Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent. Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.
Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.
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The size of the US Smartphone Market was valued at USD 343.4 Million in 2024 and is projected to reach USD 381.12 Million by 2033, with an expected CAGR of 1.50% during the forecast period. The U.S. smartphone market is the largest and most competitive globally and characterized by very high demand for high mobile devices, cutting-edge technology, and rapid product cycles. The market has leaders such as Apple, Samsung, Google, and a host of emerging brands offering a range of different devices with various price points to appeal to both premium and budget-conscious consumers. Key drivers of growth in the smartphone market include technological improvements in smartphone processors, camera systems, 5G connectivity, and battery life. The trend of remote working, online learning, and increased digital entertainment among users during the COVID-19 pandemic has significantly contributed to an increase in the adoption of smartphones, especially from those who seek devices that support multitasking, streaming, and productivity. In addition, the increasing popularity of mobile gaming, augmented reality (AR), and mobile payments is driving demand for smartphones with specialized features. The rollout of 5G networks has also become a major catalyst, with consumers upgrading to 5G-capable smartphones to experience faster data speeds and improved connectivity. Recent developments include: September 2022: In September 2022, Apple introduced the iPhone 14 and iPhone 14 Plus, available in two sizes: 6.1 and 6.7 inches. These models boast a sleek design, notable camera improvements, and innovative safety features. Equipped with a robust camera system, including main and front True Depth cameras, as well as an Ultra-Wide camera for capturing unique perspectives, the iPhone 14 series delivers exceptional image and video quality. Additionally, the inclusion of the Photonic engine and an upgraded picture pipeline further enhances the overall photography experience., October 2022: In October 2022, Huawei unveiled the release of its newest antenna solutions designed for the next stage of 5G antenna development, which encompassed the Maxwell platform and the X2 antenna series. These cutting-edge technologies were aimed at improving antenna integration and setup capabilities, thereby enabling carriers to expedite the deployment of 5G networks.. Notable trends are: Ever-growing Demand for 5G-Compatible Smartphones and Technological Advancements are Driving the Market Growth.
In 2023, the used smartphone market share (including both officially refurbished and used smartphones) in North America reached 26 percent. The used smartphone market is expected to decrease in North America and by 2026, it will amount to les than 25 percent of the global used smartphone market. The global refurbished smartphone market In recent years, the refurbished smartphone market has been growing at a global level and reached a size of roughly 50 billion U.S. dollars in 2021. In the same year, over 251 million used or refurbished smartphones were shipped globally, with Latin America and India being the market leaders in terms of growth. The U.S. refurbished smartphone market Despite the U.S. playing an active role in the global refurbished smartphone market, Americans appear to prefer to buy new phones instead of reconditioned ones, mainly because they are concerned with the quality and reliability of their smartphones. However, those who do buy such devices prefer Apple iPhones rather than Android smartphones, making the iPhone XR and the iPhone 11 the most popular reconditioned smartphones.
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Understand how consumer behavior impacts the USA Smartphones Market, which grew from USD 54.69 billion in 2018 to USD 61.9 billion in 2023, representing a CAGR of 2.51%.
Smartphone Market Size 2025-2029
The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.
The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.
What will be the Size of the Smartphone Market During the Forecast Period?
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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.
How is this Smartphone Industry segmented and which is the largest segment?
The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Technology
Android
IOS
Others
Price Range
Between USD 150-USD 800
Greater than USD 800
Less than USD150
Screen Size
Greater than 6 inches
Between 5-6 inches
Less than 5 inches
Geography
APAC
China
India
Japan
South Korea
Europe
Germany
UK
France
North America
Canada
US
Middle East and Africa
South America
Brazil
By Technology Insights
The android segment is estimated to witness significant growth during the forecast period.
The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.
In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.
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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 48% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.
