According to a survey of IT professionals and working adults worldwide, in 2023, ***** in **** respondents reported that their organization had encountered smishing attacks. This figure has decreased by only *** percentage point since the previous year.

In the second quarter of 2023, smartphone users in North America encountered around ***** thousand phishing and malicious attempts worldwide, making it the region with the highest number of such incidents. Europe ranked second, with more than *** thousand phishing and malicious attempts.

Sms smishing collection data set

In 2024, the most common type of cybercrime reported to the United States internet Crime Complaint Center was phishing, with its variation, spoofing, affecting approximately 193,000 individuals. In addition, over 86,000 cases of extortion were reported to the IC3 during that year. Dynamic of phishing attacks Over the past few years, phishing attacks have increased significantly. In 2024, over 193,000 individuals fell victim to such attacks. The highest number of phishing scam victims since 2018 was recorded in 2021, approximately 324 thousand.Phishing attacks can take many shapes. Bulk phishing, smishing, and business e-mail compromise (BEC) are the most common types. With the recent development of generative AI, it has become easier to craft a believable phishing e-mail. This is currently among the top concerns of organizations leaders. Impact of phishing attacks Among the most targeted industries by cybercriminals are healthcare, financial, manufacturing, and education institutions. An observation carried out in the fourth quarter of 2024 found that software-as-a-service (SaaS) and webmail was most likely to encounter phishing attacks. According to the reports, almost a quarter of them stated being targeted by a phishing scam in the measured period.

Mobile devices connected to the internet are vulnerable to targeted attacks and security threats. In December 2023, the number of global mobile cyberattacks was approximately 5.4 million, up by 147 percent compared to December 2022. Cyberattacks targeting mobile devices have been decreasing since the end of 2020, after experiencing an annual peak of almost 6.4 million in October 2020. Mobile concerns: Smishing While mobile operating systems come with vulnerabilities requiring patching and regular maintenance, watchful usage can reduce the risk for users of incurring security threats. Smishing attacks are especially reliant on users’ accidental mistakes or naivety. Smishing, or SMS phishing, uses text messages to lure users into accessing fake websites requesting personal data, or into clicking on malicious download links that could infect the device with malware. In the first quarter of 2024, AdWare and RiskTool were the most encountered types of mobile malware worldwide, while Trojan malware accounted for 11 percent of the total. Smishing attacks do not interest regular users alone, but can also target organizations and professionals. In 2023, it was found that the share of IT professionals and organizations targeted by smishing attacks was at 75 percent. Mobile app privacy According to a survey of global consumers carried out in August 2021, both Android and iOS users appeared equally keen to stop using an app if their privacy expectations were not met. Mobile apps have to collect different types of data for functionality purposes, including app diagnostic and device data for location-based services. However, mobile apps also collect other types of more personal user data, such as search history, browsing history, health data, and financial information. The data can be then used by the company that collected them in the first place (1st party data), or with entities that do not have a direct relationship with the users, and obtain data from the main tracking source (3rd party data). Social media apps, like other app categories, rely on acquiring 3rd party data from users for their advertisement business. As of February 2022, TikTok was found to have the highest number of potential 3rd party trackers, followed by Telegram, and Twitter.

According to a survey conducted in December 2022, **** percent of smartphone users in Japan neither knew the term nor the meaning of smishing. The term is a portmanteau of "SMS" and "phishing." It refers to a form of online fraud in which a legitimate source is impersonated in order to gain sensitive information. Unlike phishing, however, smishing involves simple text messages instead of e-mails.

SMS Phishing Protection Market Outlook

According to our latest research, the global SMS Phishing Protection market size reached USD 1.47 billion in 2024, driven by the escalating frequency and sophistication of phishing attacks targeting mobile users worldwide. The market is experiencing robust momentum, reflecting a compound annual growth rate (CAGR) of 18.6% from 2025 to 2033. By the end of 2033, the SMS Phishing Protection market is projected to attain a value of USD 6.12 billion. The primary growth factor behind this surge is the growing adoption of mobile devices for personal and business communications, coupled with the increasing reliance on SMS-based authentication and notifications across industries.

