Smartphones running the Android operating system hold an ** percent share of the global market in 2019 and this is expected to increase over the forthcoming years. The mobile operating system developed by Apple (iOS) has a ** percent share of the market.

How Android became the market leader Android’s global success can in many ways be attributed to its open-source software that can be installed on all smartphone devices for free. Developed by Google, the open code provides manufacturers the freedom to choose which apps are pre-installed on their devices, and they can customize layouts to create unique experiences for users. The first commercial version of the Android software was released in 2008 and its rise to market leader was almost instant. The platform held a **** percent share of the global operating systems’ market in 2009, but this figure increased by around ** percent each year for the next three years.

The global smartphone market Annual sales of smartphones have increased to around **** billion units worldwide. They are now available to everyone and not just those with wealth. The cost of buying a smartphone has continued to fall each year, with the global average price now being around *** U.S. dollars. Fierce competition within the smartphone market could be one reason why prices are falling. Samsung (South Korea) and Apple (U.S.) have historically held large shares of global smartphone production, but Chinese brands Huawei, Xiaomi, Oppo, and Vivo are now offering alternative devices that are proving popular worldwide.

In 2024, vivo and Huawei accounted for the highest market share of the Chinese smartphone market with a share of over ** percent. In 2021, Huawei lost its leading position after the company was subjected U.S. trade restrictions. The rise of Huawei Back in 2014, the competition in the smartphone market in China was fierce with both domestic brands and foreign brands like Samsung and Apple. Xiaomi, Vivo, and Oppo have become the largest players in the market with a total combined market share of over **%. Additionally, Huawei’s brand recognition has spread to other parts of the world. In the first quarter of 2012, the smartphone shipments of Huawei only accounted for around ***** percent globally, but the market share of Huawei has diappeared. Global shipments of Huawei devices have also vanished, from slightly over *** million units in 2015 to almost nothing in 2023. While the company has not made a comeback to to global smartphone market yet, it has been one of the most successful companies in China. Chinese smartphone market Since 2011, the volume of smartphone shipments in China has steadily increased, reaching over *** million units in 2016 at the highest ever shipment. However, the figure dropped slightly in 2017 and even fell below *** million units in 2018 and 2019, parallel to the economic downturn worldwide and demonstrating the slowing down of Chinese economic growth. However, due to the largest population in the world, more smartphones were sold in China than in any other country.

The statistic shows the market share of unlocked smartphone shipments by vendor in the United States from 2014 to 2015. In 2015, BLU accounted for **** percent of unlocked smartphone shipments in the United States.

In the third quarter of 2025, Samsung held the largest share of global smartphone shipments, at ** percent. Long-time competitor Apple ranked second, with an **** percent market share. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

The statistic shows the share of the population in the United States that uses a smartphone in the United States from 2018 to 2025. In 2025, ***** percent of the population in the United States is forecast to use a smartphone. Smartphone user penetration - additional information A smartphone can be defined as a mobile device that uses an identifiable operating system and has a more advanced technological capability than a basic mobile phone. The number of U.S mobile users who have a smartphone is set to more than triple between 2011 and 2017 to almost ** percent of all mobile users. This means that the number of overall smartphone users is forecast to top *********** by 2017. The smartphone penetration rate of mobile users is similarly high in the United Kingdom, with over ** percent expected to own a smart device by 2017. However the smartphone market is set to grow at a slower rate in China with just under half of mobile users forecast to own a smartphone in 2017. The percentage is even lower in India where ** percent of mobile phone users are predicted to use a smartphone by 2017. Android phones and iPhones remain the most popular choice for smartphones with the two respective Operating Systems holding ** percent of the market sales in the U.S. in 2013. This trend looks set to continue with two new competing smartphones on the market, the Samsung Galaxy Note 4 (Android) and the iPhone 6 (iOS), both unveiled in 2014.

