The skincare industry size in India reached US$ 2,933.7 million in 2023. Over the forecast period, skincare demand in India is anticipated to rise at 14.6% CAGR. The industry is predicted to increase from US$ 3,310.5 million in 2024 to US$ 12,934.2 million in 2034.

Attributes	Key Insights
Base Value (2023)	US$ 2,933.7 million
Estimated India Skincare Industry Size (2024)	US$ 3,310.5 million
Projected India Skincare Industry Value (2034)	US$ 12,934.2 million
Value-based CAGR (2024 to 2034)	14.6%

2019 to 2023 India Skincare Industry Growth Outlook Compared to 2024 to 2034

Attribute	Details
Historical Value (2023)	US$ 2,933.7 million
Value-based CAGR (2019 to 2023)	10.3%
Value-based CAGR (2024 to 2034)	14.6%

Category-wise Insights

Product Type	Sun Care
Value CAGR (2024 to 2034)	16.8%

Functionality	Hydration
Value CAGR (2024 to 2034)	17.2%

Region-wise Insights

Region	East India
Value CAGR (2024 to 2034)	19.7%

The India Skincare Market was valued at USD 2.96 Billion in 2024 and is expected to reach USD 7.11 Billion by 2030 with a CAGR of 15.78% during the forecast period.

Pages	88
Market Size	2024: USD 2.96 Billion
Forecast Market Size	2030: USD 7.11 Billion
CAGR	2025-2030: 15.78%
Fastest Growing Segment	Organic
Largest Market	North
Key Players	1. Hindustan Unilever Limited 2. L’oreal India Private Limited 3. Emami Limited 4. Johnson & Johnson Pvt. Ltd. 5. Oriflame India Private Limited 6. Himalaya Wellness Company 7. Nivea India Private Limited 8. Amway India Enterprises Private Limited 9. Procter & Gamble Home Products Private Limited 10. Lotus Herbals Private Limited

In 2025, the market size of the beauty and personal care industry was valued at ** billion U.S. dollars in India. The market size for this industry is likely to increase to ** billion dollars by 2030. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth *** billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

The revenue in the 'Skin Care' segment of the beauty & personal care market in India was modeled to be ************* U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Skin Care.

The India Cosmetics Products Market Report is Segmented by Product Type (Facial Make-Up Products, Eye Make-Up Products, Lip Make-Up Products, and More), Category (Mass, Luxury), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, and More), Nature (Conventional, Natural/Organic), and Region (East, West, North, South). The Market Forecasts are Provided in Terms of Value (USD).

India Cosmetic Market reached USD 16.2 billion in 2024 and is estimated to reach USD 27.0 billion in 2032 and expanding at a robust CAGR of 6.6% till 2032

The India Natural Cosmetic Market size is USD 0.9 billion in 2023, driven by sustainable demand, innovation-led segmentation, and consumer preference shift through 2030.

USD 523.76 Million in 2024; projected USD 1230.73 Million by 2033; CAGR 9.9%.

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Cosmetic Skin Care Market Size 2025-2029

The cosmetic skin care market size is valued to increase by USD 101.9 billion, at a CAGR of 9.5% from 2024 to 2029. Growing population in age group of 30-50 years will drive the cosmetic skin care market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 52% growth during the forecast period.
By Product - Face skincare products segment was valued at USD 88.00 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 95.24 billion
Market Future Opportunities: USD 101.90 billion
CAGR : 9.5%
APAC: Largest market in 2023

Market Summary

The market encompasses a broad spectrum of products and services designed to enhance and protect the skin. This dynamic market is driven by several key factors, including the growing population in the age group of 30-50 years, who prioritize skin care for anti-aging and radiance. Another significant trend is the increasing preference for organic cosmetics and cosmeceuticals, as consumers become more health-conscious. However, the high cost of cosmetic skin care products poses a challenge for some consumers.
Core technologies, such as nanotechnology and peptides, continue to evolve, offering innovative solutions for various skin concerns. In the United States, for instance, the organic cosmetics market share is projected to reach 15% by 2025, reflecting the market's continuous growth and transformation. Consumers are increasingly seeking out natural and chemical-free alternatives to traditional cosmetic products, presenting an opportunity for companies to cater to this demand.

What will be the Size of the Cosmetic Skin Care Market during the forecast period?

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How is the Cosmetic Skin Care Market Segmented and what are the key trends of market segmentation?

The cosmetic skin care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Face skincare products
  Body skincare products
  Others


Distribution Channel

  Offline
  Online


End User

  Women
  Men


Price Point

  Mass
  Premium


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The face skincare products segment is estimated to witness significant growth during the forecast period.

The market encompasses a wide array of products and technologies, with exfoliating agents, transdermal drug delivery, and liposomal encapsulation playing significant roles. Hyaluronic acid serums, regulatory compliance, and dermal filler injections are integral components of the market, undergoing rigorous dermatological testing for photoaging prevention and wrinkle reduction assessment. Melanin production inhibition through clinical trial results is a key trend, with skin brightening ingredients and cosmeceutical formulations gaining popularity. Skin aging biomarkers, collagen synthesis, and acne treatment efficacy are crucial areas of focus for market participants. Ingredient formulation, retinol efficacy, and skin hydration levels are essential factors driving consumer preferences.

Ceramide replenishment, safety profile assessment, microdermabrasion treatments, and laser skin resurfacing are among the advanced techniques employed to enhance product efficacy. Peptide delivery systems, anti-inflammatory compounds, skin microbiome analysis, sebum regulation, and product efficacy testing are other emerging trends. The market for skin care products is vast, with face skincare products holding a substantial market share. In 2024, face skincare products accounted for approximately 60% of the market, with topical creams, lotions, toners, exfoliators, and serums catering to anti-aging, skin-whitening, and sun protection needs. Additionally, these products provide hydration, maintain skin smoothness, and help create a blemish-free appearance.