One of the most significant growth drivers for the SMS Phishing Protection market is the exponential rise in mobile device usage globally. As organizations and individuals continue to embrace digital transformation, the use of smartphones for accessing sensitive information, conducting financial transactions, and managing business operations has become ubiquitous. This trend, while convenient, has also made SMS channels a lucrative target for cybercriminals deploying phishing attacks, commonly known as "smishing." The surge in mobile banking, e-commerce, and remote work arrangements has further amplified the need for robust SMS phishing protection solutions, as attackers exploit vulnerabilities in SMS communications to steal credentials, distribute malware, and perpetrate fraud. Consequently, enterprises across all sectors are prioritizing the deployment of advanced security solutions to safeguard their users and data, fueling the demand for comprehensive SMS phishing protection tools and services.

Another pivotal factor propelling the SMS Phishing Protection market is the evolving regulatory landscape and the imposition of stringent data protection laws worldwide. Governments and regulatory bodies are increasingly mandating organizations to implement proactive measures to detect, prevent, and mitigate phishing threats, particularly those targeting personal and financial data via SMS. Compliance with regulations such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and sector-specific guidelines in banking, healthcare, and telecommunications has compelled organizations to invest in advanced security infrastructure. Vendors in the SMS phishing protection space are responding by developing solutions that not only offer real-time threat detection and response but also facilitate regulatory compliance through detailed reporting and incident management features. This regulatory push is expected to sustain the market's growth trajectory over the forecast period.

Technological advancements in artificial intelligence (AI), machine learning (ML), and behavioral analytics are reshaping the SMS Phishing Protection market. Modern protection solutions leverage these technologies to analyze message content, sender behavior, and contextual data in real-time, enabling the rapid identification and blocking of phishing attempts. AI-driven engines can detect subtle anomalies and emerging threat patterns that traditional rule-based systems might overlook, significantly enhancing detection accuracy and reducing false positives. Moreover, integration with mobile device management (MDM) platforms and cloud-based security ecosystems allows for seamless protection across diverse device environments. These innovations are not only improving the effectiveness of SMS phishing protection but also expanding the market's addressable base, as even small and medium-sized enterprises (SMEs) can now access scalable, cost-effective solutions.

Regionally, North America continues to dominate the SMS Phishing Protection market, accounting for the largest share in 2024, followed closely by Europe and the Asia Pacific. The high adoption of smartphones, advanced digital infrastructure, and the presence of leading cybersecurity vendors in these regions are key contributors to their market leadership. However, the Asia Pacific region is emerging as the fastest-growing market, driven by rapid digitalization, increasing mobile penetration, and rising awareness of cybersecurity threats. Latin America and the Middle East & Africa are also witnessing steady growth, supported by government initiatives and investments in digital security. The global landscape is characterized by diverse regulatory requirements, threat profiles, and technology

According to a survey conducted in December 2022, more than ** percent of computer users in Japan neither knew the term nor the meaning of smishing. The term is a portmanteau of "SMS" and "phishing." It refers to a form of online fraud in which a legitimate source is impersonated in order to gain sensitive information. Unlike phishing, however, smishing involves simple text messages instead of e-mails.

SMS Firewall Market Outlook

According to our latest research, the global SMS firewall market size in 2024 is valued at USD 2.65 billion, demonstrating robust momentum fueled by rising demands for secure messaging infrastructure. The market is experiencing a healthy growth trajectory, with a Compound Annual Growth Rate (CAGR) of 10.4% projected during the forecast period. By 2033, the SMS firewall market is forecasted to reach USD 6.41 billion, driven by the increasing adoption of Application-to-Person (A2P) messaging, regulatory compliance requirements, and the proliferation of mobile devices. As per our latest research, the ongoing surge in mobile messaging traffic and the need to safeguard against SMS-based fraud are the primary growth catalysts shaping this dynamic market.

One of the most significant growth factors for the SMS firewall market is the exponential increase in mobile messaging traffic, particularly in the A2P segment. Enterprises across industries such as banking, healthcare, retail, and e-commerce are leveraging A2P SMS for transaction alerts, authentication, promotional campaigns, and customer engagement. This surge in messaging volume has heightened the risk of SMS frauds such as smishing, spoofing, and grey-route messaging, prompting telecom operators and enterprises to invest in robust SMS firewall solutions. The growing sophistication of cyber threats and the need for real-time threat detection and mitigation are further accelerating the adoption of advanced SMS firewall technologies, thus contributing to market expansion.

Another pivotal driver is the evolving regulatory landscape and the increasing emphasis on data privacy and security compliance. Governments and regulatory bodies worldwide are enforcing stringent regulations to protect consumer data and ensure the integrity of mobile communication channels. Regulations such as GDPR in Europe, CCPA in California, and other country-specific mandates require organizations to implement comprehensive security frameworks, including SMS firewall solutions. These regulations are compelling telecom operators and enterprises to upgrade their messaging infrastructure, thereby fostering the growth of the SMS firewall market. Additionally, industry collaborations and partnerships between firewall vendors and telecom operators are enhancing the reach and effectiveness of SMS firewall deployments.

