The smartphone penetration share reached about ** percent in Singapore, indicating that it is a leading country for the use and engagement of smartphones. What are Singaporeans using their smartphones for? A recent study revealed Singaporeans spent most of their time on social and communication apps. This frequency and intensity with which Singaporeans use their smartphone opens-up infinite opportunities for companies to reach their customer. Not surprisingly, digital advertising spending made up over ** percent of the country's total ad spend. What can be expected from Singapore in terms of digitalization? Many Asian countries are drifting towards a mobile and well-connected landscape. Governments around the world are trying to support this transformation in order to increase their economic growth. Singapore has the advantage of being a city-state with a well performing infrastructure. The primary focus will be on conceptualizing and reinventing technology-driven development to continuously expand their smart city. For instance, Singapore was the first country in the world to achieve country-wide 5G coverage.

In 2023, the number of smartphone users in Singapore reached about *** million. This number has been increasing since 2020 and is expected to grow to over *** million by 2029. The use of smartphones and the internet Smartphones and internet use are growing hand in hand. In Singapore, internet penetration has been steadily increasing and is expected to rise even further in the following years, with the mobile internet penetration rate there among the highest in the world. Thanks to its well-developed telecommunications infrastructure, Singapore has one of the fastest mobile internet connection speeds in the region, becoming the first country in the world to achieve nationwide 5G coverage. Social media use The smartphone penetration in Singapore is high and social media are widely used. Meta’s platforms are the most popular, with WhatsApp and Facebook leading the way. Twitter has the largest advertising audience in the country. The growing use of social networks allows advertisers to reach a broad audience, resulting in revenues that are expected to reach ****** million U.S. dollars in 2022.

In 2023, the mobile penetration rate reached 163.8 percent in Singapore. This is an increase on the previous year and an all-time record for the period measured. This indicates that each resident has about 1.6 mobile subscriptions.

Mobile phone market

The availability of lower-cost plans offered by new vendors and sub-brands of incumbent operators is allowing more subscribers to purchase data plans, which has benefited mobile phone vendors. The country now has more than 5.7 million smartphone users. Apple was the leading mobile vendor in this market, accounting for almost 33.4 percent of the market share.

Online activities

The connection speed available in the country, as well as the affordable data prices, allow mobile phone users to have constant access to online activities. They spend most of their time on social and communication applications. In addition, smartphones are increasingly used for online payments. Mobile wallets have reached 1.8 million users, with GrabPay leading the way. Smartphones have become an integral part of Singaporean daily life, and the user experience has been enhanced by the introduction of the 5G network. The 5G user experience in Singapore is among the best in Asia-Pacific, with the highest gaming experience after South Korea.

Singapore Mobile Phone Statistics: TAS: Penetration Rate data was reported at 147.300 % in Aug 2018. This records a decrease from the previous number of 147.800 % for Jul 2018. Singapore Mobile Phone Statistics: TAS: Penetration Rate data is updated monthly, averaging 117.400 % from Jan 1997 (Median) to Aug 2018, with 260 observations. The data reached an all-time high of 156.300 % in Mar 2014 and a record low of 13.600 % in Jan 1997. Singapore Mobile Phone Statistics: TAS: Penetration Rate data remains active status in CEIC and is reported by Infocomm Media Development Authority of Singapore. The data is categorized under Global Database’s Singapore – Table SG.TB001: Telecommunication Statistics.

The population share with mobile internet access in Singapore was forecast to remain on a similar level in 2029 as compared to 2024 with 95.06 percent. According to this forecast, the mobile internet penetration will stay nearly the same over the forecast period. The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find further information concerning Indonesia and Thailand.

Dataset from Singapore Department of Statistics. For more information, visit https://data.gov.sg/datasets/d_65567444c3df02aceb795897bbd183c9/view

In 2020, 100 percent of residents aged 15 to 24 years in Singapore used smartphones. In comparison, ** percent of residents over the age of 75 used smartphones. Overall, the share of residents using smartphones has increased across all age groups in Singapore since 2016.

In 2022, Apple held a market share of approximately **** percent in Singapore. Previously the leading mobile vendor in 2015, Samsung’s market share has decreased to approximately ** percent. Mobile vendors in Singapore As of 2023, there were over ************ smartphone users in the country, with a mobile population penetration rate of ***** percent. Singaporeans were found to use their mobile phones mainly for online banking and entertainment purposes. Current developments Due to the COVID-19 pandemic, the mobile market in Singapore was expected to shrink in the next years. However, entry level and mid-range smartphone models experienced an almost *** percent boost in searches during this period – especially the iPhone SE and Oppo 3. Huawei, one of the leading mobile vendors in the country, is also catching up to Apple with its latest release, Huawei P30 Pro.

