Singapore E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, and Furniture and Home) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

The e-commerce market size projections in Singapore was expected to grow to approximately **** billion U.S. dollars by 2026, increasing from **** billion U.S. dollars in 2023. In the same year, credit card transactions were the most popular method for e-commerce payments in the country.

Singapore Ecommerce Market size was valued at USD 8.9 Billion in 2024 and is projected to reach USD 29.57 Billion by 2032, growing at a CAGR of 16.2% from 2026 to 2032.

Key Market Drivers:

Increasing Internet Penetration and Mobile Usage: Singapore's high internet penetration and extensive mobile device usage have greatly aided the growth of e-commerce. Online retail sales via mobile devices were valued at USD 3.5 Billion in 2023, representing a 26.3% compound annual growth rate (CAGR) between 2018 and 2023.

Agriculture and food in Canada: Government Initiatives Promoting the Digital Economy: The Singaporean government's dedication to developing a digital economy has aided e-commerce growth. Programs focused at improving digital literacy and infrastructure have produced an environment that encourages internet enterprises to grow. This enabling ecosystem has allowed the e-commerce market to increase by 10.43% annually, reaching USD 18.1 Billion in 2024.

In 2022, Shopee had the largest share of the e-commerce market in Singapore at ** percent. This was followed by Lazada and Amazon, with an ** percent share of the market each.

The revenue in the e-commerce market in Singapore was forecast to continuously increase between 2025 and 2029 by in total *** billion U.S. dollars (+***** percent). After the seventh consecutive increasing year, the revenue is estimated to reach *** billion U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the number of users and user penetration.The Statista Market Insights cover a broad range of additional markets.

Market Size, Drivers, and Trends: The Singapore e-commerce market is experiencing robust growth, with a market size of XX million in 2022 and a projected CAGR of 11.00% during 2022-2029. This growth is attributed to factors such as increasing internet penetration, growing disposable income, and advancements in logistics and payment infrastructure. Key drivers of the market include the rise of mobile commerce, personalization, and cross-border e-commerce. The increasing adoption of e-commerce by businesses (B2B) is also a significant trend. Restraints, Segments, and Companies: Despite the strong growth potential, the Singapore e-commerce industry faces challenges such as competition from established physical retailers, data security concerns, and logistics complexities. The market is segmented into B2C and B2B e-commerce, with B2C being the larger segment. Key categories within B2C e-commerce include beauty and personal care, consumer electronics, fashion and apparel, food and beverage, and furniture and home. Notable companies operating in the Singapore e-commerce space include Carousell, Alibaba Group, Shopee, and Amazon. The competitive landscape is expected to remain dynamic, with established players and emerging startups vying for market share. Recent developments include: May 2022: Singapore introduced a rating system that evaluates e-commerce marketplaces based on anti-scam policies. Its technical rules for online transactions were modified to include more information on avoiding scams. The E-commerce Marketplace Transaction Safety Ratings (TSR) were created to assess the extent to which these platforms had adopted anti-scam procedures that ensured, among other things, user authenticity, transaction safety, and the availability of loss-recovery channels for customers., May 2022: Singapore state investor Temasek Holdings boosted its investment in e-commerce giants Amazon.com Inc and Pinduoduo by more than 15%. Temasek, one of the world's largest investors with stakes in Singapore Airlines, DBS Group, and other companies, first revealed a holding in Amazon in 2017 and Pinduduo in 2020., June 2023: As part of its effort to support over 120,000 small businesses in the area, the social media platform Tiktok will launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, Tiktok will roll out a thorough, systematic digital training program that will help them establish a presence online in a secure, open, and approachable.. Key drivers for this market are: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Potential restraints include: Security Flaw Related to Hacking of Password Managers. Notable trends are: Internet Plays a Significant Role in Market Growth.

