Italy had the greatest share of the world's wine production volume in 2024. In that year, Italy accounted for over 19.5 percent of the world's production of wine. France ranked second with a 16 percent share of production.

The global wine market is expected to grow from USD 1,909.68 billion in 2025 to USD 3,324.38 billion by 2035, reflecting a CAGR of 5.7%.The global wine market is expanding steadily, fueled by a shift in consumer behavior toward premiumization.

Metric	Value (USD)
Industry Size (2025E)	USD 1,909.68 billion
Industry Value (2035F)	USD 3,324.38 billion
CAGR (2025 to 2035)	5.7%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	5.6%

Country	CAGR (2025 to 2035)
United Kingdom	5.3%

Region	CAGR (2025 to 2035)
European Union	5.4%

Country	CAGR (2025 to 2035)
Japan	5.1%

Country	CAGR (2025 to 2035)
South Korea	5.8%

Italy edged ahead of Spain to be the world’s top exporter of wine in 2024. The country shipped 21.7 million hectoliters of the beverage in that year, compared to Spain's 20 million and France’s 12.8 million. 2024 saw a dip in wine production worldwide compared to 2023. Overall, 226 million hectoliters of wine were produced in 2024 compared to 237 million in 2023. Spanish wine Despite having the most area of land utilized for wine production in the world, Spain is the third overall wine producer by volume. In 2024, the country produced 31 million hectoliters, compared to production leader Italy’s 44. This discrepancy is due, at least in part, to the low yields of Spanish vines which are often planted in relatively dry and infertile soil. Imports Of the top three exporters, only France ranks in the top five of wine importing countries, receiving 5.4 million hectoliters, at a value of 880 million euros in 2024.

Wineries have endured a dynamic shift as they navigate economic complexities and evolving consumer preferences. Recent market conditions, marked by trade tensions and fluctuating economic indicators, have required wineries to adapt quickly. Imposing tariffs on key materials, such as glass bottles from China, has placed additional cost pressures on producers, prompting a shift towards domestic suppliers to mitigate expenses. This has been compounded by increasing competition from both domestic breweries and international wine producers, making brand differentiation and competitive pricing more crucial than ever. Despite these challenges, revenue has been climbing at a CAGR of 6.7% over the past five years. It's expected to jump 1.0% in 2025 alone, reaching $33.4 billion in 2025. Over the past five years, wineries have faced challenges and opportunities. Fluctuating input costs and competitive pressure from alternative alcoholic beverages proliferated. Despite these hurdles, the industry has maintained a steady trajectory. Much of this growth can be attributed to the resilience of local wineries that have strengthened their community engagement and optimized their operations to adapt to economic pressures. These wineries have focused on building strong local consumer bases, leveraging unique US varietals and experiences to maintain a competitive edge against international brands. By reducing labor costs and navigating input price complexities, producers managed to stabilize profit by 2025. The weakening dollar is expected to make US wines more attractive internationally over the next five years, potentially boosting export sales and expanding global market presence. Domestically, as imported wines become pricier, local producers have an opening to capture more market share by offering competitively priced alternatives. However, ongoing trade tensions and tariffs could continue to impact input costs, necessitating strategic supply chain adjustments. Advances in packaging and distribution, such as using lighter materials to lower shipping costs, might offset some financial pressures. Despite the uncertainties in growing conditions resulting from climate change, the industry's revenue is forecast to expand at a CAGR of 2.2% over the next five years, reaching $37.2 billion in 2030.

Wine Market size was valued at USD 336.03 billion in 2023 & is projected to reach USD 462.2 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 4.64% during the forecast period 2024-30.

The Global Wine Manufacturing industry is projected to experience moderate growth as a result of disparate global trends. The industry's performance relies on consumer trends and, therefore, on variables affecting consumer decisions. Many countries traditionally associated with wine consumption have been consuming less wine, while countries traditionally associated with beer consumption have consumed more wine. As a result, global consumption has grown modestly in recent years. Growth in consumption levels in important markets, like the United States, has fueled a large share of the industry's expansion. Industry revenue has grown at a CAGR of 0.2% over the past five years and is expected to reach $372.0 billion in 2024. This includes forecast growth of 1.1% in 2024 alone. Many variables impact wine consumption in each country. Countries like France and Italy have experienced higher consumption levels of close substitutes, like beer, particularly in younger generations. The opposite is true for the United States, the UK and Germany, where wine has improved its share of total alcohol consumption. China has been a growing wine market, where consumption of wine and alcohol in general, has been increasing. This has resulted from cultural shifts in younger Chinese adults and the accessibility of imported wine. New world wines, like those from South America, Oceania and Africa, have increased in global popularity and have generated higher levels of global competition, which has depressed global wine prices. Despite declining wine prices, international trade has remained a stable share of global production. Ultimately, the dip in wine price, combined with higher purchase costs, has hurt profit. Consumption trends will remain relatively stable moving forward. The global industry will expand as the Chinese wine industry leads growth. Meanwhile, the US industry grows more slowly and European countries endure stiff competition from less expensive varieties. The global presence of New World wines will likely increase to support growing demand in Asia and continue to compete with premium European wines. As a result, industry revenue is anticipated to expand at a CAGR of 1.7% over the five years to 2029 to $405.1 billion.

