In 2022, the revenue of the televisions market in Singapore reached about ***** million U.S. dollars, slightly down from the previous year. The Statista Market Insights estimates that the revenue of the televisions market will amount to around *** million U.S dollars in 2028.

The Singapore television market reached around USD 136.45 Million in 2024. The market is projected to grow at a CAGR of 3.60% between 2025 and 2034, reaching almost USD 194.34 Million by 2034.

In 2018, the value of the television advertising market in Singapore was estimated to be around ***** million U.S. dollars. The value in television advertising has been fluctuating since 2014. However, it was forecasted that this market would keep declining from 2019 onwards.

In 2018, the television advertising market in Singapore grew by an estimated *** percent from 2017. It was forecasted that this market would keep declining from 2019 onwards.

The revenue is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator achieves the maximum value across all four different segments by the end of the comparison period. Notably, the segment ePublishing stands out with the highest value of ****** million U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in Asia and a comparison of number of users in the Netherlands. The Statista Market Insights cover a broad range of additional markets.

In 2024, the Singaporean TV with reception market decreased by -74.9% to $34M, falling for the second consecutive year after six years of growth. In general, consumption continues to indicate a deep setback. Consumption peaked at $329M in 2022; however, from 2023 to 2024, consumption stood at a somewhat lower figure.

The Singaporean market for television, video and digital cameras dropped significantly to $72M in 2024, with a decrease of -17.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption recorded a mild reduction. As a result, consumption attained the peak level of $152M.

The Singaporean TV without reception market soared to $22M in 2024, jumping by 110% against the previous year. Over the period under review, consumption, however, saw a noticeable reduction. As a result, consumption attained the peak level of $53M. From 2016 to 2024, the growth of the market remained at a somewhat lower figure.

In 2018, the market share of television advertising in Singapore was estimated to be around 28 percent. The market share of television advertising was forecasted to decline year-on-year until 2024.

Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data was reported at 0.000 % in 16 Mar 2025. This stayed constant from the previous number of 0.000 % for 15 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data is updated daily, averaging 0.000 % from Mar 2025 (Median) to 16 Mar 2025, with 9 observations. The data reached an all-time high of 0.070 % in 12 Mar 2025 and a record low of 0.000 % in 16 Mar 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Hi5 data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Social Media Market Share.

Pyramid Research report "Pay TV Market in Singapore to 2020: Service Adoption and Market Share Analytics by Operator and Technology, ARPS and Overall Revenues" is built using extensive market research carried out in telecommunication and media services market of Singapore. The report provides holistic historical and future prospects of Pay TV Service Penetration, Adoption by Technology (DTH/Satellite, IPTV and Mobile TV), by Operator and by Accounts Type (Cable, Analog and Digital), Market Share analytics of Operators and Technology use and overall market revenues from 2011 to 2020. Apart from Subscriber’s volume and revenues, the report also provides insights in to Singapore’s demographic and economic data. This helps in establishing a framework to better formulate the Pay TV services market forecasts. Information such as population, nominal GDP, consumer price inflation and currency exchange rates are included to ascertain market sophistication, current and projected demand, and future opportunities. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

The Southeast Asian media and advertising industry is anticipated to expand at a robust CAGR of 15.30% during the period of 2025-2033, with the market size estimated to reach a significant value in 2025. This growth is primarily driven by factors such as rising disposable incomes, increasing urbanization, and the proliferation of digital technologies in the region. The adoption of digital advertising channels, including social media, mobile advertising, and online video, is driving industry expansion as businesses recognize the effectiveness of reaching consumers through these platforms. Key trends in the Southeast Asian media and advertising industry include the growth of programmatic advertising, the rise of influencer marketing, and the increasing focus on data-driven campaigns. The integration of artificial intelligence and machine learning technologies is also transforming the industry, enabling more personalized and targeted advertising approaches. However, challenges such as fragmented media landscapes, regulatory constraints, and the need for skilled professionals remain. The competitive landscape consists of established players such as SPHMBO (Singapore Press Holding Ltd) and Moove Media Pte Ltd, along with emerging players entering the market. Recent developments include: February 2023: Foodpanda Singapore announced a strategic partnership with Clear Channel Singapore to launch a real-time, user-generated, out-of-home execution across Clear Channel Singapore's digital screens, Play+Display, as part of its 360-media campaign., August 2022: Vistar Media announced the launch of complete programmatic capabilities in Indonesia, Malaysia, the Philippines, and Hong Kong, expanding its already established Asia-Pacific presence, which includes Singapore, Australia, and New Zealand. The Vistar Demand-Side Platform (DSP) is the primary source of programmatic demand transactions for digital out-of-home. Advertisers and agencies in Southeast Asia can now use the Vistar DSP to design, purchase, and evaluate data-driven out-of-home (ooH) campaigns through open exchange and private marketplace partnerships.. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.

Over the forecast period until 2027, the penetration rate is forecast to exhibit fluctuations among the four segments. Overall, the indicator appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2027. Among them, the segment Video-on-Demand achieves the relatively highest value throughout the entire period, reaching ***** percent. Find other insights concerning similar markets and segments, such as a comparison of number of users in the Netherlands and a comparison of number of users in Vietnam. The Statista Market Insights cover a broad range of additional markets.

Colour television projection equipment imports into Singapore amounted to X units in 2017, declining by -X% against the previous year. Overall, colour television projection equipment imports continue to indicate an abrupt decrease. The growth pace was the most rapid in 2010, when the imports increased by X% year-to-year.

As of April 2025, Facebook held the largest share of the mobile social media platforms market in Singapore, accounting for approximately ***** percent. It was followed by X (formerly Twitter), which captured nearly one-third of the market during the same period.

