During an August 2023 survey, ** percent of surveyed small or medium business owners said they used social media marketing to increase customer engagement and online traffic, while ** percent of them were considering doing it. Offering sales or deals on products or services to appeal to new customers ranked close second, with ** percent of respondents either already adopting this practice or considering it for the future.
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Small Business Statistics: Small businesses are often seen as the backbone of the economy, and rightly so. They bring fresh ideas to the market and create jobs for people who may not have opportunities in larger companies. From one-person businesses to significant job creators, small businesses are crucial to the economy.
However, with 82% failing because of cash flow problems and only 50% making it to the five-year mark, it’s clear that achieving success is not easy. Here are some Small Business Statistics that can help entrepreneurs understand the market better and position their products or services for success.
During an early 2023 survey carried out among among people who run their own business or side hustle in the United Kingdom, ** percent stated they used paid social media posts to market their business. ost used channel amogn the *** presented in the data set was organic/non-paid social media, named by ** percent of respondents.
During a 2021 survey carried out among small businesses in the United States, 45 percent of respondents stated that they paid for digital advertising. The average spending amounted to 534 U.S. dollars monthly, and 93 percent were planning to keep or increase it over the following 12 months.
Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4MM+ companies, and is updated regularly to ensure we have the most up-to-date information.
We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.
What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.
Products: API Suite Web UI Full and Custom Data Feeds
Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.
In a 2020 survey of small business owners in the United States, ** percent of respondents said that they considered their website as the most successful marketing channel. According to ** percent of survey participants, social media were the most effective marketing tool.
During a survey of small and medium-sized businesses in the United States as of November 2022, over ** percent of respondents said they used Facebook regularly. Almost **** of SMBs adopted Instagram for marketing and advertising, while ** percent used LinkedIn.
Access B2B Contact Data for North American Small Business Owners with Success.ai—your go-to provider for verified, high-quality business datasets. This dataset is tailored for businesses, agencies, and professionals seeking direct access to decision-makers within the small business ecosystem across North America. With over 170 million professional profiles, it’s an unparalleled resource for powering your marketing, sales, and lead generation efforts.
Key Features of the Dataset:
Verified Contact Details
Includes accurate and up-to-date email addresses and phone numbers to ensure you reach your targets reliably.
AI-validated for 99% accuracy, eliminating errors and reducing wasted efforts.
Detailed Professional Insights
Comprehensive data points include job titles, skills, work experience, and education to enable precise segmentation and targeting.
Enriched with insights into decision-making roles, helping you connect directly with small business owners, CEOs, and other key stakeholders.
Business-Specific Information
Covers essential details such as industry, company size, location, and more, enabling you to tailor your campaigns effectively. Ideal for profiling and understanding the unique needs of small businesses.
Continuously Updated Data
Our dataset is maintained and updated regularly to ensure relevance and accuracy in fast-changing market conditions. New business contacts are added frequently, helping you stay ahead of the competition.
Why Choose Success.ai?
At Success.ai, we understand the critical importance of high-quality data for your business success. Here’s why our dataset stands out:
Tailored for Small Business Engagement Focused specifically on North American small business owners, this dataset is an invaluable resource for building relationships with SMEs (Small and Medium Enterprises). Whether you’re targeting startups, local businesses, or established small enterprises, our dataset has you covered.
Comprehensive Coverage Across North America Spanning the United States, Canada, and Mexico, our dataset ensures wide-reaching access to verified small business contacts in the region.
Categories Tailored to Your Needs Includes highly relevant categories such as Small Business Contact Data, CEO Contact Data, B2B Contact Data, and Email Address Data to match your marketing and sales strategies.
Customizable and Flexible Choose from a wide range of filtering options to create datasets that meet your exact specifications, including filtering by industry, company size, geographic location, and more.
Best Price Guaranteed We pride ourselves on offering the most competitive rates without compromising on quality. When you partner with Success.ai, you receive superior data at the best value.
Seamless Integration Delivered in formats that integrate effortlessly with your CRM, marketing automation, or sales platforms, so you can start acting on the data immediately.
