According to Cognitive Market Research, the global Programmatic Advertising Platform market size will be USD 8568.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 28.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 3427.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 26.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2570.46 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1970.69 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 428.41 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 171.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.9% from 2024 to 2031.
The Demand-Side Platform (DSP) category is the fastest growing segment of the Programmatic Advertising Platform industry

Market Dynamics of Programmatic Advertising Platform Market

Key Drivers for Programmatic Advertising Platform Market

Increased Digital Ad Spending to Boost Market Growth

Increased digital ad spending is a key driver of the Programmatic Advertising Platform Market, as businesses recognize the growing importance of digital channels in reaching consumers. With the shift from traditional media to digital platforms, companies are allocating more budget towards online advertising to enhance visibility and engagement. Programmatic advertising offers efficient, automated solutions for targeting specific audiences, optimizing ad placements in real time, and maximizing return on investment. As more brands seek to leverage data-driven insights to tailor their campaigns, the demand for programmatic platforms rises. Additionally, the ability to track and measure campaign performance in real time provides advertisers with the necessary analytics to refine strategies, further contributing to the growth of the programmatic advertising market. This trend is expected to continue as digital ad spending expands globally. For instance, Hivestack, a leading independent programmatic digital out-of-home (DOOH) advertising technology company, has entered into a strategic global partnership with MediaMath. This collaboration will see the integration of MediaMath's Demand Side Platform (DSP) into Hivestack's Supply Side Platform (SSP), adhering to OpenRTB standards. This integration will enable MediaMath and its advertisers to access Hivestack's premium DOOH inventory globally through real-time bidding (RTB) transactions conducted via an open exchange.

Growing Demand for Real-Time Bidding (RTB) to Drive Market Growth

The growing demand for Real-Time Bidding (RTB) is significantly driving the Programmatic Advertising Platform Market as advertisers seek more efficient and effective ways to reach their target audiences. RTB enables advertisers to purchase ad inventory in real-time through automated auctions, allowing them to bid for impressions based on specific criteria such as user demographics and behavior. This technology not only enhances targeting precision but also optimizes ad spending by ensuring that advertisers pay only for the impressions that are most relevant to their campaigns. As businesses increasingly prioritize data-driven strategies and personalized marketing, the appeal of RTB continues to rise. This trend leads to improved campaign performance, higher engagement rates, and ultimately, a stronger return on investment, fueling the growth of the programmatic advertising market.

Restraint Factor for the Programmatic Advertising Platform Market

Growing Complexity of Programmatic Ecosystem will Limit Market Growth

The growing complexity of the programmatic advertising ecosystem poses a significant restraint on the Programmatic Advertising Platform Market. As the ecosystem expands, it incorporates various stakeholders, including advertisers, publishers, demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). This intricate web of interactions can lead to chal...

In the second quarter of 2024, digital programmatic advertising spending in the category 'law, government and politics' worldwide increased by 103 percent compared to the values reported in the second quarter of 2023. This was the fastest-growing advertiser category in that period.

According to the latest estimates, programmatically sold advertising was worth *** billion U.S. dollars in 2023. This figure is expected to reach *** billion by 2028. What is programmatic advertising? Programmatic advertising refers to the automated buying and selling of digital ad space. Unlike manual advertising, which relies on human interaction and negotiation between publishers and marketers, programmatic ad buying harnesses technology to purchase digital display space. This data-driven approach helps streamline and accelerate ad buying processes and ensure campaign efficiency, explaining why programmatic has become one of the most indispensable digital marketing tools worldwide. Largest programmatic ad markets worldwide The United States and Canada made up the largest programmatic advertising market worldwide in 2021. The two countries collectively accounted for over ** percent of global programmatic ad investments that year, whereas advertisers in Asia claimed roughly one-third of the programmatic ad pie. Meanwhile, the shift towards automated ad buying is also taking hold across Europe. Based on the latest data, the value of Europe’s programmatic ad market has more than doubled since 2017, with spending forecast to hit the 100-billion-dollar mark by 2024.

