In 2022, Shopee had the largest share of the e-commerce market in Singapore at ** percent. This was followed by Lazada and Amazon, with an ** percent share of the market each.

The Singapore E-Commerce Market Report is Segmented by Business Model (B2B, and B2C), Product Category for B2C E-Commerce (Beauty and More), and Device Type for B2C E-Commerce (Smartphone, Desktop/Laptop, and More). The Market Forecasts are Provided in Terms of Value (USD).

According to a report published by PPRO, the electronics and media segment accounted for ** percent of the e-commerce market in Singapore as of 2022. Singapore is one of Asia's more mature economies and e-commerce markets.

Singapore Ecommerce Market size was valued at USD 8.9 Billion in 2024 and is projected to reach USD 29.57 Billion by 2032, growing at a CAGR of 16.2% from 2026 to 2032.

Key Market Drivers:

Increasing Internet Penetration and Mobile Usage: Singapore's high internet penetration and extensive mobile device usage have greatly aided the growth of e-commerce. Online retail sales via mobile devices were valued at USD 3.5 Billion in 2023, representing a 26.3% compound annual growth rate (CAGR) between 2018 and 2023.

Agriculture and food in Canada: Government Initiatives Promoting the Digital Economy: The Singaporean government's dedication to developing a digital economy has aided e-commerce growth. Programs focused at improving digital literacy and infrastructure have produced an environment that encourages internet enterprises to grow. This enabling ecosystem has allowed the e-commerce market to increase by 10.43% annually, reaching USD 18.1 Billion in 2024.

In 2023, fashion e-commerce made up the largest share of the e-commerce market in Singapore at **** percent. This was followed by appliances and electronics, which made up **** percent.

The share in total eCommerce in the 'Social Commerce' segment of the e-commerce market in Singapore was modeled to amount to ***** percent in 2024. From 2018 to 2024, the share in total eCommerce rose by **** percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. Between 2024 and 2029, the share in total eCommerce will rise by **** percentage points, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

The Singapore e-commerce market, valued at approximately $5.02 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This signifies a significant market opportunity for businesses operating within this dynamic sector. Driving this expansion are several key factors: increasing smartphone penetration and internet access among Singapore's tech-savvy population, a preference for convenient online shopping, and the government's supportive initiatives promoting digitalization. The market is segmented across various sectors, with notable growth in beauty and personal care, consumer electronics, and fashion and apparel, fueled by rising disposable incomes and a preference for curated online experiences. While competition is intense amongst major players like Lazada, Shopee, Amazon, and others, the market shows ample room for niche players and innovative business models. Challenges include maintaining customer trust through robust security measures and navigating evolving consumer preferences. The B2B e-commerce segment is also expected to see significant growth, driven by the increasing adoption of digital procurement solutions by businesses. The forecast for the Singapore e-commerce market points towards sustained growth, primarily driven by the continuous increase in online shopping adoption across various demographics. The strong regulatory environment in Singapore, emphasizing consumer protection and digital security, further instills confidence amongst buyers and sellers. However, maintaining competitive pricing, managing logistics effectively, and delivering exceptional customer service will be critical for success. Furthermore, the market's evolution will be shaped by emerging trends such as the rise of social commerce, personalized shopping experiences facilitated by AI, and the increasing importance of sustainable and ethical practices within the industry. Understanding these dynamics is vital for businesses aiming to capture a significant share of this lucrative market. Recent developments include: August 2023 - Sea, an e-commerce giant, revealed its plans to increase investments in its online shopping platform, Shopee, across all markets. This decision was taken as TikTok's shopping venture from China expanded into new territories., June 2023 - As part of its effort to support over 120,000 small businesses in the area, the social media platform TikTok planned to launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, TikTok is expected to roll out a thorough, systematic digital training program that may help them establish a presence online in a secure, open, and approachable manner.. Key drivers for this market are: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Potential restraints include: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Notable trends are: Internet Plays a Significant Role in Market Growth.