Use Cases: This dataset empowers you to:
Drive Sales Growth: Build and refine your sales pipeline by connecting directly with decision-makers in small businesses. Optimize Marketing Campaigns: Launch highly targeted email and phone outreach campaigns with verified contact data. Expand Your Network: Leverage the dataset to build relationships with small business owners and other key figures within the B2B landscape. Improve Data Accuracy: Enhance your existing databases with verified, enriched contact information, reducing bounce rates and increasing ROI. Industries Served: Whether you're in B2B SaaS, digital marketing, consulting, or any field requiring accurate and targeted contact data, this dataset serves industries of all kinds. It is especially useful for professionals focused on:
Lead Generation Business Development Market Research Sales Outreach Customer Acquisition What’s Included in the Dataset: Each profile provides:
Full Name Verified Email Address Phone Number (where available) Job Title Company Name Industry Company Size Location Skills and Professional Experience Education Background With over 170 million profiles, you can tap into a wealth of opportunities to expand your reach and grow your business.
Why High-Quality Contact Data Matters: Accurate, verified contact data is the foundation of any successful B2B strategy. Reaching small business owners and decision-makers directly ensures your message lands where it matters most, reducing costs and improving the effectiveness of your campaigns. By choosing Success.ai, you ensure that every contact in your pipeline is a genuine opportunity.
Partner with Success.ai for Better Data, Better Results: Success.ai is committed to delivering premium-quality B2B data solutions at scale. With our small business owner dataset, you can unlock the potential of North America's dynamic small business market.
Get Started Today Request a sample or customize your dataset to fit your unique...
Success.ai delivers comprehensive access to Small Business Contact Data, tailored to connect you with North American entrepreneurs and small business leaders. Our extensive database includes verified profiles of over 170 million professionals, ensuring direct access to decision-makers in various industries. With AI-validated accuracy, continuously updated datasets, and a focus on compliance, Success.ai empowers businesses to enhance their marketing, sales, and recruitment efforts while staying ahead in a competitive market.
Key Features of Success.ai's Small Business Contact Data:
Extensive Coverage: Access profiles for small business owners and entrepreneurs across the United States, Canada, and Mexico. Our database spans multiple industries, from retail to technology, providing diverse business insights.
Verified Contact Details: Each profile includes work emails, phone numbers, and firmographic data, enabling precise and effective outreach.
Industry-Specific Data: Target key sectors such as e-commerce, professional services, healthcare, manufacturing, and more, with tailored datasets designed to meet your specific business needs.
Real-Time Updates: Continuously updated to maintain a 99% accuracy rate, our data ensures that your campaigns are always backed by the most current information.
Ethical and Compliant: Fully compliant with GDPR and other global data protection regulations, ensuring ethical use of all contact data.
Why Choose Success.ai for Small Business Contact Data?
Best Price Guarantee: Enjoy the most competitive pricing in the market, delivering exceptional value for comprehensive and verified contact data.
AI-Validated Accuracy: Our advanced AI systems meticulously validate every data point to deliver unmatched reliability and precision.
Customizable Data Solutions: From hyper-targeted regional datasets to comprehensive industry-wide insights, we tailor our offerings to meet your exact requirements.
Scalable Access: Whether you're a startup or an enterprise, our solutions are designed to scale with your business needs.
Comprehensive Use Cases for Small Business Contact Data:
Refine your marketing strategy by leveraging verified contact details for small business owners. Execute highly personalized email, phone, and multi-channel campaigns with precision.
Identify and connect with decision-makers in key industries. Use detailed profiles to enhance your sales outreach, close deals faster, and build long-term client relationships.
Discover small business leaders and key players in specific industries to strengthen your recruitment pipeline. Access up-to-date profiles for sourcing top talent.
Gain insights into small business trends, operational challenges, and industry benchmarks. Leverage this data for competitive analysis and market positioning.
Foster partnerships with small businesses by identifying community leaders and entrepreneurial influencers in your target regions.
APIs to Enhance Your Campaigns:
Enrichment API: Integrate real-time updates into your CRM and marketing systems to maintain accurate and actionable contact data. Perfect for businesses looking to improve lead quality.
Lead Generation API: Maximize your lead generation efforts with access to verified contact details, including emails and phone numbers. Tailored for precise targeting of small business decision-makers.
Tailored Solutions for Diverse Needs:
Marketing Agencies: Create targeted campaigns with verified data for small business owners across diverse sectors.
Sales Teams: Drive revenue growth with detailed profiles and direct access to decision-makers.
Recruiters: Build a talent pipeline with current and verified data on small business leaders and professionals.
Consultants: Provide data-driven recommendations to clients by leveraging detailed small business insights.
What Sets Success.ai Apart?
170M+ Profiles: Access a vast and detailed database of small business owners and entrepreneurs.
Global Standards Compliance: Rest assured knowing all data is ethically sourced and compliant with global privacy regulations.
Flexible Integration: Seamlessly integrate data into your existing workflows with customizable delivery options.
