The Singapore E-Commerce Market Report is Segmented by Business Model (B2B, and B2C), Product Category for B2C E-Commerce (Beauty and More), and Device Type for B2C E-Commerce (Smartphone, Desktop/Laptop, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2024, the gross merchandise volume (GMV) of the Singapore e-commerce market amounted to ************ U.S. dollars and was expected to reach ** billion dollars by 2030. Singapore has established itself as the best-equipped e-commerce market in Southeast Asia. Singapore’s success in e-commerce Compared to its neighboring countries, Singapore's e-commerce market depends more on the quality and price of the products than on the number of sales. The high GDP per capita , the well- developed ICT infrastructure and the government’s interest in making Singapore a smart nation are the main reasons for its success. While the total revenue might not be as high as the largest e-commerce market in Southeast Asia, Indonesia, the revenue per order and the frequency of ordering online per person by far exceeds those for Indonesia. Main e-commerce players Shopee, Lazada, and AliExpress were the most clicked e-commerce sites in Singapore as of March 2025. While Shopee and Lazada focus on localized e-commerce experiences within Southeast Asia, AliExpress specializes in cross-border trade, allowing small businesses—mainly from China—to sell globally.

In 2022, Shopee had the largest share of the e-commerce market in Singapore at ** percent. This was followed by Lazada and Amazon, with an ** percent share of the market each.

Singapore Ecommerce Market size was valued at USD 8.9 Billion in 2024 and is projected to reach USD 29.57 Billion by 2032, growing at a CAGR of 16.2% from 2026 to 2032.

Key Market Drivers:

Increasing Internet Penetration and Mobile Usage: Singapore's high internet penetration and extensive mobile device usage have greatly aided the growth of e-commerce. Online retail sales via mobile devices were valued at USD 3.5 Billion in 2023, representing a 26.3% compound annual growth rate (CAGR) between 2018 and 2023.

Agriculture and food in Canada: Government Initiatives Promoting the Digital Economy: The Singaporean government's dedication to developing a digital economy has aided e-commerce growth. Programs focused at improving digital literacy and infrastructure have produced an environment that encourages internet enterprises to grow. This enabling ecosystem has allowed the e-commerce market to increase by 10.43% annually, reaching USD 18.1 Billion in 2024.

The Singapore e-commerce market, valued at approximately $5.02 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This signifies a significant market opportunity for businesses operating within this dynamic sector. Driving this expansion are several key factors: increasing smartphone penetration and internet access among Singapore's tech-savvy population, a preference for convenient online shopping, and the government's supportive initiatives promoting digitalization. The market is segmented across various sectors, with notable growth in beauty and personal care, consumer electronics, and fashion and apparel, fueled by rising disposable incomes and a preference for curated online experiences. While competition is intense amongst major players like Lazada, Shopee, Amazon, and others, the market shows ample room for niche players and innovative business models. Challenges include maintaining customer trust through robust security measures and navigating evolving consumer preferences. The B2B e-commerce segment is also expected to see significant growth, driven by the increasing adoption of digital procurement solutions by businesses. The forecast for the Singapore e-commerce market points towards sustained growth, primarily driven by the continuous increase in online shopping adoption across various demographics. The strong regulatory environment in Singapore, emphasizing consumer protection and digital security, further instills confidence amongst buyers and sellers. However, maintaining competitive pricing, managing logistics effectively, and delivering exceptional customer service will be critical for success. Furthermore, the market's evolution will be shaped by emerging trends such as the rise of social commerce, personalized shopping experiences facilitated by AI, and the increasing importance of sustainable and ethical practices within the industry. Understanding these dynamics is vital for businesses aiming to capture a significant share of this lucrative market. Recent developments include: August 2023 - Sea, an e-commerce giant, revealed its plans to increase investments in its online shopping platform, Shopee, across all markets. This decision was taken as TikTok's shopping venture from China expanded into new territories., June 2023 - As part of its effort to support over 120,000 small businesses in the area, the social media platform TikTok planned to launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, TikTok is expected to roll out a thorough, systematic digital training program that may help them establish a presence online in a secure, open, and approachable manner.. Key drivers for this market are: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Potential restraints include: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Notable trends are: Internet Plays a Significant Role in Market Growth.

