In 2017, the sales value of the vitamins and dietary supplements industry in Singapore reached ***** million Singapore dollars. This was forecasted to increase to ***** million Singapore dollars by 2022. This forecasted increase is attributed to the rising awareness of the importance of fitness and a balanced nutrient among the people of Singapore.

In 2019, standard health supplement products made up ** percent of the health supplement market in Singapore, compared to herbal products at ** percent. In that year, the health supplements market was valued at around *** million Singapore dollars.

Singapore Nutritional & Health Supplements Market valued at USD 7,440 million, driven by health consciousness, aging population, and e-commerce growth for vitamins and protein supplements.

In 2019, American dietary supplements company GNC held the largest share of the Singapore vitamins and dietary supplement market, at *** percent, followed by Japanese firm Suntory Holdings. In that year, the market leaders of the dietary supplements market in Singapore were all foreign international brands.

The report covers Singapore Nutraceutical Market Opportunities, Singapore Nutraceutical Market Challenges, Singapore Nutraceutical Market Competitors, Singapore Nutraceutical Market Emerging Players, Singapore Nutraceutical Market Top Service Provider.

Access Asia-Pacific Nutritional Supplements Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Product, Consumer group, Formulation, Distribution Channel

In 2019, the health supplement market in Singapore was valued at approximately ***** million Singapore dollars. Health supplements are popular among Singaporean consumers who lead busy lifestyles, especially those that claim to boost mental performance and wellbeing.

The ASEAN probiotic supplements market, valued at $103.46 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 11.43% from 2025 to 2033. This expansion is fueled by several key factors. Rising health consciousness among ASEAN consumers, coupled with increasing awareness of the gut-health connection and the benefits of probiotics for overall wellness, are significant drivers. The growing prevalence of digestive disorders and the increasing adoption of preventative healthcare measures further contribute to market growth. Furthermore, the expanding distribution channels, including the proliferation of online stores and specialized health food retailers, are facilitating wider accessibility to probiotic supplements. The market is segmented by product form (tablets/capsules, powders, liquids, others), distribution channel (supermarkets/hypermarkets, pharmacies, specialty stores, online stores, others), and geography (Indonesia, Malaysia, Thailand, Vietnam, Singapore, Philippines, Rest of ASEAN). Competition is intense, with major players like BioGaia, Reckitt Benckiser, Procter & Gamble, and Amway vying for market share alongside regional and local brands. Future growth will likely be influenced by the increasing availability of scientifically-backed probiotic strains, innovative product formulations, and targeted marketing campaigns highlighting the specific health benefits of probiotics for different consumer segments. The market's segmentation presents opportunities for specialized product development and targeted marketing strategies. For instance, the growing demand for convenient formats like tablets and capsules, along with the increasing penetration of e-commerce, presents a compelling case for companies to focus on online sales and product diversification. Indonesia, Malaysia, and the Philippines are expected to dominate the market due to their large populations and rising disposable incomes. However, growth in other countries within the ASEAN region, particularly Vietnam and Thailand, is also significant and should not be overlooked. Regulatory changes and evolving consumer preferences related to natural and organic ingredients will shape the future trajectory of the market. Companies that successfully adapt to these dynamics, leveraging robust supply chains and effective marketing strategies, are poised for significant success in this burgeoning market. Recent developments include: January 2023: Amway Corporation launched a new business innovation hub in Singapore to expand its Nutrilite brand's product line, with a focus on gut health supplements, such as prebiotics and probiotics., October 2022: BioGaia AB company launched its new product, BioGaia Prodentis Lozenges, with a new apple flavor in Indonesia. The product is claimed to be distributed through PT Interbatcompany. As per the company claim, BioGaia Prodentis Lozenges is a food supplement for oral health containing the patented lactic acid bacterium Limosilactobacillus reuteri (formerly known as Lactobacillus reuteri) and Prodentis (a strain combination of L. reuteri DSM 17938 and L. reuteri ATCC PTA 5289) that helps the good microorganisms keep a natural balance in the mouth., April 2022: KINS, a Japanese personalized nutrition and beauty company, expanded into Singapore with the launch of its skincare line, featuring probiotic supplements and serum. KINS Supplements contain 22 types of probiotics, including lactic acid bacteria (Lactobacillus), yeast, and natural nutrients produced by lactic acid bacteria.. Key drivers for this market are: Innovations in Probiotic Formulations, Increasing Focus on Digestive Health to Reduce the Impact of Chronic Disorders. Potential restraints include: Innovations in Probiotic Formulations, Increasing Focus on Digestive Health to Reduce the Impact of Chronic Disorders. Notable trends are: Probiotic Supplements are Widely Consumed in the Form of Capsules and Powders.