As of September 2025, shopee.sg was the most visited e-commerce retail website in Singapore, with around *** million monthly web visits. Shopee is followed by the Singapore based e-commerce provider Lazada and AliExpress, with about *** million and *** million visits, respectively. Shopee - Singapore's favourite e-commerce marketplace Shopee was founded by Sea limited in 2015 and is popular for being the first mobile centric online marketplace in Southeast Asia. The company started out as a marketplace for other retailers to sell their goods over the unified platform with almost no fees for the merchants. Through their risky but successful business strategy, Shopee is now available in almost all Southeast Asian countries and one of the main competitors of Lazada. Lazada - Alibaba in Southeast Asia Lazada was founded by Rocket Internet in 2012 and has set itself the goal of becoming “Southeast Asia’s next Amazon”. After four successful years, the company was sold to Alibaba with a market value of approximately two billion U.S. dollars. Since then, Alibaba has tried to steadily expand its market share. Lazada is now operating in six countries: Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines.

The size of the Singapore Ecommerce Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 11.00% during the forecast period. Recent developments include: May 2022: Singapore introduced a rating system that evaluates e-commerce marketplaces based on anti-scam policies. Its technical rules for online transactions were modified to include more information on avoiding scams. The E-commerce Marketplace Transaction Safety Ratings (TSR) were created to assess the extent to which these platforms had adopted anti-scam procedures that ensured, among other things, user authenticity, transaction safety, and the availability of loss-recovery channels for customers., May 2022: Singapore state investor Temasek Holdings boosted its investment in e-commerce giants Amazon.com Inc and Pinduoduo by more than 15%. Temasek, one of the world's largest investors with stakes in Singapore Airlines, DBS Group, and other companies, first revealed a holding in Amazon in 2017 and Pinduduo in 2020., June 2023: As part of its effort to support over 120,000 small businesses in the area, the social media platform Tiktok will launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, Tiktok will roll out a thorough, systematic digital training program that will help them establish a presence online in a secure, open, and approachable.. Key drivers for this market are: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Potential restraints include: Security Flaw Related to Hacking of Password Managers. Notable trends are: Internet Plays a Significant Role in Market Growth.

The Southeast Asia Cross-Border E-Commerce Market Report is Segmented by Business Model (B2C and B2B), by Product Category (Fashion and Apparel, Consumer Electronics and More), by Sales Channel (Online Marketplaces, Direct-To-Consumer and More) and by Country (Indonesia, Thailand, Vietnam, Philippines, Malaysia, Singapore and Rest of Southeast Asia). The Market Forecasts are Provided in Terms of Value (USD)

According to a report published by PPRO, ** percent of cross-border e-commerce in Singapore was from China as of 2022. In comparison, ** percent of cross-border e-commerce was from South Korea.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Singapore. Custom Cart shows a significant lead, with total sales amounting to $3.90B, which constitutes 41.00% of the region's total sales on platforms. Shopify reports sales of $1.93B, accounting for 20.30% of the total platform sales in Singapore. Magento also holds a notable share, with its sales reaching $1.32B, representing 13.92% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Singapore, highlighting which platforms are driving the most sales.

Discover the booming Singapore retail market! This in-depth analysis reveals key trends, growth drivers (e-commerce, rising incomes), and challenges (competition, costs) impacting major players from 2019-2033. Explore market segmentation and forecast data for informed business decisions. Recent developments include: In April 2021, Singapore homegrown retailer Naiise has shut down after struggling to survive through the pandemic, with its owner Dennis Tay filing for personal bankruptcy.. Notable trends are: Upgrading Technology is Helping the Market to Record More Revenues.

