The number of Instagram users in Singapore was forecast to continuously decrease between 2024 and 2028 by in total 0.5 million users (-15.82 percent). According to this forecast, in 2028, the Instagram user base will have decreased for the eighth consecutive year to 2.64 million users. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Vietnam and Malaysia.

The number of Twitter users in Singapore was forecast to continuously decrease between 2024 and 2028 by in total 0.2 million users (-13.51 percent). After the seventh consecutive decreasing year, the Twitter user base is estimated to reach 1.29 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Philippines and Laos.

The number of Youtube users in Singapore was forecast to increase between 2024 and 2029 by in total 0.01 million users (+0.21 percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Youtube user base is estimated to amount to 4.68 million users in 2029. User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Vietnam and Indonesia.

The number of LinkedIn users in Singapore was forecast to continuously increase between 2024 and 2028 by in total 0.1 million users (+3.15 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 3.25 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Indonesia and Malaysia.

Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data was reported at 0.000 % in 16 Mar 2025. This stayed constant from the previous number of 0.000 % for 15 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 16 Mar 2025, with 9 observations. The data reached an all-time high of 0.070 % in 12 Mar 2025 and a record low of 0.000 % in 16 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Social Media Market Share.

The number of WhatsApp users in Singapore was forecast to continuously decrease between 2024 and 2029 by in total 0.1 million users. After the third consecutive decreasing year, the WhatsApp user base is estimated to reach 4.76 million users and therefore a new minimum in 2029. User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Philippines and Cambodia.

The Southeast Asian media and advertising industry is anticipated to expand at a robust CAGR of 15.30% during the period of 2025-2033, with the market size estimated to reach a significant value in 2025. This growth is primarily driven by factors such as rising disposable incomes, increasing urbanization, and the proliferation of digital technologies in the region. The adoption of digital advertising channels, including social media, mobile advertising, and online video, is driving industry expansion as businesses recognize the effectiveness of reaching consumers through these platforms. Key trends in the Southeast Asian media and advertising industry include the growth of programmatic advertising, the rise of influencer marketing, and the increasing focus on data-driven campaigns. The integration of artificial intelligence and machine learning technologies is also transforming the industry, enabling more personalized and targeted advertising approaches. However, challenges such as fragmented media landscapes, regulatory constraints, and the need for skilled professionals remain. The competitive landscape consists of established players such as SPHMBO (Singapore Press Holding Ltd) and Moove Media Pte Ltd, along with emerging players entering the market. Recent developments include: February 2023: Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time, user-generated, out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of its 360-media campaign., August 2022: Vistar Media announced the launch of complete programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong, expanding its already established Asia-Pacific presence, which includes Singapore, Australia, and New Zealand. The Vistar Demand-Side Platform (DSP) is the primary source of programmatic demand transactions for digital out-of-home. Advertisers and agencies in Southeast Asia can now use the Vistar DSP to design, purchase, and evaluate data-driven out-of-home (ooH) campaigns through open exchange and private marketplace partnerships.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

Singapore Internet Usage: Social Media Market Share: Tablet: Youku data was reported at 0.000 % in 27 Jul 2024. This stayed constant from the previous number of 0.000 % for 26 Jul 2024. Singapore Internet Usage: Social Media Market Share: Tablet: Youku data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 27 Jul 2024, with 206 observations. The data reached an all-time high of 4.170 % in 19 Apr 2024 and a record low of 0.000 % in 27 Jul 2024. Singapore Internet Usage: Social Media Market Share: Tablet: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Social Media Market Share.

Singapore Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 06 Jan 2025. This stayed constant from the previous number of 0.000 % for 05 Jan 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Jun 2023 (Median) to 06 Jan 2025, with 274 observations. The data reached an all-time high of 2.200 % in 19 Apr 2024 and a record low of 0.000 % in 06 Jan 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Social Media Market Share.

