovation and strategic placements. Learn about key players, market segments, and future trends. Recent developments include: March 2024: The Singapore Tourism Board (STB) unveiled a set of 3D billboards in five major global cities. These billboards, which are designed to immerse viewers in Singapore's iconic landmarks and culinary delights, serve as a key feature of STB's new "Made in Singapore" global campaign. The campaign's primary goal is to entice travelers to select Singapore as their next holiday spot., November 2023: Moving Walls, a global outdoor advertising enterprise software provider, launched "Moving Hearts," an initiative focusing on environmental, social, and corporate governance causes. This initiative aims to automatically match charities and community organizations to last-minute OOH media inventory. In a notable collaboration, Moving Walls teamed up with Anjels Media in Singapore to run a campaign for World Alzheimer's Day in conjunction with Dementia Singapore. The campaign, in partnership with The Safe Space Foundation, emphasized the significance of mental health for caregivers of those with Alzheimer's.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising, Increase in Air Traffic owing to Growth in Tourism Industry Boosted Airport Advertisement. Potential restraints include: Ongoing Shift Toward Digital Advertising, Increase in Air Traffic owing to Growth in Tourism Industry Boosted Airport Advertisement. Notable trends are: Retail​ and Consumer Goods​ to Witness Significant Growth.

USD 133.51 Million in 2024; projected USD 152.82 Million by 2033; CAGR 1.47%.

The Singaporean metal advertising sign market surged to $595M in 2024, jumping by 66% against the previous year. Overall, consumption posted significant growth. As a result, consumption reached the peak level of $652M. From 2023 to 2024, the growth of the market remained at a lower figure.

The Singapore OOH & DOOH advertising market is booming, projected to reach $200.15 million in 2025 with a 5.85% CAGR through 2033. Discover key drivers, trends, and leading companies shaping this dynamic sector. Learn more about the growth potential of digital out-of-home advertising in Singapore. Key drivers for this market are: Ongoing Shift Toward Digital Advertising, Increase in Air Traffic owing to Growth in Tourism Industry Boosted Airport Advertisement. Potential restraints include: Ongoing Shift Toward Digital Advertising, Increase in Air Traffic owing to Growth in Tourism Industry Boosted Airport Advertisement. Notable trends are: Retail​ and Consumer Goods​ to Witness Significant Growth.

The South East Asia Digital Out-of-Home (DooH) advertising market is experiencing robust growth, projected to reach $648.85 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 5.56% from 2025 to 2033. This expansion is driven by several key factors. Increasing smartphone penetration and digital media consumption across Southeast Asia are creating a receptive audience for dynamic and targeted DooH campaigns. Furthermore, the region's burgeoning urbanization and rising disposable incomes are fueling demand for innovative advertising solutions. Smart city initiatives and the integration of advanced technologies like programmatic buying and data analytics are also enhancing the effectiveness and appeal of DooH advertising. The market is segmented by production, consumption, import/export analysis (both value and volume), and price trends, offering insights into the various facets of this dynamic market. Key players like JCDecaux, Clear Channel, and others are strategically investing in infrastructure and technology upgrades, contributing to market expansion. However, potential challenges include regulatory complexities in certain countries and the need for consistent measurement standards across the region to maintain growth trajectory. While Singapore, Malaysia, and Thailand are currently leading the market, there's significant potential for growth in other Southeast Asian nations such as Indonesia, Vietnam, and the Philippines as digital infrastructure improves and advertising budgets increase. The competitive landscape remains dynamic, with both established international players and local companies vying for market share. Future growth is likely to be influenced by the adoption of new technologies, innovative campaign formats, and the increasing sophistication of data-driven targeting. The market's sustained growth underscores the increasing relevance of DooH as a powerful and impactful advertising medium in the rapidly evolving Southeast Asian media landscape. Understanding the nuances of each regional market will be crucial for players seeking to maximize their return on investment. Recent developments include: December 2023: Vistar Media, one of the leading global providers of programmatic technology for digital out-of-home (DOOH), partnered with Malaysia's out-of-home (ooH) advertising solutions provider to provide a range of digital screens to advertisers across the region. Through this partnership, Vistar can seamlessly connect global advertisers to Big Tree's network of over 30 digital venues across Malaysia, spanning outdoor billboards, retail shopping malls, and transit train stations., October 2023: Hivestack increased its market share in Thailand. To achieve this, UP Media, a renowned media owner who specializes in elevator screens, developed a DooH relationship with the company. As a result of this partnership, 2,000 Up Media DooH screens on elevators would connect to Hivestack's Supply Side Platform (SSP). These displays can be found in upscale shopping centers, business buildings, hotels, and dwellings. Furthermore, buyers in Southeast Asia would have access to it immediately.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, High Demand from Commercial Segment. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, High Demand from Commercial Segment. Notable trends are: Billboards to Witness Significant Growth.

USD 286.08 Billion in 2024; projected USD 601.25 Billion by 2033; CAGR 8.5%.

