New York was the largest North American TV market from January 2023 to September 2023, with close to **** million viewers. Ranking second came Los Angeles with around ** million viewers, followed by Chicago with about **** million viewers.

New York was the largest TV market in the United States, with **** million viewers from September 2022 to January 2023. The only other market to exceed the **-million-viewer mark that year was Los Angeles at around ** million. TV households in the U.S. The number of TV households in the U.S. continues to grow at a steady pace. According to the latest estimates, there were ***** million TV households in the country during the 2022-2023 broadcast season, up from an estimated *** million at the turn of the century. But while this figure continues to rise, there is also no denying that pay TV is becoming less popular each year. The U.S. pay TV industry is facing an uphill battle due to the proliferation of over-the-top video services and streaming platforms. As a case in point, the number of pay TV households in the U.S. has dropped from *** million in 2013 to roughly **** million in 2022. Television consumption habits Despite a temporary uptick in television consumption amid the pandemic, viewers in the U.S. have been spending less time in front of the TV in recent years. Reports indicated that the daily television viewing time declined by ** minutes between 2019 and 2022, now standing at around three hours. But not all age groups have abandoned the silver screen equally as rapidly. Zooming in on television consumption by age group, one can find that adults aged 65 and above have extended viewing durations for several years and now spend more than twice the amount of time with the medium as viewers aged 44 or below.

In mid-2023 it was calculated that Brazil would be the largest entertainment and media market in Latin America, with a value of over **** billion U.S. dollars that year. Mexico ranked second, with a market size surpassing ** billion dollars at the same time.

The United States sports broadcasting media market was valued at USD 29.84 Billion in 2024. The industry is expected to grow at a CAGR of 1.30% during the forecast period of 2025-2034 to attain a valuation of USD 33.95 Billion by 2034.

The North America television market reached approximately USD 22.08 Billion in 2024. The market is projected to grow at a CAGR of 2.80% between 2025 and 2034, reaching a value of around USD 29.10 Billion by 2034.

The North America Enterprise Streaming Media Market would witness market growth of 9.8% CAGR during the forecast period (2024-2031). The US market dominated the North America Enterprise Streaming Media Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achievi

Global Media market size is expected to reach $3814.84 billion by 2029 at 7.7%, segmented as by type, tv and radio broadcasting, film and music, information services, web content, search portals and social media, print media

The United States television market reached approximately USD 19.43 Billion in 2024. The market is projected to grow at a CAGR of 2.60% between 2025 and 2034, reaching a value of around USD 25.12 Billion by 2034.

The report on North America MEM Media covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

North America DMEM Media comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

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Contrast Media Market Size 2024-2028

The contrast media market size is forecast to increase by USD 925.1 million at a CAGR of 3.2% between 2023 and 2028.

The market is experiencing significant growth due to several key trends. The increasing geriatric population and the rising prevalence of chronic and infectious diseases are major growth factors. The use in medical imaging techniques is essential for accurate diagnosis and treatment planning. However, the market also faces challenges, including the potential for adverse reactions. The market encompasses x-ray contrast agents and radiopharmaceuticals used in medical imaging to enhance visualization of structures and biomarkers within the body. These reactions can range from mild to severe and may include allergic reactions, nephrotoxicity, and cardiovascular events. To mitigate these risks, there is a growing focus on developing contrast media with improved safety profiles and fewer side effects. Additionally, the launch of new contrast media products with advanced features and applications is driving market growth. Overall, the market is expected to continue expanding, driven by the need for accurate diagnostic tools and the increasing prevalence of chronic diseases.

What will be the Size of the Contrast Media Market During the Forecast Period?

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This market is driven by the increasing demand for radiology services due to an aging population and a rise in chronic diseases such as renal disorders, cardiovascular disorders, neurological disorders, and cancer. The market's growth is also fueled by advancements in medical imaging technology, including precision medicine, imaging biomarkers, and imaging techniques. Radiology workflow optimization, radiology informatics, and medical imaging software are key areas of focus to improve efficiency and patient safety. Contrast agent safety remains a critical concern, with ongoing research into reducing gadolinium retention, contrast-induced nephropathy, and allergy risks.
The radiology workforce is evolving with the integration of healthcare technology, clinical trials, and medical device innovations to address the radiologist shortage and enhance diagnostic accuracy. Overall, the market is expected to experience significant growth In the coming years, underpinned by advancements in medical imaging research and technology.

How is this Contrast Media Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Modality

  X-ray/CT
  MRI
  Ultrasound


Application

  Neurological disorders
  Cardiovascular disorders
  Cancer
  Gastrointestinal disorders
  Others


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Modality Insights

The X-ray/CT segment is estimated to witness significant growth during the forecast period. The market is witnessing substantial growth, primarily In the X-ray/CT segment. This expansion is driven by the increasing demand for sophisticated diagnostic techniques and technological advancements In the medical field. X-ray/CT imaging modalities, which are extensively used in clinical practice globally, are leading this market growth. The rising prevalence of chronic conditions, such as cardiovascular diseases, cancer, and gastrointestinal disorders, is fueling the need in these imaging techniques. As the incidence of these health issues continues to increase, healthcare professionals are increasingly relying on diagnostic imaging procedures for precise diagnosis and effective treatment planning.
Contrast media, including iodinated contrast media for CT scans and MRI contrast agents for diagnostic procedures, play a crucial role in enhancing image clarity and revealing tissue vascularity in various applications, such as cardiac cavities, brain imaging, and vascularity studies. The market is further boosted by the development of advanced imaging systems, including MR injection systems and ultrasonography, which facilitate image-guided procedures and oncological disorder diagnoses. Despite the benefits, contrast media use carries potential adverse reactions, such as nephrogenic systemic fibrosis and adverse reactions to iodine-based contrast chemicals. Therefore, ongoing research and development efforts are focused on creating safer alternatives, including macrocyclic GBCAs and ultrasound contrast agents.

