In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

The forecast released in January 2022 anticipated a 1.7 billion U.S. dollar increase in the sales value of smartphones sold in the United States, for a total of 74.7 billion U.S. dollars in sales.

Apple and Samsung lead U.S. smartphone market    

Apple and Samsung are the leading smartphone vendors in the United States with a combined sales market share of close to 70 percent. Both companies have witnessed increasing market shares in recent years, although Samsung’s market share decreased in 2019. Together, the leading smartphone brands are used by around 75 percent of smartphone users in the United States.

Higher smartphone usage in urban areas and high-income groups    

Smartphone penetration in the United States varies according to location. Compared to rural areas, smartphone usage in urban and suburban areas is higher by over ten percent (195003). Smartphone penetration also correlates with income as higher income groups have larger smartphone penetration rates . Overall, the trend over the past years seems to be that the growth in penetration is somewhat the same over the different groups but that the adoption level of smartphones was initially higher with urban groups and higher income groups when smartphones first hit the market. This could be as a result of the high initial price of smartphones- only people with higher incomes could afford them, and the higher demand for network coverage in urban areas due to there being more smartphone users.

Description for each of the variables:

1. Brands: The brands of smartphones included in the dataset.
2. Colors: The colors available for the smartphones.
3. Memory: The storage capacity of the smartphones, typically measured in gigabytes (GB) or megabytes (MB).
4. Storage: The internal storage capacity of the smartphones, often measured in gigabytes (GB) or megabytes (MB).
5. Rating: The user ratings or scores assigned to the smartphones, reflecting user satisfaction or performance.
6. Selling Price: The price at which the smartphones are sold to consumers.
7. Original Price: The original or list price of the smartphones before any discounts or promotions.
8. Mobile: Indicates whether the device is a mobile phone.
9. Discount: The discount applied to the original price to calculate the selling price.
10. Discount percentage: The percentage discount applied to the original price to calculate the selling price.

In 2024, the total amount of smartphone shipments reached *** billion units worldwide, an increase Global smartphone shipments worldwide The global smartphone market saw an exceptional growth from 2009, when *** million smartphones were shipped worldwide to 2016 when smartphone shipments amounted to **** billion. Much of this increase can be attributed to the iPhone release in 2007. With its consumer-friendly design, Apple introduced multimedia functions to smartphones, offering more than basic features such as e-mail and web browsing. Apple’s release pushed the competitors to respond with new models, and started to shape the consumers’ habits. This shift can be observed in smartphone vendors’ shipment figures. Nokia and Blackberry/RIM – previous leaders in smartphone shipments – saw their figures slowly decrease over the years, whereas Samsung and Apple increased their market share. In 2024, Apple nearly ** percent of the global market share, and Samsung accounted for nearly ** percent.Google’s Android is the most popular smartphone operating system in the world. As of the fourth quarter of 2024, Android held over ** percent of the global smartphone OS market, whereas Apple dominated less than ** percent.

This statistic shows the global revenue from smartphone sales between 2013 and 2020. According to the source, the global revenue from smartphone sales in 2020 would amount to ***** billion U.S. dollars.

Global smartphone sales – additional information

The number of smartphones sold worldwide reached over *** billion units in 2019. That same year, over 40 percent of people in the world were expected to have access to a smartphone. The upward trend in global smartphone sales revenue since 2013 is, however, projected to plateau in 2017 at close to *** billion U.S. dollars. By this time, around a quarter of the global revenue from smartphone sales worldwide is estimated to be generated in China, amounting to more than *** billion U.S. dollars. The United States, as the second most profitable smartphone market, is projected to reach **** billion U.S. dollars in sales in 2017.

Smartphones that run the Android operating system are currently the most popular with the largest share on the global market. Android has consistently held a dominant position in smartphone sales worldwide over the last 10 years. In the first quarter of 2016, more Android devices were sold than Windows, iOS and Blackberry OS devices combined. Apple’s iOS operating system is currently the second most-used in the world. iPhone sales have risen strongly over the years. In the first quarter of 2017, Apple sold more than 78 million units of the iPhone, which accounted for roughly 69 percent of Apple’s total revenue.

