Apple lead the mobile device market in the United Kingdom (UK) in 2024, holding around **** percent of the market share. Samsung came in second with just below ** percent of the UK market share. Both top vendors were well beyond the rest of mobile device vendors in the UK such as Google, which came in third place holding under **** percent of the market share, an increase from previous years. Samsung leads the global and European market While Apple is the clear leader in the UK, Samsung holds the edge globally based on devices shipped. Samsung was responsible for ** percent of global shipments, ahead of the ** percent accounted for by Apple in 2018. Nearly ** percent of all mobile phones shipped in Europe in 2019 were Samsung devices, with Apple devices accounting for under *** percent of devices shipped and therefore landing in third place behind Huawei, which shipped over ** percent of all devices. iPhone 13 on top in the UK The iPhone 13 was the top phone for Apple in the United Kingdom as of January 2022, making up ** percent of all smartphones sold in the UK. The Samsung Galaxy A12 showed up in fourth place behind Apple products, making up ***** percent of all smartphones sold in the UK in January 2022.
Just two manufacturers make up the top five smartphone models in the United Kingdom (UK), with Apple iPhones accounting for almost 40 percent of the market. As July 2024, the iPhone 15 Pro Max was the most popular model in the UK, accounting for almost 23 percent of sales.
This statistic shows the market share of smartphone manufacturers in the households in the United Kingdom (UK) in 2019. In 2019, 43 percent of the respondents had an Apple iPhone.The smartphone market has been dominated by Apple and Samsung for quite some time, and the trend points toward it staying this way. There are new models coming out quite frequently, and consumers are keeping up with purchases and often purchasing new smartphones in order to keep their device current.Smartphone users of all ages are catching on to the trend, and even the older generations have been increasing their presence in terms of owning smartphones. Although, when the usage of smartphone is considered the younger generations definitely trump the older. Even aspects such as nocturnal smartphone usage is something that younger generations find hard to escape from. Of course with an increase in smartphone usage the amount of data used goes up too. Vodafone customers, for example, have been increasing their data usage for quite some time.
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United Kingdom Smartphone Market has valued at USD 15.25 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 3.99% through 2028.
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Over the five years through 2024-25, mobile phone retailers’ revenue is anticipated to fall at a compound annual rate of 4.5% to £2.8 billion. Revenue plummeted during the COVID-19 pandemic, with a 14.4% fall in 2020-21 – this was driven by low consumer confidence within the UK economy, meaning consumers were less willing to make large discretionary purchases such as new mobile phones, alongside forced store closures which meant phone retailers saw their footfall plunge. After the pandemic crash, revenue has trended upwards, but at a slower rate than inflation, with revenue yet to return to pre-COVID figures. Mounting 5G accessibility across the UK has propped up demand for new phone models with 5G connectivity enabled. However, many consumers have seen the innovation in the latest phone models as lacking – they offer few new features beyond 5G connectivity. This has contributed to people keeping hold of their phones for longer on average. Sky-high inflation since late 2021-22 has also been a major barrier to revenue growth and profit levels for phone retailers; the cost-of-living crisis this sparked left customers feeling more financially pressured and lacking enough disposable income to purchase the latest smartphones. Inflation has also led to higher purchase and running costs for retailers. These factors have combined to subdue profit in recent years. With inflationary pressures now easing (inflation fell back to its target level of 2% in May 2024), the industry's outlook is more positive. Revenue is forecast to grow by 0.2% in 2024-25 while the average profit margin is slated to be 2.6%. Mobile phone retailers could struggle to find new areas for growth in the future. According to Uswitch, as of 2023, 92% of the UK population already own a smartphone, meaning retailers can no longer rely on the increasing popularity of phones to fuel growth. AI implementation within smartphones has some potential to stimulate growth, as it will cause a surge in consumer demand if perceived as truly innovative. At the same time, easing concerns over consumer confidence and disposable income levels should encourage people to shell out on new phone models. Over the five years through 2029-30, revenue is forecast to inch upwards at a compound annual rate of 0.2% to £2.9 billion.
As of June 2024, iOS had around **** percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly ** percent of the market.The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.