Discover the booming Southeast Asia Digital Out-of-Home (DooH) advertising market! This analysis reveals a $648.85 million market in 2025, growing at a CAGR of 5.56% through 2033. Learn about key drivers, trends, and top players shaping this dynamic sector. Explore regional market share and growth projections for Indonesia, Singapore, Malaysia and more. Recent developments include: December 2023 - Vistar Media, one of the leading global providers of programmatic technology for digital out-of-home (DOOH), partnered with Malaysia's out-of-home (OOH) advertising solutions provider to provide a range of digital screens to advertisers across the region. Through this partnership, Vistar can seamlessly connect global advertisers to Big Tree's network of over 30 digital venues across Malaysia, spanning outdoor billboards, retail shopping malls, and transit train stations., October 2023 - Hivestack has increased its market share in Thailand. To achieve this, UP Media, a renowned media owner who specializes in elevator screens, developed a DOOH relationship with the company. As a result of this partnership, 2,000 Up Media DOOH screens on elevators would connect to Hivestack's Supply Side Platform (SSP). These displays can be found in upscale shopping centers, business buildings, hotels, and dwellings. Furthermore, buyers in Southeast Asia would have access to it immediately.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, High Demand from Commercial Segment. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Billboards to Witness Significant Growth.

The Vietnam Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling growth opportunity, projected to reach a market size of $118.5 million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 1.18%. This growth is fueled by several key factors. Firstly, the increasing urbanization and rising disposable incomes in Vietnam are driving higher consumer spending and advertising budgets. Secondly, the rapid expansion of digital infrastructure, including the proliferation of LED screens and programmatic advertising platforms, is significantly boosting the adoption of DOOH. This dynamic shift is transforming the traditional OOH landscape, offering advertisers greater targeting capabilities and measurable results. Finally, the increasing popularity of innovative OOH formats, such as interactive billboards and location-based advertising campaigns, further contributes to market expansion. While challenges such as regulatory hurdles and competition from digital channels exist, the overall market trajectory remains positive. The segmentation of the market reveals a diverse landscape. Static OOH (traditional billboards, posters, etc.) still commands a significant share, yet Digital OOH, particularly programmatic DOOH, is rapidly gaining traction due to its data-driven targeting and performance measurement capabilities. In terms of application, billboards continue to be the dominant format, followed by transportation advertising (transit, airports, buses). Street furniture and other place-based media are also experiencing growth. Across end-user industries, Retail and Consumer Goods, Automotive, and Healthcare are key drivers, indicating strong advertising investment from these sectors. Major players such as JCDecaux SA, APG SGA, and Lamar Media Corp are strategically positioned to capitalize on the market's expansion, often through strategic partnerships and technological advancements. The ongoing evolution towards smarter, more data-driven OOH strategies positions Vietnam's market for substantial future growth. Recent developments include: August 2023 - LG Electronics (LG) unveiled its latest global campaign, "Life's Good." The campaign marks a significant step in LG's efforts to revamp its brand image, infusing it with a more dynamic and youthful essence. As part of the campaign, LG launched digital out-of-home (OOH) ads in prominent global locations, such as Dubai, London, New York, Vietnam, and Seoul. These ads, comprising vibrant images and engaging videos, are thoughtfully designed to highlight LG's refreshed visual direction., December 2023 - Unicom Marketing, an event management and DOOH company based in Kuala Lumpur and operating in Malaysia, Singapore, Vietnam, and Indonesia, teamed up with Location Media Xchange (LMX), the supply-side division of Moving Walls Group. This collaboration entails Unicom leveraging the LMX platform to enhance measurement and automation for its mobile LED truck screens.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided By Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in Vietnam. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided By Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in Vietnam. Notable trends are: Digital OOH (LED Screens) to Drive the Market.