In 2020, more smartphones were sold in Greater China than any other region in the world at over 368 million units. The annual global smartphone sales plateaued at around 1.5 billion units in the previous years, but dropped in 2020 to 1.38 billion units, due to the coronavirus pandemic. Before 2020, only China and other emerging countries in Asia were still showing growth. The potential for growth in China is reflected in the country's smartphone penetration rate, as currently, only around half of the population is using a smartphone.

Americas and Europe stagnating
Sales in the Americas region and Europe are predicted to decrease compared to pre-pandemic sales, with the largest drop in smartphone sales in 2021 predicted for North America, where smartphone sales are expected to decrease by around 8 million units in 2021 compared to 2019.

Africa and Middle East with modest growth

In contrast to the decreasing markets in Europa and the Americas, smartphone sales are expected to increase in Sub-Saharan countries and North Africa as well as the Middle East from 2019 to 2021. Shipments to the Middle East and Africa have been steadily growing since 2013. Drivers for the growth in these markets are the still low smartphone penetration and the average selling price for smartphones that is only half of the average price in North America.

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

The global smartphone penetration in was forecast to continuously increase between 2024 and 2029 by in total 20.3 percentage points. After the fifteenth consecutive increasing year, the penetration is estimated to reach 74.98 percent and therefore a new peak in 2029. Notably, the smartphone penetration of was continuously increasing over the past years.The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the smartphone penetration in countries like North America and the Americas.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

The smartphone market size is projected to grow from USD 617.1 billion in 2024 to USD 1,235 billion by 2035, representing a CAGR of 6.51%, during the forecast period till 2035.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a **** percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly ** percent of the global smartphone market. Samsung ranked second, holding ** percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, ** percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over *** billion U.S. dollars in their 2024 financial year.

The refurbished smartphone market size expects a considerable valuation bump, from US$ 80,415.90 million in 2024 to US$ 258,824.2 million by 2034. The updated report points to a CAGR of 12.40% CAGR from 2024 to 2034. That is a slight rise from the earlier CAGR of 11.90% observed between 2019 and 2023.

Attributes	Details
Market Size, 2023	US$ 71,735.90 million
Market Size, 2024	US$ 80,415.90 million
Market Size, 2034	US$ 258,824.2 million
Value CAGR (2024 to 2034)	12.40%

Category-wise Insights

Segment	Refurbished Smartphone (Product Type)
Value Share (2024)	54.60%

Segment	Individual User (Application)
Value Share (2024)	59.40%

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
United States	7.30%
Germany	7.90%
Japan	17.70%
India	19.50%
Australia	9.10%

This statistic shows global smartphone sales to end users broken down by operating system from the 2009 to 2018. In the second quarter of 2018, Apple sold ***** million smartphones with their iOS.

Smartphone sales by operating system -- additional information

Smartphone sales have strongly increased over the last few years. In 2009, the number of smartphones sold worldwide added up to *** million. By 2015, this figure stood at more than *** billion, generating almost 400 billion U.S. dollars in revenue. The market shows no sign of slowing down, as over a third of the world’s population is projected to own a smartphone by 2017, and the number of smartphone users is forecast to pass the *** billion mark for the first time by 2019.

Android, introduced to the consumer market in 2007, has been the leading operating system since early 2011, after taking over the top position from Symbian OS. The number of Android smartphones sold increased from about *** million units in 2011 to around *** billion in 2015, while Symbian’s sales declined to about ** million units in 2012, and later on was discontinued. Android’s market share jumped from *** percent in early 2009 to nearly ** percent by the end of 2016. Much of this growth can be attributed to the fact that many smartphone manufacturers, such as Sony, Samsung and HTC, have all built phones designed specifically for the Android system.