The ASEAN Probiotic Supplements Market is Segmented by Product Type (Tablets, Capsules, Gummies and Chews, Liquids, and More), by Consumer Group (Men, Women, and Children), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and More), and by Geography (Indonesia, Malaysia, Thailand, Vietnam, Singapore, Philippines, and More). The Market Forecasts are Provided in Terms of Value (USD).

Singapore Nutritional & Functional Foods Market valued at USD 1.2 Bn, driven by health awareness and preventive healthcare, with growth in dietary supplements and functional beverages.

The forecast for the Asia Pacific Dietary Supplement market predicts substantial growth, with market size projected to soar to USD 115.92 Billion by 2033, a significant increase from the USD 49.24 Billion recorded in 2024. This expansion reflects an impressive compound annual growth rate (CAGR) of 9.98% anticipated between 2025 and 2033.

The Asia Pacific Dietary Supplement market size to cross US

Access Asia Pacific Liquid Dietary Supplements Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Product, Application, Ingredients, Distribution Channel, End User

The revenue in the 'Vitamins & Minerals' segment of the otc pharmaceuticals market in Singapore was modeled to amount to ************** U.S. dollars in 2024. Between 2016 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Vitamins & Minerals.

Available data formats for the Singapore Plant Protein Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Source (Pea, Rapeseed, Soy, Hempseed, Others), By Form (Protein Concentrates, Protein Isolates, Protein Hydrolysate), By Application (Dietary Supplement, Food and Beverages, Pharmaceuticals, Animal Feed), And By Distribution Channel (Online, Offline) - Forecasts From 2022 To 2027 report.

The size of the ASEAN Probiotic Supplements Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 11.74% during the forecast period. The ASEAN market for probiotic supplements is seeing a notable increase in growth. It falls under the nutraceutical industry and consists of products with live beneficial microorganisms such as Lactobacillus and Bifidobacterium. Increasing consumer awareness of gut health and its effects on overall well-being are fueling the growth of this market. Key players such as Danone SA and Nestlé are dominating the market with a variety of product options and strategic collaborations. The rising popularity of preventive healthcare, functional ingredients, and convenient probiotic supplements in various forms like chewables, capsules, and powders boosts the attractiveness of the market. Even though there are difficulties in preserving the effectiveness of probiotics while processing and storing them, the market's optimistic outlook is supported by continuous research and development endeavors. This path emphasizes the crucial importance of probiotics in contemporary health routines and their potential for further market expansion in the ASEAN region. Recent developments include: October 2022: BioGaia AB company launched its new product BioGaia Prodentis Iozenges with a new apple flavor in Indonesia. The product is claimed to be distributed through PT Interbatcompany. As per the company claim, BioGaia Prodentis lozenges is a food supplement for oral health containing the patented lactic acid bacterium Limosilactobacillus reuteri (formerly known as Lactobacillus reuteri) Prodentis (a strain combination of L. reuteri DSM 17938 and L. reuteri ATCC PTA 5289) that helps the good microorganisms keep a natural balance in the mouth., September 2022: To further enhance its Sweden-based ecosystem, NutiFood, a prominent nutrition company in Vietnam, acquired a majority controlling stake of 51% in Cawells, a food company. This strategic move reinforces NutiFood's position in the market as a manufacturer of nutritional products and demonstrates its commitment to expanding its presence in the international food industry., September 2021: BioGaia partnered with Abbott to distribute probiotics to medical professionals in Singapore. The two products are Gastrus and Protectis, the latter being the company's most popular product targeted at gastrointestinal problems in infants and children.. Key drivers for this market are: Rising Trend of Ingestible Beauty Products, Growing demand for Nutrient-Enriched Cosmetic Products. Potential restraints include: Availability of Counterfeit Beauty Supplements Products. Notable trends are: Significance of Health Consciousness among Millennials.