Dedicated Support: Our team of experts is always available to ensure you maximize the value of our solutions.
Empower Your Outreach with Success.ai:
Success.ai’s Small Business Contact Data is your gateway to building meaningful connections with North American entrepreneurs. Whether you're driving targeted marketing campaigns, enhancing sales prospecting, or conducting in-depth market research, our verified datasets provide the tools you need to succeed.
Get started with Success.ai today and unlock the potential of verified Small Business ...
According to a survey conducted in August 2024 in the United States, Facebook and Instagram were the most popular social media platforms among small to midsize businesses. Around ** percent of respondents reported using Facebook to promote products and services. Approximately ** percent of respondents mentioned the same for Instagram. TikTok and X had the lowest usage levels among SMBs.
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Small Business Market size was valued at USD 1901 Billion in 2023 and is projected to reach USD 3305 Billion by 2031, growing at a CAGR of 8.6% during the forecast period 2024-2031.
Global Small Business Market Drivers
The market drivers for the Small Business Market can be influenced by various factors. These may include:
Digital Transformation: Small businesses are increasingly adopting digital tools and technologies to streamline operations, enhance customer engagement, and gain a competitive edge. Cloud computing, e-commerce platforms, CRM systems, and digital marketing are among the key technologies that small businesses are leveraging to scale and improve efficiency. This digital shift has been accelerated by the COVID-19 pandemic, which underscored the necessity of having an online presence and digital infrastructure. Access to Capital: Small business financing is becoming more accessible, with the rise of alternative lending platforms, microloans, and crowdfunding. Traditional banks are also adapting by offering more flexible loan products tailored to small businesses. Government initiatives and grants aimed at stimulating economic recovery post-pandemic have provided additional sources of funds, empowering small business growth and expansion. Remote Work and Flexibility: The trend toward remote work has opened new possibilities for small businesses to tap into talent pools beyond their geographic confines. This flexibility not only helps in cutting operational costs related to office space but also attracts a diverse workforce. Hybrid and remote working models have forced small businesses to adopt agile practices and invest in collaboration tools and cybersecurity measures. Consumer Preference for Local and Niche Products: There is a growing consumer trend favoring local, unique, and ethically sourced products. Small businesses have capitalized on this by offering personalized and authentic customer experiences that big corporations can’t easily replicate. Emphasizing local origins and sustainability often resonates well, driving customer loyalty and repeat business. Regulatory Changes: Changes in regulatory landscapes, including tax reforms, labor laws, and trade policies, can significantly impact small businesses. For instance, the recent shifts towards more favorable tax regulations for small and medium enterprises (SMEs) can ease financial burdens and encourage entrepreneurship. Compliance with new standards also drives innovation as small businesses adapt and optimize their operations. Technological Integration and Automation: The integration of AI and automation in small business operations is on the rise. These technologies help in optimizing supply chains, enhancing customer service with chatbots, and driving data-driven decision-making processes. Automation tools that manage inventory, customer relationships, and financial transactions reduce manual workloads and improve efficiency. Economic Recovery and Consumer Spending: The post-pandemic economic recovery has generally boosted consumer confidence and spending, which in turn benefits small businesses. Government stimulus packages and economic incentives have further stimulated spending and investment in the SME sector, leading to growth opportunities and market expansion. E-commerce Growth: The massive shift towards online shopping has opened up new sales channels for small businesses. E-commerce platforms like Shopify, Etsy, and Amazon make it easier for small businesses to reach a global audience. Additionally, advancements in payment gateways, logistics, and delivery services support small businesses in managing and fulfilling online orders seamlessly. Business Support Ecosystems: There is an expanding ecosystem of incubators, accelerators, mentoring programs, and business networks that offer crucial support to small businesses. These platforms provide funding, advocacy, mentorship, and educational resources, creating a robust support system that helps small businesses thrive and scale. Sustainability and Green Practices: Growing awareness and concern for the environment have led small businesses to adopt sustainable and eco-friendly practices. Whether it’s reducing carbon footprints, utilizing renewable energy, or offering green products and services, these practices appeal to environmentally conscious consumers and can lead to cost savings and enhanced brand reputation.
During a survey carried out in the United States, nearly one in three responding small business owners, founders, or operators stated they were planning to use artificial intelligence (AI) to generate marketing content, campaigns, and ideas in 2025. One in four was planning to use AI to automatize customer service.