The revenue in the e-commerce market in Singapore was modeled to amount to ************ U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Dataset from Singapore Department of Statistics. For more information, visit https://data.gov.sg/datasets/d_fdc3b8dd24e1e8c5a6a285f50ac29876/view

The size of the Singapore Ecommerce Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 11.00% during the forecast period. Recent developments include: May 2022: Singapore introduced a rating system that evaluates e-commerce marketplaces based on anti-scam policies. Its technical rules for online transactions were modified to include more information on avoiding scams. The E-commerce Marketplace Transaction Safety Ratings (TSR) were created to assess the extent to which these platforms had adopted anti-scam procedures that ensured, among other things, user authenticity, transaction safety, and the availability of loss-recovery channels for customers., May 2022: Singapore state investor Temasek Holdings boosted its investment in e-commerce giants Amazon.com Inc and Pinduoduo by more than 15%. Temasek, one of the world's largest investors with stakes in Singapore Airlines, DBS Group, and other companies, first revealed a holding in Amazon in 2017 and Pinduduo in 2020., June 2023: As part of its effort to support over 120,000 small businesses in the area, the social media platform Tiktok will launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, Tiktok will roll out a thorough, systematic digital training program that will help them establish a presence online in a secure, open, and approachable.. Key drivers for this market are: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Potential restraints include: Security Flaw Related to Hacking of Password Managers. Notable trends are: Internet Plays a Significant Role in Market Growth.

Singapore Luxury Fashion E-Commerce Market valued at USD 1.2 Bn, driven by rising disposable incomes, high-net-worth individuals, and digital shopping shifts among millennials and Gen Z.

The number of users in the e-commerce market in Singapore was modeled to amount to ************ users in 2024. Following a continuous upward trend, the number of users has risen by ************ users since 2017. Between 2024 and 2029, the number of users will rise by ************ users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Discover the latest eCommerce statistics in Singapore for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Singapore, uncovering the distribution of stores across categories and platforms.

The Southeast Asia Cross-Border E-Commerce Market Report is Segmented by Business Model (B2C and B2B), by Product Category (Fashion and Apparel, Consumer Electronics and More), by Sales Channel (Online Marketplaces, Direct-To-Consumer and More) and by Country (Indonesia, Thailand, Vietnam, Philippines, Malaysia, Singapore and Rest of Southeast Asia). The Market Forecasts are Provided in Terms of Value (USD)

The penetration rate is forecast to experience significant growth in all segments in 2029. This reflects the overall trend throughout the entire forecast period from 2019 to 2029. It is estimated that the penetration rate is continuously rising in all segments. In this regard, the e-commerce segment achieves the highest value of ***** percent in 2029. Find further statistics on other topics such as a comparison of the number of users in Germany and a comparison of the number of users in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

Success.ai’s Ecommerce Market Data for South-east Asia E-commerce Contacts provides a robust and accurate dataset tailored for businesses and organizations looking to connect with professionals in the fast-growing e-commerce industry across South-east Asia. Covering roles such as e-commerce managers, digital strategists, logistics experts, and online marketplace leaders, this dataset offers verified contact details, professional insights, and actionable market data.

With access to over 170 million verified profiles globally, Success.ai ensures your outreach, marketing, and research strategies are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution empowers you to excel in one of the world’s most dynamic e-commerce regions.

Why Choose Success.ai’s Ecommerce Market Data?

1. Verified Contact Data for Precision Outreach

   • Access verified work emails, phone numbers, and LinkedIn profiles of e-commerce professionals across South-east Asia.
   • AI-driven validation ensures 99% accuracy, reducing communication inefficiencies and enhancing engagement rates.