Singapore Internet Usage: Device Vendor Market Share: Mobile: Umidigi data was reported at 0.000 % in 18 Feb 2024. This records a decrease from the previous number of 0.010 % for 17 Feb 2024. Singapore Internet Usage: Device Vendor Market Share: Mobile: Umidigi data is updated daily, averaging 0.010 % from Feb 2024 (Median) to 18 Feb 2024, with 5 observations. The data reached an all-time high of 0.030 % in 14 Feb 2024 and a record low of 0.000 % in 18 Feb 2024. Singapore Internet Usage: Device Vendor Market Share: Mobile: Umidigi data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Device Vendor Market Share.

The smartphone penetration in Singapore was forecast to remain on a similar level in 2029 as compared to 2024 with ** percent. According to this forecast, the penetration will stay nearly the same over the forecast period. The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like Laos and Myanmar.

Singapore Internet Usage: Search Engine Market Share: Mobile: AOL data was reported at 0.010 % in 24 Jan 2025. This records an increase from the previous number of 0.000 % for 23 Jan 2025. Singapore Internet Usage: Search Engine Market Share: Mobile: AOL data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 24 Jan 2025, with 14 observations. The data reached an all-time high of 0.020 % in 30 Sep 2024 and a record low of 0.000 % in 23 Jan 2025. Singapore Internet Usage: Search Engine Market Share: Mobile: AOL data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Search Engine Market Share.

Singapore Internet Usage: Browser Market Share: Mobile: DuckDuckGo data was reported at 0.010 % in 26 Oct 2024. This records a decrease from the previous number of 0.020 % for 25 Oct 2024. Singapore Internet Usage: Browser Market Share: Mobile: DuckDuckGo data is updated daily, averaging 0.000 % from Jun 2023 (Median) to 26 Oct 2024, with 249 observations. The data reached an all-time high of 0.360 % in 16 Sep 2023 and a record low of 0.000 % in 24 Dec 2023. Singapore Internet Usage: Browser Market Share: Mobile: DuckDuckGo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Browser Market Share.

The Singaporean mobile phone market shrank notably to $580M in 2024, waning by -21.6% against the previous year. Over the period under review, consumption continues to indicate a deep setback. Mobile phone consumption peaked at $2.6B in 2012; however, from 2013 to 2024, consumption stood at a somewhat lower figure.

The Asia-Pacific IT device market, encompassing PCs (laptops, desktops, tablets), and phones (landlines, smartphones, feature phones), is experiencing moderate growth, projected at a CAGR of 1.90% from 2025 to 2033. This growth is fueled by several key factors. Firstly, increasing smartphone penetration, particularly in rapidly developing economies like India and Indonesia, is a major driver. The shift towards affordable smartphones and improved internet infrastructure continues to expand the user base. Secondly, the increasing demand for laptops and tablets driven by remote work trends, online education, and entertainment consumption, particularly in countries like China, Japan, and South Korea, contributes significantly to market expansion. Furthermore, the adoption of 5G technology and the subsequent need for compatible devices further fuels market expansion within the region. However, market growth faces challenges. Economic fluctuations, particularly affecting consumer spending power, act as a significant restraint. Supply chain disruptions, especially in the wake of global geopolitical events, also present ongoing obstacles. The market is segmented geographically, with China, India, and Japan representing significant portions of the overall market share, while other countries such as Australia, South Korea, and Singapore contribute to overall growth. The competitive landscape is intensely competitive, with established players like Samsung, Apple, Huawei, and Xiaomi vying for market share alongside other major brands like Lenovo, Dell, and HP. These companies continuously innovate and launch new products to cater to diverse consumer needs and preferences within the region's diverse demographic landscape. The long-term outlook for the Asia-Pacific IT device market remains positive, with continued growth expected. However, sustained success will depend on companies' ability to adapt to evolving consumer preferences, manage supply chain complexities, and address economic uncertainties. Focused strategies targeting specific geographic segments and developing products tailored to regional needs will be crucial for success. Furthermore, investments in research and development for cutting-edge technologies will be paramount for maintaining competitive advantage in this dynamic and highly competitive market. Recent developments include: July 2022: Samsung Electronics, the leading telephone brand in the world, announced the launch of Samsung Newsroom Singapore. The Samsung Newsroom in Southeast Asia, located in Singapore, would offer various information, including press releases, live broadcasts of local and international Samsung events, and high-quality photos and videos., June 2022: Huawei introduced new technologies that Would transform AI, 5G, and user experience. The recognized innovations include a game-changing "optical iris" that would act as an optical fiber identifier and an adder neural network that drastically decreases power consumption and circuit size. It is intended to aid carriers in managing the resources on their networks, reducing the time and expense involved in the broadband rollout.. Key drivers for this market are: Rising Demand of 5G Enabled Smartphones, Robust Technological Presence in China. Potential restraints include: Supply Chain Disruption Owing to COVID-19. Notable trends are: Robust Demand for Smart Phones.