The APAC heart health functional food market is estimated to be valued at USD 561.3 million in 2025 and is projected to reach USD 1,034.0 million by 2035, registering a CAGR of 6.3% over the forecast period.

APAC Heart Health Functional Food Market Analysis by Key Countries

The global algae supplements market, valued at $0.75 billion in 2025, is projected to experience robust growth, driven by increasing consumer awareness of health and wellness, a rising preference for natural and plant-based supplements, and the unique nutritional profile of algae. Spirulina, astaxanthin, and chlorella are key product types, with powder, tablet, and capsule forms dominating the market. The market's expansion is fueled by the growing prevalence of chronic diseases, increasing demand for functional foods, and the incorporation of algae supplements into various health and fitness regimes. While the North American and European markets currently hold significant shares, the Asia-Pacific region is poised for substantial growth due to rising disposable incomes and increasing health consciousness within this population. Competitive dynamics are characterized by a mix of established players and emerging companies, leading to innovation in product formulations and delivery systems. The market faces challenges including the relatively high cost of production for some algae types, potential concerns regarding product purity and sourcing, and fluctuating raw material prices. The projected Compound Annual Growth Rate (CAGR) of 13.38% from 2025 to 2033 suggests a significant expansion of the market to approximately $2.5 billion by 2033. This growth trajectory is expected to be influenced by ongoing research highlighting the various health benefits of algae-based supplements, targeted marketing campaigns focusing on specific health concerns, and the potential for wider adoption within the pharmaceutical and food industries. However, maintaining consistent quality control and addressing consumer concerns about potential side effects will remain crucial for market sustainability and continued expansion. Furthermore, innovations in algae cultivation techniques aimed at enhancing yields and reducing production costs will play a key role in shaping the market's future trajectory. Recent developments include: May 2024: Algine Plus, a manufacturer of algae-based dietary supplements, launched its product line on Walmart. The product line includes products such as Algine Plus Ocean Greens, Algine Plus Astaxanthin, and Algine Plus Phosphatidylserine. This was part of the company’s goal to expand its reach and make its premium offerings accessible to a wider audience worldwide., October 2022: Solabia-Algatech launched Astaxanthin Gummies with vitamin C. This is a unique, vegan, pectin-based food supplement in a move to offer a new, more flavorsome medium for delivering its flagship Astaxanthin ingredient drawn from the microalgae Haematococcus pluvialis., August 2022: SOUL +FIX, a Singapore-based supplement brand, announced plans to enter the Southeast Asian market with its recently launched product blue spirulina powder supplement. The brand also plans to undertake research & development (R&D) activities to create new formulations.. Key drivers for this market are: Growing Consumer Awareness Related to Algae-based Supplements, Surging Demand for Plant-based Supplements. Potential restraints include: Growing Consumer Awareness Related to Algae-based Supplements, Surging Demand for Plant-based Supplements. Notable trends are: Rising Awareness Regarding the Health Benefits of Spirulina Supplements Driving Market Growth.

Discover the top import markets for vitamins worldwide. Find the best countries to source high-quality vitamins and explore opportunities for international trade. Stay ahead in the vitamin industry with insights on global markets and boost your business success.

Statistics illustrates market overview of vitamins; n.e.s. in item no. 2936.2, and their derivatives, unmixed in Singapore from 2007 to 2024.

The Singaporean medicaments containing vitamins market expanded modestly to $50M in 2024, surging by 3% against the previous year. The market value increased at an average annual rate of +2.4% over the period from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level of $52M. From 2023 to 2024, the growth of the market remained at a lower figure.