2. Comprehensive Coverage of South-east Asia’s E-commerce Market

   • Includes professionals from key e-commerce hubs such as Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.
   • Gain insights into regional consumer trends, logistics challenges, and online marketplace dynamics.

3. Continuously Updated Datasets

   • Real-time updates capture changes in professional roles, company expansions, and market conditions.
   • Stay aligned with industry trends and emerging opportunities in South-east Asia’s e-commerce sector.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 170M+ Verified Global Profiles: Engage with e-commerce professionals and decision-makers across South-east Asia.
• Verified Contact Details: Gain work emails, phone numbers, and LinkedIn profiles for precision targeting.
• Regional Insights: Understand key trends in e-commerce, logistics, and consumer preferences in South-east Asia.
• Leadership Insights: Connect with online marketplace leaders, logistics managers, and digital marketing professionals driving innovation in the sector.

Key Features of the Dataset:

1. Comprehensive Professional Profiles in E-commerce

   • Identify and connect with professionals managing e-commerce platforms, online marketplaces, and logistics operations.
   • Target individuals responsible for digital marketing, supply chain management, and e-commerce strategies.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (apparel, electronics, food delivery), geographic location, or job function.
   • Tailor campaigns to align with specific business goals, such as logistics optimization, consumer engagement, or market entry.

3. Regional and Market-specific Insights

   • Leverage data on e-commerce trends, regional consumer behaviors, and logistics challenges unique to South-east Asia.
   • Refine marketing strategies and business plans based on actionable insights from the region.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data enable personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Digital Outreach

   • Promote e-commerce solutions, logistics services, or online marketing tools to professionals in South-east Asia’s e-commerce industry.
   • Use verified contact data for multi-channel outreach, including email, phone, and digital campaigns.

2. Market Research and Competitive Analysis

   • Analyze e-commerce trends and consumer preferences across South-east Asia to refine product offerings and marketing strategies.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

3. Partnership Development and Vendor Collaboration

   • Build relationships with e-commerce platforms, logistics providers, and digital marketing agencies exploring strategic partnerships.
   • Foster collaborations that enhance consumer experiences, improve delivery efficiency, or expand market reach.

4. Recruitment and Talent Acquisition

   • Target HR professionals and hiring managers in the e-commerce industry seeking candidates for logistics, digital marketing, and platform management roles.
   • Provide workforce optimization platforms or training solutions tailored to the sector.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality e-commerce market data at competitive prices, ensuring strong ROI for your marketing, sales, and business development initiatives.

2. Seamless Integration

   • Integrate verified e-commerce data into CRM systems, analytics ...

E-Commerce Transactions: AOV: Heavy Industry & Engineering: Heavy Industry & Engineering data was reported at 28.023 USD in 30 Mar 2025. This records an increase from the previous number of 2.633 USD for 23 Mar 2025. E-Commerce Transactions: AOV: Heavy Industry & Engineering: Heavy Industry & Engineering data is updated daily, averaging 136.247 USD from Sep 2019 (Median) to 30 Mar 2025, with 283 observations. The data reached an all-time high of 14,209.838 USD in 19 Oct 2023 and a record low of 2.633 USD in 23 Mar 2025. E-Commerce Transactions: AOV: Heavy Industry & Engineering: Heavy Industry & Engineering data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Singapore – Table SG.GI.EC: E-Commerce Transactions: by Category.

Discover the booming Singapore retail market! This in-depth analysis reveals key trends, growth drivers (e-commerce, rising incomes), and challenges (competition, costs) impacting major players from 2019-2033. Explore market segmentation and forecast data for informed business decisions. Recent developments include: In April 2021, Singapore homegrown retailer Naiise has shut down after struggling to survive through the pandemic, with its owner Dennis Tay filing for personal bankruptcy.. Notable trends are: Upgrading Technology is Helping the Market to Record More Revenues.