Additionally, digital information consumption, human-computer interaction advancements, and t
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United States Smartphone Market was valued at USD 68.64 billion in 2024 and is anticipated to grow USD 96.21 billion by 2030 with a CAGR of 5.85%
Pages | 83 |
Market Size | 2024: USD 68.64 Billion |
Forecast Market Size | 2030: USD 96.21 Billion |
CAGR | 2025-2030: 5.85% |
Fastest Growing Segment | Online |
Largest Market | South |
Key Players | 1. Apple Inc. 2. Samsung Electronics Co., Ltd. 3. Google LLC 4. Xiaomi Corporation 5. Motorola Mobility LLC 6. OnePlus Technology (Shenzhen) Co., Ltd. 7. TCL Technology Group Corporation 8. HMD Global Oy 9. Alcatel-Lucent S.A. 10. BLU Products LLC |
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Access North America Luxury Cell Phone Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Type, Application, Operating System, Distribution Channel, Material, Price Range, Connectivity
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The refurbished smartphone market size expects a considerable valuation bump, from US$ 80,415.90 million in 2024 to US$ 258,824.2 million by 2034. The updated report points to a CAGR of 12.40% CAGR from 2024 to 2034. That is a slight rise from the earlier CAGR of 11.90% observed between 2019 and 2023.
Attributes | Details |
---|---|
Market Size, 2023 | US$ 71,735.90 million |
Market Size, 2024 | US$ 80,415.90 million |
Market Size, 2034 | US$ 258,824.2 million |
Value CAGR (2024 to 2034) | 12.40% |
Category-wise Insights
Segment | Refurbished Smartphone (Product Type) |
---|---|
Value Share (2024) | 54.60% |
Segment | Individual User (Application) |
---|---|
Value Share (2024) | 59.40% |
Country-wise Insights
Countries | Value CAGR (2024 to 2034) |
---|---|
United States | 7.30% |
Germany | 7.90% |
Japan | 17.70% |
India | 19.50% |
Australia | 9.10% |
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The global mobile phone market, encompassing smartphones and feature phones, is a dynamic and expansive sector projected for significant growth. While precise figures for market size and CAGR are not provided, leveraging industry knowledge and publicly available data, we can reasonably estimate a 2025 market size of approximately $500 billion USD, experiencing a compound annual growth rate (CAGR) of around 5% during the forecast period (2025-2033). This growth is driven by several key factors. The continued expansion of mobile network infrastructure, particularly in developing economies, fuels demand for affordable mobile devices. Technological advancements, such as the introduction of 5G connectivity, improved camera capabilities, and more powerful processors in smartphones, are also strong drivers. Furthermore, the increasing penetration of smartphones among older demographics and in emerging markets creates a substantial growth opportunity. The market is segmented by device type (smartphones and feature phones), target user demographics (adults, children, elderly), and geographic region. Smartphones will continue to dominate market share, albeit with a gradual shift towards more affordable models. However, the market faces certain restraints. Economic downturns can impact consumer spending on electronics, potentially dampening growth. Increasing competition among manufacturers leads to price wars and reduced profit margins. Environmental concerns related to e-waste and the sustainability of manufacturing processes also pose challenges for the industry. Furthermore, market saturation in developed regions requires manufacturers to focus on emerging markets and innovative product features to sustain growth. The geographical distribution of market share is likely to see continued dominance from Asia-Pacific, followed by North America and Europe, with significant growth potential in Africa and South America. Key players such as Samsung, Apple, Xiaomi, and others are actively engaged in product innovation and strategic market expansion to capture this growth.
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United States Used Smartphone Market size was valued at USD 8.37 Billion in 2024 and is projected to reach USD 12.52 Billion by 2031, growing at a CAGR of 5.70% during the forecasted period 2024 to 2031.
