The smartphone penetration share reached about 97 percent in Singapore, indicating that it is a leading country for the use and engagement of smartphones. What are Singaporeans using their smartphones for? A recent study revealed Singaporeans spent most of their time on social and communication apps. This frequency and intensity with which Singaporeans use their smartphone opens-up infinite opportunities for companies to reach their customer. Not surprisingly, digital advertising spending made up over 40 percent of the country's total ad spend. What can be expected from Singapore in terms of digitalization? Many Asian countries are drifting towards a mobile and well-connected landscape. Governments around the world are trying to support this transformation in order to increase their economic growth. Singapore has the advantage of being a city-state with a well performing infrastructure. The primary focus will be on conceptualizing and reinventing technology-driven development to continuously expand their smart city. For instance, Singapore was the first country in the world to achieve country-wide 5G coverage.

In 2023, the number of smartphone users in Singapore reached about 5.7 million. This number has been increasing since 2020 and is expected to grow to over 5.9 million by 2029. The use of smartphones and the internet Smartphones and internet use are growing hand in hand. In Singapore, internet penetration has been steadily increasing and is expected to rise even further in the following years, with the mobile internet penetration rate there among the highest in the world. Thanks to its well-developed telecommunications infrastructure, Singapore has one of the fastest mobile internet connection speeds in the region, becoming the first country in the world to achieve nationwide 5G coverage. Social media use The smartphone penetration in Singapore is high and social media are widely used. Meta’s platforms are the most popular, with WhatsApp and Facebook leading the way. Twitter has the largest advertising audience in the country. The growing use of social networks allows advertisers to reach a broad audience, resulting in revenues that are expected to reach 483.24 million U.S. dollars in 2022.

In 2023, the mobile penetration rate reached 163.8 percent in Singapore. This is an increase on the previous year and an all-time record for the period measured. This indicates that each resident has about 1.6 mobile subscriptions.

Mobile phone market

The availability of lower-cost plans offered by new vendors and sub-brands of incumbent operators is allowing more subscribers to purchase data plans, which has benefited mobile phone vendors. The country now has more than 5.7 million smartphone users. Apple was the leading mobile vendor in this market, accounting for almost 33.4 percent of the market share.

Online activities

The connection speed available in the country, as well as the affordable data prices, allow mobile phone users to have constant access to online activities. They spend most of their time on social and communication applications. In addition, smartphones are increasingly used for online payments. Mobile wallets have reached 1.8 million users, with GrabPay leading the way. Smartphones have become an integral part of Singaporean daily life, and the user experience has been enhanced by the introduction of the 5G network. The 5G user experience in Singapore is among the best in Asia-Pacific, with the highest gaming experience after South Korea.

Singapore Mobile Phone Statistics: TAS: Penetration Rate data was reported at 147.300 % in Aug 2018. This records a decrease from the previous number of 147.800 % for Jul 2018. Singapore Mobile Phone Statistics: TAS: Penetration Rate data is updated monthly, averaging 117.400 % from Jan 1997 (Median) to Aug 2018, with 260 observations. The data reached an all-time high of 156.300 % in Mar 2014 and a record low of 13.600 % in Jan 1997. Singapore Mobile Phone Statistics: TAS: Penetration Rate data remains active status in CEIC and is reported by Infocomm Media Development Authority of Singapore. The data is categorized under Global Database’s Singapore – Table SG.TB001: Telecommunication Statistics.

In 2020, 100 percent of residents aged 15 to 24 years in Singapore used smartphones. In comparison, 60 percent of residents over the age of 75 used smartphones. Overall, the share of residents using smartphones has increased across all age groups in Singapore since 2016.

In 2022, Apple held a market share of approximately 33.5 percent in Singapore. Previously the leading mobile vendor in 2015, Samsung’s market share has decreased to approximately 22 percent.

Mobile vendors in Singapore

As of 2023, there were over five million smartphone users in the country, with a mobile population penetration rate of 169.9 percent. Singaporeans were found to use their mobile phones mainly for online banking and entertainment purposes.

Current developments

Due to the COVID-19 pandemic, the mobile market in Singapore was expected to shrink in the next years. However, entry level and mid-range smartphone models experienced an almost 178 percent boost in searches during this period – especially the iPhone SE and Oppo 3. Huawei, one of the leading mobile vendors in the country, is also catching up to Apple with its latest release, Huawei P30 Pro.

After three years of decline, the Singaporean mobile phone market increased by 71% to $515M in 2023. Over the period under review, consumption, however, continues to indicate a abrupt curtailment. Over the period under review, the market hit record highs at $2.5B in 2012; however, from 2013 to 2023, consumption stood at a somewhat lower figure.