The Southeast Asia media and advertising industry is experiencing robust growth, projected to reach a market size of $24.59 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 15.30% from 2025 to 2033. This expansion is fueled by several key factors. The increasing penetration of smartphones and internet access across the region is driving digital advertising expenditure, particularly in mobile advertising and social media marketing. A burgeoning young population, increasingly engaged with digital platforms, creates a highly receptive audience for targeted advertising campaigns. Furthermore, the rise of e-commerce and the growing adoption of digital payment systems are further stimulating demand for online advertising solutions. The increasing sophistication of programmatic advertising and data analytics also contributes to this growth, enabling more precise targeting and improved ROI for advertisers. However, challenges remain. While digital advertising is booming, traditional media channels like out-of-home (OOH) advertising still hold significant market share and face competition from newer forms of advertising. The industry is also navigating the complexities of data privacy regulations and evolving consumer preferences. Competition amongst established players like SPHMBO (Singapore Press Holding Ltd), Moove Media Pte Ltd, and JCDecaux Singapore Pte Ltd, alongside emerging tech-driven companies, is intense. Sustaining this growth trajectory necessitates continued innovation, strategic partnerships, and adaptability to the rapidly changing technological and regulatory landscape. The market's segmentation continues to evolve, with a growing focus on niche audiences and specialized advertising solutions, creating opportunities for both established and new market entrants. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

The ASEAN Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling investment opportunity, driven by rapid urbanization, rising disposable incomes, and increasing adoption of digital technologies. While precise ASEAN-specific market size data is not provided, extrapolating from the global CAGR of 5.9% and considering the region's dynamic economic growth, we can project substantial expansion. The market is segmented by traditional static OOH (billboards, transit advertising, street furniture) and rapidly growing DOOH, encompassing programmatic OOH and other digital tools such as LED screens. Programmatic DOOH is particularly promising, offering advanced targeting and measurement capabilities that appeal to advertisers seeking greater efficiency and ROI. Key application segments include billboards, transportation advertising (airports and public transit), and street furniture, catering to diverse advertising needs across various industries. Major end-user industries include automotive, retail & consumer goods, healthcare, and BFSI, reflecting the broad reach and effectiveness of OOH and DOOH in these sectors. The competitive landscape is populated by both international players like JCDecaux and Clear Channel, and regional companies uniquely positioned to capitalize on local market nuances. Challenges include regulatory hurdles in some ASEAN markets and the need for improved infrastructure to support the expansion of DOOH. However, the overall market trajectory remains optimistic, driven by innovative technologies and the increasing demand for engaging and impactful advertising solutions. The projected growth trajectory for the ASEAN OOH and DOOH market is expected to significantly outpace the global average, driven by factors like burgeoning tourism, increasing smartphone penetration facilitating location-based advertising, and a receptive young population engaging more with digital media. The integration of data analytics and programmatic buying is accelerating the shift towards DOOH, enabling more precise targeting and real-time campaign optimization. Furthermore, the increasing sophistication of DOOH technology, including interactive displays and augmented reality experiences, promises even greater engagement and advertiser appeal. This market presents an exciting opportunity for both established players and innovative startups, with the potential to reshape the advertising landscape in the region through creative and data-driven solutions. However, sustained growth will hinge on collaboration between stakeholders to address infrastructural limitations, standardise measurement metrics, and navigate regulatory complexities across the diverse ASEAN nations.
This insightful report provides a detailed analysis of the burgeoning ASEAN Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, offering invaluable insights for businesses seeking to capitalize on this dynamic sector. Covering the period from 2019 to 2033, with a base year of 2025, this report meticulously examines market trends, competitive landscapes, and growth drivers, projecting significant expansion in the coming years. The report leverages extensive data analysis to quantify the market size in millions, providing critical projections for informed decision-making. Recent developments include: March 2024: Adeffi, an out-of-home (OOH) advertising company based in Bangladesh, announced a major expansion of its services into India, Nepal, Thailand, and Vietnam. This strategic move aims to transform how companies in these five countries approach OOH advertising, offering them a robust platform to promote their brands regionally., March 2024: Singapore Tourism Board (STB) launched a series of 3D billboards – aimed at providing an immersive showcase of the island city’s iconic landmarks and culinary attractions – in five major cities worldwide. The digital out-of-home (DOOH) activation is part of STB’s latest “Made in Singapore” global campaign, which aims to inspire travelers to choose Singapore as their next holiday destination.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

