The skincare industry size in India reached US$ 2,933.7 million in 2023. Over the forecast period, skincare demand in India is anticipated to rise at 14.6% CAGR. The industry is predicted to increase from US$ 3,310.5 million in 2024 to US$ 12,934.2 million in 2034.

2019 to 2023 India Skincare Industry Growth Outlook Compared to 2024 to 2034

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Unlock data-backed intelligence on the India Skin Care Market size at USD 9 billion in 2023, featuring market dynamics, growth potential, and competitive landscape.

In 2023, the market size of the beauty and personal care industry was valued at 21 billion U.S. dollars in India. The market size for this industry is likely to increase to 34 billion dollars by 2028. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth 4.9 billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

The India Skincare Market was valued at USD 2.96 Billion in 2024 and is expected to reach USD 7.11 Billion by 2030 with a CAGR of 15.78% during the forecast period.

The Report Covers Market Growth and Share of Cosmetic Industry in India and is Segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products) and by Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacy and Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

In financial year 2022, the size of the beauty and personal care market in Tier 2+ cities amounted to over 11 billion U.S. dollars. On the other hand, the market size in Metro+ Tier 1 accounted for over five billion U.S. dollars. The market size for the overall beauty and personal care industry was close to 17 billion U.S. dollars in India during the same period.

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

The India cosmetics market size by revenue USD 6.35 billion, according to industry data derived from a comprehensive five-year historical analysis. This growth is driven by an increasing disposable income, a rising young population, and the growing influence of social media and beauty trends. The increasing demand for premium products, along with a shift towards natural and organic products, is further fueling the growth of the cosmetics industry. Online sales have also contributed significantly to market expansion, particularly after the pandemic, which shifted consumer purchasing behavior towards digital platforms.

The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

As of 2017, the market size of the cosmetic industry across India had a value approximately eleven billion U.S. dollars. The market size of the cosmetic industry recorded a year on year growth and was forecast to reach a value of 20 billion U.S. dollars in 2025.

India Retail Cosmetics Market was valued at USD 22.14 Billion in 2024 and is expected to reach USD 28.92 Billion by 2030 with a CAGR of 4.55%.

The U.S. Nasal Splints Market size is USD 418.66 million in 2023, showcasing market analysis, segmentation insights, and future outlook. Explore top players and industry trends.

India Skincare Market Size, Growth, Trends, Share, Industry Analysis & segmentation By Product, By Gender, By Concern & Forecast 2027

India Cosmetics Market was valued at USD 14.78 Billion in 2024 and is expected to reach USD 21.21 Billion by 2030 with a CAGR of 6.13%.

Hindustan Unilever Limited was by far the leading company in the skin care industry across India, with a market share of more than 50 percent. CavinKare and Godrej were the other leading players in the industry with about 12 and three percent share respectively.

The revenue in the 'Skin Care' segment of the beauty & personal care market in India was forecast to continuously increase between 2025 and 2030 by in total 2.1 billion U.S. dollars (+20.04 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 12.53 billion U.S. dollars and therefore a new peak in 2030. Find more key insights for the revenue in countries and regions like the average revenue per capita in the 'Oral Care' segment of the beauty & personal care market in Switzerland and the revenue change in the 'Cosmetics' segment of the beauty & personal care market in the world. The Statista Market Insights cover a broad range of additional markets.

India Beauty and Personal Care Market size is estimated to grow at a CAGR of around 11.5% during the forecast period 2025-30, inclination towards multi-tasking skincare products is one of the growth opportunities driving the market.

Unlock expert insights on India Cosmetics Market, size at USD 8 billion in 2023, featuring Market Trends and Revenue growth driven by innovation.

In 2020, the market size of the online beauty and personal care industry was valued at three billion U.S. dollars in India. The market size of the online beauty and personal care industry is likely to reach to about six billion U.S. dollars in 2025.

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Herbal Cosmetics Market Size 2025-2029

The herbal cosmetics market size is forecast to increase by USD 41.1 billion at a CAGR of 7.1% between 2024 and 2029.

The market is experiencing significant growth, driven by increasing consumer awareness regarding the harmful effects of synthetic chemicals in traditional cosmetic products. This shift in consumer preferences towards natural and organic alternatives has opened up new opportunities for herbal cosmetic brands. Additionally, the convenience of online shopping has further fueled market expansion, as consumers can easily access a wide range of herbal cosmetic products from anywhere. However, regulatory hurdles impact adoption, as stringent regulations governing the production and labeling of herbal cosmetics can pose challenges for market entrants. As a result, herbal moisturizers, cleansers, and serums have gained popularity in skincare routines, offering simplicity and cultural heritage appeal to a multicultural population
Furthermore, the high cost of herbal cosmetic products, often due to the use of premium, natural ingredients, can limit their affordability for some consumers. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on developing cost-effective production methods, adhering to regulatory requirements, and effectively marketing the health benefits of their herbal cosmetic offerings to consumers.

What will be the Size of the Herbal Cosmetics Market during the forecast period?

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The market in the US is experiencing significant growth, driven by the increasing demand for personalized skincare solutions and luxury wellness offerings. Consumers are increasingly seeking out herbal remedies infused with bioactive compounds, such as those derived from biodynamic farming practices, for oily skin, acne treatment, and skin brightening. Conscious consumerism is also a key trend, with a focus on ethical sourcing, fair trade, and ingredient transparency. Recyclable materials and packaging sustainability are also important considerations, as consumers look for upcycled and biodegradable options. The natural cosmetics sector, which includes vegan and organic offerings, is experiencing in popularity.
Essential oils and herbal fragrances are also in demand, as are smart beauty devices and face masks. The natural beauty movement is gaining momentum, with clinical trials and traditional medicine inspiring innovation in the sector. Skin analysis and mapping technologies are being integrated into AI-powered skincare offerings, providing consumers with customized product recommendations. The market for premium cosmetics, including herbal extracts for dry skin, hair growth, and hair loss prevention, is expected to continue growing. Social media marketing and consumer awareness campaigns are playing a crucial role in driving sales, as consumers turn to digital channels for product discovery and information.

The e-commerce industry and online platforms are major retail channels for herbal beauty products, with social media and beauty blogs playing a crucial role in driving sales through influencer marketing and celebrity endorsements. Furthermore, the demand for herbal cosmetics is driven by consumers' concerns over animal cruelty and synthetic chemicals in beauty products. Ayurvedic practices and other traditional herbal remedies are also gaining traction in the market. The sustainable beauty sector, which encompasses clean beauty and wellness tourism, is also expected to see significant growth. Overall, the market is poised for continued expansion, driven by consumer preferences for natural, sustainable, and personalized offerings.

How is this Herbal Cosmetics Industry segmented?

The herbal cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skin care
  Hair care
  Body care


End-user

  Men
  Women


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various segments catering to diverse consumer preferences. Sensitive skin individuals seek products infused with herbal extracts for gentle care. Hair growth and prevention of hair loss are key concerns addressed through herbal cosmetics. Sustainability is a significant trend, with consumers favoring organic farming, bioactive compounds, and ethical sourcing. Premium cosmetics incorporating herbal ingredients offer superior performance.