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Wine Market Size 2025-2029

The wine market size is forecast to increase by USD 167.1 billion, at a CAGR of 5% between 2024 and 2029.

The market is experiencing significant shifts, driven by the surge in online sales channels and the increasing popularity of private-label brands. Online sales have gained substantial traction, enabling consumers to explore a wider range of wines from various regions and producers at their convenience. This trend is expected to continue as technology advances and consumer preferences evolve. Meanwhile, private-label brands have emerged as formidable competitors, offering high-quality wines at affordable prices. These brands, often produced by major wine companies, have gained prominence due to their ability to cater to diverse consumer tastes and preferences. However, the market faces challenges as well.
The rising competition from other alcoholic beverages, such as spirits and beer, poses a significant threat. Consumers' shifting preferences and increasing health consciousness are also impacting the market. Companies must navigate these challenges by focusing on product innovation, brand differentiation, and effective marketing strategies to capture market share and maintain growth.

What will be the Size of the Wine Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The dynamic the market continues to evolve, with various sectors experiencing ongoing shifts and innovations. Wine bars serve as hubs for education and tasting experiences, where patrons can explore different grape varieties and wine styles, including red, white, rosé, fortified, and sparkling. The health benefits of wine, particularly red wine, are a topic of ongoing research and discussion. Serving temperature and aeration play crucial roles in enhancing the sensory experience of wine. Wine distribution channels have expanded, with direct-to-consumer sales and e-commerce platforms gaining popularity. Wine awards and competitions showcase the best in winemaking techniques, from oak aging to sustainable viticulture.

Biodynamic wine and organic practices have become increasingly important in vineyard management and wine production. Food and wine pairing continues to be a popular trend, with sensory analysis playing a key role in understanding the complexities of both. Wine tourism offers unique experiences, allowing consumers to connect with the land and the people behind the labels. Wine sustainability is a growing concern, with certification programs and wine brands focusing on reducing their environmental impact. Wine investment and auctions offer opportunities for collectors and enthusiasts. Wine packaging, glassware, and storage solutions cater to the diverse needs of consumers. Wine retail, wine imports, and exports continue to shape the global market, with wine regions and marketing strategies influencing consumer preferences.

Wine competitions, festivals, and wine restaurants provide opportunities for industry professionals and enthusiasts to connect and celebrate the art of winemaking.

How is this Wine Industry segmented?

The wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Product

  Red
  Fortified
  White
  Sparkling


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

.

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

The off-trade distribution channel, which involves the sale of wine through retail outlets outside of bars, restaurants, or nightclubs, is gaining significant traction in the market. This trend is driven by the surge in online wine sales and the increasing number of supermarkets, hypermarkets, and department stores worldwide. Wine education plays a crucial role in this distribution channel, as consumers seek to expand their knowledge of grape varieties, wine styles, and pairing options. Fortified wines, organic wines, and rosé wines are popular choices among consumers, and wine certification ensures the authenticity and quality of these products.

Vineyard management practices, such as sustainable viticulture and oak aging, influence the taste and quality of wines. Wine tasting events and competitions provide opportunities for consumers to discover new wines and build their preferences. Wine labels, packaging, and branding are essential elements in attracting consumers' attention and influencing their p

The US Wine Market Report is Segmented by Product Type (Fortified Wine, Still Wine, Sparkling Wine, and Other Wine Types); by Color (Red Wine, White Wine, and Rose Wine); by End User (Men and Women); and by Distribution Channel (On-Trade and Off-Trade). The Market Forecasts are Provided in Terms of Value (USD).

The Wine Market Report is Segmented by Product Type (Still Wine, Sparkling Wine, and More), Color (Red Wine, Rose Wine, and White Wine), End User (Men and Women), Distribution Channel (On Trade and Off Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

In 2024, the combined revenue in the 'Wine' segment of the alcoholic drinks market worldwide was modeled to amount to ************** U.S. dollars. Between 2018 and 2024, the figure dropped by ************* U.S. dollars, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the combined revenue will steadily grow by ************ U.S. dollars from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Wine.