The United States used smartphone market is driven by several key factors. Economic considerations play a significant role, as consumers seek cost-effective alternatives to new devices, particularly in light of the rising prices of flagship smartphones. Environmental awareness and sustainability concerns are also driving demand, with more consumers opting for used smartphones to reduce electronic waste. The rapid pace of technological advancement leads to frequent upgrades, resulting in a steady supply of high-quality used devices entering the market. Additionally, improvements in refurbishment processes and the availability of certified pre-owned programs enhance consumer confidence in the quality and reliability of used smartphones. The proliferation of online marketplaces and trade-in programs offered by major retailers and carriers further facilitate the buying and selling of used smartphones, contributing to market growth.
The Android smartphone operating system lost ground to iOS in the United States in the second half of 2019, falling from 65 percent in August 2019, to 52.7 percent in December. Apple iOS’s market share grew by 12.4 percent during the same period.
The rise of the smartphone
Smartphones have been around since the 1990s, but improvements in connection speed and the quality of devices has seen them become a part of daily life for an increasing number of people. The growth is expected to continue, with the number of smartphone users in the United States set to reach 290.64 million in 2024, an increase of 14.98 million users from 2020 onwards.
The massive rise in smartphone popularity is also a driving factor in changing the media landscape. Apps such as YouTube and Facebook reach 72 percent of the massive audience, making it a vital medium for media outlets and advertisers alike.
COVID-19: Market bouncing back
The coronavirus (COVID-19) pandemic had a significant impact on smartphone sales in the United States, both in terms of supply and demand. Early signs show that the market is bouncing back, with growth coming in the third quarter of 2020. The third quarter of 2020 is the only to demonstrate growth so far, with sales climbing 31 percent.
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As of 2023, the global smartphone market had a market size of approximately $714 billion. With a projected compound annual growth rate (CAGR) of 7.1% from 2024 to 2032, the market is anticipated to reach around $1.2 trillion by 2032. The growth of the smartphone market is driven by rapid technological advancements, increasing consumer disposable incomes, and the growing need for connectivity and telecommunication. A surge in demand for advanced features and seamless integration with other smart devices is pushing the market towards new heights, while innovations in hardware and software continue to captivate consumer interest globally.
One of the primary growth factors in the smartphone market is the rapid pace of technological innovation. With each passing year, manufacturers are advancing smartphone capabilities, enhancing operational speed, camera functionalities, and power efficiency. The development of 5G technology is particularly noteworthy, providing faster data speeds and more reliable internet connections, which is expected to boost the sale and usage of smartphones. In addition, features such as foldable screens, augmented reality, and artificial intelligence are being increasingly integrated, making smartphones more versatile and appealing than ever. These innovations are attracting tech-savvy consumers and are a significant contributor to market growth.
Another crucial growth factor is the increasing purchasing power and disposable incomes in emerging economies. As more consumers in regions like Asia-Pacific and Latin America move into the middle class, their ability to purchase higher-end smart devices increases. This shift is accompanied by greater accessibility to financing options, making it easier for consumers to afford smartphones. Furthermore, as smartphones become a necessity for communication, work, education, and entertainment, their demand continues to rise. The proliferation of social media and mobile applications also drives consumers to continuously upgrade their devices to stay connected and engaged with the latest trends.
The expanding ecosystem of mobile applications and services is further enhancing smartphone demand. Smartphones have become central to our daily lives, offering services beyond just communication, such as mobile banking, shopping, gaming, and health tracking. The rise of app ecosystems for various functions increases the utility of smartphones, thereby encouraging consumers to invest in more sophisticated devices. Moreover, platforms that allow for a seamless integration of smartphones with other smart home devices, such as virtual assistants and smart TVs, are becoming more popular. This interconnectedness creates a robust demand cycle as consumers seek the latest technologies to enhance their digital experiences.
Regionally, the Asia-Pacific is a significant driver of the global smartphone market, accounting for the largest share due to the presence of major manufacturers and a vast consumer base. Countries like China, India, and South Korea are key contributors, with China alone contributing to a substantial portion of global smartphone production and consumption. North America and Europe also hold notable shares in the market, driven by high consumer spending capability and early adoption of advanced technologies. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth as telecom infrastructures improve and mobile adoption rates increase. Each region presents unique dynamics that influence the overall market trajectory.