In 2024, Apple led the mobile vendor market in Singapore with around 33.39 percent share of the market. In the same year, Samsung took the third place with approximately 22.17 percent market share.

According to a survey conducted in the third quarter of 2023, 94.4 percent of respondents in Singapore owned mobile phones that were smartphones. Over four percent of those surveyed also owned feature phones in the country.

In 2024, it was found that 95 percent of the population in Malaysia, Singapore,United Arab Emirates, and Switzerland were mobile internet users. New Zealand had a mobile internet penetration of approximately 94.6 percent. The UAE, Kuwait, and Bahrain also rank among the countries with the fastest average mobile internet speed worldwide.

In 2023, around 5.84 million people accessed the internet through their mobile phones in Singapore. This figure is forecast to reach six million mobile phone users in 2029. The country has one of the highest mobile internet penetration rates in Asia.

Mobile internet providers in Singapore

In Singapore, mobile internet coverage is provided by the four major telecom operators Singtel, StarHub, M1, and TPG. As of November 2023, StarHub provided the best 5G availability across the country. In July 2022, Singtel, through its network, was the first operator to achieve nationwide 5G coverage in Singapore.

Mobile apps in Singapore 

This high connectivity and network coverage allow Singaporeans to use a variety of apps on their smartphones for daily activities. In 2023, a survey revealed that the most used mobile apps among Singaporeans were entertainment and video sharing apps. The most downloaded apps by Android users in Singapore in February 2024 were Instagram and Whatsapp Messenger.

The Singapore e-commerce market size is projected to exhibit a growth rate (CAGR) of 13.02% during 2025-2033. High internet penetration, rising tech-savvy population, significant advanced logistics infrastructure, increasing smartphone usage, favorable government policies, and a growing preference for online shopping are some of the major factors propelling the growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type and transaction.

The number of smartphone users in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 77 million users (+44.51 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach 249.95 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Malaysia and Singapore.

Singapore Internet Usage: Search Engine Market Share: Mobile: Start Page data was reported at 0.000 % in 21 Jul 2024. This stayed constant from the previous number of 0.000 % for 20 Jul 2024. Singapore Internet Usage: Search Engine Market Share: Mobile: Start Page data is updated daily, averaging 0.000 % from Feb 2024 (Median) to 21 Jul 2024, with 164 observations. The data reached an all-time high of 0.230 % in 19 Apr 2024 and a record low of 0.000 % in 21 Jul 2024. Singapore Internet Usage: Search Engine Market Share: Mobile: Start Page data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Search Engine Market Share.

The number of smartphone users in Malaysia was forecast to continuously increase between 2024 and 2029 by in total 1.9 million users (+5.62 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 35.72 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Indonesia and Singapore.

As of the third quarter of 2020, about 95 percent of the internet users in Singapore used chat apps to communicate online. Singapore has a smartphone penetration rate of almost 150 percent and is therefore suitable for a thriving mobile application market.

English(Singapore) Scripted Monologue Smartphone speech dataset, collected from monologue based on given scripts, covering generic domain, human-machine interaction, smart home command and control, in-car command and control, numbers and other domains. Transcribed with text content and other attributes. Our dataset was collected from extensive and diversify speakers(452 people in total), geographicly speaking, enhancing model performance in real and complex tasks.Quality tested by various AI companies. We strictly adhere to data protection regulations and privacy standards, ensuring the maintenance of user privacy and legal rights throughout the data collection, storage, and usage processes, our datasets are all GDPR, CCPA, PIPL complied.

The Singapore Mobile Virtual Network Operator (MVNO) Market Report is Segmented by Service Type (Voice, Data). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

As of the third quarter of 2023, 95.1 percent of the population in Singapore were owners of some sort of mobile phone. Laptops and desktop computers followed as the most widely owned digital devices. Compared with neighboring Malaysia and Indonesia, Singapore also has the highest rate of tablet users.

Mobile phone ownership and usage in Singapore

Singapore's mobile phone penetration rate makes it an attractive market for foreign vendors. In 2024, Apple held a market share of around 33 percent among mobile vendors in the country. With smartphones having been integrated into all daily activities, network coverage is particularly crucial. Favored by the size of its territory, Singapore was the first country in the world to benefit from nationwide 5G coverage. As a result, the user experience is one of the best in the region, with the best 5G gaming experience.

Smart devices in Singapore

Smart devices are being increasingly used in the city-state, particularly smartwatches and smart home devices. In fact, the country has one of the highest smartwatch usage penetration rates in the Asia Pacific, just behind New Zealand and South Korea. When it comes to smart homes, the leading devices owned in the country are smart TVs and home appliances.

In 2023, the Singapore Mobile Payment Market reached a value of USD 137.2 million, and it is projected to surge to USD 480.6 million by 2030.