Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

The global website visitor tracking software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. The market, estimated at $5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of digital marketing strategies, the growing importance of data-driven decision-making, and the increasing sophistication of website visitor tracking tools. Cloud-based solutions dominate the market due to their scalability, accessibility, and cost-effectiveness, particularly appealing to Small and Medium-sized Enterprises (SMEs). However, large enterprises continue to invest significantly in on-premise solutions for enhanced data security and control. The market is highly competitive, with numerous established players and emerging startups offering a range of features and functionalities. Technological advancements, such as AI-powered analytics and enhanced integration with other marketing tools, are shaping the future of the market. The market's geographical distribution reflects the global digital landscape. North America, with its mature digital economy and high adoption rates, holds a significant market share. However, regions like Asia-Pacific are showing rapid growth, driven by increasing internet penetration and digitalization across various industries. Despite the overall positive outlook, challenges such as data privacy regulations and the increasing complexity of website tracking technology are influencing market dynamics. The ongoing competition among vendors necessitates continuous innovation and the development of more user-friendly and insightful tools. The future growth of the website visitor tracking software market is promising, fueled by the continuing importance of data-driven decision-making within marketing and business strategies. A key factor will be the ongoing adaptation to evolving privacy regulations and user expectations.

In 2024, most of the global website traffic was still generated by humans, but bot traffic is constantly growing. Fraudulent traffic through bad bot actors accounted for 37 percent of global web traffic in the most recently measured period, representing an increase of 12 percent from the previous year. Sophistication of Bad Bots on the rise The complexity of malicious bot activity has dramatically increased in recent years. Advanced bad bots have doubled in prevalence over the past 2 years, indicating a surge in the sophistication of cyber threats. Simultaneously, the share of simple bad bots drastically increased over the last years, suggesting a shift in the landscape of automated threats. Meanwhile, areas like food and groceries, sports, gambling, and entertainment faced the highest amount of advanced bad bots, with more than 70 percent of their bot traffic affected by evasive applications. Good and bad bots across industries The impact of bot traffic varies across different sectors. Bad bots accounted for over 50 percent of the telecom and ISPs, community and society, and computing and IT segments web traffic. However, not all bot traffic is considered bad. Some of these applications help index websites for search engines or monitor website performance, assisting users throughout their online search. Therefore, areas like entertainment, food and groceries, and even areas targeted by bad bots themselves experienced notable levels of good bot traffic, demonstrating the diverse applications of benign automated systems across different sectors.

This dataset contains the current estimated speed for about 1250 segments covering 300 miles of arterial roads. For a more detailed description, please go to https://tas.chicago.gov, click the About button at the bottom of the page, and then the MAP LAYERS tab.

The Chicago Traffic Tracker estimates traffic congestion on Chicago’s arterial streets (nonfreeway streets) in real-time by continuously monitoring and analyzing GPS traces received from Chicago Transit Authority (CTA) buses. Two types of congestion estimates are produced every ten minutes: 1) by Traffic Segments and 2) by Traffic Regions or Zones. Congestion estimate by traffic segments gives the observed speed typically for one-half mile of a street in one direction of traffic.

Traffic Segment level congestion is available for about 300 miles of principal arterials. Congestion by Traffic Region gives the average traffic condition for all arterial street segments within a region. A traffic region is comprised of two or three community areas with comparable traffic patterns. 29 regions are created to cover the entire city (except O’Hare airport area). This dataset contains the current estimated speed for about 1250 segments covering 300 miles of arterial roads. There is much volatility in traffic segment speed. However, the congestion estimates for the traffic regions remain consistent for relatively longer period. Most volatility in arterial speed comes from the very nature of the arterials themselves. Due to a myriad of factors, including but not limited to frequent intersections, traffic signals, transit movements, availability of alternative routes, crashes, short length of the segments, etc. speed on individual arterial segments can fluctuate from heavily congested to no congestion and back in a few minutes. The segment speed and traffic region congestion estimates together may give a better understanding of the actual traffic conditions.

Public (anonymized) road traffic prediction datasets from Huawei Munich Research Center.

