Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

As of April 2025, Oppo led the mobile vendor market in Indonesia, with a share of around **** percent. It was followed closely by Samsung, with a share of about **** percent. Collectively, Oppo, Samsung, and Xiaomi accounted for **** of the mobile market share in the country. Oppo's rising dominance Oppo’s market share in Indonesia has risen significantly over the past years. The brand's relatively affordable prices have been one of the key drivers of its growth in the country, as Indonesian consumers tend to look for value for their money, searching for smartphones that are reasonably priced with good performance. In 2023, Oppo managed to tail Samsung in terms of the market share of unit shipments, indicating strong competition in the rapidly evolving Indonesian smartphone market. Smartphone usage and the telecommunications market With a substantial number of mobile internet users, Indonesia’s telecommunications market is one of the largest in Southeast Asia. Smartphones in Indonesia are used for various activities that require reliable network capabilities, such as video streaming and online gaming. While users have reported positive experience with 5G networks for these activities, the development of 5G infrastructure in Indonesia is still faced with challenges, including high costs and spectrum shortages. This has led to significantly slower 5G network growth compared to Indonesia’s neighboring countries, such as Singapore, Malaysia, and Thailand.

Description for each of the variables:

1. Brands: The brands of smartphones included in the dataset.
2. Colors: The colors available for the smartphones.
3. Memory: The storage capacity of the smartphones, typically measured in gigabytes (GB) or megabytes (MB).
4. Storage: The internal storage capacity of the smartphones, often measured in gigabytes (GB) or megabytes (MB).
5. Rating: The user ratings or scores assigned to the smartphones, reflecting user satisfaction or performance.
6. Selling Price: The price at which the smartphones are sold to consumers.
7. Original Price: The original or list price of the smartphones before any discounts or promotions.
8. Mobile: Indicates whether the device is a mobile phone.
9. Discount: The discount applied to the original price to calculate the selling price.
10. Discount percentage: The percentage discount applied to the original price to calculate the selling price.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

The smartphone market size is projected to grow from USD 617.1 billion in 2024 to USD 1,235 billion by 2035, representing a CAGR of 6.51%, during the forecast period till 2035.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a **** percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly ** percent of the global smartphone market. Samsung ranked second, holding ** percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, ** percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over *** billion U.S. dollars in their 2024 financial year.

Introduction

Xiaomi Smartphone Statistics: If you’ve ever wondered how big Xiaomi is or why it’s always in the top 3 when it comes to smartphone brands, this one’s for you. In this article, I’m going deep into Xiaomi Smartphone Statistics, covering everything from how the company started in a tiny Beijing apartment to how it’s now building electric cars and designing its own chips.

We’re not just talking fluff here. I’m breaking it all down, all centered around Xiaomi’s journey, market share, best-selling models, software user base, and even what’s coming next. Whether you're a smartphone geek, a Xiaomi user, a tech writer like me, or just someone who wants to know how this brand competes in the market, I’ve got it covered.

From dominating markets like India to entering the EV game with the SU7, Xiaomi’s growth story is just really insane. And yeah, it’s not perfect; there’ve been ups, downs, and a fair share of controversies. So, if you're ready to dive into these Xiaomi smartphone statistics, you will get the full picture. Let’s get started.

In the third quarter of 2025, Apple was the leading mobile phone vendor in Asia, holding around **** percent of the market. Samsung followed closely behind, with about **** percent of the market share. Smartphone brand dominance varies by country While Apple and Samsung lead the overall Asian market, their dominance varies significantly across countries. As of the second quarter of 2025, Japan’s smartphone market was dominated by Apple, with an estimated market share of about **** percent, while Apple’s market shares in India and Bangladesh were estimated at only about *** percent. Samsung had a strong over ** percent of the smartphone market share in its home country, South Korea. However, the company underperformed in China, where Samsung’s smartphone market share stood at under two percent. This disparity highlights the importance of understanding local preferences and adapting strategies to succeed in different Asian markets.
The rise of Chinese smartphone brands In addition to Apple and Samsung, Chinese manufacturers such as Xiaomi, Oppo, Vivo, Realme, and Huawei have become formidable competitors across Asia by offering feature-rich smartphones at competitive price points. Chinese smartphone brands dominate the smartphone market landscape in China and India, the largest smartphone markets in the Asia-Pacific region. For example, in the first quarter of 2025, Vivo held around ** percent share of India’s smartphone market, while Xiaomi, Oppo, and Realme accounted for roughly ** percent market share each. Their aggressive pricing strategies, extensive online sales channels, and localized features have enabled them to capture large segments of the mid-range and budget smartphone market, intensifying competition and reshaping the regional smartphone landscape.

