During a 2025 survey, ** percent of responding business owners and marketing leaders at businesses with 0-100+ employees said that their organizations invested 10 percent of their marketing budgets into advertising. *** in twenty stated they spent their entire marketing budgets on ads.

It has been estimated that an average small or medium-sized business in the United States would have an advertising budget of roughly ** thousand U.S. dollars in 2025. This would bring the advertising spending of all SMBs in the U.S. to a total of *** billion U.S. dollars.

During a 2021 survey carried out among small businesses in the United States, ** percent of respondents stated that they paid for digital advertising. The average spending amounted to***4 U.S. dollars monthly, and ** percent were planning to keep or increase it over the following 12 months.

During a 2022 survey, it was found that social media took a mean share of **** percent of advertising budget of small and medium-sized businesses in the United States. Search advertising was the second most invested-in medium, with a share of **** percent.

Introduction

B2B Marketing Statistics: In recent years, B2B marketing has changed dramatically as business buyers expect personalized experiences, relevant content, and digital-first interactions just like regular consumers do. Whether it's a small agency or a global enterprise, understanding modern B2B marketing tools and tactics is key to attracting, engaging, and converting other businesses.

This article has covered all recent statistical analysis from different insights, including the key trends, strategies, and tools shaping modern B2B marketing, and how businesses can build stronger, long-term relationships with clients and customers.

On a brisk January morning, Sarah, a small business owner in Ohio, launched her very first Facebook ad. With a modest $150 budget, she was hoping to generate a few leads for her new skincare line. Within three days, her ad reached over 12,000 people, and she closed 18 sales,...

The average advertising budget of a small or medium-sized business in the United States was estimated at ** thousand U.S. dollars in 2025. The value was highest for businesses in the *********** sector and the lowest for businesses in ********************************.

Marketing Analytics Market Outlook

According to our latest research, the global marketing analytics market size in 2024 stands at USD 5.8 billion, demonstrating robust momentum driven by the increasing adoption of data-driven decision-making across industries. The market is projected to register a CAGR of 13.2% from 2025 to 2033, reaching an estimated market size of USD 17.1 billion by 2033. This accelerated growth is primarily attributed to the proliferation of digital channels, the surge in big data, and the imperative for organizations to achieve higher ROI from their marketing investments. The marketing analytics market is evolving rapidly, with advanced analytics tools enabling businesses to gain actionable insights, optimize campaigns, and enhance customer engagement across diverse sectors.

One of the most significant growth factors for the marketing analytics market is the exponential increase in data generation from multiple digital touchpoints. The rise of omnichannel marketing strategies has resulted in vast and complex datasets, encompassing customer interactions from social media, websites, mobile applications, and email campaigns. Businesses are increasingly leveraging marketing analytics solutions to aggregate, process, and analyze this data in real time, gaining deeper insights into customer behavior, preferences, and purchase patterns. The ability to transform raw data into actionable intelligence is empowering marketers to personalize campaigns, improve targeting accuracy, and maximize conversion rates, thereby fueling the demand for sophisticated analytics platforms.

Another critical driver is the growing emphasis on measuring marketing effectiveness and optimizing marketing spend. As organizations face mounting pressure to justify marketing budgets and demonstrate tangible ROI, marketing analytics tools have become indispensable. These solutions enable marketers to track key performance indicators (KPIs), attribute revenue to specific channels, and identify underperforming campaigns. The integration of artificial intelligence and machine learning into marketing analytics platforms is further enhancing predictive capabilities, allowing businesses to forecast trends, automate campaign adjustments, and refine customer segmentation. This technological evolution is driving widespread adoption across both large enterprises and small and medium businesses.

The surge in regulatory requirements and data privacy concerns is also shaping the marketing analytics market. With the implementation of stringent data protection regulations such as GDPR and CCPA, organizations are compelled to adopt analytics solutions that ensure compliance while maintaining data integrity and security. Modern marketing analytics platforms are incorporating advanced data governance features, encryption, and anonymization techniques, enabling businesses to harness the power of analytics without compromising customer trust. This focus on compliance, coupled with the increasing need for transparency in marketing practices, is accelerating the adoption of analytics tools across regulated industries such as BFSI and healthcare.