Technological advancements and the integration of artificial intelligence (AI) and machine learning (ML) in SMS firewall platforms are also fueling market growth. Next-generation SMS firewalls are equipped with AI-driven analytics and pattern recognition capabilities that enable proactive threat detection and adaptive response mechanisms. These intelligent solutions can analyze vast volumes of messaging data in real-time, identify anomalous traffic patterns, and block malicious SMS before they reach end-users. The growing demand for cloud-based SMS firewall solutions, which offer scalability, flexibility, and cost-effectiveness, is further augmenting market growth. As organizations continue to embrace digital transformation, the need for advanced and adaptive SMS security solutions will remain paramount.

In the context of rising SMS fraud, Smishing Protection has emerged as a critical component of the SMS firewall market. Smishing, or SMS phishing, involves fraudulent messages that trick recipients into revealing sensitive information. As these attacks become more sophisticated, telecom operators and enterprises are increasingly prioritizing Smishing Protection to safeguard their customers and data. Advanced SMS firewall solutions now incorporate real-time threat intelligence and behavioral analysis to detect and neutralize smishing attempts before they can cause harm. This proactive approach not only enhances security but also builds trust with users, who are becoming more aware of the risks associated with mobile communications.

From a regional perspective, Asia Pacific holds the largest share of the SMS firewall market, followed by North America and Europe. The rapid proliferation of mobile devices, high SMS traffic volumes, and the presence of leading telecom operators in countries such as China, India, and Japan are major contributors to the region's market dominance. North America is witnessing significant growth due to the early adoption of advanced security solutions and a strong focus on regula

The SMS Firewall market is experiencing robust growth, driven by the increasing need to secure sensitive data transmitted via SMS and the rising adoption of cloud-based communication platforms. The market, valued at approximately $XX million in 2025 (assuming a logical extrapolation based on the provided CAGR and study period), is projected to exhibit a Compound Annual Growth Rate (CAGR) of 10.20% from 2025 to 2033. Key drivers include the escalating volume of A2P (Application-to-Person) SMS traffic, the rise of fraudulent SMS messages (smishing), and stringent regulatory compliance mandates demanding enhanced security measures. The market is segmented by SMS type (A2P, P2P), platform (cloud, traditional applications), and end-user industries (education, government, IT & Telecom, media & entertainment, BFSI, healthcare, manufacturing, e-commerce). The cloud-based segment is expected to dominate due to its scalability, cost-effectiveness, and ease of deployment. Significant growth is anticipated in regions such as Asia Pacific and North America, fueled by high smartphone penetration and increased digital adoption. However, factors like the high initial investment cost for implementation and the potential for false positives can act as market restraints. Competition is intense, with established players like Cellusys, Sinch, and Twilio alongside emerging regional players vying for market share. The future of the SMS Firewall market is promising, particularly as businesses increasingly prioritize data security and comply with evolving regulations across various sectors. The competitive landscape is characterized by both large multinational corporations and smaller, specialized firms. The presence of a diverse range of players reflects the market’s varied needs and technological approaches. Strategic partnerships and mergers & acquisitions are anticipated to play a significant role in shaping the market landscape. Continuous innovation in SMS filtering technologies, including AI-powered solutions, is expected to enhance the accuracy and effectiveness of SMS firewalls and further drive market growth. Expansion into new geographical markets, particularly in developing economies with high mobile penetration, presents lucrative opportunities for market expansion. The focus will likely shift toward offering integrated security solutions that go beyond basic SMS filtering, incorporating features like advanced threat detection and real-time analytics. Key drivers for this market are: , Growing Security & Privacy Concern; Growing Trend in Mobile Marketing. Potential restraints include: , Growing Security & Privacy Concern; Growing Trend in Mobile Marketing. Notable trends are: Increase in Adoption of A2P will Drive the Market in the Forecast Period.

Spam SMS Filtering Market Outlook

According to our latest research, the global Spam SMS Filtering market size reached USD 2.45 billion in 2024, reflecting robust growth driven by increasing mobile penetration and heightened concerns about data security. The market is poised to expand at a CAGR of 15.8% from 2025 to 2033, with the forecasted market value expected to reach USD 8.44 billion by 2033. This remarkable growth is primarily fueled by the proliferation of smartphones, the surge in SMS-based cyber threats, and the escalating need for advanced filtering technologies to protect users and enterprises from malicious and unsolicited messages.