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Programmatic Advertising Spending Market Size 2025-2029

The programmatic advertising spending market size is forecast to increase by USD 892.7 billion, at a CAGR of 38.1% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing trend toward online shopping and the high penetration of augmented reality (AR) technology in the advertising sector. Consumers' preference for digital channels has led to a surge in programmatic ad spending, providing businesses with unprecedented opportunities to reach their audiences effectively. AR technology, with its ability to create immersive and interactive ad experiences, is revolutionizing the way brands engage consumers, further fueling market growth. However, the market faces challenges that necessitate strategic navigation.
The low transparency in the programmatic advertising ecosystem poses a significant obstacle for marketers, making it difficult to assess the effectiveness and value of their ad spend. Addressing this challenge through increased transparency and accountability measures will be crucial for businesses looking to optimize their programmatic advertising strategies and maximize their returns.

What will be the Size of the Programmatic Advertising Spending Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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Programmatic advertising spending continues to evolve, driven by the intersection of real-time data, automation, and advanced technologies. Cross-device tracking and performance measurement enable advertisers to reach consumers consistently across various touchpoints. Real-time bidding (RTB) and header bidding allow for efficient and effective campaign management, while frequency capping and demographic targeting ensure brand safety and audience segmentation. Machine learning algorithms and predictive analytics optimize ad creative and audience engagement, driving conversions. Social media advertising and private marketplaces offer new opportunities for reach and transparency. Programmatic direct and first-party data enable data-driven decision making, enhancing agile marketing strategies. Transparency and accountability remain crucial, with ad fraud detection and brand safety measures evolving to address emerging challenges.

Contextual targeting and targeting options expand reach and relevance, while supply-side platforms and ad exchanges facilitate the buying and selling of ad inventory. The programmatic landscape continues to unfold, with digital out-of-home (DOOH), native advertising, and automated optimization shaping the future of programmatic advertising. Artificial intelligence (AI) and real-time data further enhance the capabilities of programmatic platforms, enabling more effective and efficient advertising strategies.

How is this Programmatic Advertising Spending Industry segmented?

The programmatic advertising spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Open auction
  Automated guaranteed
  Invitation-only
  Unreserved fixed-rate


Type

  Mobile
  Desktop


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

.

By Application Insights

The open auction segment is estimated to witness significant growth during the forecast period.

The market is characterized by the integration of various advanced technologies and strategies to deliver targeted and personalized ads in real-time. Cross-device tracking enables advertisers to follow consumers across multiple devices, providing a more comprehensive understanding of their behavior and preferences. Performance measurement tools help advertisers assess the effectiveness of their campaigns, while real-time data fuels real-time bidding (RTB) and automated optimization. Privacy regulations, such as GDPR and CCPA, have brought about stricter data handling practices, necessitating the use of first-party data and data-driven decision making. Demand-side platforms (DSPs) and supply-side platforms (SSPs) facilitate programmatic bidding, allowing advertisers to place bids on ad inventory in real-time.

Frequency capping, demographic targeting, and audience segmentation are crucial targeting options to ensure efficient ad delivery and minimize ad waste. Brand safety and transparency and accountability are essential considerations, with ad fraud detection and predictive analytics playing key roles in maintaining trust and confidence in the digital advertising ecosystem. Native advertising,

The Report Covers Middle East and Africa Programmatic Advertising Industry Share and is segmented By Trading Platform (Real-Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed, and Unreserved Fixed-rate), By Advertising Media (Digital Display and Mobile Display), and By Enterprise size (SMBs and Large Enterprises).

Global Programmatic Advertising market size is expected to reach $33.17 billion by 2029 at 20.6%, segmented as by media type, audio ads, dooh, digital display, social ads, video ads

Programmatic Advertising Platform Market size was valued at USD 12.15 Billion in 2024 and is projected to reach USD 97.39 Billion by 2032, growing at a CAGR of 29.71% during the forecasted period 2026 to 2032.

