In 2022, smartphone vendors sold around 1.39 billion smartphones were sold worldwide, with this number forecast to drop to 1.34 billion in 2023.

Smartphone penetration rate still on the rise

Less than half of the world’s total population owned a smart device in 2016, but the smartphone penetration rate has continued climbing, reaching 78.05 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 73 billion U.S. dollars in 2021, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.

In the fourth quarter of 2024, Samsung shipped around 52 million smartphones, a decrease from the both the previous quarter and the same quarter of the previous year. Samsung’s sales consistently place the smartphone giant among the top three smartphone vendors in the world, alongside Xiaomi and Apple. Samsung smartphone sales – how many phones does Samsung sell? Global smartphone sales reached over 1.2 billion units during 2024. While the global smartphone market is led by Samsung and Apple, Xiaomi has gained ground following the decline of Huawei. Together, these three companies hold more than 50 percent of the global smartphone market share.

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

Global Used Smartphone Market was valued at $46.52 billion in 2024 and is reach $189.86 billion by 2034, at a CAGR of 15.10% between 2025 and 2034.

Samsung Electronics achieves record Q1 revenue of 79.14 trillion won, fueled by strong smartphone sales, despite facing semiconductor challenges.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

Refurbished Used Mobile Phones Market was valued at $69.54 billion in 2024 and is reach $142.00 billion by 2034, a CAGR of 7.40% between 2025 and 2034.

Global Mobile Phone And Smartphone Market worth USD 621.46 Billion in 2023 and expected grow to USD 1268.68 Billion by 2032 With a CAGR 7.4%.

In 2024, the total amount of smartphone shipments reached *** billion units worldwide, an increase Global smartphone shipments worldwide The global smartphone market saw an exceptional growth from 2009, when *** million smartphones were shipped worldwide to 2016 when smartphone shipments amounted to **** billion. Much of this increase can be attributed to the iPhone release in 2007. With its consumer-friendly design, Apple introduced multimedia functions to smartphones, offering more than basic features such as e-mail and web browsing. Apple’s release pushed the competitors to respond with new models, and started to shape the consumers’ habits. This shift can be observed in smartphone vendors’ shipment figures. Nokia and Blackberry/RIM – previous leaders in smartphone shipments – saw their figures slowly decrease over the years, whereas Samsung and Apple increased their market share. In 2024, Apple nearly ** percent of the global market share, and Samsung accounted for nearly ** percent.Google’s Android is the most popular smartphone operating system in the world. As of the fourth quarter of 2024, Android held over ** percent of the global smartphone OS market, whereas Apple dominated less than ** percent.

The US smartphone market size was worth around USD 62.82 billion in 2023 and is predicted to grow to around USD 75.73 billion by 2032

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a 20.1 percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly 19 percent of the global smartphone market. Samsung ranked second, holding 18 percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under 20 percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, 23 percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over 200 billion U.S. dollars in their 2024 financial year.

Global Smartphone Docks Market size worth at USD 9.83 Billion in 2023 and projected to USD 16.89 Billion by 2032, with a CAGR of around 6.2% between 2024-2032.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

T-Mobile Us reported $7.4B in Cost of Sales for its fiscal quarter ending in March of 2025. Data for T-Mobile Us | TMUS - Cost Of Sales including historical, tables and charts were last updated by Trading Economics this last July in 2025.

The forecast released in January 2022 anticipated a 1.7 billion U.S. dollar increase in the sales value of smartphones sold in the United States, for a total of 74.7 billion U.S. dollars in sales.

Apple and Samsung lead U.S. smartphone market    

Apple and Samsung are the leading smartphone vendors in the United States with a combined sales market share of close to 70 percent. Both companies have witnessed increasing market shares in recent years, although Samsung’s market share decreased in 2019. Together, the leading smartphone brands are used by around 75 percent of smartphone users in the United States.

Higher smartphone usage in urban areas and high-income groups    

Smartphone penetration in the United States varies according to location. Compared to rural areas, smartphone usage in urban and suburban areas is higher by over ten percent (195003). Smartphone penetration also correlates with income as higher income groups have larger smartphone penetration rates . Overall, the trend over the past years seems to be that the growth in penetration is somewhat the same over the different groups but that the adoption level of smartphones was initially higher with urban groups and higher income groups when smartphones first hit the market. This could be as a result of the high initial price of smartphones- only people with higher incomes could afford them, and the higher demand for network coverage in urban areas due to there being more smartphone users.

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Samsung has been a consistent front-row competitor in the global smartphone market. In the fourth quarter of 2024, Samsung held a global smartphone market share of 15.6 percent. Samsung’s smartphone market shareThe smartphone market has fluctuated considerably since 2009. Nokia used to lead the industry with almost 50 percent of the smartphone market share in 2007, but the company’s market presence dropped to around three percent in 2013. Apple and Samsung have remained among the top five smartphone vendors in the world since 2009. Samsung’s Galaxy, first released in 2009, is their main line of smartphone products, while Apple heavily invests in the iPhone, a primary source of revenue for the company. Samsung’s smartphone market share increased significantly in a span of three years, going from three percent in the second quarter of 2009 to 32.2 percent in the second quarter of 2012. None of its competitors have experienced a similar growth. As the overall smartphone market also grew, Samsung was able to maintain its position as the global market leader. In 2024 alone, the Korean electronics giant shipped around 223.5 million smartphones worldwide, and accounted for 19.4 percent of all smartphone shipments worldwide.

China Mobile phone: Taobao and Tmall Online Sales: MoM: Number of Product data was reported at 6.320 % in Aug 2020. This records an increase from the previous number of 2.360 % for Jul 2020. China Mobile phone: Taobao and Tmall Online Sales: MoM: Number of Product data is updated monthly, averaging -2.330 % from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 39.390 % in Apr 2020 and a record low of -36.090 % in Feb 2020. China Mobile phone: Taobao and Tmall Online Sales: MoM: Number of Product data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: MoM: Computer and Digital Product.

China Mobile phone: Taobao and Tmall Online Sales: Market Share data was reported at 2.220 % in Aug 2020. This records a decrease from the previous number of 2.760 % for Jul 2020. China Mobile phone: Taobao and Tmall Online Sales: Market Share data is updated monthly, averaging 2.130 % from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 3.480 % in Feb 2020 and a record low of 1.490 % in Oct 2019. China Mobile phone: Taobao and Tmall Online Sales: Market Share data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Computer and Digital Product.

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Marketers: Run hyper-personalized SMS/WhatsApp campaigns.

Recruiters: Source passive candidates with up-to-date contact intel.

Data Vendors: License premium datasets to enhance your product.

Tech Platforms: Power your SaaS tools via API with enterprise-grade B2B data.

Flexible Delivery, Instant Results

API (REST): Real-time integration for CRMs, dialers, or marketing stacks

CSV/JSON: Campaign-ready files.

PostgreSQL: Custom databases for large-scale enrichment

Compliance: Full audit trails + opt-out management

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