The global website visitor tracking software market is experiencing robust growth, driven by the increasing need for businesses to understand online customer behavior and optimize their digital strategies. The market, estimated at $5 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of digital marketing strategies, the growing importance of data-driven decision-making, and the increasing sophistication of website visitor tracking tools. Cloud-based solutions dominate the market due to their scalability, accessibility, and cost-effectiveness, particularly appealing to Small and Medium-sized Enterprises (SMEs). However, large enterprises continue to invest significantly in on-premise solutions for enhanced data security and control. The market is highly competitive, with numerous established players and emerging startups offering a range of features and functionalities. Technological advancements, such as AI-powered analytics and enhanced integration with other marketing tools, are shaping the future of the market. The market's geographical distribution reflects the global digital landscape. North America, with its mature digital economy and high adoption rates, holds a significant market share. However, regions like Asia-Pacific are showing rapid growth, driven by increasing internet penetration and digitalization across various industries. Despite the overall positive outlook, challenges such as data privacy regulations and the increasing complexity of website tracking technology are influencing market dynamics. The ongoing competition among vendors necessitates continuous innovation and the development of more user-friendly and insightful tools. The future growth of the website visitor tracking software market is promising, fueled by the continuing importance of data-driven decision-making within marketing and business strategies. A key factor will be the ongoing adaptation to evolving privacy regulations and user expectations.

Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

Here are a few use cases for this project:

1. Traffic Flow Analysis: The dataset can be used in machine learning models to analyze traffic flow in cities. It can identify the type of vehicles on the city roads at different times of the day, helping in planning and traffic management.

2. Vehicle Class Based Toll Collection: Toll booths can use this model to automatically classify and charge vehicles based on their type, enabling a more efficient and automated system.

3. Parking Management System: Parking lot owners can use this model to easily classify vehicles as they enter for better space management. Knowing the vehicle type can help assign it to the most suitable parking spot.

4. Traffic Rule Enforcement: The dataset can be used to create a computer vision model to automatically detect any traffic violations like wrong lane driving by different vehicle types, and notify law enforcement agencies.

5. Smart Ambulance Tracking: The system can help in identifying and tracking ambulances and other emergency vehicles, enabling traffic management systems to provide priority routing during emergencies.

Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

This dataset contains the current estimated speed for about 1250 segments covering 300 miles of arterial roads. For a more detailed description, please go to https://tas.chicago.gov, click the About button at the bottom of the page, and then the MAP LAYERS tab.

The Chicago Traffic Tracker estimates traffic congestion on Chicago’s arterial streets (nonfreeway streets) in real-time by continuously monitoring and analyzing GPS traces received from Chicago Transit Authority (CTA) buses. Two types of congestion estimates are produced every ten minutes: 1) by Traffic Segments and 2) by Traffic Regions or Zones. Congestion estimate by traffic segments gives the observed speed typically for one-half mile of a street in one direction of traffic.

Traffic Segment level congestion is available for about 300 miles of principal arterials. Congestion by Traffic Region gives the average traffic condition for all arterial street segments within a region. A traffic region is comprised of two or three community areas with comparable traffic patterns. 29 regions are created to cover the entire city (except O’Hare airport area). This dataset contains the current estimated speed for about 1250 segments covering 300 miles of arterial roads. There is much volatility in traffic segment speed. However, the congestion estimates for the traffic regions remain consistent for relatively longer period. Most volatility in arterial speed comes from the very nature of the arterials themselves. Due to a myriad of factors, including but not limited to frequent intersections, traffic signals, transit movements, availability of alternative routes, crashes, short length of the segments, etc. speed on individual arterial segments can fluctuate from heavily congested to no congestion and back in a few minutes. The segment speed and traffic region congestion estimates together may give a better understanding of the actual traffic conditions.

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviuor: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

The FDOT Portable Traffic Monitoring Site (PTMS) feature class provides information on Florida Portable Traffic Monitoring Site locations, as well affiliated information like KFCTR and TFCTR from the FDOT Traffic Characteristics Inventory database. This dataset is maintained by the Transportation Data & Analytics office (TDA). The source spatial data for this hosted feature layer was created on: 07/12/2025.Download Data: Enter Guest as Username to download the source shapefile from here: https://ftp.fdot.gov/file/d/FTP/FDOT/co/planning/transtat/gis/shapefiles/ptms.zip

The traffic monitoring system market is projected to reach a market size of USD XXX million by 2033, exhibiting a CAGR of XX% during the forecast period. The growing need for efficient traffic management solutions to address traffic congestion, safety concerns, and environmental issues in urban areas is a primary driver of market growth. Smart cities initiatives, advancements in sensing and communication technologies, and the increasing adoption of autonomous vehicles are further contributing to the market's expansion. The market is segmented into hardware and software based on type. The hardware segment is expected to hold a larger market share due to the high demand for traffic sensors, cameras, and other devices. The software segment, on the other hand, is projected to witness significant growth due to the increasing adoption of data analytics and cloud-based solutions for traffic monitoring and management. The market is also segmented based on application, with urban traffic management, parking management, and info-mobility being the major application areas. North America and Europe are expected to remain dominant regional markets due to their high adoption of advanced traffic management technologies and the presence of key players.