Laos Imports of parts for television, radio and radar apparatus from Singapore was US$3.34 Thousand during 2022, according to the United Nations COMTRADE database on international trade. Laos Imports of parts for television, radio and radar apparatus from Singapore - data, historical chart and statistics - was last updated on July of 2025.

The Media Boxes & Sticks eCommerce market in Singapore is predicted to reach US$7.8m revenue by 2025, reflecting an estimated growth rate of 1% compared to 2024.

Singapore Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 06 Jan 2025. This stayed constant from the previous number of 0.000 % for 05 Jan 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Jun 2023 (Median) to 06 Jan 2025, with 274 observations. The data reached an all-time high of 2.200 % in 19 Apr 2024 and a record low of 0.000 % in 06 Jan 2025. Singapore Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Singapore – Table SG.SC.IU: Internet Usage: Social Media Market Share.

The ASEAN Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling investment opportunity, driven by rapid urbanization, rising disposable incomes, and increasing adoption of digital technologies. While precise ASEAN-specific market size data is not provided, extrapolating from the global CAGR of 5.9% and considering the region's dynamic economic growth, we can project substantial expansion. The market is segmented by traditional static OOH (billboards, transit advertising, street furniture) and rapidly growing DOOH, encompassing programmatic OOH and other digital tools such as LED screens. Programmatic DOOH is particularly promising, offering advanced targeting and measurement capabilities that appeal to advertisers seeking greater efficiency and ROI. Key application segments include billboards, transportation advertising (airports and public transit), and street furniture, catering to diverse advertising needs across various industries. Major end-user industries include automotive, retail & consumer goods, healthcare, and BFSI, reflecting the broad reach and effectiveness of OOH and DOOH in these sectors. The competitive landscape is populated by both international players like JCDecaux and Clear Channel, and regional companies uniquely positioned to capitalize on local market nuances. Challenges include regulatory hurdles in some ASEAN markets and the need for improved infrastructure to support the expansion of DOOH. However, the overall market trajectory remains optimistic, driven by innovative technologies and the increasing demand for engaging and impactful advertising solutions. The projected growth trajectory for the ASEAN OOH and DOOH market is expected to significantly outpace the global average, driven by factors like burgeoning tourism, increasing smartphone penetration facilitating location-based advertising, and a receptive young population engaging more with digital media. The integration of data analytics and programmatic buying is accelerating the shift towards DOOH, enabling more precise targeting and real-time campaign optimization. Furthermore, the increasing sophistication of DOOH technology, including interactive displays and augmented reality experiences, promises even greater engagement and advertiser appeal. This market presents an exciting opportunity for both established players and innovative startups, with the potential to reshape the advertising landscape in the region through creative and data-driven solutions. However, sustained growth will hinge on collaboration between stakeholders to address infrastructural limitations, standardise measurement metrics, and navigate regulatory complexities across the diverse ASEAN nations.
This insightful report provides a detailed analysis of the burgeoning ASEAN Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, offering invaluable insights for businesses seeking to capitalize on this dynamic sector. Covering the period from 2019 to 2033, with a base year of 2025, this report meticulously examines market trends, competitive landscapes, and growth drivers, projecting significant expansion in the coming years. The report leverages extensive data analysis to quantify the market size in millions, providing critical projections for informed decision-making. Recent developments include: March 2024: Adeffi, an out-of-home (OOH) advertising company based in Bangladesh, announced a major expansion of its services into India, Nepal, Thailand, and Vietnam. This strategic move aims to transform how companies in these five countries approach OOH advertising, offering them a robust platform to promote their brands regionally., March 2024: Singapore Tourism Board (STB) launched a series of 3D billboards – aimed at providing an immersive showcase of the island city’s iconic landmarks and culinary attractions – in five major cities worldwide. The digital out-of-home (DOOH) activation is part of STB’s latest “Made in Singapore” global campaign, which aims to inspire travelers to choose Singapore as their next holiday destination.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided Spending on Airport Advertisements in ASEAN. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

The Southeast Asia media and advertising industry is experiencing robust growth, projected to reach a market size of $24.59 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 15.30% from 2025 to 2033. This expansion is fueled by several key factors. The increasing penetration of smartphones and internet access across the region is driving digital advertising expenditure, particularly in mobile advertising and social media marketing. A burgeoning young population, increasingly engaged with digital platforms, creates a highly receptive audience for targeted advertising campaigns. Furthermore, the rise of e-commerce and the growing adoption of digital payment systems are further stimulating demand for online advertising solutions. The increasing sophistication of programmatic advertising and data analytics also contributes to this growth, enabling more precise targeting and improved ROI for advertisers. However, challenges remain. While digital advertising is booming, traditional media channels like out-of-home (OOH) advertising still hold significant market share and face competition from newer forms of advertising. The industry is also navigating the complexities of data privacy regulations and evolving consumer preferences. Competition amongst established players like SPHMBO (Singapore Press Holding Ltd), Moove Media Pte Ltd, and JCDecaux Singapore Pte Ltd, alongside emerging tech-driven companies, is intense. Sustaining this growth trajectory necessitates continued innovation, strategic partnerships, and adaptability to the rapidly changing technological and regulatory landscape. The market's segmentation continues to evolve, with a growing focus on niche audiences and specialized advertising solutions, creating opportunities for both established and new market entrants. Key drivers for this market are: Increase in Public Transit Infrastructure, Increasing Adoption of Digital Screens. Potential restraints include: High Installation and Maintenance Costs. Notable trends are: Transit Application is Expected to Hold the Highest Market Share.