In 2022, there were more than 120 million iPhone users in the United States, accounting for nearly 49 percent of all smartphone users in the country. Overall, nearly 300 million people in the United States use a smartphone, which means that roughly 90 percent of the country’s population has access to a smartphone. Apple iPhone worldwide As of 2022, Apple’s iOS operating system had a share of close to 60 percent of the mobile operating system market in the United States, the country with the highest market share both for the iPhone and the iOS operating system. Apple did not enjoy such a dominant market position in any other country, yet remained one of the top three smartphone vendors worldwide, selling more than 200 million iPhones every year. Taken together, the top three smartphone vendors Samsung, Apple, and Xiaomi accounted for over half of the annual smartphone shipments during the second quarter of 2022. iPhone is Apple’s main revenue source The iPhone is Apple’s main source of revenue, consistently generating around 50 percent of the company's sales worldwide. Apple does offer a multitude of other products across a variety of consumer electronics categories, including laptops, smartwatches, and tech-related services such as its App Store, Apple Pay, and cloud storage.

Online beauty stores have experienced significant growth in recent years, driven by the increasing popularity of e-commerce and the growing emphasis on skincare and beauty. In 2020, social distancing and stay-at-home orders prompted consumers to turn to online platforms to fulfill their shopping needs, driving up sales for online sellers of cosmetics and perfumes. Revenue soared 44.4% in 2020, followed by another jump of 23.5% in 2021. Through the end of 2025, consumers are spending less on eating out and transportation, resulting in greater disposable income and a boost in spending on discretionary products. Industry performance was subdued by inflationary pressures and supply chain disruptions, which have caused products prices to climb considerably in recent years. Still, these online retailers have taken advantage of higher product prices and the shift to e-commerce to bolster revenue, despite a dip in profitability. IBISWorld expects revenue for online perfume and cosmetics sellers to climb at a CAGR of 8.1% to $62.7 billion through the end of 2025, including a hike of 0.9% in 2025 alone. To remain competitive, online sellers have had to adjust their product offerings to align with prominent consumer preferences, with many now carrying K-beauty, cruelty-free, sustainable and clean beauty products. Online retailers must adapt to significant competition, as many consumers prefer shopping in person for beauty products. Similarly, consumers have become more price-sensitive, leveraging online platforms to compare prices across retailers and find the best deals, thereby enhancing price-based competition and harming profit. Online sellers can struggle to compete with industry giants like Amazon and Ulta because of their economies of scale. Online retailers also compete with traditional stores that offer a more immersive shopping experience and allow consumers to try most products on themselves, attracting many buyers. Moving forward, online sellers of beauty products will continue to expand alongside overall e-commerce sales. Online beauty sellers will benefit from the ongoing economic recovery, as rising disposable income and consumer confidence drive demand for discretionary products, leading to new sales of cosmetics and fragrances. During this time, retailers will stock up on products to serve new niches, including male cosmetics, to appeal to growing markets. Consumers will continue to become more comfortable shopping online and an increase in the number of mobile broadband connections will enable customers to easily shop anywhere using their phones. Heightened internal and external competition will continue to be a significant threat, hindering substantial gains. Revenue is expected to swell at a CAGR of 1.9% to $68.8 billion through the end of 2030.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The statistic shows the total smartphone sales value from 2013 to 2017, broken down by geographical region. In 2017, smartphones with a value of **** billion U.S. dollars were sold in Latin America. Smartphone sales revenue - additional information Revenue from global smartphone sales is estimated at about *** billion U.S. dollars in 2015. Around a quarter of the global revenue from smartphone sales is generated in China. In 2015, smartphone sales in the country are predicted to amount to more than *********** U.S. dollars in revenues. North America, leveraging mainly on U.S. figures, is the second most profitable smartphone market in the world. In 2015, smartphone sales in the U.S. are projected to add up to ** billion U.S. dollars, ** billion U.S. dollars more than in 2014. As ********* of the world’s population is projected to own a smartphone by 2017, smartphone shipments worldwide are projected to increase. Shipments passed the 1 billion mark for the first time in 2013, and are forecasted to total almost ********* units by 2019. Again, China is a distant leader with just over *** million smartphones shipped in 2014; this figure is expected to increase to *** million units by 2016. Led by the United States, North America accounted for ***** million smartphone shipments in 2014. India and Brazil are also amongst the leading countries in regards to smartphone shipments. By 2019, India is expected to have almost ** percent of the smartphone shipment market share, followed by the U.S. with about ** percent, and Brazil with *. China is expected to maintain its leadership, with nearly half of all smartphone shipments worldwide.