The Singapore e-commerce market, valued at approximately $5.02 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This signifies a significant market opportunity for businesses operating within this dynamic sector. Driving this expansion are several key factors: increasing smartphone penetration and internet access among Singapore's tech-savvy population, a preference for convenient online shopping, and the government's supportive initiatives promoting digitalization. The market is segmented across various sectors, with notable growth in beauty and personal care, consumer electronics, and fashion and apparel, fueled by rising disposable incomes and a preference for curated online experiences. While competition is intense amongst major players like Lazada, Shopee, Amazon, and others, the market shows ample room for niche players and innovative business models. Challenges include maintaining customer trust through robust security measures and navigating evolving consumer preferences. The B2B e-commerce segment is also expected to see significant growth, driven by the increasing adoption of digital procurement solutions by businesses. The forecast for the Singapore e-commerce market points towards sustained growth, primarily driven by the continuous increase in online shopping adoption across various demographics. The strong regulatory environment in Singapore, emphasizing consumer protection and digital security, further instills confidence amongst buyers and sellers. However, maintaining competitive pricing, managing logistics effectively, and delivering exceptional customer service will be critical for success. Furthermore, the market's evolution will be shaped by emerging trends such as the rise of social commerce, personalized shopping experiences facilitated by AI, and the increasing importance of sustainable and ethical practices within the industry. Understanding these dynamics is vital for businesses aiming to capture a significant share of this lucrative market. Recent developments include: August 2023 - Sea, an e-commerce giant, revealed its plans to increase investments in its online shopping platform, Shopee, across all markets. This decision was taken as TikTok's shopping venture from China expanded into new territories., June 2023 - As part of its effort to support over 120,000 small businesses in the area, the social media platform TikTok planned to launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, TikTok is expected to roll out a thorough, systematic digital training program that may help them establish a presence online in a secure, open, and approachable manner.. Key drivers for this market are: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Potential restraints include: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Notable trends are: Internet Plays a Significant Role in Market Growth.

The Southeast Asia Cross-Border E-Commerce Market Report is Segmented by Business Model (B2C and B2B), by Product Category (Fashion and Apparel, Consumer Electronics and More), by Sales Channel (Online Marketplaces, Direct-To-Consumer and More) and by Country (Indonesia, Thailand, Vietnam, Philippines, Malaysia, Singapore and Rest of Southeast Asia). The Market Forecasts are Provided in Terms of Value (USD)

In 2024, the gross merchandise volume (GMV) of the Singapore e-commerce market amounted to ************ U.S. dollars and was expected to reach ** billion dollars by 2030. Singapore has established itself as the best-equipped e-commerce market in Southeast Asia. Singapore’s success in e-commerce Compared to its neighboring countries, Singapore's e-commerce market depends more on the quality and price of the products than on the number of sales. The high GDP per capita , the well- developed ICT infrastructure and the government’s interest in making Singapore a smart nation are the main reasons for its success. While the total revenue might not be as high as the largest e-commerce market in Southeast Asia, Indonesia, the revenue per order and the frequency of ordering online per person by far exceeds those for Indonesia. Main e-commerce players Shopee, Lazada, and AliExpress were the most clicked e-commerce sites in Singapore as of March 2025. While Shopee and Lazada focus on localized e-commerce experiences within Southeast Asia, AliExpress specializes in cross-border trade, allowing small businesses—mainly from China—to sell globally.

In 2021, Singapore's e-commerce export market was valued at *** billion Singapore dollars. Singapore is one of Southeast Asia's leading cross-border e-commerce hubs, with several Asian e-commerce giants headquartered there, such as Shopee and Lazada.

The Singapore retail market, valued at approximately $XX million in 2025, exhibits robust growth potential, projected to expand at a CAGR exceeding 3.00% from 2025 to 2033. This growth is fueled by several key drivers. Firstly, Singapore's thriving economy and rising disposable incomes contribute significantly to increased consumer spending. Secondly, the burgeoning e-commerce sector, driven by increasing internet penetration and smartphone adoption, offers significant opportunities for retailers to expand their reach and customer base. Furthermore, the government's initiatives to promote innovation and technological advancements within the retail landscape further encourage growth. However, the market faces challenges such as escalating rental costs, intense competition, and shifting consumer preferences towards sustainable and ethical products. Segmentation analysis reveals that the food and beverage sector holds a considerable market share, followed by personal and household care, with e-commerce emerging as a dominant distribution channel. Key players like Japan Foods Holding Ltd, Sheng Siong Group Ltd, and Dairy Farm International Holdings are strategically positioning themselves to capitalize on these trends. The segmentation by product category reveals diverse growth trajectories. While the food and beverage segment benefits from consistent demand, the apparel, footwear, and accessories sector experiences fluctuations based on fashion trends and consumer sentiment. The furniture, toys, and hobby segments are showing promising growth linked to evolving lifestyle preferences. The electronic and household appliance sector's performance is tied to technological innovation and economic conditions. Within distribution channels, the dominance of e-commerce is undeniable, though traditional channels like supermarkets and hypermarkets continue to play a vital role, particularly for grocery and daily essentials. The success of individual companies will hinge on their ability to adapt to these dynamic market forces, embracing digital technologies, focusing on customer experience, and offering innovative products and services. Recent developments include: In April 2021, Singapore homegrown retailer Naiise has shut down after struggling to survive through the pandemic, with its owner Dennis Tay filing for personal bankruptcy.. Notable trends are: Upgrading Technology is Helping the Market to Record More Revenues.