The Singapore retail market, valued at approximately $XX million in 2025 (assuming a logical estimation based on the provided CAGR and market size), exhibits robust growth potential with a Compound Annual Growth Rate (CAGR) exceeding 3.00%. This expansion is driven by several factors. Firstly, Singapore's thriving economy and rising disposable incomes fuel consumer spending across various retail segments, including food and beverage, personal care, apparel, and electronics. Secondly, the increasing adoption of e-commerce platforms, coupled with a well-developed logistics infrastructure, significantly enhances accessibility and convenience for shoppers. Furthermore, the government's initiatives to promote digitalization and innovation in the retail sector contribute to the market's positive trajectory. However, challenges remain, such as rising rental costs and intense competition among both established players like Dairy Farm International Holdings and emerging e-commerce businesses. The market's segmentation, spanning various product categories and distribution channels (hypermarkets, supermarkets, e-commerce, etc.), presents opportunities for specialized retailers and tailored marketing strategies. The competitive landscape includes both large multinational corporations and smaller, specialized businesses, indicating a dynamic and evolving market structure. This vibrant market demonstrates clear segmentation trends, with significant growth anticipated in the e-commerce channel, driven by the increasing preference for online shopping. The food and beverage, and personal and household care sectors are expected to maintain strong performance owing to consistent consumer demand. However, the apparel, footwear, and accessories segment might witness fluctuating growth dependent on evolving fashion trends and economic factors. While the furniture, toys, and hobby segment presents specific niche opportunities, the electronics and household appliances sector will likely remain a key contributor to overall market expansion, fueled by technological advancements and rising consumer adoption of smart home devices. Understanding these segment-specific dynamics is crucial for businesses seeking to capitalize on the opportunities within the Singapore retail landscape. Continuous adaptation to consumer preferences and technological innovations will be vital for sustained success in this dynamic market. This report provides a detailed analysis of the Singapore retail market, covering the period from 2019 to 2033. It offers invaluable insights into market size, growth drivers, challenges, and future trends, making it an essential resource for businesses operating in or planning to enter this dynamic sector. The report utilizes a base year of 2025, an estimated year of 2025, and a forecast period spanning 2025-2033, with historical data from 2019-2024. Key segments analyzed include Food and Beverage, Personal and Household Care, E-commerce, and major distribution channels. Recent developments include: In April 2021, Singapore homegrown retailer Naiise has shut down after struggling to survive through the pandemic, with its owner Dennis Tay filing for personal bankruptcy.. Notable trends are: Upgrading Technology is Helping the Market to Record More Revenues.

In 2021, Singapore's e-commerce export market was valued at *** billion Singapore dollars. Singapore is one of Southeast Asia's leading cross-border e-commerce hubs, with several Asian e-commerce giants headquartered there, such as Shopee and Lazada.

The Singapore Last-Mile Delivery Market Report is Segmented by Service (Standard Delivery, Same-Day, and Express Delivery), Business Model (Business-To-Business (B2B), Business-To-Consumer (B2C), and Customer-To-Consumer (C2C)), End-User Industry (E-Commerce Retail, Fashion & Lifestyle, Beauty, Wellness & Personal Care, Consumer Electronics & Appliances, and More). The Market Forecasts are Provided in Terms of Value (USD).

According to a survey on online shopping trends prior to Ramadan among Indonesian consumers in 2023, Shopee accounted for ** percent of e-commerce market share based on value of transactions. With its headquarters based in Singapore, Shopee is one of the leading e-commerce platforms in Southeast Asia and Taiwan.

The Singapore e-gift card market is experiencing robust growth, driven by increasing digital adoption, the convenience of online transactions, and the rising popularity of e-commerce. A compound annual growth rate (CAGR) exceeding 3% suggests a consistently expanding market. While precise market size figures for Singapore are unavailable in the provided data, considering the strong regional growth and the prevalence of e-commerce in Singapore, a reasonable estimation for the 2025 market size would be in the range of $50 million to $100 million USD. This range reflects the significant adoption of digital payments and gift-giving practices within the country. The market is segmented by product type (e-gift cards and physical cards), consumer type (individual and corporate), and distribution channel (online and offline). The dominance of e-gift cards is anticipated to increase steadily, propelled by smartphone penetration and seamless online purchasing. Corporate gifting, leveraging the efficiency and scalability of e-gift cards, is also a substantial growth driver. Although physical cards maintain a market presence, the convenience and cost-effectiveness of digital alternatives are likely to further reduce their market share over the forecast period. Key players, including NTUC FairPrice, Dairy Farm International, and others, are actively shaping the market landscape through strategic partnerships and technological advancements, enhancing user experience and expanding distribution channels. The forecast period (2025-2033) projects sustained growth for the Singapore e-gift card market. This growth is expected to be influenced by several factors. Ongoing technological advancements will continue to improve the user experience and security of e-gift card platforms. Moreover, government initiatives aimed at promoting digitalization and e-commerce in Singapore will create a favorable environment for market expansion. The increasing preference for contactless transactions and the rising popularity of personalized gifting options will further fuel demand. While challenges remain, such as security concerns associated with online transactions and the need for robust consumer education, the overall outlook for the Singapore e-gift card market remains positive, predicting considerable growth over the next decade. Recent developments include: In March 2022, Hallmark launched Hallmark Gold Crown gift cards available at participating Hallmark stores and on Hallmark.com., In December 2020, Giftano, the leading online gifting marketplace in Singapore, launched a new 360 online gifting e-shop expanding its offering to include the new Giftano Gifts, an array of great physical gifts.. Notable trends are: Increase in Corporate Incentives Boosting Sales of Virtual Gift Cards in Singapore.

