In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

With approximately *** million website visits in October 2024, sportybet.com had the most traffic of any gambling website worldwide. Headquartered in Ghana, sportybet.com had more than ** million visits than second-placed stake.com that month.

From April 2022 to January 2024, the ************************************************* saw an average of approximately ** million visits, ranking as the most popular education site worldwide. ********, which offers classes and certifications on various subjects, saw ** million visits from global users in the examined period. ********************************************** for students and teachers, ranked third with ***** million visits recorded on average between April 2022 and the beginning of 2024.

In November 2024, WhatsApp.com was the most popular website in Spain by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked fourth in engagement time, with ** minutes and ** seconds per session.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately *** million monthly visits. This was followed by Youtube.com with around *** million monthly visits in that year.

As of November 2021, in over 90 percent of cases, Hungarians accessed the tabloid site, blikk.hu using mobile devices. Furthermore, Hungarians mostly used their phones to read online news on websites such as index.hu or origo.hu. By comparison, mobile devices accounted for less than 24 percent of YouTube's web traffic over the same period.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

The highest traffic share for news websites, in Romania in January 2025, such as hotnews.ro and digi24.ro in Romania came from mobile devices. By contrast, the desktop share of google.ro and facebook.com was roughly a third of visits.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

In September 2022, Baidu.com held the leading position as the most popular technology and digital company website based on global traffic. China's leading internet search provider saw over five billion monthly website visits on average in the examined month. The e-commerce giant Amazon.com came in second, with over 2.3 billion monthly visits from users worldwide. Additionally, the subscription-based video platform Netflix.com ranked third with approximately two billion monthly visitors.

The news website Tengrinews.kz had the highest average monthly traffic among the most popular local websites in Kazakhstan, having been frequented over ** million times per month in 2023. It was followed by Gismeteo.kz, a weather forecast website, with around ** million visits on average each month.

In November 2024, WhatsApp.com was the most popular website in Brazil by time per visit, with an average session length of approximately ** minutes. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit.

In November 2024, Google.com was the leading website in Finland by unique visits, with around 17.3 million single accesses to the URL during that month. YouTube.com followed, with around 11.7 million unique monthly visits. Wikipedia.org came in third, with 8.13 million unique monthly visits.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

Google.com, youtube.com, and facebook.com were the most visited websites in Ukraine in December 2021. Furthermore, Google's website on the Ukrainian domain, google.com.ua, ranked in the top 10 during that time.

The share of monthly traffic of Google.com was approximately **** percent by females, and **** by males in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

The Japanese review site my-best.com had the highest bounce rate among the most visited retail websites in Japan in July 2024. Operated by mybest, Inc. and part of LY Corporation, the website had a bounce of nearly ** percent, while ranking as the ****** most visited retail website in the same month.

Between September and November 2023, YouTube.com was the most popular website in Peru by time per visit, with an average session length of approximately 34 minutes and 57 seconds. AnimeFLV.net ranked second in the country, with an average of 30 minutes and 52 seconds per visit.

In January 2025, fragrantica.com ranked as the most visited beauty and cosmetics website worldwide. The site attracted nearly ** million website visits that month, followed by sephora.com with around ** million. Boots.com placed third in the ranking, with roughly ** million website visits.

Google.com was the most visited website in Kazakhstan, with approximately *** million visits in October 2024. It was followed by the online video sharing platform YouTube, which was frequented ***** million times in the same month.