By 2030, the Indonesian e-commerce market was predicted to generate around *** billion U.S. dollars in online retail sales, increasing from ** billion U.S. dollars in 2024. By 2030, Indonesia was forecasted to account for over 40 percent of the Southeast Asian e-commerce market, likely due to a growing middle class and the increasing access to the internet. Other emerging markets include Malaysia, the Philippines, Thailand and Vietnam. E-commerce in Southeast Asia The leading product categories that were bought through e-commerce platforms in Southeast Asia include fashion and beauty. Shopee and Lazada have emerged as leading e-commerce sites in the region, with Shopee generating over *** million web sessions. The preferred payment method among Southeast Asian consumers when shopping online varied between digital wallets and account-to-account payments, depending on the country. In Singapore, credit cards were more used compared to other countries, while digital wallets were popular in Indonesia and Vietnam. Omni-channel experiences through e-commerce E-commerce has been steadily growing with the emergence of numerous online retail brands and online marketplaces. Further, more and more fashion brands provide the option of browsing products on their online shop while consumers are shopping in the physical store, so the customer can check on size availability and order it for delivery to their homes or to the store. Given that, omnichannel experiences are relevant for offering the customer more convenience and to increase customer loyalty.

Singapore E-Commerce Transactions: Volume: Vehicles: Automotive Industry data was reported at 1.000 Unit in 22 Jul 2024. This stayed constant from the previous number of 1.000 Unit for 21 Jul 2024. Singapore E-Commerce Transactions: Volume: Vehicles: Automotive Industry data is updated daily, averaging 1.000 Unit from Jan 2019 (Median) to 22 Jul 2024, with 788 observations. The data reached an all-time high of 8.000 Unit in 18 Jul 2019 and a record low of 1.000 Unit in 22 Jul 2024. Singapore E-Commerce Transactions: Volume: Vehicles: Automotive Industry data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Singapore – Table SG.GI.EC: E-Commerce Transactions: by Category.

Singapore E-Commerce Transactions: Volume: Heavy Industry & Engineering: Heavy Industry & Engineering data was reported at 1.000 Unit in 30 Mar 2025. This records a decrease from the previous number of 2.000 Unit for 23 Mar 2025. Singapore E-Commerce Transactions: Volume: Heavy Industry & Engineering: Heavy Industry & Engineering data is updated daily, averaging 4.000 Unit from Sep 2019 (Median) to 30 Mar 2025, with 283 observations. The data reached an all-time high of 46.000 Unit in 05 Nov 2023 and a record low of 1.000 Unit in 30 Mar 2025. Singapore E-Commerce Transactions: Volume: Heavy Industry & Engineering: Heavy Industry & Engineering data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Singapore – Table SG.GI.EC: E-Commerce Transactions: by Category.

The share in total eCommerce in the 'Social Commerce' segment of the e-commerce market in Singapore was modeled to amount to ***** percent in 2024. From 2018 to 2024, the share in total eCommerce rose by **** percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. Between 2024 and 2029, the share in total eCommerce will rise by **** percentage points, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Singapore E-Commerce Transactions: Volume: Heavy Industry & Engineering: Construction & Maintenance data was reported at 1.000 Unit in 05 Mar 2025. This stayed constant from the previous number of 1.000 Unit for 02 Mar 2025. Singapore E-Commerce Transactions: Volume: Heavy Industry & Engineering: Construction & Maintenance data is updated daily, averaging 1.000 Unit from Dec 2018 (Median) to 05 Mar 2025, with 128 observations. The data reached an all-time high of 2.000 Unit in 21 Jan 2023 and a record low of 1.000 Unit in 05 Mar 2025. Singapore E-Commerce Transactions: Volume: Heavy Industry & Engineering: Construction & Maintenance data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Singapore – Table SG.GI.EC: E-Commerce Transactions: by Category.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Singapore. Custom Cart shows a significant lead, with total sales amounting to $3.91B, which constitutes 41.15% of the region's total sales on platforms. Shopify reports sales of $1.93B, accounting for 20.29% of the total platform sales in Singapore. Magento also holds a notable share, with its sales reaching $1.32B, representing 13.92% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Singapore, highlighting which platforms are driving the most sales.