Snapshot img { margin: 10px !important; } Market outlook of PLM in the electrical and electronics industry

Technavio’s research analyst predicts the global product lifecycle management (PLM) market in the electrical and electronics industry to grow steadily at a CAGR of nearly 9% during the forecast period. Consumers nowadays prefer to access internet facilities on the go, without time and location constraint. Since these facilities are well supported by tablet OS and smartphones, with an enhanced HD viewing experience on a small screen and web surfing capability, the production of smartphones and tablets is on the rise. Thus, the increasing production of tablets and smartphones is leading to the growth of the PLM market in the electrical and electronics industry. For instance, during 2014, the unit shipment of smartphones was 1.22 billion and of tablets was 245.2 million units.

Increased ROI with the implementation of PLM software is also expected to boost the market growth during the forecast period. PLM software solutions, including cPDM, provide virtual product design, analysis, and digital manufacturing capabilities that bring maximum economic benefits. Every product undergoes a design phase before manufacture, thereby increasing the product's time-to-market.

Product segmentation of the PLM market in the electrical and electronics industry

cPDM
CAD
EDA
FEA
NC
DM
CFD

cPDM occupied a major share of the global PLM market in the electrical and electronics industry in 2015 with over 42%. The electrical and electronics industry is highly dynamic and requires an efficient design process with good integration among all departments in an organization, which is facilitated with the help of cPDM software. cPDM helps in enhancing product innovation, reduce time-to-market, and largely improves product quality in comparison to previous versions through continuous analysis of services and quality issues.

Geographical segmentation of the PLM market in the electrical and electronics industry

Americas
APAC
EMEA

The Americas accounted for nearly 37% of the market share during 2015 and is expected to grow at a CAGR of more than 8% during the forecast period. The growth of electronics and electrical industry in this region is mainly attributed to the presence of the US companies. Out of the top 20 semiconductor manufacturers in the world (based on revenue generated in 2013), around 11 are from the US.

Competitive landscape and key vendors

Electrical and electronics industry is a dynamic industry, hence to cater to the needs of such an industry, vendors must be dynamic and highly flexible since the requirements from the end-user side vary to a great extent. Trends such as IoT is driving the demand for new products, which requires various configuration among the PLM tools.

The major vendors dominating the market are -

Ansys
Autodesk
Cadence Design Systems
Dassault Systèmes
Mentor Graphics
PTC
Siemens PLM Software
Synopsys

Other prominent vendors in the market include Bentley, 3D Systems, GstarCAD, Cadonix, CD-Adapco, Graebert, Hexagon, IMSI/Design, IronCAD, MSC, Numeca International, Oracle, SAP, and Zuken.

Key questions answered in the report include

What will the market size and the growth rate be in 2020?
What are the key factors driving the global PLM market in the electrical and electronics industry?
What are the key market trends impacting the growth of the global PLM market in the electrical and electronics industry?
What are the challenges to market growth?
Who are the key vendors in the global PLM market in the electrical and electronics industry?
What are the market opportunities and threats faced by the vendors in the global PLM market in the electrical and electronics industry?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global PLM market in the electrical and electronics industry?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

cPDM market in the Electrical and Electronics: Industry Analysis 2015-2019
Global CFD Market in the Electrical and Electronics Industry 2015-2019
CAD Market in Electrical and Electronics Sector in North America 2015-2019