In July 2024, the total market share of Apple's iOS mobile operating system in the United Kingdom (UK) reached roughly ** percent, a slight decrease compared to the same month in the previous year. Apple's kingdom With ** Apple stores In the United Kingdom, Apple remains undisputed in the smartphone and tablet computer markets. Indeed, in 2023, Apple’s iOS accounted for nearly **** of both the mobile and tablet operating system market share. Only in the PC market, it is second to its competitor Windows, which recorded a market share of over ** percent. In addition to iPhones, iPads, and Macs, other electronics consumer goods are part of Apple’s kingdom, such as Apple headphones, smartwatch (Apple Watch), and smart speakers (Apple HomePod). The same can be said about Apple’s AppStore, which offered over 1.64 million apps as of the third quarter of 2022. Smartphones in the UK The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. By 2025, over ** million UK citizens are forecast to use smartphones. Most consumers seemed to be satisfied with their smartphones brand, and only a small percentage were very likely to purchase a new phone on the next possible occasion. Of course, smartphone manufacturers also come out with new models quite frequently.
The statistic presents the smartphone market share held by leading mobile operating systems (OS) in the United Kingdom (UK) from 2011 to 2015. In 2014, the leading mobile operating system on smartphones was Android, the mobile operating system offered by Google. Android had a smartphone market share of 54.6 percent.
Smartphone Market Size 2025-2029
The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.
The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.
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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.
How is this Smartphone Industry segmented and which is the largest segment?
The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Technology
Android
IOS
Others
Price Range
Between USD 150-USD 800
Greater than USD 800
Less than USD150
Screen Size
Greater than 6 inches
Between 5-6 inches
Less than 5 inches
Geography
APAC
China
India
Japan
South Korea
Europe
Germany
UK
France
North America
Canada
US
Middle East and Africa
South America
Brazil
By Technology Insights
The android segment is estimated to witness significant growth during the forecast period.
The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.
In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.
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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 48% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.
Additionally, digital information consumption, human-computer interaction advancements, and t
The market share held by RIM with the BlackBerry OS in the United Kingdom (UK) from December 2011 to September 2021 has continually declined over this period. The market share decreased from 33.02 percent in December 2011 to 2.31 percent in December 2016, a drop of 30.71 percent in five years. The market share continued to drop and it reached 0 percent in November 2021.In general, the market share of mobile phones was highly dominated by smartphones in recent years. Thus, iOS and Android were dominating the mobile operating systems. In fact, iOS and Android had a combined market share of over 99 percent in the United Kingdom (UK) in 2020.
As of January 2025, Google's Android accounted for over 50 percent of the mobile operating system market in the United Kingdom (UK), an increase from 46.67 percent during the same month in the previous year.
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United Kingdom (UK) Smartphone’s Market Forecast & Opportunities, 2017 by Applications & by Operating Systems (OS) Market, Key Drivers, Restraints & Market Trends.
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In 2024, the UK mobile phone market decreased by -8.1% to $9B, falling for the second consecutive year after two years of growth. The market value increased at an average annual rate of +1.0% over the period from 2012 to 2024; however, the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. Over the period under review, the market attained the peak level at $10.2B in 2022; however, from 2023 to 2024, consumption remained at a lower figure.
The smartphone penetration in the United Kingdom was forecast to remain on a similar level in 2029 as compared to 2024 with ** percent. According to this forecast, the penetration will stay nearly the same over the forecast period. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more information concerning Estonia and Slovakia.
Between 2009 to and 2023, the market share of the Windows operating system (OS) in the United Kingdom (UK) increased in the first half, but then it started to increase steadily each year. By 2023, its market share in the UK was only 0.03 percent.Although the market share of the Windows OS decreased in recent years it was not as big as the drop encountered by Blackberry OS. In recent years, Blackberry OS decreased considerably. On the other hand, iOS and Android have been dominating the mobile operating systems market share in recent years.
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Mobile Phone Market Size 2025-2029
The mobile phone market size is forecast to increase by USD 213.9 billion at a CAGR of 6.8% between 2024 and 2029.
The market is experiencing significant growth, driven primarily by the increasing adoption of smartphones. According to recent data, sales of mobile phones, particularly smartphones, through e-commerce platforms have surged, indicating a strong consumer demand. This trend is expected to continue as more consumers shift towards online shopping for convenience and accessibility. However, the market faces challenges related to security and privacy concerns with smartphone usage. With the increasing amount of personal data being stored and transmitted through mobile devices, there is a growing need for robust security measures to protect against cyber threats. Companies in the market must prioritize addressing these concerns through innovative solutions and transparent communication with consumers to build trust and maintain market competitiveness. Effective strategies for navigating these challenges include investing in advanced security features, implementing data protection policies, and providing clear and concise information to consumers about their privacy practices. By focusing on these key drivers and challenges, companies can capitalize on market opportunities and position themselves for long-term success in the market.