Traffic Tracking

## Overview

Traffic Tracking is a dataset for object detection tasks - it contains Cars annotations for 1,587 images.

## Getting Started

You can download this dataset for use within your own projects, or fork it into a workspace on Roboflow to create your own model.

  ## License

  This dataset is available under the [CC BY 4.0 license](https://creativecommons.org/licenses/CC BY 4.0).

Urban SDK is a GIS data management platform and global provider of mobility, urban characteristics, and alt datasets. Urban SDK Traffic data provides traffic volume, average speed, average travel time and congestion for logistics, transportation planning, traffic monitoring, routing and urban planning. Traffic data is generated from cars, trucks and mobile devices for major road networks in US and Canada.

"With the old data I used, it took me 3-4 weeks to create a presentation. I will be able to do 3-4x the work with your Urban SDK traffic data."

Traffic Volume, Speed and Congestion Data Type Profile:

• Traffic volume in annual average daily and daily traffic volumes per roadway
• Average travel speed in 15 minute and hourly intervals per roadway
• Travel time in seconds in 15 minute intervals per roadway
• Commute travel time in minutes in annual interval estimates in geohash boundaries
• Congested roadway segments based on travel time reliability in monthly intervals per roadway
• Traffic data attributed spatially to state, county, road functional class, road name, road segment, segment length in km or miles as geojson

Industry Solutions include:

• Transportation Planning
• Traffic Monitoring
• Congestion Management and Trend Analysis
• Travel Demand Modeling
• Traffic Impact Analysis
• Parking Analysis
• Transit System Planning
• Route Planning
• Civil Engineering
• Site Selection

Use cases:

• Traffic monitoring, data analysis, and forecasting for transportation, transit, and urban planning.
• Improve dynamic routing with accurate travel time and congestion data
• Environmental and emissions analysis
• Travel demand and transportation modeling
• Location analysis and assessment for commercial site selection for retail or logistics related locations

The FDOT Telemetered Traffic Monitoring Site (TTMS) feature class provides information on Florida Telemetered Traffic Monitoring Site locations, as well affiliated information like KFCTR and TFCTR from the FDOT Traffic Characteristics Inventory database. This dataset is maintained by the Transportation Data & Analytics office (TDA). The source spatial data for this hosted feature layer was created on: 05/31/2025.Download Data: Enter Guest as Username to download the source shapefile from here: https://ftp.fdot.gov/file/d/FTP/FDOT/co/planning/transtat/gis/shapefiles/DOTShapesFGDB.zip

In 2024, most of the global website traffic was still generated by humans, but bot traffic is constantly growing. Fraudulent traffic through bad bot actors accounted for 37 percent of global web traffic in the most recently measured period, representing an increase of 12 percent from the previous year. Sophistication of Bad Bots on the rise The complexity of malicious bot activity has dramatically increased in recent years. Advanced bad bots have doubled in prevalence over the past 2 years, indicating a surge in the sophistication of cyber threats. Simultaneously, the share of simple bad bots drastically increased over the last years, suggesting a shift in the landscape of automated threats. Meanwhile, areas like food and groceries, sports, gambling, and entertainment faced the highest amount of advanced bad bots, with more than 70 percent of their bot traffic affected by evasive applications. Good and bad bots across industries The impact of bot traffic varies across different sectors. Bad bots accounted for over 50 percent of the telecom and ISPs, community and society, and computing and IT segments web traffic. However, not all bot traffic is considered bad. Some of these applications help index websites for search engines or monitor website performance, assisting users throughout their online search. Therefore, areas like entertainment, food and groceries, and even areas targeted by bad bots themselves experienced notable levels of good bot traffic, demonstrating the diverse applications of benign automated systems across different sectors.

This dataset contains the current estimated congestion for the 29 traffic regions. For a detailed description, please go to https://tas.chicago.gov, click the About button at the bottom of the page, and then the MAP LAYERS tab.

The Chicago Traffic Tracker estimates traffic congestion on Chicago’s arterial streets (non-freeway streets) in real-time by continuously monitoring and analyzing GPS traces received from Chicago Transit Authority (CTA) buses. Two types of congestion estimates are produced every 10 minutes: 1) by Traffic Segments and 2) by Traffic Regions or Zones. Congestion estimates by traffic segments gives observed speed typically for one-half mile of a street in one direction of traffic. Traffic Segment level congestion is available for about 300 miles of principal arterials. Congestion by Traffic Region gives the average traffic condition for all arterial street segments within a region. A traffic region is comprised of two or three community areas with comparable traffic patterns. 29 regions are created to cover the entire city (except O’Hare airport area).