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The small business market serves as a vital engine for economic growth, innovation, and employment across various regions worldwide. Defined broadly, small businesses are enterprises with a limited number of employees and a relatively low volume of sales compared to larger corporations. This sector encompasses a div
Success.ai’s Small Business Contact Data for European Small Businesses offers a comprehensive dataset designed to help businesses connect with small and medium-sized enterprises (SMEs) across Europe. Covering a diverse range of industries, this dataset provides verified profiles, employee counts, leadership contacts, and firmographic insights for small businesses throughout the region.
Whether your goal is to expand into new markets, launch targeted marketing campaigns, or identify potential partners, Success.ai ensures your outreach efforts are powered by reliable, continuously updated, and AI-validated data.
Supported by our Best Price Guarantee, this solution delivers exceptional value for businesses seeking to engage with Europe’s thriving SME ecosystem.
Why Choose Success.ai’s Small Business Contact Data for Europe?
Verified Contact Data for Effective Outreach
Regional Focus on European Small Businesses
Continuously Updated Datasets
Ethical and Compliant
Data Highlights:
Key Features of the Dataset:
Decision-Maker Profiles in Small Businesses
Advanced Filters for Precision Targeting
AI-Driven Enrichment
Strategic Use Cases:
Sales and Lead Generation
Marketing and Brand Awareness
Recruitment and Workforce Solutions
Market Research and Competitive Analysis
Why Choose Success.ai?
Best Price Guarantee
Seamless Integration
Data Accuracy with AI Validation
Customizable and Scalable Solutions
During a survey carried out in the United Kingdom, more than ************ responding small business owners, founders, or operators stated they were planning to use artificial intelligence (AI) to generate marketing content, campaigns, and ideas in 2025. Nearly *********** was planning to use AI to automatize customer service.
Solution Publishing by Allforce B2B Small Business
In the vibrant ecosystem of small businesses, where swift and decisive action is key, Small Business targeting emerges as a pivotal digital audience data tool, meticulously crafted to empower B2B marketers in reaching and influencing C-level decision-makers and owners of companies with fewer than 250 employees. Safe for you to Email - We Email Newsletters to the Data - Targeted Reach for Unparalleled Marketing Precision
Our Small Business Audience boasts a comprehensive database of over 500,000 small business leaders. This powerful tool allows for precise targeting, enabling you to connect with your audience based on specific criteria such as business size, industry sector, geographic location, and leadership roles. This level of detail ensures that your marketing efforts are directed at the most influential individuals in the small business domain.
Direct Email Marketing: Engaging Leaders with Precision Safe for you to Email - We Email Newsletters to the Data Leverage our meticulously curated email database to send personalized, relevant content directly to the inboxes of small business leaders. Our continually updated database ensures high deliverability and engagement, allowing your messages to resonate with the decision-makers.
Telemarketing: Personal Connections, Powerful Conversations Gain access to verified phone numbers of key decision-makers. Engage in meaningful, one-on-one conversations with small business owners and C-level executives, establishing trust and laying the groundwork for successful business relationships.
Digital Display Advertising: Captivating the Digital Savvy Leaders
Harness the power of digital display advertising to catch the eye of small business leaders. Our data-driven approach ensures your ads are not just seen but engaged with by your target audience, maximizing the impact of your digital marketing efforts.
Postal Mail: Tangible Impressions for Lasting Impact
In a world where digital communication is omnipresent, the tangible nature of postal mail creates a lasting impression. Utilize our extensive postal database to send targeted, physical marketing materials directly into the hands of small business decision-makers, adding a personal touch to your marketing strategy.
LinkedIn Outreach: Building Valuable Connections with Business Leaders
Small Business Continuum elevates your LinkedIn marketing strategy by bridging the gap between digital data and professional networking. Our tool provides a unique advantage – the integration of our rich data with LinkedIn profiles. This integration allows your marketing and sales teams to target small business leaders with unparalleled precision.
Personalized InMail Campaigns: Utilize our data to craft personalized InMail messages that speak directly to the interests and needs of small business owners and C-level executives. This approach ensures higher engagement rates and fosters meaningful professional relationships.
Strategic Connection Building: With access to detailed profiles, your team can send targeted connection requests to industry-specific decision-makers, expanding your network with the right contacts.
Content That Resonates: Align your content strategy with the insights garnered from our data. Share articles, insights, and updates that resonate with the small business community, establishing your brand as a thought leader in the space.
Verification via LinkedIn URL: Ensuring Authentic and Current Data
To maintain the integrity and relevance of our database, Small Business Continuum includes a verification feature via LinkedIn URLs for each contact. This ensures that:
Data Accuracy: Our database remains accurate and up-to-date, as LinkedIn profiles are often among the first places professionals update their information.