The Thailand Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling growth opportunity. With a 2025 market size of 497.10 million USD and a projected Compound Annual Growth Rate (CAGR) of 4.89% from 2025 to 2033, the industry is poised for significant expansion. This growth is fueled by increasing urbanization, rising disposable incomes, and the proliferation of digital screens in high-traffic areas. The adoption of programmatic DOOH, allowing for targeted and data-driven advertising campaigns, is a key driver, alongside the expanding use of DOOH in transportation hubs like airports and transit systems. Traditional static OOH, while still significant, is experiencing a gradual shift towards digital formats, driven by the enhanced measurement and targeting capabilities of DOOH. Key segments like retail and consumer goods, automotive, and healthcare are major contributors to market growth, leveraging OOH and DOOH for impactful brand building and product promotion. Competition is moderate, with several key players including Vistar Media, Hivestack, and several regional companies vying for market share. Challenges include the need for improved infrastructure in some areas and the ongoing competition from digital advertising channels. However, the increasing sophistication of DOOH technology and the growing focus on data-driven campaigns suggest a strong outlook for continued expansion. The dominance of digital formats within the OOH sector is expected to accelerate, pushing the industry towards greater precision and efficiency in advertising campaigns. This will likely attract more investment from both domestic and international players. Furthermore, the integration of DOOH with mobile technologies, enabling location-based targeting and interactive experiences, will likely be a crucial factor in sustaining the market's upward trajectory. Future growth will depend on addressing infrastructure limitations, fostering industry standardization for measurement and reporting, and successfully navigating the competitive landscape. Innovative approaches, such as integrating DOOH into smart city initiatives and leveraging augmented reality, are likely to be key differentiators for success within the evolving Thai OOH and DOOH landscape. Maintaining a balance between traditional and digital formats will be vital for maximizing reach and effectiveness across diverse target audiences. Recent developments include: April 2024: Plan B Media, an out-of-home (OOH) media service provider, teamed up with Vistar Media, a global provider of technology solutions for OOH media. Their collaboration aims to introduce advanced programmatic solutions to the digital out-of-home (DOOH) advertising markets in Thailand and Singapore. Programmatic DOOH utilizes technology to automate the real-time buying and selling of advertising space. This enables advertisers to deliver precise, contextually relevant messages to their target audience., January 2024: Location Media Xchange (LMX), an enterprise software provider for out-of-home (OOH) media owners and a subsidiary of Moving Walls Group, integrated over 700 screens from UpMedia, an elevator DOOH media owner based in Thailand. The integration further broadens the reach of the Moving Hearts initiative. This initiative automates the connection between charities, community organizations, and last-minute OOH media inventory.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

Global cross-channel advertising software market key players include TubeMogul, Marin Software, Inc., Oracle Corp., Kenshoo Ltd., Funnel Incorporated, Nanigans, Inc. and others.

Techsalerator's News Events Data for Singapore: A Comprehensive Overview

Techsalerator's News Events Data for Singapore offers a powerful resource for businesses, researchers, and media organizations. This dataset compiles information on significant news events across Singapore, pulling from a wide range of media sources, including news outlets, online publications, and social platforms. It provides valuable insights for those looking to track trends, analyze public sentiment, or monitor industry-specific developments.

Key Data Fields - Event Date: Captures the exact date of the news event. This is crucial for analysts who need to monitor trends over time or for businesses responding to market shifts. - Event Title: A brief headline describing the event. This allows users to quickly categorize and assess news content based on relevance to their interests. - Source: Identifies the news outlet or platform where the event was reported. This helps users track credible sources and assess the reach and influence of the event. - Location: Provides geographic information, indicating where the event took place within Singapore. This is especially valuable for regional analysis or localized marketing efforts. - Event Description: A detailed summary of the event, outlining key developments, participants, and potential impact. Researchers and businesses use this to understand the context and implications of the event.

Top 5 News Categories in Singapore - Politics: Major news coverage on government decisions, political movements, elections, and policy changes that affect the national landscape. - Economy: Focuses on Singapore’s economic indicators, inflation rates, international trade, and corporate activities influencing business and finance sectors. - Social Issues: News events covering public health, education, and other societal concerns that drive public discourse. - Sports: Highlights events in popular sports such as soccer, swimming, and table tennis, often drawing widespread attention and engagement. - Technology and Innovation: Reports on tech developments, startups, and innovations in Singapore’s thriving tech ecosystem, featuring emerging companies and advancements.

Top 5 News Sources in Singapore - The Straits Times: A leading news outlet providing comprehensive coverage of national politics, economy, and social issues. - Channel News Asia: A major news platform known for its timely updates on breaking news, politics, and current affairs. - The Business Times: A widely-read newspaper offering insights into economic developments, business news, and corporate activities. - TODAY: A significant news source covering a broad spectrum of topics, including politics, economy, and social issues. - Channel 8 News: The national news channel delivering updates on significant events, public health, and sports across Singapore.

Accessing Techsalerator’s News Events Data for Singapore To access Techsalerator’s News Events Data for Singapore, please contact info@techsalerator.com with your specific needs. We will provide a customized quote based on the data fields and records you require, with delivery available within 24 hours. Ongoing access options can also be discussed.

Included Data Fields - Event Date - Event Title - Source - Location - Event Description - Event Category (Politics, Economy, Sports, etc.) - Participants (if applicable) - Event Impact (Social, Economic, etc.)

Techsalerator’s dataset is an invaluable tool for keeping track of significant events in Singapore. It aids in making informed decisions, whether for business strategy, market analysis, or academic research, providing a clear picture of the country’s news landscape.

The number of users in the 'Video Streaming (SVoD)' segment of the digital media market in Singapore was forecast to continuously increase between 2024 and 2027 by in total 0.5 million users (+25.77 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 2.43 million users and therefore a new peak in 2027. Notably, the number of users of the 'Video Streaming (SVoD)' segment of the digital media market was continuously increasing over the past years.Find other key market indicators concerning the revenue and average revenue per user (ARPU). The Statista Market Insights cover a broad range of additional markets.

Access Asia Pacific Email Marketing Software Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Industry, Application, Channel, Deployment, Enterprise