There is much volatility in traffic segment speed. However, the congestion estimates for the traffic regions remain consistent for a relatively longer period. Most volatility in arterial speed comes from the very nature of the arterials themselves. Due to a myriad of factors, including but not limited to frequent intersections, traffic signals, transit movements, availability of alternative routes, crashes, short length of the segments, etc. Speed on individual arterial segments can fluctuate from heavily congested to no congestion and back in a few minutes. The segment speed and traffic region congestion estimates together may give a better understanding of the actual traffic conditions.

Traffic Dataset - 500 Videos

Dataset comprises 500 videos of urban traffic captured by surveillance cameras, providing real-time traffic data enriched with bounding box annotations for vehicles and pedestrians. Designed for traffic monitoring and safety research, the dataset supports tasks like vehicle detection, traffic flow analysis, and accident prediction. By leveraging this dataset, researchers and engineers can advance real-time object detection, traffic surveillance systems… See the full description on the dataset page: https://huggingface.co/datasets/UniDataPro/real-time-traffic-video-dataset.

Context

This file contains 5 years of daily time series data for several measures of traffic on a statistical forecasting teaching notes website whose alias is statforecasting.com. The variables have complex seasonality that is keyed to the day of the week and to the academic calendar. The patterns you you see here are similar in principle to what you would see in other daily data with day-of-week and time-of-year effects. Some good exercises are to develop a 1-day-ahead forecasting model, a 7-day ahead forecasting model, and an entire-next-week forecasting model (i.e., next 7 days) for unique visitors.

Content

The variables are daily counts of page loads, unique visitors, first-time visitors, and returning visitors to an academic teaching notes website. There are 2167 rows of data spanning the date range from September 14, 2014, to August 19, 2020. A visit is defined as a stream of hits on one or more pages on the site on a given day by the same user, as identified by IP address. Multiple individuals with a shared IP address (e.g., in a computer lab) are considered as a single user, so real users may be undercounted to some extent. A visit is classified as "unique" if a hit from the same IP address has not come within the last 6 hours. Returning visitors are identified by cookies if those are accepted. All others are classified as first-time visitors, so the count of unique visitors is the sum of the counts of returning and first-time visitors by definition. The data was collected through a traffic monitoring service known as StatCounter.

Inspiration

This file and a number of other sample datasets can also be found on the website of RegressIt, a free Excel add-in for linear and logistic regression which I originally developed for use in the course whose website generated the traffic data given here. If you use Excel to some extent as well as Python or R, you might want to try it out on this dataset.

The global website traffic analysis tool market is experiencing robust growth, driven by the increasing reliance on digital marketing and the need for businesses of all sizes to understand their online audience. The market, estimated at $15 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. The rising adoption of cloud-based solutions provides scalability and cost-effectiveness for businesses, particularly SMEs seeking affordable analytics. Moreover, the evolution of sophisticated analytics features, including advanced user behavior tracking and predictive analytics, enhances the value proposition for both SMEs and large enterprises. The market is segmented by application (SMEs and large enterprises) and by type (cloud-based and web-based), with cloud-based solutions dominating due to their accessibility and flexibility. Competitive pressures among numerous vendors, including established players like Google Analytics, Semrush, and Ahrefs, as well as emerging niche players, drive innovation and affordability, benefiting users. Geographic distribution shows strong growth across North America and Europe, with Asia-Pacific emerging as a high-growth region. However, factors such as data privacy concerns and the increasing complexity of website analytics can act as potential restraints. Despite these challenges, the continued expansion of e-commerce and digital marketing strategies across various industries will solidify the demand for robust website traffic analysis tools. The market is expected to witness further consolidation through mergers and acquisitions, with leading players investing heavily in research and development to enhance their offerings. The increasing need for real-time data analysis and integration with other marketing automation platforms will further shape market evolution. The emergence of AI-powered analytics, providing predictive insights and automated reporting, is transforming the industry and will continue to drive market expansion in the coming years. This makes this market an attractive landscape for investors and technology providers looking for strong future growth.

Keyword feed is created by filtering raw data through a specified keyword configuration and allows for tracking web traffic with respect to various topics, e.g.: - public companies - brands - products By analyzing the feed, it is possible to evaluate popularity and sentiment surrounding the chosen phrase over time.