The size of the U.S. Wine Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 1.47% during the forecast period. The U.S. wine sector covers the making, selling, and drinking of wine, which is a fermented drink created from grapes and various other fruits. Innovations in flavor, color, and packaging, along with the increasing popularity of niche markets and emerging wine regions like Oregon's Willamette Valley and New York's Finger Lakes, are fueling strong growth in the market. E. & J. Gallo Winery and Constellation Brands are dominant figures in the market due to their wide range of products and effective distribution networks. The market landscape is being shaped by the rise of high-quality and eco-friendly wines, as well as the growing use of online shopping. Consumer preferences for high-quality and diverse wine options support a positive outlook for the market, even amidst challenges like supply chain disruptions and competition from other alcoholic beverages. This increase highlights the important contribution of the wine sector to the U.S. economy and its opportunity for further growth. Recent developments include: March 2022: Meiomi Wines announced the release of the Red Blend, adding another flavor sourced from Meiomi's signature California regions. The company claims the product has the same premium taste that customers expect but with new, bold flavors and more options., February 2022: Ventessa by Mezzacorona launched a new wine brand for those seeking a naturally low-calorie wine option, thus, appealing to health-conscious consumers., May 2021: Treasury Wine Estates announced that the company had entered a long-term distribution agreement with Republic National Distributing Company (RNDC). The agreement will cover distribution in multiple markets in California with other states, including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska.. Key drivers for this market are: Growing Awareness of Functional Benefits of Carotenoids, Consumption of Health and Wellness Products. Potential restraints include: High Processing Cost and Low Yield of Natural Food Colors. Notable trends are: Extensive Vineyard Area Anticipated to Strengthen the Market.

The South America Wine Market is segmented by Product Type (Still Wine, Sparkling Wine, Fortified Wine, and Vermouth), Color (Red Wine, Rose Wine, and White Wine), Distribution Channel (On-trade and Off-trade), and Geography (Brazil, Argentina, and Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.

The UK wine industry has exceled over the last five years with the number of UK vineyards increasing over the last five years. However, the industry has faced recent obstacles due to poor weather harvests caused by wetter-than-normal summers. The BBC labelled the 2024 summer as the coolest since 2015, hindering production for wine producers in the UK. Although the wine industry has faced challenges due to poor weather harvest in 2024-25, it has been boosted by a steady economic recovery thanks to increased consumer confidence. This has boosted spending from the on-trade segment as individuals have splurged more on wine at pubs and bars. Revenue is set to swell at a compound annual rate of 3.5% over the five years through 2024-25 to £422.4 million, including an estimated hike of 5.3% in the current year. However, poor weather harvests will impact many producers who rely on British grapes. The failure to relieve the tax duty by the Labour Government in the autumn budget in October 2024 creates obstacles to growth and profit for businesses. Revenue is slated to swell at a compound annual rate of 4.6% over the five years through 2029-30 to £528.4 million. UK winemakers are set to accelerate investment in vineyard capacity to align the supply of British bubbly with rapidly growing domestic and overseas demand. However, production volatility due to a poor weather harvest in the summer of 2024 will require innovative methods for wine producers to wade through this. To build resilience, wine producers are set to invest in technology, develop robust grape varieties and improve storage practices.

The global cooking wine market is likely to grow from USD 452.5 million in 2025 to USD 715.6 million in 2035, with an average CAGR of 4.7% during the forecast period. The growth is influenced by the increasing consumer enthusiasm for gourmet cooking, global food influence, and increasing consumption of specialty ingredients to cook.

Metric	Value
Industry Size (2025E)	USD 452.5 million
Industry Value (2035F)	USD 715.6 million
CAGR (2025 to 2035)	4.7%

Country-wise Analysis of the Global Cooking Wine Market (2025 to 2035)

Countries	CAGR (2025 to 2035)
USA	4.8%
UK	4.2%
France	5.1%
Germany	4.5%
Italy	5.3%
South Korea	6%
Japan	4.7%
China	6.5%
Australia	4.3%
New Zealand	4%

Segment-wise Analysis

Segment	Value Share (2025)
Red (Type)	46.3%

Segment	Value Share (2025)
Glass Bottles (Packaging)	46.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Holland House	20-24%
Mizkan Group	18-22%
Shaoxing Wine Co.	14-18%
Eden Foods	10-14%
Gekkeikan Sake Co.	8-12%
Other Companies (Combined)	30-40%

Global Wine Market Size Volume by Country, 2023 Discover more data with ReportLinker!

