As of July 2025, mobile phones accounted for **** percent of web page views in Saudi Arabia. The United Arab Emirates ranked second, with mobile devices generating approximately ***** percent of web traffic. Poland, Portugal, and Malaysia saw less than ** percent of their national internet traffic coming from mobile devices. Additionally, Russia ranked last for mobile internet traffic as of the middle of 2025, as ***** percent of the total internet traffic in the country came from smartphones and internet connected mobile devices.

From April 2022 to January 2024, the ************************************************* saw an average of approximately ** million visits, ranking as the most popular education site worldwide. ********, which offers classes and certifications on various subjects, saw ** million visits from global users in the examined period. ********************************************** for students and teachers, ranked third with ***** million visits recorded on average between April 2022 and the beginning of 2024.

In November 2024, WhatsApp.com was the most popular website in Spain by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked fourth in engagement time, with ** minutes and ** seconds per session.

General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

In 2025, the single country with the highest share of online traffic to shein.com was the United States. Brazil followed, ranking second with about 11.4 percent of shein.com web traffic coming from the country, followed by France with 6.46 percent.

Traffic Congestion Index: Average: United States: New York City data was reported at 22.820 Index in 24 Nov 2023. This records a decrease from the previous number of 28.110 Index for 23 Nov 2023. Traffic Congestion Index: Average: United States: New York City data is updated daily, averaging 23.835 Index from Jan 2019 (Median) to 24 Nov 2023, with 1682 observations. The data reached an all-time high of 66.530 Index in 06 Oct 2022 and a record low of 0.840 Index in 31 Mar 2020. Traffic Congestion Index: Average: United States: New York City data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s United States – Table TI.TCI: Traffic Congestion Index: Average: by Cities (Discontinued). [COVID-19-IMPACT]

In June 2025, the single country with the highest share of online traffic to gymshark.com was the United States (***** percent). The United Kingdom followed, ranking second with about ***** percent of gymshark.com web traffic coming from the country, followed by Canada with **** percent.

Traffic Congestion Index: Average: India: Bangalore data was reported at 10.040 Index in 24 Nov 2023. This records a decrease from the previous number of 37.050 Index for 23 Nov 2023. Traffic Congestion Index: Average: India: Bangalore data is updated daily, averaging 22.160 Index from Jan 2019 (Median) to 24 Nov 2023, with 1682 observations. The data reached an all-time high of 61.730 Index in 07 Aug 2019 and a record low of 0.420 Index in 27 Mar 2020. Traffic Congestion Index: Average: India: Bangalore data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s India – Table TI.TCI: Traffic Congestion Index: Average: by Cities (Discontinued). [COVID-19-IMPACT]

Traffic Congestion Index: Average: Hong Kong SAR (China): Hong Kong SAR (China) data was reported at 35.070 Index in 24 Nov 2023. This records an increase from the previous number of 13.370 Index for 23 Nov 2023. Traffic Congestion Index: Average: Hong Kong SAR (China): Hong Kong SAR (China) data is updated daily, averaging 7.365 Index from Jan 2019 (Median) to 24 Nov 2023, with 1682 observations. The data reached an all-time high of 35.070 Index in 24 Nov 2023 and a record low of 0.660 Index in 13 Oct 2021. Traffic Congestion Index: Average: Hong Kong SAR (China): Hong Kong SAR (China) data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s Hong Kong SAR (China) – Table TI.TCI: Traffic Congestion Index: Average: by Cities (Discontinued). [COVID-19-IMPACT]

Traffic Congestion Index: Average: Italy: Turin data was reported at 9.400 Index in 24 Nov 2023. This records a decrease from the previous number of 21.250 Index for 23 Nov 2023. Traffic Congestion Index: Average: Italy: Turin data is updated daily, averaging 4.860 Index from Jan 2019 (Median) to 24 Nov 2023, with 1682 observations. The data reached an all-time high of 50.500 Index in 15 Dec 2022 and a record low of 0.280 Index in 17 May 2020. Traffic Congestion Index: Average: Italy: Turin data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s Italy – Table TI.TCI: Traffic Congestion Index: Average: by Cities (Discontinued). [COVID-19-IMPACT]

Traffic Congestion Index: Average: Germany: Munich data was reported at 11.520 Index in 24 Nov 2023. This records a decrease from the previous number of 34.090 Index for 23 Nov 2023. Traffic Congestion Index: Average: Germany: Munich data is updated daily, averaging 6.720 Index from Jan 2019 (Median) to 24 Nov 2023, with 1682 observations. The data reached an all-time high of 44.480 Index in 23 Mar 2023 and a record low of 0.500 Index in 13 Feb 2021. Traffic Congestion Index: Average: Germany: Munich data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s Germany – Table TI.TCI: Traffic Congestion Index: Average: by Cities (Discontinued). [COVID-19-IMPACT]