Traffic volumes data across Dublin City from the SCATS traffic management system. The Sydney Coordinated Adaptive Traffic System (SCATS) is an intelligent transportation system used to manage timing of signal phases at traffic signals. SCATS uses sensors at each traffic signal to detect vehicle presence in each lane and pedestrians waiting to cross at the local site. The vehicle sensors are generally inductive loops installed within the road. For SCATS junctions locations see: https://data.smartdublin.ie/dataset/traffic-signals-and-scats-sites-locations-dcc NB These are large data files. There would be too many rows for downloading with certain programmes such as Excel. Please choose a software package which can manage such large data files. 3 resources are provided: SCATS Traffic Volumes Data (Monthly) Contained in this report are traffic counts taken from the SCATS traffic detectors located at junctions. The primary function for these traffic detectors is for traffic signal control. Such devices can also count general traffic volumes at defined locations on approach to a junction. These devices are set at specific locations on approaches to the junction but may not be on all approaches to a junction. As there are multiple junctions on any one route, it could be expected that a vehicle would be counted multiple times as it progress along the route. Thus the traffic volume counts here are best used to represent trends in vehicle movement by selecting a specific junction on the route which best represents the overall traffic flows. Information provided: End Time: time that one hour count period finishes. Region: location of the detector site (e.g. North City, West City, etc). Site: this can be matched with the SCATS Sites file to show location Detector: the detectors/ sensors at each site are numbered Sum volume: total traffic volumes in preceding hour Avg volume: average traffic volumes per 5 minute interval in preceding hour All Dates Traffic Volumes Data This file contains daily totals of traffic flow at each site location. SCATS Site Location Data Contained in this report, the location data for the SCATS sites is provided. The meta data provided includes the following; Site id – This is a unique identifier for each junction on SCATS Site description( CAP) – Descriptive location of the junction containing street name(s) intersecting streets Site description (lower) - – Descriptive location of the junction containing street name(s) intersecting streets Region – The area of the city, adjoining local authority, region that the site is located LAT/LONG – Coordinates Disclaimer: the location files are regularly updated to represent the locations of SCATS sites under the control of Dublin City Council. However site accuracy is not absolute. Information for LAT/LONG and region may not be available for all sites contained. It is at the discretion of the user to link the files for analysis and to create further data. Furthermore, detector communication issues or faulty detectors could also result in an inaccurate result for a given period, so values should not be taken as absolute but can be used to indicate trends.

You can also access an API version of this dataset.

TMS

(traffic monitoring system) daily-updated traffic counts API

Important note: due to the size of this dataset, you won't be able to open it fully in Excel. Use notepad / R / any software package which can open more than a million rows.

Data reuse caveats: as per license.

Data quality

statement: please read the accompanying user manual, explaining:

how

 this data is collected identification 

 of count stations traffic 

 monitoring technology monitoring 

 hierarchy and conventions typical 

 survey specification data 

 calculation TMS 

 operation. 

Traffic

monitoring for state highways: user manual

[PDF 465 KB]

The data is at daily granularity. However, the actual update

frequency of the data depends on the contract the site falls within. For telemetry

sites it's once a week on a Wednesday. Some regional sites are fortnightly, and

some monthly or quarterly. Some are only 4 weeks a year, with timing depending

on contractors’ programme of work.

Data quality caveats: you must use this data in

conjunction with the user manual and the following caveats.

The

 road sensors used in data collection are subject to both technical errors and 

 environmental interference.Data 

 is compiled from a variety of sources. Accuracy may vary and the data 

 should only be used as a guide.As 

 not all road sections are monitored, a direct calculation of Vehicle 

 Kilometres Travelled (VKT) for a region is not possible.Data 

 is sourced from Waka Kotahi New Zealand Transport Agency TMS data.For 

 sites that use dual loops classification is by length. Vehicles with a length of less than 5.5m are 

 classed as light vehicles. Vehicles over 11m long are classed as heavy 

 vehicles. Vehicles between 5.5 and 11m are split 50:50 into light and 

 heavy.In September 2022, the National Telemetry contract was handed to a new contractor. During the handover process, due to some missing documents and aged technology, 40 of the 96 national telemetry traffic count sites went offline. Current contractor has continued to upload data from all active sites and have gradually worked to bring most offline sites back online. Please note and account for possible gaps in data from National Telemetry Sites. 

The NZTA Vehicle

Classification Relationships diagram below shows the length classification (typically dual loops) and axle classification (typically pneumatic tube counts),

and how these map to the Monetised benefits and costs manual, table A37,

page 254.

Monetised benefits and costs manual [PDF 9 MB]

For the full TMS

classification schema see Appendix A of the traffic counting manual vehicle

classification scheme (NZTA 2011), below.

Traffic monitoring for state highways: user manual [PDF 465 KB]

State highway traffic monitoring (map)

State highway traffic monitoring sites