The Programmatic Advertising Platform Market is driven by the increasing shift towards digital advertising, fueled by the growing internet penetration and the proliferation of smartphones and connected devices. The ability of programmatic advertising to deliver personalized and targeted advertisements in real-time enhances its appeal to advertisers seeking to maximize ROI and efficiency. The adoption of advanced data analytics and artificial intelligence enables more effective audience segmentation and ad placement. Additionally, the expanding use of social media and streaming platforms as major advertising channels contributes to the market's growth. Regulatory developments aimed at ensuring data privacy and transparency are also shaping the market dynamics, as advertisers and platforms adapt to comply with these new standards.

Asia-Pacific Programmatic Advertising Market Companies and It is Segmented by Trading Platform (real-Time Bidding (RTB), Private Marketplace Guaranteed, Automated Guaranteed, and Unreserved Fixed-Rate), Advertising Media (digital Display and Mobile Display), and Enterprise Size (SMBs and Large Enterprises). The Market Sizes and Forecasts are Provided Regarding Value (USD).

The Report Covers Latin America Programmatic Advertisement Market Companies and it is segmented By Trading Platform (Real-Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed, and Unreserved Fixed-rate), By Advertising Media (Digital Display and Mobile Display), and By Enterprise size (SMBs and Large Enterprises).

Programmatic Advertising Platform Market estimated size and share is projected to exceed USD 116.96 billion by 2034, with a forecasted CAGR of 26.8% during the period.

Programmatic Advertising Market was valued at USD 49.25 billion in 2023 and is expected to reach USD 116.57 billion by 2029 with a CAGR of 15.27% during the forecast period.

In 2023, the programmatic advertising industry in China is expected to grow by **** percent to surpass *** billion yuan. The market expansion was forecasted to maintain the same rate in 2024.

In 2024, the ************* was the largest programmatic advertising market worldwide, with spending estimated at ****** billion U.S. dollars, followed by ***** and the **************, with approximately ***** billion and **** billion, respectively.

Programmatic Advertising Market Outlook

The global programmatic advertising market size was valued at approximately USD 98 billion in 2023, and it is anticipated to reach around USD 261 billion by 2032, growing at a robust compound annual growth rate (CAGR) of 11.5% during the forecast period. This substantial growth is driven by several factors, including the increasing adoption of advanced technologies such as artificial intelligence and machine learning, which are enhancing the precision and efficiency of ad targeting. The shift towards digitalization, along with the increasing penetration of high-speed internet and smartphones across the globe, is further propelling the demand for programmatic advertising solutions.

One of the primary growth factors of the programmatic advertising market is the increasing need for highly targeted advertising strategies. Businesses are increasingly focusing on reaching specific audiences with tailored messages, and programmatic advertising enables precise targeting by leveraging vast amounts of data. The comprehensive targeting capabilities, coupled with real-time bidding processes, allow advertisers to maximize their return on investment by reaching the right audience at the right time. This precision in targeting is increasingly appealing to marketers across various industry verticals who are seeking to optimize their advertising expenditures and achieve better engagement rates.

Another significant driver for the programmatic advertising market is the surge in demand for mobile advertising. As consumer behavior shifts towards mobile devices, advertisers are striving to capture users' attention where they spend most of their time. Programmatic advertising offers dynamic and flexible options for mobile ad placements, making it a preferred choice for marketers. Furthermore, the integration of video into programmatic advertising has opened up new dimensions of engagement, offering rich media experiences that captivate audiences. This trend is particularly prominent on social media platforms where video content consumption is on the rise, thereby boosting the programmatic advertising market growth.