In this graphic you can see global mobile phone sales to end users each year from 2009 to 2014, broken down by vendor. In 2013, Samsung sold the most mobile phones at more than *** million. Nokia was the next in line having sold over *** million phones. Global mobile phone sales – additional information Almost two billion mobile phones were sold to the end users worldwide in 2014. Samsung sold about ** percent of this total, while Nokia’s and Apple’s share of mobile phone sales was at around ten percent each. Samsung has been a global mobile market leader since 2012, as its mobile phone sales have consistently grown over the years. Just in the first three quarters of 2015 alone, Samsung sold almost 290 millions phones worldwide. Over the years, Samsung's main competitors in the global mobile market have been Nokia and Apple. Nokia was a market leader until 2012, registering a peak of almost ** percent of the global market share in the second quarter of 2008. Since then, Nokia’s mobile sales have been steadily declining. Apple's market share, on the other hand, has grown from *** percent in the first quarter of 2009 to **** percent in the first quarter of 2015, when the company sold just over ** million units worldwide. Nearly ** percent of the global population is expected to use a mobile phone by 2019, while the number of mobile phone user worldwide is forecast to add up to over * billion in the same year. Sales of mobile phones are expected to generate billions of U.S. dollars for industry leaders, such as Samsung and Apple, as the market continues to expand worldwide.

The statistic shows the total smartphone sales value from the second quarter of 2014 to the first quarter of 2018, broken down by geographical region. In the fourth quarter of 2017, smartphones with a value of **** billion U.S. dollars were sold in Latin America.

iPhone sales in the United States amounted to ** million units in the first quarter of 2018, a strong first quarter performance for Apple's signature smartphone. Apple in the United States Apple has a high presence in the United States more than anywhere else in the world. In 2018, **** percent of U.S. smartphone users used an iPhone. As of March 2019, iPhone’s installed base in the United States reached *** million. Apple’s tablet product iPad is also popular: as of February 2018, the ownership rate of iPad stood at ** percent for U.S. consumers aged between 30 and 44. According to a new Statista survey, when asked about how they feel about Apple on a gut level, ** percent U.S. consumers reported positive feelings. Although international sales have overtaken U.S. sales to become Apple’s major revenue stream, the home ground remains immensely significant for the company.

In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

The smartphone penetration in the United States was forecast to continuously increase between 2024 and 2029 by in total 1.3 percentage points. The penetration is estimated to amount to 97 percent in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like Mexico and Canada.

As of 2024, Vivo accounted for the highest market share of the Chinese smartphone market at **** percent. In that year, After a three-year absence, Huawei has returned to the top-tier smartphone market after the release of several popular models. The rise of Huawei Back in 2014, the smartphone market in China was decentralized, with various domestic brands and major international brands like Samsung and Apple all accounting for only around one tenth of the market. During the last few years, the market became more concentrated with three domestic brands, namely Huawei, Vivo, and Oppo. The latter two belong to the same consumer electronic technology company BKK, while Huawei claimed to be a privately owned independent corporation. The three brands have dominated the Chinese smartphone market with a total market share of over ** percent since 2018. Among the three, Huawei made a huge jump in market share from 2017 to 2019, almost doubling its market share from ** percent to ** percent. However, over the course of the trade disputes between China and the United States, the company was affected by sanctions which impacted its smartphone division. Chinese smartphone market As the largest smartphone market in the world, the volume of smartphone shipments in China has been steadily increasing since 2011, with shipments once peaking over *** million units in 2016. However, the figure started dropping in 2017 and even fell below *** million units in 2018, parallel to the economic downturn worldwide and demonstrating the slowing down of the Chinese economic growth. Prior to the coronavirus outbreak in the beginning of 2020, the smartphone shipment in China was estimated to have dipped in the first two quarters but would begin to recover again in the rest of the year.

The statistic shows the Chinese smartphone market share in price range between 100 and *** U.S dollars as of Q4 2016, by vendor. In that quarter, ** percent of the mobile market in China was occupied by Xiaomi, the best smartphone seller in price range of 100 to *** U.S. dollars. Chinese smartphone brand sales — additional information

China is projected to be the leading market for smartphone shipments in the world by 2017. The country is forecast to hold ** percent of the market share by that year. In 2015 alone, *** million smartphones were shipped in China. This figure is forecast to amount to nearly *** million by 2016.

Both South Korean vendor Samsung and American tech giant Apple still have a significant presence in the Chinese smartphone market. Yet, these brands are seeing their share drop rather consistently. With their sleek and affordable smartphones models, Chinese brands have been gaining space in the market over the years, and are projected to continue this takeover in the next few years. In 2013, Chinese vendor Lenovo sold about ** million smartphones in the country; only Samsung sold more devices in China that year. In 2014, both Lenovo and Huawei sold more smartphones in China than Apple, while Samsung still maintained the market lead. By 2017, four Chinese brands, Huawei, Xiaomi, Coolpad and Lenovo, are forecast to sell more smartphones in China than Samsung.