Relevant Connections: You connect with active professionals currently engaged in their respective fields, enhancing the effectiveness of your outreach efforts.
Trust and Credibility: Having verified LinkedIn profiles increases the trustworthiness of your outreach, as recipients can see a direct link to a professional and current online presence.
With our Small Business data, your business not only reaches but also engages with small business leaders on a platform where they are most active – LinkedIn. By leveraging targeted data, personalized outreach, and verified connections, your LinkedIn strategy becomes a powerful component of your overall marketing efforts, positioning you at the forefront of B2B marketing in the small business sector.
McGRAW’s B2C to B2B Link 360 Masterfile offers an unprecedented connection between business and consumer data, combining over 80 million contacts with extensive demographic and professional data. This unique B2B-to-B2C overlay database, updated monthly, is designed to meet a range of B2B and B2C marketing, sales, and data science needs. It enables organizations to target business owners and executives, along with their corresponding consumer profiles, making it ideal for generating leads, segmenting audiences, and personalizing campaigns.
Key Features of McGRAW B2B and B2C Link 360 Masterfile
Quantitative & Qualitative Insights
Monthly Updates with High Fill Rates
B2B Default Outputs: - Company Information: Name, Address, Industry, Revenue, Employee Count, Founded Year - Contact Information: Name, Email, Phone, Title - Geolocation Data: Latitude, Longitude, DMA, MSA information
B2C Default Outputs: - Consumer Demographics: Age, Income, Education, Ethnicity - Behavioral Insights: Interests, Vehicle Ownership, Homeownership - Financial Information: Income, Net Worth, Marital Status
Additional Outputs Available - Geographic & Address Details: Including SIC, NAICS codes, full address, HQ information - Personal & Professional Contacts: With LinkedIn, Twitter, Facebook profiles, personal identifiers - Enhanced Demographic Data: Race, Language, Religion, Occupation, Education Level
Additional Services
McGRAW B2B and B2C Link 360 Masterfile database is a sophisticated, all-in-one data solution enabling businesses to enhance their outreach, improve targeting precision, and optimize their data resources for maximum impact across both B2B and B2C channels.
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B2B Marketing Statistics: In recent years, B2B marketing has changed dramatically as business buyers expect personalized experiences, relevant content, and digital-first interactions just like regular consumers do. Whether it's a small agency or a global enterprise, understanding modern B2B marketing tools and tactics is key to attracting, engaging, and converting other businesses.
This article has covered all recent statistical analysis from different insights, including the key trends, strategies, and tools shaping modern B2B marketing, and how businesses can build stronger, long-term relationships with clients and customers.
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License information was derived automatically
United States SB: DE: Outlook: FN: Increase Marketing/Sales data was reported at 25.600 % in 11 Apr 2022. This records a decrease from the previous number of 33.100 % for 04 Apr 2022. United States SB: DE: Outlook: FN: Increase Marketing/Sales data is updated weekly, averaging 28.350 % from Nov 2021 (Median) to 11 Apr 2022, with 18 observations. The data reached an all-time high of 33.400 % in 14 Mar 2022 and a record low of 19.700 % in 28 Mar 2022. United States SB: DE: Outlook: FN: Increase Marketing/Sales data remains active status in CEIC and is reported by U.S. Census Bureau. The data is categorized under Global Database’s United States – Table US.S051: Small Business Pulse Survey: by State: South Region: Weekly, Beg Monday (Discontinued).
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
United States SBP: ES: Need in the Next 6 Mos: Increase Marketing or Sales data was reported at 37.900 % in 11 Apr 2022. This records a decrease from the previous number of 42.700 % for 04 Apr 2022. United States SBP: ES: Need in the Next 6 Mos: Increase Marketing or Sales data is updated weekly, averaging 42.900 % from Nov 2020 (Median) to 11 Apr 2022, with 54 observations. The data reached an all-time high of 48.800 % in 29 Mar 2021 and a record low of 35.300 % in 04 Oct 2021. United States SBP: ES: Need in the Next 6 Mos: Increase Marketing or Sales data remains active status in CEIC and is reported by U.S. Census Bureau. The data is categorized under Global Database’s United States – Table US.S045: Small Business Pulse Survey: by Sector: Weekly. Beg Monday (Discontinued).
During an August 2023 survey, ** percent of surveyed small or medium business owners said they used social media marketing to increase customer engagement and online traffic, while ** percent of them were considering doing it. Offering sales or deals on products or services to appeal to new customers ranked close second, with ** percent of respondents either already adopting this practice or considering it for the future.