The Singapore Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling growth opportunity. With a 2025 market size of $200.15 million and a projected Compound Annual Growth Rate (CAGR) of 5.85% from 2025 to 2033, the market is poised for significant expansion. This growth is fueled by several key factors. Firstly, the increasing adoption of digital technologies within the OOH landscape, particularly programmatic DOOH and LED screens, is enhancing targeting capabilities and measurement accuracy, attracting more advertisers. Secondly, the strategic placement of OOH media in high-traffic locations like transportation hubs (airports, buses, trains) and street furniture maximizes audience reach and engagement. The rising affluence of the Singaporean population and increased consumer spending across various sectors—including automotive, retail, and healthcare—further contribute to the market's expansion. Finally, innovative formats and creative campaigns are making OOH more impactful and memorable, driving further investment. However, the market is not without its challenges. Competition from other advertising channels, particularly digital marketing, remains a significant restraint. Furthermore, the cost of implementing and maintaining DOOH infrastructure, particularly in prime locations, can be substantial. Regulatory hurdles and limitations on advertising placement in certain areas could also hinder growth. To mitigate these challenges, OOH and DOOH operators are focusing on innovative solutions such as data-driven targeting, interactive displays, and creative content partnerships to differentiate themselves and remain competitive. The segmentation of the market by type (static vs. digital), application (billboards, transit, street furniture), and end-user industry highlights the diverse opportunities within this dynamic sector, paving the way for strategic investment and growth in the coming years. The dominance of established players like JCDecaux Singapore Pte Ltd and Clear Channel IP LLC suggests a competitive landscape, demanding constant innovation and strategic partnerships to thrive. Recent developments include: March 2024: The Singapore Tourism Board (STB) unveiled a set of 3D billboards in five major global cities. These billboards, which are designed to immerse viewers in Singapore's iconic landmarks and culinary delights, serve as a key feature of STB's new "Made in Singapore" global campaign. The campaign's primary goal is to entice travelers to select Singapore as their next holiday spot., November 2023: Moving Walls, a global outdoor advertising enterprise software provider, launched "Moving Hearts," an initiative focusing on environmental, social, and corporate governance causes. This initiative aims to automatically match charities and community organizations to last-minute OOH media inventory. In a notable collaboration, Moving Walls teamed up with Anjels Media in Singapore to run a campaign for World Alzheimer's Day in conjunction with Dementia Singapore. The campaign, in partnership with The Safe Space Foundation, emphasized the significance of mental health for caregivers of those with Alzheimer's.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising, Increase in Air Traffic owing to Growth in Tourism Industry Boosted Airport Advertisement. Potential restraints include: Ongoing Shift Toward Digital Advertising, Increase in Air Traffic owing to Growth in Tourism Industry Boosted Airport Advertisement. Notable trends are: Retail​ and Consumer Goods​ to Witness Significant Growth.