The rapid expansion of the Spam SMS Filtering market is underpinned by the exponential increase in mobile device usage and the corresponding rise in SMS-based communication. As organizations and individuals rely more heavily on SMS for both personal and business purposes, the volume of spam and fraudulent messages has surged, necessitating the adoption of sophisticated filtering solutions. The integration of artificial intelligence and machine learning algorithms into spam filtering software has significantly improved detection accuracy, enabling real-time identification and blocking of spam messages. Furthermore, regulatory mandates in several regions require telecom operators and enterprises to implement robust spam filtering mechanisms, further propelling market growth.

Another critical growth factor for the Spam SMS Filtering market is the escalating sophistication of cyber-attacks delivered via SMS, commonly known as smishing. Cybercriminals are increasingly leveraging SMS as a vector for phishing attacks, malware distribution, and fraudulent schemes, targeting both individuals and organizations. This trend has intensified the demand for advanced spam SMS filtering solutions that can not only detect and block spam but also identify and mitigate evolving threats. Enterprises, particularly in sectors such as banking, financial services, and healthcare, are investing heavily in spam filtering technologies to safeguard sensitive data and maintain regulatory compliance, thereby contributing to the market's upward trajectory.

The growing awareness among consumers and organizations about the risks associated with spam SMS has also played a pivotal role in market expansion. With high-profile incidents of data breaches and financial losses resulting from spam and phishing messages making headlines, there is an increased emphasis on proactive security measures. Telecom operators, in particular, are collaborating with technology providers to deploy network-level spam filtering solutions, ensuring that malicious messages are intercepted before reaching end-users. This collaborative approach, coupled with continuous advancements in filtering algorithms and cloud-based deployment models, is expected to sustain the market's momentum over the forecast period.

In the context of combating unsolicited messages, the role of a Spam Call Blocker App becomes increasingly relevant. These applications are designed to identify and block unwanted calls, complementing the efforts of spam SMS filtering by providing a comprehensive solution to mobile communication threats. With the rise of telemarketing and scam calls, users are seeking reliable tools to manage and reduce interruptions. The integration of such apps with spam SMS filtering systems can enhance overall security, offering users a seamless experience in managing both calls and messages. As technology advances, these apps are incorporating features like AI-driven call identification and real-time updates, ensuring that users are protected against the latest threats.

Regionally, the Spam SMS Filtering market exhibits significant variation in adoption rates, with Asia Pacific leading the charge due to its massive mobile subscriber base and high incidence of spam SMS. North America and Europe follow closely, driven by stringent data protection regulations and a mature telecom infrastructure. In contrast, Latin America and the Middle East & Africa are witnessing steady growth as mobile adoption accelerates and awareness about SMS security increases. The regional outlook remains positive, with all major markets expected to contribute to the overall expansion of the spam SMS filtering industry.

As of January 2023, phishing, spear phishing, or smishing were the most common types of cyberattacks in France, with around *** in ** companies encountering it. The exploitation of a vulnerability ranked second, with ** percent. The third most common cyberattack was denial-of-service attack (DOS), detected by ** percent of the respondents.

According to a survey on personal finance conducted during the fourth quarter of 2024 in the Philippines, 45 percent of respondents who had experienced digital fraud attempts were targeted with phishing attacks. In addition, 41 percent of respondents were targeted with smishing or phishing using text messages.

Fraud Analytics for A2P Messaging Market Outlook

According to our latest research, the Fraud Analytics for A2P Messaging market size reached USD 1.14 billion in 2024 and is expected to grow at a robust CAGR of 15.2% during the forecast period, reaching a projected value of USD 3.35 billion by 2033. This significant market expansion is driven by the increasing prevalence of sophisticated fraud schemes targeting Application-to-Person (A2P) messaging channels, as well as the rising demand for advanced analytics solutions among telecom operators and enterprises. The need to secure revenue streams, ensure regulatory compliance, and maintain customer trust continues to propel the adoption of fraud analytics platforms globally.

One of the core growth factors for the Fraud Analytics for A2P Messaging market is the exponential surge in A2P messaging volumes across industries such as banking, healthcare, retail, and transportation. As organizations leverage SMS and voice messaging for customer engagement, two-factor authentication, and notifications, the attack surface for fraudsters expands considerably. This has led to a notable increase in fraudulent activities, including SMS phishing (smishing), SIM swap fraud, and bypass fraud, compelling companies to invest in robust fraud analytics solutions. The integration of machine learning and artificial intelligence within these platforms further enhances their ability to detect anomalies and mitigate risks in real time, making them indispensable for modern communication ecosystems.