Datasets from a variety of traffic sensors (i.e. induction loops) for traffic prediction. The data is useful for forecasting traffic patterns and adjusting stop-light control parameters, i.e. cycle length, offset and split times.

The dataset contains recorded data from 6 crosses in the urban area for the last 56 days, in the form of flow timeseries, depicted the number of vehicles passing every 5 minutes for a whole day (i.e. 12 readings/h, 288 readings/day, 16128 readings / 56 days).

This dataset contains the current estimated congestion for the 29 traffic regions. For a detailed description, please go to https://tas.chicago.gov, click the About button at the bottom of the page, and then the MAP LAYERS tab.

The Chicago Traffic Tracker estimates traffic congestion on Chicago’s arterial streets (non-freeway streets) in real-time by continuously monitoring and analyzing GPS traces received from Chicago Transit Authority (CTA) buses. Two types of congestion estimates are produced every 10 minutes: 1) by Traffic Segments and 2) by Traffic Regions or Zones. Congestion estimates by traffic segments gives observed speed typically for one-half mile of a street in one direction of traffic. Traffic Segment level congestion is available for about 300 miles of principal arterials. Congestion by Traffic Region gives the average traffic condition for all arterial street segments within a region. A traffic region is comprised of two or three community areas with comparable traffic patterns. 29 regions are created to cover the entire city (except O’Hare airport area).

There is much volatility in traffic segment speed. However, the congestion estimates for the traffic regions remain consistent for a relatively longer period. Most volatility in arterial speed comes from the very nature of the arterials themselves. Due to a myriad of factors, including but not limited to frequent intersections, traffic signals, transit movements, availability of alternative routes, crashes, short length of the segments, etc. Speed on individual arterial segments can fluctuate from heavily congested to no congestion and back in a few minutes. The segment speed and traffic region congestion estimates together may give a better understanding of the actual traffic conditions.

Grubhub recorded an estimated **** million visits to its website in the United States in January 2024, with an average visit duration of six minutes and four seconds and a bounce rate of nearly ** percent.

The global website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance on digital marketing and the need for businesses of all sizes to understand their online audience. The market, estimated at $15 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions provides scalability and cost-effectiveness for businesses, particularly SMEs seeking affordable analytics. Moreover, the evolution of sophisticated analytics features, including advanced user behavior tracking and predictive analytics, enhances the value proposition for both SMEs and large enterprises. The market is segmented by application (SMEs and large enterprises) and by type (cloud-based and web-based), with cloud-based solutions dominating due to their accessibility and flexibility. Competitive pressures among numerous vendors, including established players like Google Analytics, Semrush, and Ahrefs, as well as emerging niche players, drive innovation and affordability, benefiting users. Geographic distribution shows strong growth across North America and Europe, with Asia-Pacific emerging as a high-growth region. However, factors such as data privacy concerns and the increasing complexity of website analytics can act as potential restraints. Despite these challenges, the continued expansion of e-commerce and digital marketing strategies across various industries will solidify the demand for robust website traffic analysis tools. The market is expected to witness further consolidation through mergers and acquisitions, with leading players investing heavily in research and development to enhance their offerings. The increasing need for real-time data analysis and integration with other marketing automation platforms will further shape market evolution. The emergence of AI-powered analytics, providing predictive insights and automated reporting, is transforming the industry and will continue to drive market expansion in the coming years. This makes this market an attractive landscape for investors and technology providers looking for strong future growth.