The demand for these products is expected to remain strong, growing by 15% in the next five years. Simultaneously, the market for transdermal drug delivery systems, nanoparticle technology, and chemical peel formulations is projected to expand at a rapid pace, driven by advancements in skin barrier function, UV protection factor, skin elasticity measurement, and antioxidant properties. The market for anti-inflammatory compounds and peptide delivery systems is also expected to grow by approximately 18% during the same pe

The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

In financial year 2024, the operating revenue of Mamaearth amounted to over 19 billion Indian rupees. This was a significant increase in comparison to the previous financial year. Mamaearth is an Indian D2C brand that manufactures toxic-free beauty and personal care products.

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 14.6 Billion
Market Forecast in 2033	USD 24.3 Billion
Market Growth Rate 2025-2033	5.9%

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

Discover the booming India cosmetics market! Explore key trends, growth drivers, and leading brands in this dynamic sector, projected to reach [estimated 2033 market size in billions USD] by 2033 with a CAGR of 10.91%. Learn more about market segmentation, competitive landscape, and future opportunities. Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet., January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50., March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.. Key drivers for this market are: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Potential restraints include: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Notable trends are: Inclination Toward Vegan and Cruelty-Free Products.

India Beauty and Personal Care Market size is estimated to grow at a CAGR of around 11.5% during the forecast period 2025-30, inclination towards multi-tasking skincare products is one of the growth opportunities driving the market.

USD 5.87 Billion in 2024; projected USD 10.7 Billion by 2033; CAGR 6.87%.

India Skin Care Products Market growth is driven by factors such as increasing consumer interest in self-care, rising disposable incomes, and growing awareness about skincare.

The men’s skincare products market is projected to grow from USD 17.6 billion in 2025 to USD 37.3 billion by 2035, reflecting a CAGR of 10.5%. Among global markets, the United States stands out as the most lucrative, holding the largest share in terms of revenue due to strong grooming culture and high per capita skincare spending.

Metric	Value
Estimated Size (2025E)	USD 17.6 billion
Projected Value (2035F)	USD 37.3 billion
Value-based CAGR (2025 to 2035)	10.5%

Analyzing Men’s Skincare Products Market by Top Investment Segments

Product Type Segment	CAGR (2025 to 2035)
Moisturizers & Creams	9.4%

Skin Type Segment	Market Share (2025)
Oily Skin	34%

Sales Channel Segment	CAGR (2025 to 2035)
Online	11.6%

Men’s Skincare Products Industry Forecast by Top Countries

Country	CAGR 2025 to 2035
United States	6.70%

Country	CAGR 2025 to 2035
China	11.90%

Country	CAGR 2025 to 2035
Japan	7.80%

Country	CAGR 2025 to 2035
South Korea	9.70%

Country	CAGR 2025 to 2035
India	13.90%

Country	CAGR 2025 to 2035
Germany	6.50%

Country	CAGR 2025 to 2035
United Kingdom	7.40%

Country	CAGR 2025 to 2035
Brazil	11.1%

Country	CAGR 2025 to 2035
France	6.4%

Country	CAGR 2025 to 2035
Australia	9.0%

In financial year 2022, the size of the beauty and personal care market in Tier 2+ cities amounted to over ** billion U.S. dollars. On the other hand, the market size in Metro+ Tier 1 accounted for over **** billion U.S. dollars. The market size for the overall beauty and personal care industry was close to ** billion U.S. dollars in India during the same period.

In 2020, the market size of the online beauty and personal care industry was valued at ***** billion U.S. dollars in India. The market size of the online beauty and personal care industry is likely to reach to about *** billion U.S. dollars in 2025.

The India clean beauty market was valued at INR 6729.90 Crores in 2024. The industry is expected to grow at a CAGR of 15.70% during the forecast period of 2025-2034 to reach a value of INR 28929.58 Crores by 2034. The market growth is driven by the rising consumer demand for products that are not only safe and clean in formulation but also environmentally responsible in packaging.

Key Market Trends and Insights

• The South India clean beauty market dominated the industry in 2024 and is projected to grow at a CAGR of 17.3% over the forecast period.
• By product, color cosmetics is expected to grow at a CAGR of 16.4% over the forecast period.
• By end-user, female category is projected to witness a CAGR of 16.8% over the forecast period.

Market Size & Forecast

• Market Size in 2024: INR 6729.90 Crores
• Projected Market Size in 2034: INR 28929.58 Crores
• CAGR from 2025 to 2034: 15.70%
• Fastest-Growing Regional Market: South India

Indian consumers are increasingly scrutinising ingredient labels, seeking products free from parabens, sulphates, and harmful chemicals, while also valuing brands that adopt eco-conscious practices such as recyclable, biodegradable, or refillable packaging. Recognising this shift, market players are innovating across both formulation and sustainability fronts.

For instance, in November 2024, Nykaa acquired Earth Rhythm, a brand celebrated for its 99% plastic-free packaging, cruelty-free and vegan formulations, and commitment to ethical sourcing. This acquisition not only strengthened Nykaa’s position in the clean beauty segment but also signalled a broader industry trend where companies integrate environmental responsibility with product transparency.

Following such developments, other domestic and international brands are now launching products that combine clean formulations with sustainable packaging solutions, highlighting that a comprehensive approach to ethical beauty is propelling the India clean beauty market development.