The size of the E-Commerce Personal Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.74% during the forecast period. Recent developments include: April 2023: L'Oréal SA acquired Melbourne-founded Aesop, a luxury cosmetics, shampoo, and body care brand, for USD 2.5 billion. L'Oréal acquisition will help Australian beauty brand Aesop's global expansion., February 2023: Mitsui & Co acquired 30% of TBP Importaço e Comércio de Cosméticos, a wholly-owned subsidiary of Kao Corporation in Brazil. The companies have signed a Quota Subscription Agreement under which 70% of the business will be owned by Kao and 30% by Mitsui., April 2022: To launch a new electric toothbrush, Colgate partnered with Shopee, one of the leading online shopping platforms in Southeast Asia and Taiwan. The company claims the product has four cleaning modes: squeaky clean, sparkle, gum care, and night spa. This product is only available online in five markets - Singapore, Malaysia, Thailand, Vietnam, and the Philippines.. Key drivers for this market are: Growing Influence Of Social Media And Impact Of Digital Technology On The Market, Surge In Product Innovation. Potential restraints include: Burgeoning Of Counterfeit Personal Care Products. Notable trends are: Growing Influence Of Social Media And Impact Of Digital Technology On The Market.

The Southeast Asia e-commerce logistics market is experiencing explosive growth, fueled by the region's burgeoning digital economy and rising e-commerce adoption. With a 2025 market size of $52.52 billion and a projected Compound Annual Growth Rate (CAGR) of 21.25% from 2025 to 2033, this sector presents significant opportunities for investors and businesses. Key drivers include the increasing smartphone penetration, expanding middle class with rising disposable incomes, and government initiatives promoting digital infrastructure development across Southeast Asia. The growth is further propelled by the increasing preference for convenient and faster delivery options, leading to the rise of innovative logistics solutions such as last-mile delivery optimization, automated warehousing, and the adoption of advanced technologies like AI and big data analytics for efficient route planning and inventory management. However, challenges such as inadequate infrastructure in some regions, varying regulatory landscapes across countries, and intense competition among established players and emerging startups need to be considered. The market is segmented by deployment (domestic and international), with domestic logistics currently holding a larger market share due to the high volume of intra-regional e-commerce transactions. The competition is fierce, with a mix of global giants and regional players vying for market share using strategies focused on technological advancement, strategic partnerships, and expansion into underserved areas. The market's future trajectory hinges on successfully addressing infrastructure gaps, streamlining regulations, and fostering collaboration across the value chain. The market's regional distribution reflects the varying levels of e-commerce penetration. While countries like Indonesia, Thailand, Vietnam, and Singapore are leading the charge, significant growth potential exists in less developed markets within the region. The competitive landscape is characterized by a diverse range of players, including international logistics giants, regional specialists, and nimble startups, each employing different strategies to gain a foothold. Growth opportunities exist in specialized services such as cross-border logistics, cold chain solutions for perishable goods, and environmentally sustainable delivery options. The success of companies in this dynamic market will depend on their ability to adapt quickly to evolving consumer demands, leverage technological advancements, and navigate the complex regulatory and logistical challenges. The forecast period (2025-2033) promises sustained growth, driven by continued e-commerce expansion and technological innovation within the Southeast Asian region.