In 2022, Comcast-owned pay TV operator Sky had 23.12 million total customer relationships. This marks a growth compared with the previous year, when the number of retail customers amounted to around 23.03 million.

This statistic presents the results of a survey on the number of persons with a Sky subscription in their household in Germany from 2014 to 2018. In 2018, around 8.17 million persons in the German-speaking population aged fourteen and older indicated that they were subscribed to the pay TV broadcaster Sky.

Sky Sports is one of the prime pay TV sports brands in the United Kingdom, owning (partial) broadcasting rights to events such as the Premier League, Formula One, and PGA Tour golf. In 2021, approximately two-thirds of Sky Sports' audience in the United Kingdom was male.

In the season 2018/2019, most football fans in Italy preferred to subscribe to Sky to watch Serie A games. According to data, Sky registered roughly 3.3 million subscribers as of the survey period. In addition, Dazn recorded an overall of approximately 1.3 million subscribers.

In the fiscal year 2022, the British pay TV operator Sky generated a revenue of approximately 14.2 billion British pounds. This marks an decrease from the previous fiscal year, when a revenue of over 16 billion British pounds was generated.

Freeview - a digital terrestrial platform operated by DTV Services - was the most used television platform in the United Kingdom in 2023, with 36 percent of TV households using it. Pay TV provider Sky came second, with a user share of 28 percent.