Regionally, North America dominates the marketing analytics market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The United States, in particular, is at the forefront due to the presence of major analytics vendors, high digital adoption, and substantial marketing expenditure by enterprises. However, the Asia Pacific region is poised for the fastest growth over the forecast period, driven by rapid digital transformation, expanding e-commerce ecosystems, and increasing investments in marketing technology. Latin America and the Middle East & Africa are also witnessing steady growth as organizations in these regions recognize the strategic value of data-driven marketing.

Component Analysis

The marketing analytics market is segmented by component into software and services, each playing a vital role in the overall ecosystem. The software segment dominates th

Survey of 620 businesses on social media marketing pricing

Dataset Overview

This dataset contains 2,000 rows of data from coffee shops, offering detailed insights into factors that influence daily revenue. It includes key operational and environmental variables that provide a comprehensive view of how business activities and external conditions affect sales performance. Designed for use in predictive analytics and business optimization, this dataset is a valuable resource for anyone looking to understand the relationship between customer behavior, operational decisions, and revenue generation in the food and beverage industry.

Columns & Variables

The dataset features a variety of columns that capture the operational details of coffee shops, including customer activity, store operations, and external factors such as marketing spend and location foot traffic.

1. Number of Customers Per Day

   • The total number of customers visiting the coffee shop on any given day.
   • Range: 50 - 500 customers.

2. Average Order Value ($)

   • The average dollar amount spent by each customer during their visit.
   • Range: $2.50 - $10.00.

3. Operating Hours Per Day

   • The total number of hours the coffee shop is open for business each day.
   • Range: 6 - 18 hours.

4. Number of Employees

   • The number of employees working on a given day. This can influence service speed, customer satisfaction, and ultimately, sales.
   • Range: 2 - 15 employees.

5. Marketing Spend Per Day ($)

   • The amount of money spent on marketing campaigns or promotions on any given day.
   • Range: $10 - $500 per day.

6. Location Foot Traffic (people/hour)

   • The number of people passing by the coffee shop per hour, a variable indicative of the shop's location and its potential to attract customers.
   • Range: 50 - 1000 people per hour.

Target Variable

• Daily Revenue ($)
  • This is the dependent variable representing the total revenue generated by the coffee shop each day.
  • It is calculated as a combination of customer visits, average spending, and other operational factors like marketing spend and staff availability.
  • Range: $200 - $10,000 per day.

Data Distribution & Insights

The dataset spans a wide variety of operational scenarios, from small neighborhood coffee shops with limited traffic to larger, high-traffic locations with extensive marketing budgets. This variety allows for exploring different predictive modeling strategies. Key insights that can be derived from the data include:

• The effect of marketing spend on daily revenue.
• The correlation between customer count and daily sales.
• The relationship between staffing levels and revenue generation.
• The influence of foot traffic and operating hours on customer behavior.

Use Cases & Applications

The dataset offers a wide range of applications, especially in predictive analytics, business optimization, and forecasting:

• Predictive Modeling: Use machine learning models such as regression, decision trees, or neural networks to predict daily revenue based on operational data.
• Business Strategy Development: Analyze how changes in marketing spend, staff numbers, or operating hours can optimize revenue and improve efficiency.
• Customer Insights: Identify patterns in customer behavior related to shop operations and external factors like foot traffic and marketing campaigns.
• Resource Allocation: Determine optimal staffing levels and marketing budgets based on predicted sales, improving overall profitability.

Real-World Applications in the Food & Beverage Industry

For coffee shop owners, managers, and analysts in the food and beverage industry, this dataset provides an essential tool for refining daily operations and boosting profitability. Insights gained from this data can help:

• Optimize Marketing Campaigns: Evaluate the effectiveness of daily or seasonal marketing campaigns on revenue.
• Staff Scheduling: Predict busy days and ensure that the right number of employees are scheduled to maximize efficiency.
• Revenue Forecasting: Provide accurate revenue projections that can assist with financial planning and decision-making.
• Operational Efficiency: Discover the most profitable operating hours and adjust business hours accordingly.

This dataset is also ideal for aspiring data scientists and machine learning practitioners looking to apply their skills to real-world business problems in the food and beverage sector.

Conclusion

The Coffee Shop Revenue Prediction Dataset is a versatile and comprehensive resource for understanding the dynamics of daily sales performance in coffee shops. With a focus on key operational factors, it is perfect for building predictive models, ...

