Small and Medium-sized Enterprises (SMEs) play a significant role in Ghana's economy. In 2023, over 90 percent of business enterprises in the country were SMEs. Moreover, they did not only form around 80 percent of the total employment in Ghana but also accounted for some 60 percent of the country's GDP.

Abstract

The Future of Business Survey is a new source of information on small and medium-sized enterprises (SMEs). Launched in February 2016, the monthly survey - a partnership between Facebook, OECD, and The World Bank - provides a timely pulse on the economic environment in which businesses operate and who those businesses are to help inform decision-making at all levels and to deliver insights that can help businesses grow. The Future of Business Survey provides a perspective from newer and long-standing digitalized businesses and provides a unique window into a new mobilized economy.

Policymakers, researchers and businesses share a common interest in the environment in which SMEs operate, as well their outlook on the future, not least because young and innovative SMEs in particular are often an important source of considerable economic and employment growth. Better insights and timely information about SMEs improve our understanding of economic trends, and can provide new insights that can further stimulate and help these businesses grow.

To help provide these insights, Facebook, OECD and The World Bank have collaborated to develop a monthly survey that attempts to improve our understanding of SMEs in a timely and forward-looking manner. The three organizations share a desire to create new ways to hear from businesses and help them succeed in the emerging digitally-connected economy. The shared goal is to help policymakers, researchers, and businesses better understand business sentiment, and to leverage a digital platform to provide a unique source of information to complement existing indicators.

With more businesses leveraging online tools each day, the survey provides a lens into a new mobilized, digital economy and, in particular, insights on the actors: a relatively unmeasured community worthy of deeper consideration and considerable policy interest.

Geographic coverage

When the survey was initially launched in February 2016, it included 22 countries. When the survey was initially launched in February 2016, it included 22 countries. The Future of Business Survey is now conducted in over 90 countries in every region of the world.

Countries included in at least one wave: Albania Algeria American Samoa Andorra Angola Anguilla Antigua and Barbuda Argentina Aruba Australia Austria Azerbaijan Bahamas (the) Bangladesh Barbados Belarus Belgium Belize Benin Bolivia (Plurinational State of) Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Brazil Brunei Darussalam Bulgaria Burkina Faso Burundi Cabo Verde Cambodia Cameroon Canada Cayman Islands (the) Central African Republic (the) Chad Chile Colombia Congo (the) Curaçao Cyprus Czechia Côte d'Ivoire Denmark Djibouti Dominica Dominican Republic (the) Ecuador Egypt El Salvador Equatorial Guinea Estonia Eswatini Ethiopia Faroe Islands (the) Fiji Finland France French Polynesia Gabon Gambia (the) Germany Ghana Gibraltar Greece Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kenya Korea (the Republic of) Kuwait Lao People's Democratic Republic (the) Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Malawi Malaysia Mali Malta Martinique Mauritania Mauritius Mayotte Mexico Monaco Montenegro Morocco Mozambique Myanmar Namibia Nepal Netherlands (the) New Caledonia New Zealand Nicaragua Niger (the) Nigeria North Macedonia Northern Mariana Islands (the) Norway Oman Pakistan Panama Papua New Guinea Paraguay Peru Philippines (the) Poland Portugal Qatar Romania Russian Federation (the) Rwanda Réunion Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands South Africa Spain Sweden Switzerland Taiwan Tanzania, the United Republic of Thailand Timor-Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turks and Caicos Islands (the) Uganda United Arab Emirates (the) United Kingdom of Great Britain and Northern Ireland (the) United States of America (the) Uruguay Vanuatu Viet Nam Virgin Islands (British) Virgin Islands (U.S.) Zambia.

Analysis unit

The study describes small and medium-sized enterprises.

Universe

The target population consists of SMEs that have an active Facebook business Page and include both newer and longer-standing businesses, spanning across a variety of sectors. With more businesses leveraging online tools each day, the survey provides a lens into a new mobilized, digital economy and, in particular, insights on the actors: a relatively unmeasured community worthy of deeper consideration and considerable policy interest.

Kind of data

Sample survey data [ssd]

Sampling procedure

Twice a year in over 97 countries, the Facebook Survey Team sends the Future of Business to admins and owners of Facebook-designated small business pages. When we share data from this survey, we anonymize responses to all survey questions and only share country-level data publicly. To achieve better representation of the broader small business population, we also weight our results based on known characteristics of the Facebook Page admin population.

A random sample of firms, representing the target population in each country, is selected to respond to the Future of Business Survey each month.

Mode of data collection

Internet [int]

Research instrument

The survey includes questions about perceptions of current and future economic activity, challenges, business characteristics and strategy. Custom modules include questions related to regulation, access to finance, digital payments, and digital skills. The full questionnaire is available for download.

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design.

Note: Response rates are calculated as the number of respondents who completed the survey divided by the total number of SMEs invited.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

Other factors beyond sampling error that contribute to such potential differences are frame or coverage error (sampling frame of page owners does not include all relevant businesses but also may include individuals that don't represent businesses), and nonresponse error.

Note that the sample is meant to reflect the population of businesses on Facebook, not the population of small businesses in general. This group of digitized SMEs is itself a community worthy of deeper consideration and of considerable policy interest. However, care should be taken when extrapolating to the population of SMEs in general. Moreover, future work should evaluate the external validity of the sample. Particularly, respondents should be compared to the broader population of SMEs on Facebook, and the economy as a whole.