Sales of canned wine globally are estimated at USD 753 million in 2025, with projections indicating a rise to USD 3,650.6 million by 2035, reflecting a CAGR of approximately 17.1% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 753 million
Industry Value (2035F)	USD 3,650.6 million
CAGR (2025 to 2035)	17.1%

The global dry wine market is a dynamic and substantial sector, experiencing consistent growth driven by several key factors. Increased consumer preference for healthier alcoholic beverages, coupled with the rising disposable incomes in emerging economies, fuels significant demand. The growing popularity of wine tourism and sophisticated marketing campaigns promoting wine's versatility in culinary pairings further contribute to market expansion. Premiumization trends are also evident, with consumers increasingly seeking out higher-quality, more expensive wines, which impacts the overall market value. While the market faces challenges, including fluctuating grape yields due to climate change and increased competition from other alcoholic beverages, these challenges are being addressed by innovative winemaking techniques, sustainable farming practices, and targeted marketing strategies focused on specific demographic groups. We estimate the 2025 market size to be around $150 billion, based on a conservative estimate considering the global alcoholic beverage market and the significant share held by wine. Assuming a moderate CAGR of 5%, we project a market value of approximately $200 billion by 2033. Key players are focusing on brand building, strategic acquisitions, and diversification into different wine styles to maintain competitive edge. The dry wine market is segmented by type (red, white, rosé), price point (economy, mid-range, premium), and distribution channel (on-premise, off-premise). Regional variations in consumption patterns are significant, with North America and Europe remaining dominant markets, while Asia-Pacific shows promising growth potential. The competitive landscape is highly fragmented, with both large multinational corporations and smaller, boutique wineries vying for market share. The leading companies, including E&J Gallo Winery, Constellation Brands, and Treasury Wine Estates, are adopting strategies focused on product innovation, expansion into new markets, and sustainable practices to ensure long-term growth. This ongoing evolution ensures a vibrant and exciting future for the dry wine industry, driven by both established players and emerging brands.

Wine Market size is estimated to be valued at US$ 314.34 Bn in 2025 and is expected to expand at a CAGR of 4.30%, reaching US$ 422.08 Bn by 2032.

The demand for global Single Serve Wine market is expected to be valued at USD 490.33 Million in 2025, forecasted at a CAGR of 3.8% to have an estimated value of USD 680.30 Million from 2025 to 2035. From 2020 to 2025 a CAGR of 2.6% was registered for the market.

Attributes	Description
Estimated Global Industry Size (2025E)	USD 490.33 Million
Projected Global Industry Value (2035F)	USD 680.30 Million
Value-based CAGR (2025 to 2035)	3.8%

Country wise Insights

Countries	CAGR 2025 to 2035
United States	5.8%
Japan	7.4%
India	4.5%

Category-wise Insights

Segment	Value Share (2025)
Red Wine (Type)	46%

Segment	Value Share (2025)
Smooth (Texture)	37%

The U.S. wine industry, a significant player in the global beverage market, exhibits consistent growth driven by several key factors. The market's compound annual growth rate (CAGR) of 1.47% from 2019 to 2024 indicates a steady expansion, projected to continue into the forecast period (2025-2033). This growth is fueled by increasing consumer disposable incomes, a rising preference for premium wine varieties, and a growing wine-drinking culture, particularly among millennials and Gen Z. The popularity of wine tourism and the expanding online retail channels further contribute to market expansion. While specific market size figures for individual years are not provided, considering the CAGR and a reasonable assumption of market size in 2024, we can estimate substantial growth. Segmentation analysis reveals the significant role of still wine in the overall market, with red wine holding a considerable share within the color segment. The off-trade channel, encompassing supermarkets, hypermarkets, and specialty stores, dominates distribution, highlighting the importance of retail partnerships for wine producers. However, online retail is emerging as a powerful channel, promising substantial future growth. Despite this positive outlook, the industry faces challenges. Competition from other alcoholic beverages, fluctuating grape harvests due to climatic variations, and escalating production costs act as potential restraints. The industry needs to focus on innovative marketing strategies, embracing sustainable practices, and developing new product offerings catering to evolving consumer preferences to maintain growth momentum. The leading companies – E & J Gallo Winery, Constellation Brands Inc., and others – play a crucial role in shaping market trends, with their strategies influencing overall industry direction. The geographic focus on the U.S. market allows for a deep dive into specific consumer trends and regional preferences, informing future marketing and product development decisions. Continued investment in research and development, coupled with an understanding of the evolving consumer landscape, will be critical for future success in the U.S. wine market. Recent developments include: March 2022: Meiomi Wines announced the release of the Red Blend, adding another flavor sourced from Meiomi's signature California regions. The company claims the product has the same premium taste that customers expect but with new, bold flavors and more options., February 2022: Ventessa by Mezzacorona launched a new wine brand for those seeking a naturally low-calorie wine option, thus, appealing to health-conscious consumers., May 2021: Treasury Wine Estates announced that the company had entered a long-term distribution agreement with Republic National Distributing Company (RNDC). The agreement will cover distribution in multiple markets in California with other states, including Texas, Louisiana, Oklahoma, Kentucky, Mississippi, Utah, Wyoming, and Nebraska.. Notable trends are: Extensive Vineyard Area Anticipated to Strengthen the Market.