The number of social media users in Singapore was forecast to continuously increase between 2024 and 2029 by in total 0.2 million users (+3.6 percent). After the eleventh consecutive increasing year, the social media user base is estimated to reach 5.75 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

It comes as no surprise that the largest social network in Singapore is the messenger app WhatsApp and the social media giant Facebook. With Singapore home to one of the fastest internet connection speed in the world, the convenience of using these social networks on a daily basis has driven the growth of online content. There are over *** million social media users in Singapore As of 2024, Singapore’s population has reached over *********** people. These are, however, on an island with an area of only ***** square kilometers. The high technological standard has led to the internet penetration being extraordinarily high compared to other Southeast Asian countries. A high Internet penetration rate is usually a first indication that social media has great importance for the country too. In this case the general number of social media users amounted to **** million people, reaching **** percent of the population. While WhatsApp is still the most popular social media channel in Singapore, it seems like Facebook is currently losing their younger users. Young Singaporean social media users would instead be flocking to Instagram, Snapchat or TikTok.

According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately ** percent of respondents between 16 and 24 years answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.

As of May 2024, ** percent of Gen Z respondents spent more time on social media than they did a year ago. Millennials showed a similar dynamic, with ** percent stating that their social media use had increased compared to the previous year.

According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately ** percent of respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.

According to a survey on social commerce conducted by Rakuten Insight in Singapore in 2025, approximately ** percent of female and ** percent of male respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.

The number of Instagram users in Singapore was forecast to continuously decrease between 2024 and 2028 by in total 0.5 million users (-15.82 percent). According to this forecast, in 2028, the Instagram user base will have decreased for the eighth consecutive year to 2.64 million users. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Vietnam and Malaysia.

According to the results of a survey conducted in Singapore in April 2022, ** percent of respondents aged between 18 and 33 years stated that they used social media as a news source. In contrast, **** percent of respondents aged 65 years and older reported using social media for news.

The number of Youtube users in Singapore was forecast to increase between 2024 and 2029 by in total 0.01 million users (+0.21 percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Youtube user base is estimated to amount to 4.68 million users in 2029. User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Vietnam and Indonesia.

The number of Twitter users in Singapore was forecast to continuously decrease between 2024 and 2028 by in total 0.2 million users (-13.51 percent). After the seventh consecutive decreasing year, the Twitter user base is estimated to reach 1.29 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Philippines and Laos.

The number of LinkedIn users in Singapore was forecast to continuously increase between 2024 and 2028 by in total 0.1 million users (+3.15 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 3.25 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Indonesia and Malaysia.

As of the third quarter of 2024, WhatsApp was the favorite platform among active social media users in Singapore, with around ** percent indicating it as their leading choice. Facebook ranked second, favored by **** percent of social media users.

According to a survey on social commerce conducted by Rakuten Insight in 2025, around ** percent of respondents answered that they purchased something via social media because of convenience. Another ** percent stated that there was an ongoing sale or promotion code for buying the item on social media.

As of June 2023, the Gen Z or those between the ages of 19 to 25 years old, made up the majority of Instagram user base in Singapore, with ***** percent. This was followed by the Millennials between the ages of 26 to 32 years, comprising around ***** percent of Instagram users.

In 2023, Android users in Singapore spent an average of ** hours and ** minutes per month on TikTok. Youtube followed with ** hours and ** minutes spent on the platform. In 2023, the number of YouTube users in Singapore amounted to approximately **** million.

As of May 2024, 40 percent of respondents in Singapore spent up to five hours on social media weekly. Only six percent of respondents indicated not using social media.

As of the third quarter of 2024, approximately ** percent of Singapore’s population were active social media users. The proportion of users had previously peaked in the third quarter of 2021, when nearly ** percent of the population engaged with social media platforms.

In a survey conducted on cryptocurrency users in Singapore in 2023, the leading social media source to learn about cryptocurrency was Telegram, with ** percent of the respondents. This was followed by YouTube and Facebook.

According to a survey on influencer marketing conducted in Singapore in October 2022, Instagram was the leading social media platform for influencer marketing campaigns with a share of almost ** percent. In comparison, TikTok accounted for a share of almost *** percent.

According to a survey conducted in Singapore in April 2024, cyberbullying and sexual content were the most common types of harmful content encountered online, with ** percent of those surveyed. Inciting racial and religious tensions followed, with ** percent of respondents.