The size of the E-Commerce Personal Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.74% during the forecast period. E-commerce personal care products refer to a diverse range of items sold online that cater to personal hygiene, grooming, and beauty needs. This market includes products for personal cleansing, body care, eye care, hair care, oral care, and skin care. The convenience of online shopping allows consumers to easily access a wide variety of brands and products, often with detailed descriptions and customer reviews to aid in decision-making. This sector has seen significant growth due to the increasing demand for personal care products and the shift towards online shopping. Recent developments include: April 2023: L'Oréal SA acquired Melbourne-founded Aesop, a luxury cosmetics, shampoo, and body care brand, for USD 2.5 billion. L'Oréal acquisition will help Australian beauty brand Aesop's global expansion., February 2023: Mitsui & Co acquired 30% of TBP Importaço e Comércio de Cosméticos, a wholly-owned subsidiary of Kao Corporation in Brazil. The companies have signed a Quota Subscription Agreement under which 70% of the business will be owned by Kao and 30% by Mitsui., April 2022: To launch a new electric toothbrush, Colgate partnered with Shopee, one of the leading online shopping platforms in Southeast Asia and Taiwan. The company claims the product has four cleaning modes: squeaky clean, sparkle, gum care, and night spa. This product is only available online in five markets - Singapore, Malaysia, Thailand, Vietnam, and the Philippines.. Key drivers for this market are: Growing Influence Of Social Media And Impact Of Digital Technology On The Market, Surge In Product Innovation. Potential restraints include: Burgeoning Of Counterfeit Personal Care Products. Notable trends are: Growing Influence Of Social Media And Impact Of Digital Technology On The Market.

The Singapore e-gift card market is experiencing robust growth, driven by increasing digital adoption, the convenience of online transactions, and the rising popularity of e-commerce. A compound annual growth rate (CAGR) exceeding 3% suggests a consistently expanding market. While precise market size figures for Singapore are unavailable in the provided data, considering the strong regional growth and the prevalence of e-commerce in Singapore, a reasonable estimation for the 2025 market size would be in the range of $50 million to $100 million USD. This range reflects the significant adoption of digital payments and gift-giving practices within the country. The market is segmented by product type (e-gift cards and physical cards), consumer type (individual and corporate), and distribution channel (online and offline). The dominance of e-gift cards is anticipated to increase steadily, propelled by smartphone penetration and seamless online purchasing. Corporate gifting, leveraging the efficiency and scalability of e-gift cards, is also a substantial growth driver. Although physical cards maintain a market presence, the convenience and cost-effectiveness of digital alternatives are likely to further reduce their market share over the forecast period. Key players, including NTUC FairPrice, Dairy Farm International, and others, are actively shaping the market landscape through strategic partnerships and technological advancements, enhancing user experience and expanding distribution channels. The forecast period (2025-2033) projects sustained growth for the Singapore e-gift card market. This growth is expected to be influenced by several factors. Ongoing technological advancements will continue to improve the user experience and security of e-gift card platforms. Moreover, government initiatives aimed at promoting digitalization and e-commerce in Singapore will create a favorable environment for market expansion. The increasing preference for contactless transactions and the rising popularity of personalized gifting options will further fuel demand. While challenges remain, such as security concerns associated with online transactions and the need for robust consumer education, the overall outlook for the Singapore e-gift card market remains positive, predicting considerable growth over the next decade. Recent developments include: In March 2022, Hallmark launched Hallmark Gold Crown gift cards available at participating Hallmark stores and on Hallmark.com., In December 2020, Giftano, the leading online gifting marketplace in Singapore, launched a new 360 online gifting e-shop expanding its offering to include the new Giftano Gifts, an array of great physical gifts.. Notable trends are: Increase in Corporate Incentives Boosting Sales of Virtual Gift Cards in Singapore.

This statistic shows retail e-commerce sales as a share of total retail sales in Singapore in 2015 and a forecast for 2025. In 2015, e-retail sales accounted for *** percent of all retail sales in Singapore, this figure is expected to reach *** percent in 2025.