In 2022, Shopee had the largest share of the e-commerce market in Singapore at 28 percent. This was followed by Lazada and Amazon, with an 11 percent share of the market each.

Singapore E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, and Furniture and Home) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

The Singapore e-commerce market size is projected to exhibit a growth rate (CAGR) of 13.02% during 2025-2033. High internet penetration, rising tech-savvy population, significant advanced logistics infrastructure, increasing smartphone usage, favorable government policies, and a growing preference for online shopping are some of the major factors propelling the growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type and transaction.

In 2023, fashion e-commerce made up the largest share of the e-commerce market in Singapore at 31.1 percent. This was followed by appliances and electronics, which made up 28.7 percent.

According to a report published by PPRO, the electronics and media segment accounted for 29 percent of the e-commerce market in Singapore as of 2022. Singapore is one of Asia's more mature economies and e-commerce markets.

The e-commerce market size projections in Singapore was expected to grow to approximately 21.9 billion U.S. dollars by 2026, increasing from 14.8 billion U.S. dollars in 2023. In the same year, credit card transactions were the most popular method for e-commerce payments in the country.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Singapore. Custom Cart shows a significant lead, with total sales amounting to $66.53B, which constitutes 92.24% of the region's total sales on platforms. Shopify reports sales of $1.94B, accounting for 2.69% of the total platform sales in Singapore. Magento also holds a notable share, with its sales reaching $1.33B, representing 1.85% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Singapore, highlighting which platforms are driving the most sales.

According to a report published by PPRO, 62 percent of cross-border e-commerce in Singapore was from China as of 2022. In comparison, 19 percent of cross-border e-commerce was from South Korea.

Discover the latest eCommerce statistics in Singapore for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Singapore, uncovering the distribution of stores across categories and platforms.

The revenue in the e-commerce market in Singapore was forecast to continuously increase between 2024 and 2029 by in total 3.4 billion U.S. dollars (+67.59 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 8.4 billion U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the number of users and user penetration. The Statista Market Insights cover a broad range of additional markets.

In Singapore, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $3.84B, which is 5.33% of the region's total sales in this sector. Consumer Electronics follows with robust sales figures, achieving $1.66B in sales and comprising 2.31% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $1.01B, accounting for 1.40% of the total sales in Singapore. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

In Singapore, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 16.37K stores, accounting for 42.12% of the total store count in the region. This is closely followed by WooCommerce, which supports 11.11K stores, representing 28.59% of the region's total. Wix makes a significant contribution with 3.76K stores, or 9.68% of the total. The chart underscores the diversity and preferences of store owners in Singapore regarding their choice of platform.

The Southeast Asia Cross-Border E-Commerce Market Report is Segmented by Business (B2B and B2C), Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products, and Other Products (Toys, Food Products, Etc. )) and Country (Singapore, Thailand, Vietnam, Indonesia, Malaysia, Philippines, and Rest of South East Asia). The Report Offers the Market Size and Forecasts in Values (USD) for all the Above Segments.

In 2023, the gross merchandise volume (GMV) of the Singapore e-commerce market amounted to eight billion U.S. dollars and was expected to reach 10 billion dollars by 2025. Singapore has established itself as the best-equipped e-commerce market in Southeast Asia. Singapore’s success in e-commerce Compared to its neighboring countries, Singapore's e-commerce market depends more on the quality and price of the products than on the number of sales. The high GDP per capita , the well- developed ICT infrastructure and the government’s interest in making Singapore a smart nation are the main reasons for its success. While the total revenue might not be as high as the largest e-commerce market in Southeast Asia, Indonesia, the revenue per order and the frequency of ordering online per person by far exceeds those for Indonesia. Main e-commerce players Lazada, Qoo10 and Shopee were the most clicked e-commerce sites in Singapore as of the first quarter of 2022. While Shopee and Lazada primarily offer retailers to sell their own goods, Qoo10 is mainly popular for its wide range of Korean products.

This chart provides a detailed overview of the number of Singapore online retailers by Monthly Product Sold. Most Singapore stores' Monthly Product Sold are Less than 100, there are 25K stores, which is 75.09% of total. In second place, 6.76K stores' Monthly Product Sold are 100 to 1K, which is 20.30% of total. Meanwhile, 1.19K stores' Monthly Product Sold are 1K to 10K, which is 3.58% of total. This breakdown reveals insights into Singapore stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

By 2030, the Indonesian e-commerce market was predicted to generate around 150 billion U.S. dollars in online retail sales, increasing from 65 billion U.S. dollars in 2024. By 2030, Indonesia was forecasted to account for over 40 percent of the Southeast Asian e-commerce market, likely due to a growing middle class and the increasing access to the internet. Other emerging markets include Malaysia, the Philippines, Thailand and Vietnam.E-commerce in Southeast AsiaThe leading product categories that were bought through e-commerce platforms in Southeast Asia include fashion and beauty. Shopee and Lazada have emerged as leading e-commerce sites in the region, with Shopee generating over 500 million web sessions. The preferred payment method among Southeast Asian consumers when shopping online varied between digital wallets and credit cards, depending on the country. In Singapore, credit cards were widely used, while digital wallets were more popular in Indonesia and Vietnam.Omni-channel experiences through e-commerceWith no doubt, e-commerce has been steadily growing with the emergence of numerous online retail brands and online marketplaces. Further, more and more fashion brands provide the option of browsing products on their online shop while consumers are shopping in the physical store, so the customer can check on size availability and order it for delivery to their homes or to the store. Given that, omnichannel experiences are relevant for offering the customer more convenience and to increase customer loyalty.

The Southeast Asia Cross-Border E-Commerce Logistics Market Report is Segmented by Service (Transportation, Warehousing and Inventory Management and Value-Added Services (Labeling, Packaging)), by Business (B2B (Business-To-Business) and B2C (Business-To-Consumer)), by Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products and Other Products (Toys, Food Products, Etc. ) and by Country (Singapore, Malaysia, Thailand, Vietnam, Indonesia and Others). The Report Offers the Southeast Asia Cross-Border E-Commerce Logistics Market Size and Forecasts in Values (USD) for all the Above Segments.

The Singapore Online Grocery Market size is estimated to grow at a CAGR of around 8.98% during the forecast period 2024-30. Lazada Group, Fair Price Online, Shopee, Cold Storage Online, Others are the top companies in the Singapore Online Grocery Market.

The pie chart showcases the distribution of app/software spending by store category in Singapore, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $5.60M units representing 26.93% of the overall spending. Following closely behind is Food & Drink with a spend of $3.17M units, comprising 15.23% of the total. Beauty & Fitness also contributes significantly with a spend of $2.44M units, accounting for 11.73% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

The Singapore Last-Mile Delivery Market Report is Segmented by Service (B2B (Business-To-Business), B2C (Business-To-Consumer), C2C (Customer-To-Customer)), by Delivery Mode (Regular Delivery, Same-Day Delivery, Express Delivery). The Report Offers the Market Size and Forecasts in Values (USD) for all the Above Segments.