Another significant driver for market growth is the tightening regulatory landscape surrounding data privacy and anti-fraud measures. Regulatory bodies across regions, particularly in Europe with GDPR and in North America with various state-level privacy laws, are mandating stricter controls over data transmission and fraud prevention. Enterprises and telecom operators are under increasing pressure to comply with these regulations, leading to a surge in demand for compliance management and revenue assurance tools within the fraud analytics suite. These solutions not only help organizations avoid hefty fines but also safeguard their reputations by ensuring adherence to legal and ethical standards.

The proliferation of cloud-based deployment models is also catalyzing the expansion of the Fraud Analytics for A2P Messaging market. Cloud solutions offer unparalleled scalability, flexibility, and cost-effectiveness, enabling organizations of all sizes to deploy advanced fraud detection mechanisms without significant upfront investments in infrastructure. This trend is particularly pronounced among small and medium-sized enterprises (SMEs) and SMS aggregators, who benefit from the rapid deployment and easy integration capabilities of cloud-based fraud analytics services. As cloud adoption accelerates, it is expected to further democratize access to advanced fraud prevention technologies, thereby fueling market growth.

Regionally, Asia Pacific stands out as the fastest-growing market, propelled by the region's massive mobile subscriber base and the rapid digital transformation of its economies. Countries such as India, China, and Indonesia are witnessing a surge in A2P messaging traffic for e-commerce, banking, and governmental services, making them prime targets for fraudsters. The increasing awareness among enterprises and telecom operators about the financial and reputational risks associated with messaging fraud is driving investments in sophisticated fraud analytics solutions. Meanwhile, North America and Europe continue to lead in terms of technology adoption and regulatory compliance, contributing significantly to the overall market revenue.

Component Analysis

The Fraud Analytics for A2P Messaging market is segmented by component into software and services, each playing a critical role in the overall ecosystem. The software segment encompasses advanced analytics platforms equipped with AI, machine learning, and big data capabilities for real-time fraud detection and prevention. These platforms are designed to analyze vast volumes of messaging data, identify suspicious patterns, and trigger automated responses to mitigate threats. The increasing sophistication of fraud schemes has necessitated continuous upgrades to analytics software, with vendors focusing on enhancing detection accuracy and reducing false positives. As a result, the software segment commands a significant share of

A survey from December 2024 showed that almost ** percent of smartphone owners in Japan had received an SMS that could be interpreted as a phishing scam within the past year. Phishing scams via SMS are also known as smishing scams. A somewhat smaller share of the respondents stated that they had received such an SMS more than a year ago.

A 2022 survey of working adults revealed that ** percent of respondents had taken any action that could threaten their internet safety. A further ** percent said they had clicked phishing links leading to a fake website, while ** percent downloaded malware from smishing.

In 2023, the Italian authorities covering cyber crime have estimated that ** million euros were embezzled from victims of online financial fraud by means of phishing, smishing, and vishing. This represents an increase of approximately *** million compared to 2022, when victims of online financial fraud cases in Italy lost an estimated sum of **** million euros.

In 2024, e-commerce scams were the most common type of scam in Singapore, with around ****** cases reported. Job scams also represented a prevalent form of fraud in the country, with over ***** cases reported.

Phishing threat in Singapore In Singapore, around *********** different phishing URLs with a .SG domain were detected in 2022. The highest number of phishing URLs was recorded the previous year, with around ***********. Phishing attacks can take many forms, such as corporate e-mail compromise (CEC), mass phishing, or smishing. These phishing e-mails represent a crucial risk for businesses. They can also lead to ransomware infections, which have also increased in recent years.

Data breaches Companies and governments are increasingly relying on technology to collect, analyze, and store personal data. This can lead to potential risks when such data is affected by cyber incidents. In Singapore, the number of exposed data points per thousand people reached ** in 2022. Over the same period, around ************ data sets were reported as leaked in the country.

In 2023, the Italian authorities covering cyber crime and online safety investigated ****** cases of online financial fraud that targeted their victims with phishing, smishing, or vishing in order to subtract money from them. This represents an increase compared to 2022, when the financial fraud cases investigated were *****. In the last examined year, the Italian authorities investigated almost 1,000 people due to alleged financial fraud and monetary scams on the internet.