This statistic illustrates the share of Americans owning a smart TV. As of September 2024, 70 percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that 81 percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

The US Smart TV Market report segments the industry into By Screen Size (Diagonal) (Up to 45 Inches, 45-55 Inches, 55 Inches and above), By Resolution Type (4K and above UHD TV, Full HD TV, HDTV), By Panel Type (LCD/LED, OLED, QLED), By Pricing Range (Under USD 1,000, USD 1,000 to USD 2,000, USD 2,000 to USD 3,000, USD 3,000 and Above), By Operating Segment (Android, Tizen, WebOS, Roku, Other Operating Systems).

The statistic shows the projected number of smart TV users in the United States from 2016 to 2022. The number of smart TV users is forecast to grow to 119 million by 2022, representing about 58.3 percent of all connected TV users.

Smart TVs accounted for 70 percent of the overall TV market worldwide in 2018. Smart TVs’ share of the overall TV sales increased by roughly 15 percent since 2015, highlighting the growing global demand for richly featured consumer electronics.

Which factors contributed to the popularity of smart TVs? The television industry has been quick to adapt to the recent trend towards connectivity and compatibility that has swept across nearly all segments of the consumer electronics industry. Smart TVs, TV devices that allow users to access the internet and download apps, are becoming a staple in many households around the world. This development is fueled by consumer interest in streaming services, which mostly come as pre-installed apps in today’s smart TV sets, as well as the ever-increasing affordability of these new technologies.

Smart TV market worldwide The global smart TV market is seeing constant growth: smart TV technology is expected to account for nearly 200 million television unit sales by the year 2024, an increase of roughly 50 million units from 2018. While an estimated 29 percent of the world’s population owned a smart TV in 2018, this figure is forecast to increase in the future, largely driven by household brands like Samsung.

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Smart TV Market Size 2025-2029

The smart TV market size is forecast to increase by USD 149.5 bn at a CAGR of 16.8% between 2024 and 2029.

The market is experiencing significant growth, driven by technological advancements in TV resolution and the increasing influence of digital media on advertising and marketing. With the rise of high-definition and 4K TVs, consumers are demanding more advanced features, leading to innovations in display technology. Additionally, the digital media landscape is shifting towards streaming services and on-demand content, making smart TVs an essential device for accessing this content. However, concerns over security and privacy are emerging as challenges for the market. Smart TVs, with their internet video streaming capabilities, operating systems, and voice command features, have become essential devices for engaging viewing experiences. As consumers become more aware of data collection and usage, manufacturers must prioritize measures to protect user information and ensure transparency. Moreover, the ongoing evolution of technology and the increasing popularity of OTT services are driving demand for smart TVs, making it an exciting and competitive market to watch. Overall, the market is poised for continued growth, with technological innovations and changing consumer preferences shaping its future trajectory.

What will be the Size of the Smart TV Market During the Forecast Period?

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The market is experiencing significant growth as consumers increasingly seek engaging, convenient home entertainment solutions. This market encompasses over-the-top (OTT) services, TV content creators, and various OTT and streaming platforms. Smart TVs, characterized by their internet connectivity and advanced features like voice command, screen mirroring/sharing, and video calling, dominate this sector. Movie producers and movie theaters are also embracing this technology, offering high-dynamic range (HDR) content and theater-like viewing experiences. Key trends include the adoption of large-screen television sets with high-definition picture quality, Dolby Atmos sound, and wide viewing angles. Consumers are drawn to the screen size-to-price value, with discount offers and price differences influencing buying decisions.
The integration of OTT services and the ability to access a vast array of content from various platforms have further fueled the market's growth. Overall, the market is dynamic and evolving, catering to consumers' increasing spending capacity and demand for premium home theater experiences.

How is this Smart TV Industry segmented and which is the largest segment?

The smart TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to the increasing popularity of Over-the-top (OTT) services and content creators. OTT platforms and streaming services have expanded the TV content landscape, providing consumers with a wider range of options beyond traditional movie producers and movie theaters. Affordable products, including entry-level smart TVs, have made high-definition picture quality and detailed image resolution accessible to a larger consumer base. High-end smart TVs with larger screen sizes, 8K TV segment, Dolby Atmos sound, and high-dynamic range (HDR) offer added depth and a premium feel.