What will be the Size of the Mobile Phone Market during the forecast period?
Request Free SampleThe market continues to evolve at an unprecedented pace, with technological advancements and shifting consumer preferences shaping its dynamics. Optical and digital zoom capabilities enhance photographic experiences, while artificial intelligence (AI) and machine learning algorithms elevate user experience (UX) through personalized recommendations and seamless interactions. Mobile gaming gains traction, fueled by improved graphics and processing power. Fingerprint sensors and biometric authentication offer enhanced security, and image stabilization ensures crisp, clear images. Mobile hardware innovations, such as high refresh rates, push the boundaries of performance. The integration of AI, biometric authentication, and UX design continues to redefine mobile design, as mobile data, network, and advertising industries adapt to meet evolving consumer demands. Camera technology, mobile payments, app development, and streaming services further expand the market's reach, with augmented reality (AR) and virtual reality (VR) applications poised to revolutionize industries. Mobile marketing and wireless charging solutions cater to the growing need for convenience and connectivity. The mobile landscape remains a dynamic and ever-evolving ecosystem, with continuous innovation and adaptation shaping its future.
How is this Mobile Phone Industry segmented?
The mobile phone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlineTypeSmartphoneFeature phonePrice-RangeBudgetMid-RangePremiumOperating System AndroidiOSOthersGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)
By Distribution Channel Insights
The offline segment is estimated to witness significant growth during the forecast period.In the dynamic the market, various entities shape consumer behavior and market trends. Social media platforms serve as a powerful tool for mobile marketing, enabling brands to engage with customers and promote their latest offerings. Mobile security remains a top priority, with mobile software providers continuously releasing updates to safeguard against threats. Mobile tariffs vary, offering consumers diverse pricing plans, including pay-as-you-go and monthly subscriptions. Feature phones cater to budget-conscious consumers, while fast charging and long battery life are desirable features for power users. Mobile operating systems, such as Android and iOS, dominate the market, providing a seamless user experience (UX) through mobile design and intuitive mobile apps. Virtual reality (VR) and augmented reality (AR) technologies offer immersive experiences, while optical zoom and digital zoom enhance camera capabilities. Artificial intelligence (AI) and machine learning integrate into mobile hardware, improving functionality and convenience. Biometric authentication, including fingerprint sensors and facial recognition, adds an extra layer of security. Mobile gaming, streaming services, and mobile payments cater to diverse consumer preferences. App development continues to evolve, with mobile advertising and data privacy becoming increasingly important considerations. Mobile service provide
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UK 5G Smartphone Market is expected to grow at a CAGR of 20-25% from 2025 to 2030.
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In 2023, the UK Mobile Phone Accessories Market reached a value of USD 5.27 billion, and it is projected to surge to USD 7 billion by 2030.
Rugged Smartphone Market Size 2025-2029
The rugged smartphone market size is forecast to increase by USD 299.6 million, at a CAGR of 4.5% between 2024 and 2029.
The market is experiencing significant growth, driven by increasing demand from the defense sector and emerging applications in industries such as construction, healthcare, and field services. This trend is partly due to the convergence of consumer-grade smartphones with ruggedized features, making them more accessible and cost-effective alternatives to traditional rugged devices. However, this market is not without challenges. One major obstacle is the high cost of manufacturing rugged smartphones, which can limit their widespread adoption. Additionally, the durability and reliability of these devices must be consistently maintained to meet the demanding requirements of their users. To capitalize on this market's potential, companies should focus on developing cost-effective rugged smartphones with superior durability and advanced features to cater to the evolving needs of various industries. By addressing these challenges and leveraging the growing demand, businesses can effectively navigate this dynamic market and secure a competitive edge.
What will be the Size of the Rugged Smartphone Market during the forecast period?
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Request Free SampleThe market continues to evolve, with dynamic market activities unfolding across various sectors. Facial recognition technology and wireless charging are increasingly integrated into rugged devices, enhancing security and convenience. Rugged cases with IP68 ratings and sapphire glass offer superior water resistance and drop protection. Proximity sensors and battery life optimization ensure efficient use of resources. Storage capacity and mobile accessories cater to the needs of field service management and outdoor recreation applications. Telephoto lenses and push-to-talk (PTT) capabilities expand the functionality of these devices for public safety and construction applications. Augmented reality (AR) and ultra-wide lenses offer new possibilities for industrial inspections and healthcare diagnoses.