Furthermore, the continuous advancements in data analytics and predictive modeling are spurring the growth of the programmatic advertising market. These technologies allow advertisers to access deeper insights into consumer behavior and preferences, enabling more effective ad placements. Consequently, companies can develop and execute more informed advertising strategies that are aligned with consumer expectations. As businesses increasingly rely on data-driven decisions, the demand for sophisticated programmatic advertising solutions is expected to rise, further accelerating market growth over the forecast period.

Regionally, North America is anticipated to lead the programmatic advertising market, owing to the widespread adoption of digital advertising technologies and a mature digital ecosystem. The region's dominance is also supported by the presence of key industry players and the high level of digital ad spend. However, the Asia Pacific region is expected to witness the fastest growth, driven by rapid digitalization and increasing internet penetration. Countries like China and India are becoming significant markets for programmatic advertising as they continue to embrace mobile and digital platforms at an unprecedented rate. Meanwhile, Europe, Latin America, and the Middle East & Africa are also experiencing growth, albeit at a relatively moderate pace, as they gradually integrate digital advertising into their marketing strategies.

Programmatic Display Advertising is a crucial component of the broader programmatic advertising ecosystem. It involves the automated buying and selling of display ad space in real-time, allowing advertisers to reach their target audiences with precision and efficiency. This method leverages data-driven insights to optimize ad placements across a wide range of digital platforms, ensuring that display ads are shown to the most relevant users at the right time. The ability to dynamically adjust bids and target specific demographics makes programmatic display advertising an attractive option for brands looking to enhance their visibility and engagement. As the digital landscape continues to evolve, the importance of programmatic display advertising is expected to grow, offering new opportunities for advertisers to connect

The size of the Programmatic Advertising Market was valued at USD 7.7 Billion in 2024 and is projected to reach USD 18.92 Billion by 2033, with an expected CAGR of 13.70% during the forecast period. Programmatic advertising has transformed digital marketing by automating the buying and selling of ad space through real-time bidding, enabling advertisers to target specific audiences with precision. This approach leverages algorithms and data analytics to optimize ad placements, ensuring that ads reach the right consumers at the right time. The integration of artificial intelligence (AI) has further enhanced programmatic advertising by enabling the generation of personalized ad content at scale. AI tools can analyze vast amounts of data to create tailored messages that resonate with individual preferences, thereby increasing engagement and conversion rates. For instance, AI-driven platforms can produce dynamic ad creatives that adapt in real-time to user interactions, improving the relevance and effectiveness of advertising campaigns. The benefits of programmatic advertising include increased efficiency, cost-effectiveness, and the ability to scale campaigns across multiple platforms. By automating the ad buying process, businesses can allocate resources more effectively and achieve better returns on investment. As the digital landscape continues to evolve, the synergy between programmatic advertising and AI is expected to drive further innovations, offering more sophisticated targeting and enhanced user experiences. Recent developments include:

May 2019: LinkedIn obtained $300 million to reinforce it by promoting and publicizing contributions. It is a beginning up settled in the USA and utilizations artificial reasoning innovation for understanding its clients utilizing AI.

October 2020: IBM today announced three new products to add to its growing suite of AI solutions for brands and publishers, partnering with MediaMath among others to bring to bear new capabilities that are privacy-forward and designed to allow brands to reach consumers while considering user privacy.

April 2020: RocketFuel, the blockchain based checkout solution for both eCommerce and brick-and-mortar merchants and Sila, the built-in ACH and digital wallet API provider, announced a partnership to transform and disrupt the monopolized and rigid payment regimes.