Screen mirroring/sharing, video calling, and educational applications further enhance the functionality of these devices. The market's growth is driven by the increasing affordability of smart TVs, reduced price disparity between distribution channels, and the growing spending capacity of consumers. New market entrants continue to innovate, offering various screen sizes, shapes, and installation options, including walls and home theaters. Despite the competition, the market remains dynamic, with ongoing advancements in display panels, parts, and product prices. The market is poised for continued growth, fueled by technological advancements, consumer demand, and the increasing affordability of high-end products. The integration of OTT services, voice command, and other advanced features has transformed the TV viewing

The graph shows global sales of smart TVs from 2014 to 2018. The number of smart TVs sold in 2016 is expected to reach 97 million.

The share of households that own a smart TV in the United Kingdom (UK) from 2014 to 2024 shows a linear growth in the population across all age groups. Smart TVs' highest penetration is among respondents in the age group of 35 to 44 years old, at about 83 percent in the year 2024.

The global Smart Connected TV market is experiencing robust growth, driven by increasing demand for high-definition displays, advanced features like streaming capabilities and voice assistants, and the proliferation of affordable high-speed internet access. The market size in 2025 is estimated at $118.62 billion (assuming the "million" value unit refers to millions of dollars). Considering the provided historical period (2019-2024) and the forecast period (2025-2033), a reasonable assumption for the Compound Annual Growth Rate (CAGR) is 7%, reflecting a balance between continued innovation and potential market saturation in mature regions. This growth is fueled by several key factors: the ongoing shift from traditional cable television to streaming services, the increasing affordability of smart TVs, and continuous improvements in display technology (e.g., higher resolutions like 4K and 8K, better HDR performance). Key players like Samsung, LG, TCL, and Hisense are driving innovation and competition, leading to a diverse range of products catering to various price points and consumer needs. The market is segmented by screen size (32-inch, 40-inch, 42-inch, 55-inch, and 60-inch+), application (family and public), and geographic region. Asia-Pacific is expected to be a significant market driver due to its large population base and rising disposable incomes. The continued expansion of the smart TV market hinges on factors such as the affordability of high-speed internet access globally, evolving consumer preferences for entertainment, and the development of new display technologies and smart features. However, challenges remain, including potential supply chain disruptions and increasing competition, which might lead to fluctuations in market growth rate and pricing dynamics throughout the forecast period. Despite these challenges, the overall forecast for the Smart Connected TV market remains optimistic, suggesting considerable growth potential over the next decade. Continued innovation in areas such as Artificial Intelligence (AI) integration for personalized content recommendations and improved user interfaces will be critical for maintaining sustained market growth.

According to estimates, there were 125 million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at 64 percent in 2023, marking a drop of over 10 percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of 3D and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly five hours. 20 to 24-year-olds spent just around two hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to 34 percent of 18 to 34-year-olds at the beginning of 2023.

In 2020, Samsung remained the most popular smart TV brand among U.S. households, with a steady share of 28 percent. Alcatel/TCL and Vizio rounded out the top of the list, with 13 and 12 percent market share, respectively.

TV market

Despite the growing popularity of alternative consumer electronic devices, such as smartphones and tablets, the television market has continued to grow. The total number of TV households worldwide is forecast to reach the 1.8 billion mark by 2025, despite a slump in 2012, and there are over 122 million TV homes in the United States for the 2021-2022 TV season.

Smart TVs

Apart from providing users the viewing experience a more traditional TV set can offer, smart TVs also enable access to the internet and connection with other devices. Smart TV technology is becoming an increasingly popular feature of modern television sets: in 2021, over 70 percent of individuals in the U.S. household had a smart TV.

The Mobile Smart TV market has emerged as a dynamic segment within the broader television industry, driven by the increasing demand for seamless media consumption on portable devices. As consumer habits evolve, Mobile Smart TVs cater to the desire for high-quality content access, enabling users to enjoy their favori

The global smart TV online streaming service market is experiencing robust growth, driven by increasing internet penetration, affordable smart TVs, and the rising popularity of on-demand video content. The market, estimated at $80 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $250 billion by 2033. This expansion is fueled by several key factors. Firstly, the shift from traditional cable television to streaming services offers consumers greater flexibility, choice, and cost-effectiveness. Secondly, the proliferation of high-quality, original content from major players like Netflix, Disney+, and Amazon Prime Video continues to attract new subscribers. Furthermore, the increasing availability of affordable smart TVs with built-in streaming capabilities is expanding the market's reach into previously underserved demographics. Different streaming types like Video, Music, and Game streaming cater to diverse user preferences further boosting growth. Growth is also fueled by the widespread adoption of streaming services across various regions globally. However, market growth is not without its challenges. Competition among established players and new entrants is intensifying, leading to price wars and the need for constant innovation to retain subscribers. Concerns surrounding data privacy and security also pose a risk to market expansion. Furthermore, regional variations in internet infrastructure and consumer preferences necessitate tailored strategies for successful market penetration. The segmentation of the market by application (Linux System TV, Android System TV, Others) and type of streaming service (Video, Music, Game Streaming, Others) highlights the diverse opportunities within this dynamic landscape. The significant presence of established players like Netflix, Disney+, and Amazon Prime Video, alongside regional players like Vidio and iFlix, underscores the competitive intensity and the potential for consolidation or strategic partnerships in the years to come. The future of this market depends on consistent innovation, effective content strategies, and the ability to adapt to evolving consumer demands and technological advancements.