The penetration rate in the e-commerce market in Singapore was modeled to be ***** percent in 2024. Following a continuous upward trend, the penetration rate has risen by **** percentage points since 2017. Between 2024 and 2029, the penetration rate will rise by ***** percentage points, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

In Singapore, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $3.88B, which is 40.75% of the region's total sales in this sector. Consumer Electronics follows with robust sales figures, achieving $1.66B in sales and comprising 17.43% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $1.04B, accounting for 10.94% of the total sales in Singapore. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

Singapore E-Commerce Transactions: Value: Heavy Industry & Engineering: Heavy Industry & Engineering data was reported at 28.023 USD in 30 Mar 2025. This records an increase from the previous number of 5.266 USD for 23 Mar 2025. Singapore E-Commerce Transactions: Value: Heavy Industry & Engineering: Heavy Industry & Engineering data is updated daily, averaging 546.660 USD from Sep 2019 (Median) to 30 Mar 2025, with 283 observations. The data reached an all-time high of 142,098.381 USD in 19 Oct 2023 and a record low of 5.266 USD in 23 Mar 2025. Singapore E-Commerce Transactions: Value: Heavy Industry & Engineering: Heavy Industry & Engineering data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Singapore – Table SG.GI.EC: E-Commerce Transactions: by Category.

The Singapore retail market, valued at approximately $XX million in 2025 (assuming a logical estimation based on the provided CAGR and market size), exhibits robust growth potential with a Compound Annual Growth Rate (CAGR) exceeding 3.00%. This expansion is driven by several factors. Firstly, Singapore's thriving economy and rising disposable incomes fuel consumer spending across various retail segments, including food and beverage, personal care, apparel, and electronics. Secondly, the increasing adoption of e-commerce platforms, coupled with a well-developed logistics infrastructure, significantly enhances accessibility and convenience for shoppers. Furthermore, the government's initiatives to promote digitalization and innovation in the retail sector contribute to the market's positive trajectory. However, challenges remain, such as rising rental costs and intense competition among both established players like Dairy Farm International Holdings and emerging e-commerce businesses. The market's segmentation, spanning various product categories and distribution channels (hypermarkets, supermarkets, e-commerce, etc.), presents opportunities for specialized retailers and tailored marketing strategies. The competitive landscape includes both large multinational corporations and smaller, specialized businesses, indicating a dynamic and evolving market structure. This vibrant market demonstrates clear segmentation trends, with significant growth anticipated in the e-commerce channel, driven by the increasing preference for online shopping. The food and beverage, and personal and household care sectors are expected to maintain strong performance owing to consistent consumer demand. However, the apparel, footwear, and accessories segment might witness fluctuating growth dependent on evolving fashion trends and economic factors. While the furniture, toys, and hobby segment presents specific niche opportunities, the electronics and household appliances sector will likely remain a key contributor to overall market expansion, fueled by technological advancements and rising consumer adoption of smart home devices. Understanding these segment-specific dynamics is crucial for businesses seeking to capitalize on the opportunities within the Singapore retail landscape. Continuous adaptation to consumer preferences and technological innovations will be vital for sustained success in this dynamic market. This report provides a detailed analysis of the Singapore retail market, covering the period from 2019 to 2033. It offers invaluable insights into market size, growth drivers, challenges, and future trends, making it an essential resource for businesses operating in or planning to enter this dynamic sector. The report utilizes a base year of 2025, an estimated year of 2025, and a forecast period spanning 2025-2033, with historical data from 2019-2024. Key segments analyzed include Food and Beverage, Personal and Household Care, E-commerce, and major distribution channels. Recent developments include: In April 2021, Singapore homegrown retailer Naiise has shut down after struggling to survive through the pandemic, with its owner Dennis Tay filing for personal bankruptcy.. Notable trends are: Upgrading Technology is Helping the Market to Record More Revenues.