Singapore Digital Banking and Neobanks Market valued at USD 8.2 Bn, driven by fintech innovations, high smartphone penetration, and regulatory support from MAS for seamless digital services.

Singapore SG: Internet Users: Individuals: % of Population data was reported at 84.450 % in 2017. This records a decrease from the previous number of 84.450 % for 2016. Singapore SG: Internet Users: Individuals: % of Population data is updated yearly, averaging 56.419 % from Dec 1990 (Median) to 2017, with 28 observations. The data reached an all-time high of 84.450 % in 2016 and a record low of 0.000 % in 1990. Singapore SG: Internet Users: Individuals: % of Population data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Singapore – Table SG.World Bank: Telecommunication. Internet users are individuals who have used the Internet (from any location) in the last 3 months. The Internet can be used via a computer, mobile phone, personal digital assistant, games machine, digital TV etc.; ; International Telecommunication Union, World Telecommunication/ICT Development Report and database.; Weighted average; Please cite the International Telecommunication Union for third-party use of these data.

In 2023, Singapore Mobile Phone Accessories Market reached a value of USD 297.8 million, and it is projected to surge to USD 466.0 million by 2030

In 2023, around **** million people accessed the internet through their mobile phones in Singapore. This figure is forecast to reach *** million mobile phone users in 2029. The country has one of the highest mobile internet penetration rates in Asia. Mobile internet providers in Singapore In Singapore, mobile internet coverage is provided by the four major telecom operators Singtel, StarHub, M1, and TPG. As of November 2023, StarHub provided the best 5G availability across the country. In July 2022, Singtel, through its network, was the first operator to achieve nationwide 5G coverage in Singapore. Mobile apps in Singapore   This high connectivity and network coverage allow Singaporeans to use a variety of apps on their smartphones for daily activities. In 2023, a survey revealed that the most used mobile apps among Singaporeans were entertainment and video sharing apps. The most downloaded apps by Android users in Singapore in February 2024 were Instagram and Whatsapp Messenger.

As of October 2025, in Southeast Asia, Singapore's internet adoption was recorded at approximately 98.4 percent. In comparison, Indonesia, the region's most populous country, had an internet adoption rate of about 80.5 percent. Mobile connects Southeast Asians A preference for mobile over other connected devices is widespread and continuously growing among Southeast Asian users. Users in the region typically spend a higher share of internet time using mobile devices compared to computers. This is reflected in the region’s gaming sector, where mobile gaming apps dominate Southeast Asia’s gaming market, making up the largest segment. As smartphone ownership in the region's major markets has already surpassed 90 percent, mobile devices are the most widely accessible way to go online for consumers across the region. Mobile infrastructure varies across the region Malaysia and Singapore boast some of the highest mobile internet penetration rates in the world, attributable to their national mobile internet infrastructures. While Southeast Asia's most populous markets, Indonesia and the Philippines, also have the largest online populations in the region, there is still room for growth due to mobile infrastructures being unable to accommodate the high user demand. However, mobile network infrastructure is developing quickly, as Indonesia's mobile internet penetration surpassed 61 percent in 2024, marking a significant increase from under 32 percent in 2020.

Singapore Internet Usage: Search Engine Market Share: Mobile: Start Page data was reported at 0.000 % in 21 Jul 2024. This stayed constant from the previous number of 0.000 % for 20 Jul 2024. Singapore Internet Usage: Search Engine Market Share: Mobile: Start Page data is updated daily, averaging 0.000 % from Feb 2024 (Median) to 21 Jul 2024, with 164 observations. The data reached an all-time high of 0.230 % in 19 Apr 2024 and a record low of 0.000 % in 21 Jul 2024. Singapore Internet Usage: Search Engine Market Share: Mobile: Start Page data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Search Engine Market Share.