Traffic Congestion Index: Average: Greece: Athens data was reported at 7.200 Index in 24 Nov 2023. This records a decrease from the previous number of 36.980 Index for 23 Nov 2023. Traffic Congestion Index: Average: Greece: Athens data is updated daily, averaging 15.285 Index from Jan 2019 (Median) to 24 Nov 2023, with 1682 observations. The data reached an all-time high of 99.550 Index in 06 Nov 2020 and a record low of 0.230 Index in 02 May 2020. Traffic Congestion Index: Average: Greece: Athens data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s Greece – Table TI.TCI: Traffic Congestion Index: Average: by Cities (Discontinued). [COVID-19-IMPACT]

Traffic Congestion Index: Average: Germany: Cologne data was reported at 8.810 Index in 24 Nov 2023. This records a decrease from the previous number of 24.650 Index for 23 Nov 2023. Traffic Congestion Index: Average: Germany: Cologne data is updated daily, averaging 9.180 Index from Jan 2019 (Median) to 24 Nov 2023, with 1682 observations. The data reached an all-time high of 38.170 Index in 23 Mar 2023 and a record low of 0.850 Index in 07 Feb 2021. Traffic Congestion Index: Average: Germany: Cologne data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s Germany – Table TI.TCI: Traffic Congestion Index: Average: by Cities (Discontinued). [COVID-19-IMPACT]

In 2024, the single country with the highest share of online traffic to farfetch.com was the United States (***** percent). The United Kingdom followed, ranking second with about **** percent of farfetch.com web traffic coming from the country, followed by Brazil with **** percent.

Traffic Congestion Index: Average: Egypt: Cairo data was reported at 13.530 Index in 24 Nov 2023. This records a decrease from the previous number of 38.110 Index for 23 Nov 2023. Traffic Congestion Index: Average: Egypt: Cairo data is updated daily, averaging 32.565 Index from Jan 2019 (Median) to 24 Nov 2023, with 1682 observations. The data reached an all-time high of 91.010 Index in 25 Nov 2020 and a record low of 0.840 Index in 04 Apr 2020. Traffic Congestion Index: Average: Egypt: Cairo data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s Egypt – Table TI.TCI: Traffic Congestion Index: Average: by Cities (Discontinued). [COVID-19-IMPACT]

In the six months ending March 2024, the United States accounted for 25.66 percent of traffic to Wikipedia.org. Japan was ranked second, accounting for over five percent of web visits to the website, closely followed by the United Kingdom and Germany.

Traffic Congestion Index: Average: Czech Republic: Prague data was reported at 6.720 Index in 24 Nov 2023. This records a decrease from the previous number of 26.630 Index for 23 Nov 2023. Traffic Congestion Index: Average: Czech Republic: Prague data is updated daily, averaging 14.565 Index from Jan 2019 (Median) to 24 Nov 2023, with 1680 observations. The data reached an all-time high of 80.580 Index in 15 Dec 2022 and a record low of 0.160 Index in 28 Jun 2020. Traffic Congestion Index: Average: Czech Republic: Prague data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s Czech Republic – Table TI.TCI: Traffic Congestion Index: Average: by Cities (Discontinued). [COVID-19-IMPACT]

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Traffic Congestion Index: Average: Russian Federation: Moscow data was reported at 17.810 Index in 24 Nov 2023. This records a decrease from the previous number of 56.540 Index for 23 Nov 2023. Traffic Congestion Index: Average: Russian Federation: Moscow data is updated daily, averaging 24.335 Index from Jan 2019 (Median) to 24 Nov 2023, with 1682 observations. The data reached an all-time high of 77.060 Index in 21 Dec 2021 and a record low of 1.330 Index in 22 Apr 2020. Traffic Congestion Index: Average: Russian Federation: Moscow data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s Russian Federation – Table TI.TCI: Traffic Congestion Index: Average: by Cities (Discontinued). [COVID-19-IMPACT]

Traffic Congestion Index: Average: Austria: Vienna data was reported at 10.870 Index in 24 Nov 2023. This records a decrease from the previous number of 28.150 Index for 23 Nov 2023. Traffic Congestion Index: Average: Austria: Vienna data is updated daily, averaging 11.820 Index from Jan 2019 (Median) to 24 Nov 2023, with 1681 observations. The data reached an all-time high of 52.970 Index in 30 Apr 2019 and a record low of 0.580 Index in 29 Mar 2020. Traffic Congestion Index: Average: Austria: Vienna data remains active status in CEIC and is reported by CEIC Data. The data is categorized under Global Database’s Austria – Table TI.TCI: Traffic Congestion Index: Average: by Cities (Discontinued). [COVID-19-IMPACT]