This dataset contains the historical estimated congestion for over 1,000 traffic segments, starting 6/11/2024 (except for a single time slice on 3/8/2024). Older records are in https://data.cityofchicago.org/d/sxs8-h27x. The most recent estimates for each segment are in https://data.cityofchicago.org/d/n4j6-wkkf. The Chicago Traffic Tracker estimates traffic congestion on Chicago’s arterial streets (non-freeway streets) in real-time by continuously monitoring and analyzing GPS traces received from Chicago Transit Authority (CTA) buses. Two types of congestion estimates are produced every 10 minutes: 1) by Traffic Segments and 2) by Traffic Regions or Zones. Congestion estimates by traffic segments gives observed speed typically for one-half mile of a street in one direction of traffic. Traffic Segment level congestion is available for about 300 miles of principal arterials. Congestion by Traffic Region gives the average traffic condition for all arterial street segments within a region. A traffic region is comprised of two or three community areas with comparable traffic patterns. 29 regions are created to cover the entire city (except O’Hare airport area). There is much volatility in traffic segment speed. However, the congestion estimates for the traffic regions remain consistent for a relatively longer period. Most volatility in arterial speed comes from the very nature of the arterials themselves. Due to a myriad of factors, including but not limited to frequent intersections, traffic signals, transit movements, availability of alternative routes, crashes, short length of the segments, etc. Speed on individual arterial segments can fluctuate from heavily congested to no congestion and back in a few minutes. The segment speed and traffic region congestion estimates together may give a better understanding of the actual traffic conditions.

1) Data Introduction • The Traffic Prediction Dataset contains vehicle traffic collected by hour at four intersections in the city (48,120 total), which can be used for traffic forecasting and congestion analysis.

2) Data Utilization (1) Traffic Prediction Dataset has characteristics that: • This dataset contains time and location-based characteristics required for traffic forecasting, such as DateTime, Junction, Vehicle Count, and Data ID. (2) Traffic Prediction Dataset can be used to: • Establishment of traffic forecasting and congestion mitigation strategies: By utilizing time-of-day, intersection-specific vehicle traffic data, we can develop machine learning-based traffic forecasting models, and use them to improve traffic congestion mitigation policies and signaling systems. • Analysis and Optimization of Urban Transportation Infrastructure: By analyzing traffic flow data at various intersections, it can be used to prioritize infrastructure investments, improve road design, develop real-time traffic management systems, and more.

call

https://data.seattle.gov.

Abstract: The task for this dataset is to forecast the spatio-temporal traffic volume based on the historical traffic volume and other features in neighboring locations.

Source: Liang Zhao, liang.zhao '@' emory.edu, Emory University.

Data Set Information: The task for this dataset is to forecast the spatio-temporal traffic volume based on the historical traffic volume and other features in neighboring locations. Specifically, the traffic volume is measured every 15 minutes at 36 sensor locations along two major highways in Northern Virginia/Washington D.C. capital region. The 47 features include: 1) the historical sequence of traffic volume sensed during the 10 most recent sample points (10 features), 2) week day (7 features), 3) hour of day (24 features), 4) road direction (4 features), 5) number of lanes (1 feature), and 6) name of the road (1 feature). The goal is to predict the traffic volume 15 minutes into the future for all sensor locations. With a given road network, we know the spatial connectivity between sensor locations. For the detailed data information, please refer to the file README.docx.

Attribute Information: The 47 features include: (1) the historical sequence of traffic volume sensed during the 10 most recent sample points (10 features), (2) week day (7 features), (3) hour of day (24 features), (4) road direction (4 features), (5) number of lanes (1 feature), and (6) name of the road (1 feature).

Relevant Papers: Liang Zhao, Olga Gkountouna, and Dieter Pfoser. 2019. Spatial Auto-regressive Dependency Interpretable Learning Based on Spatial Topological Constraints. ACM Trans. Spatial Algorithms Syst. 5, 3, Article 19 (August 2019), 28 pages. DOI:[Web Link]

Citation Request: To use these datasets, please cite the papers:

Liang Zhao, Olga Gkountouna, and Dieter Pfoser. 2019. Spatial Auto-regressive Dependency Interpretable Learning Based on Spatial Topological Constraints. ACM Trans. Spatial Algorithms Syst. 5, 3, Article 19 (August 2019), 28 pages. DOI:[Web Link]