This dataset provides comprehensive statistics and trends in digital marketing, covering areas such as PPC, SEO, social media, and content marketing in 2022.

Small Business Market size was valued at USD 1901 Billion in 2023 and is projected to reach USD 3305 Billion by 2031, growing at a CAGR of 8.6% during the forecast period 2024-2031.Global Small Business Market DriversThe market drivers for the Small Business Market can be influenced by various factors. These may include:Digital Transformation: Small businesses are increasingly adopting digital tools and technologies to streamline operations, enhance customer engagement, and gain a competitive edge. Cloud computing, e-commerce platforms, CRM systems, and digital marketing are among the key technologies that small businesses are leveraging to scale and improve efficiency. This digital shift has been accelerated by the COVID-19 pandemic, which underscored the necessity of having an online presence and digital infrastructure.Access to Capital: Small business financing is becoming more accessible, with the rise of alternative lending platforms, microloans, and crowdfunding. Traditional banks are also adapting by offering more flexible loan products tailored to small businesses. Government initiatives and grants aimed at stimulating economic recovery post-pandemic have provided additional sources of funds, empowering small business growth and expansion.Remote Work and Flexibility: The trend toward remote work has opened new possibilities for small businesses to tap into talent pools beyond their geographic confines. This flexibility not only helps in cutting operational costs related to office space but also attracts a diverse workforce. Hybrid and remote working models have forced small businesses to adopt agile practices and invest in collaboration tools and cybersecurity measures.Consumer Preference for Local and Niche Products: There is a growing consumer trend favoring local, unique, and ethically sourced products. Small businesses have capitalized on this by offering personalized and authentic customer experiences that big corporations can’t easily replicate. Emphasizing local origins and sustainability often resonates well, driving customer loyalty and repeat business.Regulatory Changes: Changes in regulatory landscapes, including tax reforms, labor laws, and trade policies, can significantly impact small businesses. For instance, the recent shifts towards more favorable tax regulations for small and medium enterprises (SMEs) can ease financial burdens and encourage entrepreneurship. Compliance with new standards also drives innovation as small businesses adapt and optimize their operations.Technological Integration and Automation: The integration of AI and automation in small business operations is on the rise. These technologies help in optimizing supply chains, enhancing customer service with chatbots, and driving data-driven decision-making processes. Automation tools that manage inventory, customer relationships, and financial transactions reduce manual workloads and improve efficiency.Economic Recovery and Consumer Spending: The post-pandemic economic recovery has generally boosted consumer confidence and spending, which in turn benefits small businesses. Government stimulus packages and economic incentives have further stimulated spending and investment in the SME sector, leading to growth opportunities and market expansion.E-commerce Growth: The massive shift towards online shopping has opened up new sales channels for small businesses. E-commerce platforms like Shopify, Etsy, and Amazon make it easier for small businesses to reach a global audience. Additionally, advancements in payment gateways, logistics, and delivery services support small businesses in managing and fulfilling online orders seamlessly.Business Support Ecosystems: There is an expanding ecosystem of incubators, accelerators, mentoring programs, and business networks that offer crucial support to small businesses. These platforms provide funding, advocacy, mentorship, and educational resources, creating a robust support system that helps small businesses thrive and scale.Sustainability and Green Practices: Growing awareness and concern for the environment have led small businesses to adopt sustainable and eco-friendly practices. Whether it’s reducing carbon footprints, utilizing renewable energy, or offering green products and services, these practices appeal to environmentally conscious consumers and can lead to cost savings and enhanced brand reputation.

Survey of 250 businesses on how much they spend on email marketing and their email marketing costs

Explore the booming Small Businesses IT Support Services market, driven by digital transformation and cybersecurity needs. Discover market size, CAGR, key drivers, restraints, and regional growth trends for 2019-2033.