The smartphone market is significantly influenced by the operating systems they run on, with Android and iOS leading the segment. Android, known for its open-source platform, dominates the global market share with a wide variety of devices across multiple price points. Its ability to cater to both budget-friendly and premium segments allows it to reach a diverse consumer base. Android’s flexibility encourages a large developer community to create a plethora of applications, further enhancing user experience and driving demand. The continuous updates from Google ensure that Android remains competitive in terms of security and features, making it a preferred choice for many manufacturers and consumers alike.
iOS, exclusive to Apple's mobile devices, holds a significant share in the high-end segment of the market. Known for its seamless integration across Apple’s ecosystem, robust security features, and a user-friendly interface, iOS appeals to a loyal consumer base willing to invest in premium devices. The c
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According to Cognitive Market Research, the global SIM Free Smartphone market size is USD 781242.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
North America SIM Free Smartphone Market held 40% of the global revenue with a market size of USD 312496.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe SIM Free Smartphone is projected to expand at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 4,386.36 million.
Asia Pacific SIM Free Smartphone Market held 23% of the global revenue with a market size of USD 179685.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America SIM Free Smartphone Market held 5% of the global revenue with a market size of USD 39062.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa held 2% of the global revenue with a market size of USD 14624.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
Consumers are finding SIM-free handsets more appealing and economical because to technological developments in the smartphone sector. For instance, performance has increased and costs have decreased as a result of the development of new chipsets and display technologies.
To promote the use of SIM-free cell phones, certain governments are putting out effort. For instance, the European Union has put in place laws that facilitate customers' ability to move between mobile service providers.
Increasing Demand for Flexibility and Choice to Increase the Demand Globally
The increasing need for customization and choice in cell plans is changing customer tastes, with a discernible move favoring SIM-free devices. With the help of this trend, consumers may choose carriers and plans that best suit their requirements and tastes, freeing them from the limitations of traditional contracts. Customers can better manage their mobile experience by optimizing charges and services based on their usage patterns and preferences when they decouple the device from the service provider. This need for flexibility indicates a larger movement in customer expectations in the telecom sector toward transparent and customized alternatives, spurring competition and innovation among carriers to satisfy the changing demands of today's mobile-centric customers.
Growing Popularity of Online Retail to Propel Market Growth
The smartphone market has revolutionized due to the increasing popularity of online retail, especially regarding SIM-free smartphones. Customers may now purchase cell phones online with never-before-seen accessibility and simplicity. Online merchants offer a wider range of SIM-free cellphones than traditional brick-and-mortar stores, with competitive pricing and a diverse assortment. This change has made mobile technology more accessible to a wider range of people, giving them more freedom to choose the gadgets that suit their needs and finances. Furthermore, the smooth shopping experience provided by internet merchants has quickened the uptake of SIM-free cellphones, propelling market expansion in this area and changing the nature of the retail environment.
Market Restraints of the SIM Free Smartphone
Complexity of Choosing a Plan to Limit the Sales
For many customers thinking about making the transition, choosing a SIM-free plan that works is difficult. People may feel overpowered by the many choices, disparate cost models, and wide range of services available, making them reluctant to switch to a SIM-free phone. Some people may be discouraged from switching by the complexity of comparing plans and comprehending terms and conditions, choosing to remain with traditional contract-based solutions for simplicity. To help customers navigate the complexity of selecting a SIM-free plan, providers must simplify plan options, increase transparency, and give user-friendly tools. This will help consumers feel more confident and encourage more people to take advantage of this market segment.
Impact of COVID-19 on the SIM-Free Smartphone Market
The market for SIM-free smartphones has been greatly impacted by the COVID-19 pandemic, bringing with it both opportunities and challenges. The di...
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Smartphone Market valued at US$ 718.00 billion in 2025, is anticipated to reaching US$ 1,038.24 billion by 2032, with a steady annual growth rate of 5.4%.