Snapshot img

Mobile Phone Market Size 2025-2029

The mobile phone market size is forecast to increase by USD 213.9 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing adoption of smartphones. According to recent data, sales of mobile phones, particularly smartphones, through e-commerce platforms have surged, indicating a strong consumer demand. This trend is expected to continue as more consumers shift towards online shopping for convenience and accessibility. However, the market faces challenges related to security and privacy concerns with smartphone usage. With the increasing amount of personal data being stored and transmitted through mobile devices, there is a growing need for robust security measures to protect against cyber threats. Companies in the market must prioritize addressing these concerns through innovative solutions and transparent communication with consumers to build trust and maintain market competitiveness. Effective strategies for navigating these challenges include investing in advanced security features, implementing data protection policies, and providing clear and concise information to consumers about their privacy practices. By focusing on these key drivers and challenges, companies can capitalize on market opportunities and position themselves for long-term success in the market.

What will be the Size of the Mobile Phone Market during the forecast period?

Request Free SampleThe market continues to evolve at an unprecedented pace, with technological advancements and shifting consumer preferences shaping its dynamics. Optical and digital zoom capabilities enhance photographic experiences, while artificial intelligence (AI) and machine learning algorithms elevate user experience (UX) through personalized recommendations and seamless interactions. Mobile gaming gains traction, fueled by improved graphics and processing power. Fingerprint sensors and biometric authentication offer enhanced security, and image stabilization ensures crisp, clear images. Mobile hardware innovations, such as high refresh rates, push the boundaries of performance. The integration of AI, biometric authentication, and UX design continues to redefine mobile design, as mobile data, network, and advertising industries adapt to meet evolving consumer demands. Camera technology, mobile payments, app development, and streaming services further expand the market's reach, with augmented reality (AR) and virtual reality (VR) applications poised to revolutionize industries. Mobile marketing and wireless charging solutions cater to the growing need for convenience and connectivity. The mobile landscape remains a dynamic and ever-evolving ecosystem, with continuous innovation and adaptation shaping its future.

How is this Mobile Phone Industry segmented?

The mobile phone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlineTypeSmartphoneFeature phonePrice-RangeBudgetMid-RangePremiumOperating System AndroidiOSOthersGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalySpainUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.In the dynamic the market, various entities shape consumer behavior and market trends. Social media platforms serve as a powerful tool for mobile marketing, enabling brands to engage with customers and promote their latest offerings. Mobile security remains a top priority, with mobile software providers continuously releasing updates to safeguard against threats. Mobile tariffs vary, offering consumers diverse pricing plans, including pay-as-you-go and monthly subscriptions. Feature phones cater to budget-conscious consumers, while fast charging and long battery life are desirable features for power users. Mobile operating systems, such as Android and iOS, dominate the market, providing a seamless user experience (UX) through mobile design and intuitive mobile apps. Virtual reality (VR) and augmented reality (AR) technologies offer immersive experiences, while optical zoom and digital zoom enhance camera capabilities. Artificial intelligence (AI) and machine learning integrate into mobile hardware, improving functionality and convenience. Biometric authentication, including fingerprint sensors and facial recognition, adds an extra layer of security. Mobile gaming, streaming services, and mobile payments cater to diverse consumer preferences. App development continues to evolve, with mobile advertising and data privacy becoming increasingly important considerations. Mobile service providers offer various plans

Samsung is one of the most popular smartphones in Germany, and consistently sold more smartphones in the country than any other vendor until the fourth quarter of 2024 when Apple took over. Apple's share of the market increased from only 31 percent in the third quarter to over 37 percent in the fourth quarter of 2024.