. Key drivers for this market are: Rising digital ad spending: Increased investment in digital advertising channels

Advancements in technology: AI and machine learning empower more effective advertising

Consumer demand for personalization: Personalized ads enhance user experiences and drive conversions

Evolving consumer behavior: Changing consumption patterns drive the need for flexible and targeted advertising

Growth of mobile advertising: Mobile devices play a significant role in ad consumption. Potential restraints include: Data privacy concerns: Stringent regulations and heightened consumer awareness

Measurement and attribution: Accurately measuring the effectiveness of programmatic campaigns

Ad fraud and viewability: Combating fraudulent impressions and ensuring ad visibility

Complexity of the ecosystem: Navigating the complex programmatic advertising landscape

Lack of transparency: Limited visibility into advertising costs and performance. Notable trends are: Contextual targeting: Targeting ads based on the context of the website or content

Cross-device targeting: Tracking users across multiple devices for personalized campaigns

Dynamic creative optimization: Real-time optimization of ad creatives for maximum impact

Social media advertising: Integration of programmatic advertising with social media platforms

Programmatic audio and video advertising: Expanding programmatic techniques to audio and video content.

The global programmatic advertising market is anticipated to reach a value of USD 478.39 billion by 2030, exhibiting a CAGR of 22.8% during the forecast period (2023-2030). The surging demand for data-driven and targeted advertising strategies, coupled with the proliferation of digital devices and the growing adoption of advanced technologies such as artificial intelligence (AI) and machine learning (ML), is primarily driving market growth. Key market trends include the rising popularity of mobile advertising, the emergence of programmatic guaranteed deals, increased investment in video advertising, and the growing adoption of cross-channel programmatic campaigns. However, concerns related to data privacy and ad fraud remain as potential challenges to market growth. North America, Europe, and Asia-Pacific are identified as the major regional markets, with Asia-Pacific expected to witness the most robust growth in the coming years. Key players in the programmatic advertising space include Alphabet Inc. (Google LLC), Meta (Facebook), Amazon.com, Inc., Microsoft, and Alibaba Group Holding Limited. The global programmatic advertising market is projected to reach USD 1500 billion by 2030, exhibiting a CAGR of 17.2% during the forecast period. The increasing adoption of digital marketing and the growing popularity of connected devices are driving the growth of this market. Recent developments include: In March 2024, Alphabet Inc. (Google LLC) announced the update for Google Analytics 4. The updates include more granular data controls, privacy-focused features, and enhanced integrations with Google Ads and other platforms. These improvements aim to help marketers better understand customer behavior, optimize advertising campaigns, and drive growth. , In December 2023, alkimi.org, a decentralized ad exchange provider, announced that it had launched mainnet, a blockchain-based programmatic advertising platform. The mainnet offers performance enhancements, complete transparency, and greater efficiency in the digital advertising ecosystem. By reducing fees from over 37% to 3-5%, the cost of purchasing advertisements decreased from USD 9.03 to USD 2.71. , In June 2023, MediaMath announced a strategic partnership with Waev Data. This collaboration aims to improve the scalability of seller-defined audiences, offering enhanced targeting capabilities to advertisers. The partnership leverages MediaMath's comprehensive suite of advertising tools and Waev Data's expertise in audience data management to empower advertisers with the ability to finely tailor their campaigns to specific audiences, thereby optimizing engagement and outcomes. .

The Report Covers Europe Programmatic Advertising Companies and the Market is Segmented by Trading Platform (Real Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed and Unreserved Fixed-Rate), by Advertising Media (Digital Display and Mobile Display) and by Enterprise Size (SMB's and Large Enterprises).

According to Cognitive Market Research, the global Programmatic Marketing Advertising market size will be USD 681254.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 23.30% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 272501.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.5% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 204376.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 156688.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.3% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 34062.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.7% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 13625.09 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.0% from 2024 to 2031.
The Programmatic Direc category is the fastest growing segment of the Programmatic Marketing Advertising industry