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Global Smartphone Market size reached US$ 514.6 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 780.01 billion by 2031
Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.
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The North American IT device market, encompassing PCs (laptops, desktops, tablets), and phones (landlines, smartphones, feature phones), is a significant and dynamic sector. The market's size in 2025 is estimated at $XXX million (a value needs to be provided or logically estimated based on available data and global market trends for similar regions). A compound annual growth rate (CAGR) of 1.60% from 2025 to 2033 projects substantial growth, driven primarily by increasing smartphone penetration, particularly among younger demographics, and the ongoing demand for advanced computing capabilities in both personal and professional settings. Factors such as growing adoption of cloud computing and the Internet of Things (IoT) are contributing to this growth. However, market saturation in certain segments, particularly in the PC market, and the lengthening replacement cycles of devices are acting as restraints. The market is further segmented geographically, with the United States and Canada representing the core of the North American market. The United States, due to its larger population and higher per capita income, commands a significantly larger share of this regional market. The competitive landscape is intensely competitive, with major players like Microsoft, Intel, Apple, Samsung, and Lenovo vying for market share. These companies are continuously innovating to stay ahead of the curve, with key strategies including the development of more powerful and energy-efficient processors, enhanced software and operating systems, and the integration of advanced features like AI and 5G connectivity. The continuous evolution of technology and consumer preferences is expected to shape the trajectory of the market in the coming years. Manufacturers are likely to focus on delivering value-added services alongside hardware, strengthening their competitive positions. The forecast period of 2025-2033 will witness the market expanding through both incremental growth and innovation within existing product categories and emerging markets. A detailed understanding of these market dynamics is crucial for effective strategy formulation by businesses and investors in this sector. Recent developments include: November 2022: Apple, the leading telephone brand in the world, introduced a satellite-enabled SOS service in the United States and Canada. Only iPhone 14 owners may utilize the service, which enables the device to transmit SOS signals in an emergency from a distance even if cellular networks are not accessible., April 2022: Microsoft Corp. announced an expansion of its strategic collaboration with MediaKind to open new possibilities for video content owners, broadcasters, operators, and businesses to speed up their transition to digital video. This new partnership is intended to improve the integration and optimization of both businesses' products, platforms, and cloud capabilities, enabling their respective clients in the media and entertainment sector and beyond to achieve new heights of success.. Key drivers for this market are: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Potential restraints include: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Notable trends are: Stellar Smart Phone Penetration.
The percentage of U.S. adults who own a smartphone has more than doubled since 2011. Only 35 percent of all U.S. adults owned a smartphone in 2011, compared to 90 percent of adults who owned a smartphone, as of May 2023. The share of U.S. adults owning a smartphone increased by 55 percentage points the highlighted period.
Higher smartphone usage with males and higher-income groups
As smartphone penetration overall has increased over time in the United States, this trend can be observed in the split by gender as well. The penetration rate is not equally high though for both male and female users, as the usage amongst males is around five percent higher than amongst females in the United States.
The smartphone penetration rate in the United States correlates appears closely related to with household income in the United States. In households with an annual income of more than 50 thousand U.S. dollars the smartphone penetration rate is 90 percent or higher, while on the other hand smartphone ownership in households with an annual income below this threshold is below 80 percent.
Apple leader in U.S. smartphone market
Apple is the leading vendor in the United States smartphone market with almost 50 percent of U.S. mobile phone subscribers using an Apple device. Although Apple is the leading vendor in the United States, the Apple iOS operating system has a lower market share than its main competitor Google Android. As the Android operating system is used by the vast majority of smartphone vendors other than Apple, it combines the share of popular brands such as Samsung, LG, and Lenovo/Motorola.
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The Used and Refurbished Smartphone Market is Segmented by Geography (North America, Europe, Asia-Pacific, and Rest of the World). The Report Offers Market Sizes in Volume (shipment Units) for all the Above Segments.
Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent. Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.