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The X-ray/CT segment was valued at USD 2.16 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estim

The Sports Media Market Report is Segmented by Format (Audio, Audio and Video, Print, Other Formats), by Scale (Domestic Channels, International Channels), by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The report on North America Primary Cell Media covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

Explore the future of the USA contrast media market size at USD 5 billion in 2023 highlighting market segmentation, industry performance, and investment insights in diagnostic imaging and radiology applications.

In US Sports Media Market, The US sports media market will grow from $ 26.2 Billion to $ 30.8 Billion at a CAGR of 2.5% .

This timeline presents the value of the U.S. entertainment and media market from 2011 to 2014, and a forecast from 2015 to 2020. In 2020, the entertainment and media market in the United States is expected to be worth over 720.38 billion U.S. dollars. On a global scale, the entertainment and media market was worth 1.72 trillion U.S. dollars in 2015 and is set to rise to 2.14 trillion by 2020.

Value of the entertainment and media industry worldwide

The entertainment and media market includes film, TV, music, internet, video games, advertising, print and outdoor. Forecasts suggest that the value of these markets worldwide will increase in the future due to the expectation that digital media will surpass traditional formats such as TV and print.

As with the entertainment and media market in the United States, the values of the markets in Canada are also expected to grow in the future. The size of the Canadian entertainment and media markets is small in comparison to its neighbor. In 2016, the markets were valued at 56.1 billion U.S. dollars and are expected to grow to 64 billion U.S. dollars in 2020.

Technological advancements in the North America Freezing Media industry are shaping the future market landscape. The report evaluates innovation-driven growth and how emerging technologies are transforming industry practices, offering a comprehensive outlook on future opportunities and market potential.

Growing Media Market Outlook

The global Growing Media market size was valued at approximately USD 10 billion in 2023 and is projected to reach around USD 18 billion by 2032, growing at a CAGR of 6.5% during the forecast period. The market growth is primarily driven by the increasing adoption of sustainable agricultural practices and the rising demand for high-quality crop yields. The Growing Media market is witnessing substantial growth due to factors such as urbanization, which is driving the need for efficient land use and innovative farming techniques, and advancements in agricultural technologies that enhance the effectiveness of growing media.

One of the prominent growth factors for the Growing Media market is the rising trend of urban gardening and the increasing popularity of hydroponics and other soil-less farming techniques. Urbanization has led to limited space for traditional farming, making vertical farming and hydroponics more attractive. Growing media are essential components in these systems, providing the necessary nutrients and support for plants. Furthermore, the global emphasis on sustainability and reducing the carbon footprint of agricultural activities has encouraged the adoption of growing media that are environmentally friendly and renewable, further fueling market growth.

Another significant factor contributing to the market's expansion is the rising awareness and demand for organic food products. Consumers are becoming more health-conscious and are increasingly preferring organically grown produce, free of synthetic chemicals and fertilizers. Growing media play a crucial role in organic farming by offering a controlled environment for plant growth, ensuring that crops are grown under optimal conditions with minimal use of artificial inputs. This trend is expected to continue, driving the demand for high-quality growing media that support organic farming practices.

The advancements in agricultural technologies have also played a pivotal role in the market's growth. Innovations in growing media composition and formulation have led to the development of products that offer better water retention, aeration, and nutrient availability. These advancements not only improve crop yields but also enhance the efficiency of resource use, making farming more sustainable and cost-effective. Additionally, the integration of Internet of Things (IoT) in agriculture has enabled precise monitoring and management of growing conditions, thereby increasing the reliance on high-performance growing media to achieve optimal results.

Regionally, the Growing Media market is seeing varied growth patterns. North America and Europe have been at the forefront of adopting advanced agricultural practices, including the use of growing media in hydroponics and urban gardening. Asia Pacific is emerging as a significant market due to the rapid urbanization and increasing investment in agricultural technologies. The Middle East & Africa and Latin America are also showing potential growth, driven by the need to improve agricultural productivity and address food security challenges. Regional initiatives and government support in these areas are expected to further boost the market's growth.

Type Analysis

The Growing Media market is segmented by type into soil-based, peat-based, coir-based, perlite, vermiculite, and others. Soil-based growing media remain widely used due to their natural composition and ease of availability. These media provide essential nutrients and support to the plants while maintaining a balanced environment for root development. However, the usage of soil-based media is gradually declining in favor of more sustainable and efficient alternatives. Peat-based growing media, known for their excellent water retention and aeration properties, have gained significant popularity. Peat is particularly favored in horticulture and other high-value crop production, contributing to its robust market share.

Coir-based growing media, derived from coconut husks, represent an eco-friendly alternative to peat. Coir provides excellent water retention and aeration, making it suitable for a wide range of applications, from horticulture to hydroponics. Additionally, coir is renewable and biodegradable, aligning with the global shift towards sustainability. The use of coir-based media is expected to grow at a substantial rate due to these environmental benefits and its effectiveness in supporting plant growth. Perlite and vermiculite are also significant segments within the growing media market. Perlite, a volcanic mineral, is valued for its lightweight and aer

The US Smart TV Market report segments the industry into By Screen Size (Diagonal) (Up to 45 Inches, 45-55 Inches, 55 Inches and above), By Resolution Type (4K and above UHD TV, Full HD TV, HDTV), By Panel Type (LCD/LED, OLED, QLED), By Pricing Range (Under USD 1,000, USD 1,000 to USD 2,000, USD 2,000 to USD 3,000, USD 3,000 and Above), By Operating Segment (Android, Tizen, WebOS, Roku, Other Operating Systems).