The Ad Intelligence Software market is experiencing robust growth, driven by the increasing need for precise and actionable insights in the dynamic digital advertising landscape. The market's expansion is fueled by the rising adoption of programmatic advertising, the growing complexity of multi-channel marketing campaigns, and the demand for improved return on ad spend (ROAS). Key players like Pathmatics, SimilarWeb, and Sensor Tower are capitalizing on this demand, offering sophisticated solutions that analyze ad performance across various platforms, identify competitor strategies, and optimize marketing budgets. The market's segmentation reflects the diverse needs of advertisers, ranging from small businesses to large multinational corporations. While challenges remain, such as data privacy concerns and the need for continuous software updates to accommodate evolving advertising technologies, the overall market outlook remains positive. We estimate the 2025 market size to be approximately $5 billion, based on the observed growth of related digital marketing technologies and the increasing sophistication of ad buying strategies. A projected CAGR of 15% from 2025-2033 indicates a substantial market expansion. This growth will be fueled by increasing adoption in emerging markets and continued innovation within the software capabilities. The competitive landscape is characterized by a mix of established players and emerging companies, fostering innovation and driving the development of more advanced analytical tools. This competition benefits advertisers by providing a wider range of options and driving down costs. The integration of artificial intelligence (AI) and machine learning (ML) into ad intelligence software is a significant trend, enhancing the capabilities of these platforms to identify patterns, predict future performance, and automate campaign optimization. Growth in mobile advertising and the rise of connected TV (CTV) are also expanding the scope of ad intelligence software, requiring platforms to adapt and provide comprehensive cross-platform analysis. The global nature of the market necessitates solutions that cater to regional differences in advertising practices and regulations.

In 2024, digital pure players (companies that operate primarily online, such as Google or Amazon) generated an advertising revenue of *** billion U.S. dollars worldwide. In 2025, their ad revenue is forecast to amount to *** billion dollars.

Revenue in the French Advertising Agencies industry is expected to climb at a compound annual rate of 2.6% over the five years through 2025, including a 1% hike in 2025 to €19 billion. Wider economic conditions impact business expenditure and demand for advertising agencies’ services. Businesses are more likely to invest in research and development when they consider the economic conditions to be favourable, thereby producing new products that require advertising. Consumer sentiment further plays a role in whether businesses invest in new products, as higher consumer sentiment drives the consumption of goods and services. France has a few large global advertising networks, including JCDecaux SA, Havas SA and Publicis Groupe SA. Global media giants like WPP, Omnicom and Dentsu also have a strong presence in France. However, the industry's market concentration is low since the majority of advertising agencies are small or medium-sized companies. Increased online and mobile usage among consumers has driven a shift towards digital advertising. Traditional mediums like TV and print have seen contraction as businesses channel marketing budgets into digital platforms, attracted by higher returns on investment. The COVID-19 pandemic led to a plunge in advertising spend in 2020, though revenue recovered well in 2021 as business activity rebounded. However, economic challenges, including inflationary pressures and geopolitical tensions, squeezed businesses’ marketing budgets and weakened revenue growth in 2022 and 2023. Despite prolonged uncertainty, lower inflation and interest rate cuts benefit consumer and business sentiment, driving demand for advertising agencies over the two years through 2025. More favourable economic conditions are anticipated to boost advertising budgets, driving demand for specialised agencies. Revenue is forecast to hike at a compound annual rate of 2.5% over the five years through 2030 to reach €21.6 billion. Digital advertising is anticipated to expand its dominance as consumer media consumption shifts further online, with mobile advertising experiencing even faster growth. Agencies will adapt by using social media, artificial intelligence and machine learning to create personalised and data-driven campaigns. Technology advances will enhance productivity, aiding the industry's profit. Mobile advertising and influencer marketing are other trends that will shape agencies’ focus.