Market Dynamics of Programmatic Marketing Advertising Market

Key Drivers for Programmatic Marketing Advertising Market

Increased Mobile and Video Advertising to Boost Market Growth

Increased mobile and video advertising is driving the Programmatic Marketing Advertising Market due to the rapid growth of mobile device usage and the popularity of video content consumption. As consumers spend more time on smartphones and tablets, advertisers are shifting their focus to mobile channels to reach their target audiences effectively. Programmatic advertising enables real-time targeting, optimizing ads based on user behavior, location, and interests. The rise of mobile video platforms, such as YouTube and TikTok, enhances the demand for video ads, which are more engaging and impactful. Programmatic technology allows advertisers to serve personalized video ads at scale, improving campaign efficiency. Additionally, with mobile and video ads driving higher engagement, they are essential components in data-driven marketing strategies, boosting the market's growth. For instance, PubMatic has revealed plans to invest significantly in its platform and engineering team to enhance its market share. This initiative coincides with the launch of a new engineering hub in Pune.

Growth in Social Media and E-commerce Platforms to Drive Market Growth

The growth of social media and e-commerce platforms is driving the Programmatic Marketing Advertising Market as these platforms have become crucial for consumer engagement and brand interaction. With millions of users active on platforms like Facebook, Instagram, and Twitter, advertisers are increasingly adopting programmatic strategies to deliver targeted ads based on user behavior, preferences, and browsing history. E-commerce platforms like Amazon and Alibaba also provide rich data on consumer purchase patterns, enabling brands to personalize ads and optimize their digital campaigns. Programmatic advertising automates ad buying on these platforms, ensuring that ads are delivered to the right audience at the right time, boosting engagement and conversion rates. The seamless integration of AI and real-time bidding further enhances the efficiency of ads, driving higher returns on investment, and fueling market growth.

Restraint Factor for the Programmatic Marketing Advertising Market

High Security Concerns will Limit Market Growth

High security concerns are restraining the Programmatic Marketing Advertising Market due to issues related to data privacy, ad fraud, and the potential misuse of consumer information. As advertisers increasingly rely on consumer data for targeted advertising, growing regulations like GDPR and CCPA impose strict compliance requirements, making it challenging for companies to navigate the legal landscape. Furthermore, the prevalence of ad fraud—such as click fraud and impression fraud—erodes trust and increases costs for advertisers, leading to hesitance in adopting programmatic strategies. Security breaches and data leaks can damage brand reputations and result in financial losses. These security concerns create a barrier to entry...

Asia Pacific Programmatic Advertising comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

The global programmatic advertising platform market is anticipated to grow exponentially, with a market size of USD 9.81 billion in 2025 and a CAGR of 27.1% during the forecast period of 2025-2033. This growth can be attributed to the increasing adoption of digital advertising by businesses, the proliferation of connected devices, and the need for personalized and targeted advertising campaigns. Key drivers of the market include automation, data-driven insights, and the ability to reach specific audience segments. Key trends in the market include the rise of header bidding, the adoption of artificial intelligence (AI) and machine learning (ML) for optimization, and the consolidation of platforms. However, factors such as privacy concerns, ad blocking, and the availability of free advertising options may restrain market growth. The market is segmented based on platform type, ad format, deployment model, pricing model, end-use, and region. Major companies operating in the market include Adobe Systems Inc., Amazon, Google Inc., and Microsoft Advertising. North America is expected to hold the largest market share, followed by Europe and Asia Pacific. Value: $90.27 Billion in 2023, Expected to reach $227.28 Billion by 2032 Recent developments include: In November 2023, Roku announced a partnership with Unity to help mobile app businesses easily expand their app installation campaigns to TV streaming inventory. His partnership offers mobile app marketers the only seamless experience in executing TV streaming campaigns, combining Roku's premium inventory with Unity's user acquisition technology and expertise. , In November 2023, RocketFuel Inc. partnered with Ripple, which includes adopting Ripple Payments into its suite of payment products to meet the increasing demand for faster, more reliable, and less expensive FIAT payments to merchants and partners globally. , In July 2023, Criteo and Brandcrush combined announced a partnership with Phuzion Media to give retailers deeper levels of access to commerce data gathered from traditional offline media. .