TVS Market Outlook

The global TV market size is projected to grow significantly from USD 95 billion in 2023 to approximately USD 160 billion by 2032, at a compound annual growth rate (CAGR) of 5.5%. This growth can be attributed to several factors, including technological advancements, increasing disposable incomes, and the rising popularity of streaming services. The demand for high-quality and larger screen TVs is continually increasing, driven by consumer preferences for enhanced viewing experiences.

One of the major growth factors for the TV market is the rapid advancement in display technologies. Innovations such as OLED, QLED, and 8K resolution TVs are revolutionizing the market, offering consumers superior picture quality, vibrant colors, and enhanced contrast ratios. These technological advancements have created a shift in consumer preferences, pushing them to upgrade their existing TV sets for better viewing experiences. Furthermore, the integration of smart functionalities in TVs, allowing access to streaming services, internet browsing, and smart home connectivity, is significantly contributing to market growth.

Another significant growth driver is the increasing disposable income and urbanization in developing regions. As more households in these areas gain financial stability, the demand for advanced consumer electronics, including TVs, is witnessing a rise. The availability of affordable models with competitive features has made it easier for a broader demographic to purchase and upgrade their televisions. Additionally, the trend of home entertainment systems, where TVs play a central role, is boosting sales, particularly in urban settings where space constraints make high-quality home viewing more appealing.

The proliferation of over-the-top (OTT) streaming services has also played a crucial role in the growth of the TV market. The popularity of platforms like Netflix, Amazon Prime, and Disney+ has increased the demand for smart TVs, as consumers seek to access these services directly on their televisions. Moreover, the trend of cord-cutting, where consumers cancel their traditional cable subscriptions in favor of streaming services, has further fueled the adoption of smart TVs. This shift is particularly noticeable among younger demographics, who prefer on-demand content and the convenience of streaming.

Regionally, the Asia Pacific region is expected to witness the highest growth in the TV market during the forecast period. This growth can be attributed to the large consumer base, increasing disposable incomes, and rapid urbanization in countries like China, India, and Japan. North America and Europe are also significant markets, driven by high consumer spending on electronics and the presence of major TV manufacturers. The Middle East & Africa and Latin America are expected to see moderate growth, supported by improving economic conditions and increasing penetration of smart TVs.

The concept of a TV Wall has gained traction in recent years, especially as consumers seek to create immersive home entertainment experiences. A TV Wall typically involves the installation of multiple screens or a single large screen that dominates a wall, offering a cinematic viewing experience within the comfort of one's home. This setup is particularly appealing in urban environments where space is limited, yet the demand for high-quality, large-scale visual experiences is high. As technology advances, the integration of smart functionalities and seamless connectivity with other devices enhances the appeal of TV Walls, making them a desirable feature in modern homes. The trend is also supported by the increasing availability of high-resolution content, which maximizes the potential of such setups.

Product Type Analysis

The TV market can be segmented by product type into LED TVs, OLED TVs, QLED TVs, Smart TVs, 4K TVs, and others. LED TVs have been the most popular choice among consumers due to their affordability and energy efficiency. These TVs use light-emitting diodes to display images and are known for their long lifespan and lower power consumption compared to older technologies like LCD and plasma. However, the market for LED TVs is gradually becoming saturated, leading consumers to explore more advanced options.