Along with the fall of Symbian and the increasing popularity of Android, RIM, which was the second biggest operating system at one point, saw its sales market share drop from about ** percent in the beginning of 2009 to less than *** percent four years later. Sales of RIM smartphones declined from around ** million in 2011 to just over **** million in 2015. Meanwhile, Apple’s iOS rose as the second most popular operating system in the world, accounting for around ** to ** percent of the market in the last few years. In 2015, Apple sold about *** million iPhones which run on the iOS operating system. Microsoft’s operating system is the third most popular operating system in the world, as the company sold around ** million Windows Phone smartphones in 2015.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

In the fourth quarter of 2024, Samsung shipped around ** million smartphones, a decrease from the both the previous quarter and the same quarter of the previous year. Samsung’s sales consistently place the smartphone giant among the top three smartphone vendors in the world, alongside Xiaomi and Apple. Samsung smartphone sales – how many phones does Samsung sell? Global smartphone sales reached over *** billion units during 2024. While the global smartphone market is led by Samsung and Apple, Xiaomi has gained ground following the decline of Huawei. Together, these three companies hold more than ** percent of the global smartphone market share.

In 2022, sales volume of smartphones in India reached *** million units. It was a slight increase from 2020. It was estimated that in 2025, the sector would reach around *** units. It was estimated that the majority of the sales for 2023 to 2025 would be due to replacement and/or upgrade for 5G capability and other high-end features.

In 2023, almost *** million used smartphone units were shipped globally, a market that includes both officially refurbished and used smartphones. By 2027, there will be over *** million more shipments, resulting in a compound annual growth rate (CAGR) of *** percent from 2022 to 2027. Refurbished smartphone market As observed by the number of shipments, the refurbished smartphone market is also forecast to grow in the coming years in terms of revenue. Indeed, in 2021, the size of the refurbished smartphone market amounted to roughly ** billion U.S. dollars and will reach almost *** billion U.S. dollars by 2031. Latin America and India were the leaders of the refurbished smartphone market, registering a market growth of ** and ** percent between 2020 and 2021, respectively, while the United States ranked third, with a market growth of ** percent. Refurbished smartphones in the United States Despite the refurbished smartphone market growth in the United States, American consumers tend to buy new phones instead of reconditioned ones. Of those who do decide to go down the refurbished phone route, buyers have tended to prefer iPhones rather than Android smartphones, with the iPhone XR and the iPhone 11 the most popular refurbished smartphones among consumers in the country.

In the United States, smartphone unit shipments fluctuated between 2013 and 2024. In 2024, around *** million smartphones were shipped throughout the country, with this number expected to increase slightly to around ***** million by 2028.

In the United States, the revenue from smartphone sales generally increased between 2013 and 2024, peaking at nearly *** billion U.S. dollars in 2023. Such revenue is forecast to continue to grow to around *** billion U.S. dollars in 2028.

In 2024, the volume of smartphone shipments in India was about *** million, up slightly from about *** million the previous year. The year-on-year change rate was at four percent. 5G smartphone shipments reached *** million in the same year. And the average selling price reached a new peak of *** U.S. dollars. 5G in India Since October 2022, 5G services have been launched in India in 13 cities, including most of the major Indian cities such as Delhi, Mumbai, and Chennai. Reliance Jio, Bharti Airtel, Vodafone Idea, and Adani Data Networks won 5G licenses through auctions for a total of *** trillion Indian rupees. Reliance Jio, the most popular telecom service provider in India with close to ** percent market share, was also one of the first to offer 5G services. Popular smartphones in India The smartphone market in India is incredibly competitive. Some of the most popular smartphone brands in the country were from China, including Xiaomi, Vivo, and Oppo. The market was dominated by medium to lower-priced phones, and models from the premium price category had a hard time increasing their market share. But recently, Apple’s iPhone started to see increased popularity among urban elites, and in 2023, more than ** million units of iPhones were sold in India.