The ASEAN Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, driven by increasing urbanization, rising disposable incomes, and the expanding adoption of digital technologies. The market's dynamism is fueled by the strategic deployment of digital screens in high-traffic locations, offering targeted advertising opportunities and measurable results, unlike traditional static OOH. While traditional billboards and transit advertising remain significant, the rapid expansion of DOOH, including programmatic OOH and other innovative digital tools, is significantly impacting market share. This shift is particularly noticeable in major ASEAN cities like Singapore, Bangkok, and Jakarta, where DOOH installations are rapidly increasing, attracting significant investment from both local and international companies. The strong growth of e-commerce and the rising popularity of experiential marketing further contribute to the market's expansion. Key segments within the ASEAN OOH/DOOH market include transportation advertising (airports, buses, trains), street furniture, and strategically placed billboards in high-foot-traffic areas. The retail and consumer goods sector, along with the burgeoning automotive industry, are major end-user industries driving demand. Competition is intense, with both global giants and regional players vying for market share. The increasing sophistication of audience targeting and measurement technologies within the DOOH segment is enhancing its appeal to advertisers. Challenges include regulatory hurdles in some ASEAN countries and the need to ensure consistent quality across diverse market segments and geographical locations. However, the overall forecast indicates sustained, healthy growth for the foreseeable future, underpinned by the region's expanding economy and the continued adoption of innovative advertising strategies. The ASEAN OOH and DOOH market is characterized by a complex interplay of factors affecting its growth trajectory. While the overall market size shows promise, analyzing sub-segments reveals nuanced trends. For example, the adoption of programmatic DOOH is uneven across the ASEAN region, with more mature markets like Singapore showing higher adoption rates compared to others. Furthermore, the effectiveness of OOH campaigns depends heavily on strategic placement and creative execution, requiring advertisers to invest in sophisticated planning and measurement capabilities. The emergence of new technologies, such as augmented reality (AR) and virtual reality (VR) integrated with OOH, promises to further revolutionize the industry and attract new players. This necessitates a dynamic approach from existing companies to remain competitive and adapt to evolving consumer preferences and technological advancements. The overall growth projection remains positive, but the success of individual players will depend on their ability to leverage technological advancements, understand local market nuances, and effectively address the unique challenges of this vibrant and rapidly changing market. Recent developments include: March 2024: Adeffi, an out-of-home (OOH) advertising company based in Bangladesh, announced a major expansion of its services into India, Nepal, Thailand, and Vietnam. This strategic move aims to transform how companies in these five countries approach OOH advertising, offering them a robust platform to promote their brands regionally., March 2024: Singapore Tourism Board (STB) launched a series of 3D billboards – aimed at providing an immersive showcase of the island city’s iconic landmarks and culinary attractions – in five major cities worldwide. The digital out-of-home (DOOH) activation is part of STB’s latest “Made in Singapore” global campaign, which aims to inspire travelers to choose Singapore as their next holiday destination.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

The number of social media users in Malaysia was forecast to continuously increase between 2024 and 2029 by in total 2.8 million users (+8.48 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 35.82 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Singapore and Thailand.

As of June 2023, Gen Z, or those between the ages of 19 and 25 years old, made up the majority of the TikTok user base in Singapore, with 33.32 percent. This was followed by Millennials between the ages of 26 and 32 years, comprising around 28.65 percent of TikTok users.

TikTok usage in Singapore

Introduced in 2018 in Singapore, TikTok has rapidly grown to become one of the country's most widely used social media platforms. As of June 2023, it was the most downloaded app in the city-state, recording 782.33 thousand downloads. This rise was also reflected in user engagement, as Singaporean users spent a monthly average of 20.18 hours on TikTok in 2022. It enabled TikTok to reach a monthly revenue of 1.11 million U.S. dollars in December 2022. The platform's rapid development has made it a major hub for the younger generation and is shaping digital trends in the country.

The rise of TikTok Shop 

TikTok is no longer just a video-sharing platform; it has expanded its functionality to become a social commerce hub. TikTok Shop was launched in Singapore in August 2022. The marketplace is integrated into the TikTok platform, enabling consumers and creators to connect and engage directly with brands and sellers. In the city-state, where e-commerce holds a major position, this new feature is in line with the trend towards social commerce. Indeed, in February 2023, 27 percent of people surveyed in the country replied that they regularly made purchases on social media. Among them, 30 percent used TikTok for their purchases.