According to a pan-India survey conducted in 2024, on smartphones, close to 16 percent of the respondents stated that they owned a smartphone from Samsung. This was closely followed by Vivo, with about 15.7 percent market share. Samsung had a share of over 19 percent in the total smartphone shipments across the globe.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

After fierce competition among vivo, Samsung, and Xiaomi over the past few years, vivo became the leading smartphone brand in India. Vivo led the market in the last three quarters. However, in the first two quarters of 2024, Xiaomi and Samsung ranked as high as or higher than Vivo. Aside from Samsung, the other four top smartphone brands are Chinese. Smartphone market share in India The number of smartphone users in India, the most populous country in the world, was on the rise. In 2023, the number of smartphone users in the country surpassed *********** for the first time. This figure was forecasted to jump to nearly **** billion by 2040. And, around ***** percent of the population in India purchase their phones online. This growth can also be observed in the volume of smartphone shipments in India. The number of smartphone shipments in India increased from **** million units in the second quarter of 2012 to ** million units in the third quarter of 2024. Major players South Korean giant Samsung, a leader in the global smartphone market, had been the top smartphone vendor in India since early 2013, when the company held about 30 percent of the market share, until the end of 2017. But its position has been challenged by the Chinese smartphone manufacturers like vivo, Xiaomi and OPPO. Vivo is a Chinese tech company based in Guangdong. It's one of the top five smartphone manufacturers in the world. And Xiaomi has quickly risen to the top of China's crowded technology market and is now one of the leading consumer electronics manufacturers globally, since its founding in 2010. Xiaomi specializes primarily in smartphones, but is also active in other markets, and it started manufacturing electric vehicles in 2023.

In August 2024, Samsung was the brand with the highest market share in Mexico, accounting for over ** percent of the smartphone web traffic in the North American country. As of March 2024, the brand also ranked first in South America.

In the first quarter of 2024, Samsung and Apple were leaders of the European smartphone market. Xiaomi grew from **** percent in the first quarter of 2019 to ** percent in the first quarter of 2024. Smartphones make up the primary component of the European mobile phone market, with the smartphone penetration rate in Europe being forecast to reach almost ** percent in 2024. Leading manufacturers maintain their share. While the total share of the European market held by Samsung and Apple has fluctuated during this time, they still accounted for more than ** percent of the total market in the first quarter of 2024. The two tech giants alone were responsible for around ** percent of global smartphone shipments in the first quarter of 2024. Rather than the larger manufacturers, it has been the smaller manufacturers such as LG, ZTE and Lenovo that have seen their share of shipments decline. Since the third quarter of 2020, Huawei’s share has dropped significantly as well. Huawei stalls Huawei’s previous growth was observed in the increase of total number of handsets shipped to **** million units in the second quarter of 2020. However, in the fourth quarter of 2020, Huawei’s total number of shipments dropped significantly to **** million, and their European smartphone market share dropped to *** percent in the third quarter of 2021.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

As of August 2024, Apple accounted for about ** percent of smartphone sales in Taiwan excluding online sales from official websites, trailing the market leader Samsung by * percentage points. Smartphone market in Taiwan  Offline smartphone sales within the Taiwanese market witnessed a peak in October 2019. Since then, monthly sales volume spikes in October or November of each month. While Apple held the largest share of the mobile market, Huawei lost its market share among the major vendors in the Taiwanese market as of the middle of 2020. Smartphone usage   The increase in smartphone sales in Taiwan was paralleled by the number of smartphone users which saw a ** percent increase in the five-year span between 2015 and 2020. This comes as no surprise with over ** percent of respondents aged over twelve owning a smartphone of August 2019, as shown by a yearly survey conducted by the National Development Council of Taiwan. More than ** percent of households in Taiwan accessed the internet via mobile 3G or 4G internet as of 2019, showing a heavy reliance on smartphones for internet usage.

As of the first quarter of 2024, Samsung was the leading smartphone vendor, holding 20 percent of the market. Apple followed closely occupying 17 percent of the global smartphone market. Other vendors had lower shares.

The statistic shows the market share of selected smartphone brands in Asia in 2018, broken down by shipment. In 2018, Huawei ranked first with a market share of ** percent, followed by Oppo with a market share of ** percent and Xiaomi with a market share of ** percent. Apple ranked last with a market share of ** percent.