The size of the Digital Marketing Software Market was valued at USD 46.3 Billion in 2023 and is projected to reach USD 99.20 Billion by 2032, with an expected CAGR of 11.50% during the forecast period. The digital marketing software market is experiencing significant growth, driven by the increasing adoption of online platforms for business promotion and customer engagement. Businesses across industries are leveraging digital marketing tools to enhance their online presence, optimize campaigns, and analyze consumer behavior in real-time. Key factors fueling this growth include the widespread use of social media, the shift toward mobile marketing, and the integration of artificial intelligence and machine learning in marketing processes. These advancements enable personalized targeting and improve overall campaign efficiency. Moreover, the rising demand for data-driven decision-making and the expansion of e-commerce are further propelling market demand. Cloud-based solutions and SaaS platforms have gained popularity due to their scalability, ease of use, and cost-effectiveness, particularly among small and medium-sized enterprises. However, challenges such as data privacy concerns and the complexity of managing multiple platforms remain. Despite this, the market is poised for continued expansion as businesses prioritize digital strategies to stay competitive in a rapidly evolving digital landscape.Digital Marketing Software Market Concentration & CharacteristicsThe digital marketing software market is highly concentrated with a few major players dominating the industry. The market is characterized by innovation, with constant advancements in technology and user experience. Regulatory changes and product substitutes have a significant impact on the market, driving companies to adapt and evolve their offerings. End-user concentration is fragmented, with businesses across various industries relying on digital marketing software. The level of M&A in the market is moderate, with companies seeking to expand their market share and capabilities.Key Digital Marketing Software Market Trends HighlightedInfluencer Marketing: With the rise of ad blockers, brands are increasingly turning to influencer marketing to reach target audiences.Artificial Intelligence (AI) and Machine Learning (ML): AI and ML are being used to automate various aspects of digital marketing, including campaign optimization and content creation.Personalization and Targeting: Digital marketing software is enabling businesses to tailor marketing messages and campaigns to individual customers based on their preferences and behaviors.Social Media Marketing: Social media platforms remain a key channel for digital marketing, with businesses using software to manage their presence, engage with customers, and run advertising campaigns.Video Marketing: Video content is becoming increasingly popular, and digital marketing software is helping businesses create, distribute, and analyze video content.Key Region or Country & Segment to Dominate the MarketRegion: North America is expected to dominate the digital marketing software market due to the presence of major technology companies and a high adoption rate of digital marketing technologies.Country: The United States is the largest market for digital marketing software, followed by China and the United Kingdom.Segment: The Content Production & Management segment is expected to grow at the highest rate, driven by the increasing demand for content creation and management tools.Digital Marketing Software Market Product InsightsInteraction Systems: Tools that enable businesses to interact with customers through websites, social media, and email.Data & Analytics Systems: Solutions that provide insights into customer behavior, campaign performance, and marketing ROI.Content Production & Management: Software that helps businesses create, manage, and publish digital content.Management & Administration-Oriented Apps: Tools that streamline the management and administration of digital marketing campaigns.Retail: The largest application segment, with retailers using digital marketing software to engage customers, drive traffic, and increase sales.Manufacturing: Digital marketing software helps manufacturers generate leads, build brand awareness, and improve customer relationships.BFSI: Banks, financial institutions, and insurance companies use digital marketing software to reach customers, promote products and services, and improve customer service.High Tech & IT: Technology companies rely on digital marketing software to launch products, grow their customer base, and establish themselves as thought leaders.Media & Entertainment: Digital marketing software helps media and entertainment companies promote their content, engage with fans, and generate advertising revenue.Driving Forces: What's Propelling the Digital Marketing Software MarketIncreasing digital marketing budgetsGrowing need for personalized marketing campaignsRising adoption of AI and ML in marketingEmergence of new technologies such as augmented reality (AR) and virtual reality (VR)Demand for data-driven marketing strategiesChallenges and Restraints in Digital Marketing Software MarketAd-blockers and privacy concernsCompetition from free and open-source softwareLack of skilled marketing professionalsComplexity of integrating digital marketing software with other systemsEmerging Trends in Digital Marketing Software MarketPredictive analytics and personalized recommendationsOmnichannel marketing and customer journey mappingUse of AI to optimize marketing campaignsInfluencer marketing and social commerceVideo marketing and augmented reality (AR) experiencesGrowth Catalysts in Digital Marketing Software Market IndustryGovernment initiatives supporting digital marketingIncreasing investments in marketing technologyGrowing adoption of cloud-based digital marketing softwareStrategic partnerships and collaborations between vendors and service providersKey Companies in the Digital Marketing Software Market IncludeAdobeSalesforceHubSpotOracleIBMGoogleMicrosoftSAPMarketoPardotRecent Developments in Digital Marketing Software MarketAdobe acquires Marketo for $4.75 billionSalesforce launches new AI-powered marketing platformHubSpot integrates with Shopify to enhance e-commerce capabilitiesGoogle introduces new tools for personalized advertisingMicrosoft expands its Azure Marketing cloud platformComprehensive Coverage Digital Marketing Software Market ReportOur comprehensive report provides an in-depth analysis of the digital marketing software market, including market size, growth projections, industry trends, key companies, and competitive landscape. It offers valuable insights for industry stakeholders, investors, and businesses looking to capitalize on the opportunities in this rapidly growing market. Recent developments include: The ad-blockers have been the primary challenge for the marketing industry, as the customer might be annoyed if the ad content blocks their view. Over 27% of internet users intensively use the ad-blockers and are ready to pay for them. Hence analyzing the target audience and locations of posting the ads are essential. Current trends are focusing on influencer marketing as the customers have increased the usage of ad blockers.. Key drivers for this market are: Increasing digital marketing budgets Growing need for personalized marketing campaigns Rising adoption of AI and ML in marketing Emergence of new technologies such as augmented reality (AR) and virtual reality (VR) Demand for data-driven marketing strategies. Potential restraints include: Ad-blockers and privacy concerns Competition from free and open-source software Lack of skilled marketing professionals Complexity of integrating digital marketing software with other systems. Notable trends are: Predictive analytics and personalized recommendations Omnichannel marketing and customer journey mapping Use of AI to optimize marketing campaigns Influencer marketing and social commerce Video marketing and augmented reality (AR) experiences.

