In 2018, Germany was the European country with the highest number of skiing participants, with 14.6 million Germans taking part in the sport. When considering the total population, the share of people who ski in European countries was the highest in Liechtenstein and Austria as of 2019, with 36 percent of the population in either country, which comes to a much higher number in Austria due to population size.

The UK: A tradition of snowsport

Established in 1903 and with over 28,000 members on the books, The Ski Club is the largest and oldest snowsports membership organisation in the UK. The turnover of the organization has grown in the past several years, reaching nearly six million British pounds in 2018. In the same year, it registered gross profit of approximately 1.1 million British pounds.

Off piste Freshtracks holidays were most popular among skiers.

In 2018, a total of 1,365 skiers chose off piste Freshtrack holidays from Ski Club Great Britain. Weekend ski holidays were chosen by 267 skiers members of the organization. Out of all the different skiing activities, snowboarding is also done by 21 percent of skiers in the United Kingdom (UK).