Biometric security and thermal management systems ensure optimal device performance and data protection. Protective films, screen size, and cellular connectivity cater to the diverse needs of this market. Rugged smartphones are increasingly being adopted for military applications, with features such as mil-std-810h certification, external antennas, and night mode enhancing their utility. The integration of touchscreen technology, ambient light sensors, and virtual reality (VR) capabilities further expands the potential applications of rugged smartphones. Fast charging and extended battery options cater to the demands of users in the field. Rugged smartphones continue to be a crucial tool for industries requiring robust and reliable devices, with ongoing advancements in technology shaping the market's future.
How is this Rugged Smartphone Industry segmented?
The rugged smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeSemi-ruggedFully-ruggedUltra-ruggedEnd-userIndustrialCommercialMilitary and defenseGovernmentGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)
By Type Insights
The semi-rugged segment is estimated to witness significant growth during the forecast period.Semi-rugged smartphones represent a category of devices that cater to the demands of professionals in diverse industries, offering a balance between consumer-grade features and rugged durability. These devices are engineered to endure harsh conditions and rough handling, without sacrificing the advanced functionalities of standard smartphones. Semi-rugged smartphones incorporate several enhanced features. For instance, they may include data encryption for heightened security, external antennas for improved connectivity, and image stabilization for superior photography. Military applications benefit from their ruggedness and GPS tracking capabilities, while field service management relies on their durability and touchscreen technology. Semi-rugged smartphones boast IP68 ratings for water resistance and shock resistance, ensuring they can withstand drops and extreme temperatures. They may also feature sapphire glass for unparalleled screen protection and Gorilla Glass for scratch resistance. Facial recognition and fingerprint sensors provide biometric security, while thermal management maintains optimal performance. Additional features include long battery life, extensive storage capacity, wireless ch
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Since the release of the first iPhone in 2008 and with the launch of Apple's App Store, the industry has gone from practically non-existent to an established software development segment. The rapid penetration of smartphones equipped with internet connectivity and powerful processors has facilitated significant expansion. In a decade, apps have integrated into various functions, becoming an indispensable feature of modern life. App developers' revenue is projected to swell at a compound annual rate of 12.9% over the five years through 2024-25 to reach £28.3 billion. As mobile internet connections have flourished and low barriers to entering the industry have persisted, the number of app developers has grown rapidly. The industry is highly fragmented, with most developers operating via the Internet as small, early-stage enterprises. This has limited industry profit, which is expected to be lower than in the wider Software Development industry. Nonetheless, improvements in smartphone technology have opened the way for apps to be practical tools rather than a novelty form of entertainment. The pandemic catalysed an urgency for digitisation, driving demand for apps facilitating remote work and online shopping. This shift opened avenues for developers to create solutions that support business operations from afar, ensuring the industry's resilience. As powerful smartphones enable broader applications of technologies like geolocation and near-field communication, developers have capitalised on the opportunity to create apps that integrate seamlessly with users' lifestyles. Revenue is set to slow slightly, expanding by a projected 10.9% in 2024-25. Over the next five years, industry revenue is forecast to mount at a compound annual rate of 13.3% to £53 billion in 2029-30. As smartphone penetration begins to reach saturation, the industry will no longer be able to expand at the rate recorded over the past decade. However, advances in smartphones and technology, including augmented reality and connectable gadgets, are expected to provide developers with new opportunities for growth in the coming years. As the industry progresses and new niche segments evolve, it is also possible that dominant developers could begin to emerge, which is likely to support industry profitability in the future.
Apple lead the mobile device market in the United Kingdom (UK) in 2024, holding around **** percent of the market share. Samsung came in second with just below ** percent of the UK market share. Both top vendors were well beyond the rest of mobile device vendors in the UK such as Google, which came in third place holding under **** percent of the market share, an increase from previous years. Samsung leads the global and European market While Apple is the clear leader in the UK, Samsung holds the edge globally based on devices shipped. Samsung was responsible for ** percent of global shipments, ahead of the ** percent accounted for by Apple in 2018. Nearly ** percent of all mobile phones shipped in Europe in 2019 were Samsung devices, with Apple devices accounting for under *** percent of devices shipped and therefore landing in third place behind Huawei, which shipped over ** percent of all devices. iPhone 13 on top in the UK The iPhone 13 was the top phone for Apple in the United Kingdom as of January 2022, making up ** percent of all smartphones sold in the UK. The Samsung Galaxy A12 showed up in fourth place behind Apple products, making up ***** percent of all smartphones sold in the UK in January 2022.