Huawei, Lenovo and Xiaomi are projected to continue to expand their market share, and become the top 3 Chinese smartphone brands in terms of shipments in 2017. Worldwide, these three brands already have a significant share of smartphones shipments. Together, they accounted for **** percent of all smartphone shipments in the world in 2015. Along with these top three Chinese vendors, there are other smartphone brands on the rise in China. ZTE, TCL/Alcatel, Oppo, BBK/Vivo, Tecno, Meizu and Gionee are Chinese smartphone brands that are competing for space in the smartphone industry, and show healthy growth projections for the future. All of these brands mentioned are forecast to ship at least ** million smartphones each in 2017.

In the third quarter of 2022, the shipments of Vivo smartphones amounted to around **** million shipments in China. Since the split of Honor in November 2020, Huawei has lost significant market shares not even making the country's top five smartphone brands. Consolidation in full effect Besides the disappearance of Huawei’s market share, not much has changed in the past years. Apple, Xiaomi, Oppo, and Vivo have emerged as the main players in the market. These market leaders have maintained a relatively stable share of the overall market, with Oppo and Vivo at the forefront. However, since Huawei lost its market position at the beginning of 2021, Honor has been able to fill the gap. What happened to Huawei? In 2021, Huawei became a victim of the trade and technology dispute between the United States and China. As one of the country’s leading tech companies with alleged close ties to the People’s Liberation Army, Huawei came into the crosshairs of the U.S. government and was placed on the Department of Commerce’s entity list which barred the company from purchasing certain computer chips. That same year, Huawei also sold its budget phone brand Honor. As a result, the company’s revenue from the consumer segment plummeted. However, in the autumn of 2023, Huawei revealed the return of its smartphone flagship Huawei Mate 60 which indicated that the company had made significant technology developments despite the sanctions.

This statistic shows the smartphone penetration as share of the population in the United States from 2010 to 2021. In 2018, 69.6 percent of the U.S. population used a smartphone. Smartphone penetration in the U.S. - additional information Almost two-thirds of Americans are predicted to own a smartphone by 2017, more than a threefold increase since 2010. A smartphone is a mobile phone that uses an identifiable open Operating System (OS) and has more advanced computing capability and connectivity than a basic phone. The OS is supported by third party applications (commonly known as apps) written by the developer community. The operating system must be able to support a multitasking environment and user interface that can handle multiple applications at the same time. Two of the most popular operating systems on the market are made by Google (Android) and Apple (iOS) who had a combined stake of over 90 percent of the smartphone market share worldwide at the end of 2016. The popularity of the smartphone has risen immensely since Apple introduced its first iPhone in 2007, with 43.5 percent of all Americans forecast to own an iPhone by 2016. The first iPhone was notably different from other smartphones at the time because it used a large touchscreen for direct finger input, rather than the need for a stylus, keypad, or keyboard. The first smartphone to use the Android OS was the HTC Dream released in 2008. Although numbers of people using this OS were low at first, it has since grown to be the most used operating system, with an estimated 107.7 million Americans projected to own an Android phone by 2016.

As of March 2021, Apple’s iPhone XR accounted for **** percent of total iPhone sales and continues to be Apple’s most sold iPhone model since December 2018. Releasing new versions of its massively successful smartphone each year, Apple has been able to achieve consistently high quarterly sales of its iPhone products. iPhone Since the release of the original iPhone in June of 2007, Apple’s line of smartphones has consistently ranked among the most popular devices in the world in terms of market share. In the United States, nearly half of all smartphone users use an iPhone, and with over 1,000,000,000 phones sold throughout the products’ history, there is no denying their widespread success. Apple Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from a line of laptops (MacBook) to a line of smart watches (Apple Watch). One of the biggest tech firms in the world, Apple’s revenue figures frequently double those of some other tech giants: Google and Microsoft.