OLED TVs are gaining significant traction in the market owing to their superior picture quality, slim designs, and better contrast ratios. OLED technology allows each pixel to emit its own

The global market for video streaming on Smart TVs is experiencing robust growth, projected at a Compound Annual Growth Rate (CAGR) of 22.4% from 2019 to 2033. In 2025, the market size reached $47,480 million, driven by increasing Smart TV penetration, rising high-speed internet access, and the surging popularity of streaming services. Key application segments include Media & Broadcasters, Retail & Ecommerce, and Education, each leveraging the platform for content delivery and engagement. The rise of 4K and 8K resolution streaming, coupled with the increasing adoption of HDR (High Dynamic Range) technology, is further fueling market expansion. The preference for on-demand video content over traditional linear television is a significant trend, enhancing user experience and driving demand. While factors such as data security concerns and the need for robust infrastructure can act as restraints, technological advancements and strategic partnerships are mitigating these challenges. Competition among established players like Google, Amazon, and Brightcove, alongside emerging players, is fostering innovation and driving down costs, benefitting consumers. The forecast period (2025-2033) promises sustained growth, with the market driven by several factors. Geographic expansion is crucial; North America and Asia Pacific regions are expected to lead the growth, fueled by strong economic growth and increasing internet penetration. Advancements in video compression technologies, enabling higher quality streaming at lower bandwidths, will enhance accessibility and affordability. Moreover, the integration of smart home ecosystems and voice assistants into Smart TV experiences will streamline user interaction, further driving adoption rates. The diverse range of content offered, including live streaming and video-on-demand, ensures broad appeal across demographics. However, continued investment in infrastructure, particularly in developing economies, is crucial to ensure seamless streaming experiences for all.

A survey conducted in 2022 showed that the most popular brand for smart television was Samsung with 22 percent of the respondents. It was followed by Mi and LG at 20 and 17 percent of respondents respectively. More and more smart home appliances entered Indian households.

The Smart TV Chip market has emerged as a crucial component of the rapidly evolving consumer electronics landscape, facilitating the integration of advanced features in television sets. These specialized microchips allow smart TVs to process data, run applications, and connect to the internet, effectively transformi

Smart TVs – televisions that can run apps and access the internet – can be found in an increasingly large number of households in the United Kingdom (UK). In 2014 just 11 percent of households in the UK owned a Smart TV, whereas, in 2024, approximately 76 percent of households reported owning a Smart TV. Smart TVs as connected devicesUnlike conventional television sets, Smart TVs can do much more than just receive broadcast signals and display recorded media from a connected device. An increasing number of UK residents use Smart TVs to go online, with as much as 26 percent of total time online being spent on Smart TVs. Smart and Ultra HD TVs dominate total shipments   The penetration rate of Smart TVs have cracked the 50 percent mark, and it would be reasonable to expect that it will grow considerably based on the TV shipment figures. In the fourth quarter of 2018, 76.5 percent of all televisions shipped in Western Europe were Smart TVs, and 63 percent were Ultra High Definition sets. 

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Upon thorough television market analysis and research, the following factors has been identified as the critical market trends during the forecast period 2020-2024:

increased demand for smart televisions

The television market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive television market growth during the next five years
Precise estimation of the television market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the television market industry across North America, APAC, Europe, South America, and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of television market vendors

The global Smart TV Stick market, valued at $1341.49 million in 2025, is projected to experience robust growth, driven by increasing demand for affordable streaming solutions and the rising adoption of smart TVs. The market's Compound Annual Growth Rate (CAGR) of 8.06% from 2025 to 2033 indicates a significant expansion over the forecast period. This growth is fueled by several key factors. The increasing penetration of high-speed internet globally, coupled with the convenience and affordability of streaming services, has made Smart TV Sticks a highly attractive option for consumers seeking access to diverse entertainment content beyond traditional cable TV. The proliferation of 4K and above resolution Smart TV Sticks further contributes to market expansion, as consumers increasingly prioritize high-definition viewing experiences. Furthermore, the diverse distribution channels, encompassing both online and offline retailers, ensure widespread accessibility to these devices. The competitive landscape, featuring established players like Amazon, Roku, and Google alongside emerging brands, fosters innovation and drives competitive pricing, benefiting consumers. Segment-wise, the 4K and above resolution category is expected to witness the fastest growth, driven by rising consumer preference for superior video quality. Online distribution channels are also poised for significant expansion, leveraging the convenience and reach of e-commerce platforms. While challenges such as potential security concerns and dependence on stable internet connectivity exist, the overall market outlook remains positive. The continuous improvement in streaming technologies, integration of smart home features, and the increasing affordability of devices are all contributing to the sustained growth trajectory of the Smart TV Stick market. Geographical growth will largely depend on internet infrastructure expansion in developing regions, with APAC regions expected to showcase substantial growth potential due to rapidly expanding internet penetration and an increasing young population.

In 2023, almost 60 percent of TV households in Germany had a TV with internet access, also known as a smart TV. This was the highest share since the timeline began, showing that the rise of streaming means that it is important for more and more people to have a TV with access to the internet.