Link Management Platform Market Outlook

According to our latest research, the global Link Management Platform market size reached USD 1.32 billion in 2024, reflecting robust adoption across various industries. The market is anticipated to grow at a CAGR of 13.7% during the forecast period, reaching USD 4.15 billion by 2033. This growth is primarily driven by the increasing need for digital marketing optimization, enhanced analytics, and streamlined brand management across digital channels. As organizations across sectors focus on data-driven decision-making and improved user engagement, the demand for advanced link management solutions continues to escalate.

One of the primary growth factors fueling the Link Management Platform market is the exponential rise in digital marketing campaigns and the need for seamless customer journeys. Enterprises today are heavily investing in omnichannel marketing strategies, where managing and tracking links across platforms is critical for campaign success. Link management platforms offer robust features such as URL shortening, real-time analytics, and branded links, allowing marketers to enhance user experiences and gain actionable insights. The increasing volume of digital content, coupled with the necessity to monitor user engagement, has made these platforms indispensable for both small businesses and large enterprises. As businesses strive to improve conversion rates and optimize their marketing spend, the adoption of link management solutions is set to accelerate further.

Another significant driver is the growing focus on brand consistency and security. With the proliferation of phishing attacks and fraudulent links, organizations are prioritizing secure, branded URLs to build trust with their audiences. Link management platforms provide advanced security features such as link expiration, password protection, and real-time monitoring, which help mitigate risks associated with malicious links. Moreover, regulatory compliance requirements, particularly in sectors like BFSI and healthcare, necessitate the use of secure and auditable digital tools. These factors are prompting enterprises to invest in sophisticated link management solutions that not only enhance branding but also ensure compliance and data protection.

The rapid adoption of cloud-based technologies and the integration of artificial intelligence (AI) and machine learning (ML) capabilities are also propelling the market forward. Cloud-based link management platforms offer scalability, flexibility, and cost-effectiveness, making them attractive to organizations of all sizes. The integration of AI and ML enables automated link optimization, predictive analytics, and personalized content delivery, further enhancing the value proposition for end-users. As businesses continue to undergo digital transformation, the demand for intelligent link management solutions that support real-time decision-making and agile marketing strategies is expected to witness substantial growth.

From a regional perspective, North America dominates the Link Management Platform market in 2024, accounting for over 41% of global revenue. The region’s leadership is attributed to the strong presence of technology-driven enterprises, high digital marketing spend, and early adoption of advanced SaaS solutions. Europe follows closely, driven by stringent data protection regulations and a mature digital ecosystem. Meanwhile, the Asia Pacific region is emerging as the fastest-growing market, with a projected CAGR of 16.4% through 2033. The rapid digitization of businesses, increasing internet penetration, and expanding e-commerce sector are key contributors to this growth. Latin America and the Middle East & Africa are also witnessing steady adoption, supported by digital transformation initiatives and growing awareness of the benefits of link management platforms.

Component Analysis

The Component segment of the Link Management Platform market is bifurcated into Software and Services. The software segment accounts for the largest share, as organizations increasingly rely on comprehensive link management solutions to streamline digital marketing operations. Advanced software solutions offer a suite of features such as link shortening, custom branding, analytics, and security controls, enabling businesses to manage large volumes