This dataset contains the historical estimated congestion for the 29 traffic regions, starting in approximately March 2018. Older records are in https://data.cityofchicago.org/d/emtn-qqdi. The most recent estimates for each segment are in https://data.cityofchicago.org/d/t2qc-9pjd. The Chicago Traffic Tracker estimates traffic congestion on Chicago’s arterial streets (non-freeway streets) in real-time by continuously monitoring and analyzing GPS traces received from Chicago Transit Authority (CTA) buses. Two types of congestion estimates are produced every 10 minutes: 1) by Traffic Segments and 2) by Traffic Regions or Zones. Congestion estimates by traffic segments gives observed speed typically for one-half mile of a street in one direction of traffic. Traffic Segment level congestion is available for about 300 miles of principal arterials. Congestion by Traffic Region gives the average traffic condition for all arterial street segments within a region. A traffic region is comprised of two or three community areas with comparable traffic patterns. 29 regions are created to cover the entire city (except O’Hare airport area). There is much volatility in traffic segment speed. However, the congestion estimates for the traffic regions remain consistent for a relatively longer period. Most volatility in arterial speed comes from the very nature of the arterials themselves. Due to a myriad of factors, including but not limited to frequent intersections, traffic signals, transit movements, availability of alternative routes, crashes, short length of the segments, etc. Speed on individual arterial segments can fluctuate from heavily congested to no congestion and back in a few minutes. The segment speed and traffic region congestion estimates together may give a better understanding of the actual traffic conditions. Current estimates of traffic congestion by region are available at http://bit.ly/103beCf.

Q-Traffic is a large-scale traffic prediction dataset, which consists of three sub-datasets: query sub-dataset, traffic speed sub-dataset and road network sub-dataset.

In 2019, the Chinese marketplace Alibaba was the leading worldwide B2B e-commerce in terms of online traffic. The Alexa tool assessing the online traffic of websites put it on the top of the ranking, with a score of ***. The Russian Rosfirm and the U.S. platform Vinsuite followed in the ranking with a score of ***** and *****, respectively.

2019

This dataset contains estimates of the average number of vehicles that used roads throughout the City of Detroit. Each record indicates the Annual Average Daily Traffic (AADT) and Commercial Annual Average Daily Traffic (CAADT) for a road segment, where the road segment is located, and other characteristics. This data is derived from Michigan Department of Transportation's (MDOT) Open Data Portal. SEMCOG was the source for speed limits and number of lanes.

The primary measure, Annual Average Daily Traffic (AADT), is the estimated mean daily traffic volume for all types of vehicles. Commercial Annual Average Daily Traffic (CAADT) is the estimated mean daily traffic volume for commercial vehicles, a subset of vehicles included in the AADT. The Route ID is an identifier for each road in Detroit (e.g., Woodward Ave). Routes are divided into segments by features such as cross streets, and Location ID's are used to uniquely identify those segments. Along with traffic volume, each record also states the number of lanes, the posted speed limit, and the type of road (e.g., Trunkline or Ramp) based on the Federal Highway Administration (FHWA) functional classification system.

According to MDOT's Traffic Monitoring Program a commercial vehicle would be anything Class 4 and up in the FHWA vehicle classification system. This includes vehicles such as buses, semi-trucks, and personal recreational vehicles (i.e., RVs or campers). Methods used to determine traffic volume vary by site, and may rely on continuous monitoring or estimates based on short-term studies. Approaches to vehicle classification similarly vary, depending on the equipment used at a site, and may consider factors such as vehicle weight and length between axles.

For more information, please visit MDOT Traffic Monitoring Program.

Analysis of ‘Traffic Prediction Dataset’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/fedesoriano/traffic-prediction-dataset on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Context

Traffic congestion is rising in cities around the world. Contributing factors include expanding urban populations, aging infrastructure, inefficient and uncoordinated traffic signal timing and a lack of real-time data.

The impacts are significant. Traffic data and analytics company INRIX estimates that traffic congestion cost U.S. commuters $305 billion in 2017 due to wasted fuel, lost time and the increased cost of transporting goods through congested areas. Given the physical and financial limitations around building additional roads, cities must use new strategies and technologies to improve traffic conditions.

Content

This dataset contains 48.1k (48120) observations of the number of vehicles each hour in four different junctions: 1) DateTime 2) Juction 3) Vehicles 4) ID

About the data

The sensors on each of these junctions were collecting data at different times, hence you will see traffic data from different time periods. Some of the junctions have provided limited or sparse data requiring thoughtfulness when creating future projections.

Source

(Confidential Source) - Use only for educational purposes If you use this dataset in your research, please credit the author.

--- Original source retains full ownership of the source dataset ---