This statistic displays the market value of the juice beverages industry in India from 2011 to 2016, with a projection for 2021. In 2016, the market value of the juice beverages industry in India amounted to around 162 billion Indian rupees, and was estimated to reach about 450 billion rupees in 2021.

Pepsi’s market share of the juice beverage industry in India was around 26.7 percent in 2016. The country has overcome its past when tea was the ‘holy’ beverage of the common folk and coffee was the choice of people with a ‘sophisticated’ lifestyle. There is a plethora of options in the market now with health drinks and juices catching up fast and dethroning the popular choices. The market value of the juice beverages industry in India was estimated to be more than 450 billion Indian rupees in 2021.

The Pepsi empire

With more than 80 products and variants under its name with the likes of Lays, Kurkure and Doritos, the company also encompasses a wide range of carbonated drinks. Pepsi India was the most popular soft drink brand on YouTube in 2019, with more than 130 million uploaded video views. Additionally, Pepsi held a share of more than 30 percent of the carbonated beverages industry in the country.

Rise of the Juice

With fitness catching the eye of teens in the country, supported by the recent liquor ban, the market for the non-alcoholic beverages looks promising. The production volume of pulp and fruit juices across the nation stood close to 160 thousand metric tons in fiscal year 2018. The gulp factor has been influenced by western lifestyle and the motivation to look and feel healthy has begun to impact the fruit and juice market and is presumably on its way to bring about a major change in people’s lives and in the industry.

Global Smoothies Market reached USD 11.5 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 22.1 billion by 2031

In 2021, the Indian concentrated orange juice market was finally on the rise to reach $X after two years of decline. Over the period under review, the total consumption indicated measured growth from 2012 to 2021: its value increased at an average annual rate of +2.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Concentrated orange juice consumption peaked at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

The Indian concentrated apple juice market contracted markedly to $X in 2022, with a decrease of X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, saw a slight expansion. Concentrated apple juice consumption peaked at $X in 2021, and then contracted dramatically in the following year.

India Juice Market is expected to grow with the CAGR of more than 11% by 2027. This report consist industry trends and major growing factors.

Canadean’s "Juice (Soft Drinks) Market in India – Outlook to 2020: Market Size, Growth and Forecast Analytics" provides data on India Juice market, providing marketers with the essential tools to understand their own and their competitors’ position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Juice sales and which categories and segments will see growth in the coming years.This is an on-demand research handbook and will be delivered within 2 working days (excluding weekends) of the purchase. Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data. Read More

In 2024, the Indian pineapple juice (single strength) market was finally on the rise to reach $291K after two years of decline. In general, consumption showed a resilient expansion. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Juice (Soft drinks) Market in India – Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Juice market in India. The research handbook provides up-to-date market size data for period 2011-2016 and illustrative forecast to 2021 covering key market aspects like Sales Value and Volume for Juice and its variants . Read More

The Asia-Pacific Fruits and Vegetables Juice Market Report is segmented by Category (Fruit and Vegetable), Type (Nectar, Still Juice Drinks, and 100% Juice), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (China, Japan, Australia, India, and Rest of Asia-Pacific). The report offers market size and values in (USD Million) during the forecast years for the above segments.

The combined volume in the 'Juices' segment of the non-alcoholic drinks market in India was forecast to continuously increase between 2025 and 2029 by in total 0.03 billion litres (+1.81 percent). The combined volume is estimated to amount to 1.69 billion litres in 2029. Find further information concerning the volume, combined in the 'Juices' segment of the non-alcoholic drinks market in France. The Statista Market Insights cover a broad range of additional markets.

The Asia-Pacific Juices Market is segmented by Soft Drink Type (100% Juice, Juice Drinks (up to 24% Juice), Juice concentrates, Nectars (25-99% Juice)), by Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

Juice (Soft Drinks) Market in India – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Juice market in India. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Juice and its variants . Read More

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Juices Market Size 2025-2029

The juices market size is forecast to increase by USD 125.4 billion at a CAGR of 8.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising preference for healthier food and beverage options and the increasing popularity of cold-pressed juices. Cold-pressed juices, known for their nutrient-rich and natural qualities, offer consumers a healthier alternative to traditional juices and are gaining increasing prominence in the market. However, the market faces challenges as well. Fluctuating prices of raw materials, such as fruits and vegetables, pose a significant threat to market growth. Additionally, regulatory hurdles impact adoption, with stringent regulations governing the use of certain ingredients and labeling requirements. To navigate these challenges, companies must focus on optimizing their supply chains and maintaining transparency in their sourcing and production processes.
However, the market is not without its challenges. Fluctuating prices of raw materials, such as fruits and vegetables, pose a significant threat to market growth. Producers must navigate these price fluctuations through strategic sourcing and supply chain management. Packaging options and processing methods, such as cold-pressed and high-pressure processing, are also impacting the market. Private-label brands, with their ability to offer customized and cost-effective options, are capitalizing on this trend and gaining market share. To capitalize on the growth opportunities and navigate the challenges effectively, companies must focus on innovation, transparency, and sustainability in their offerings.

What will be the Size of the Juices Market during the forecast period?

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The market is experiencing significant trends and dynamics, with a focus on aseptic packaging and certification programs. Consumer behavior research indicates a growing preference for organic and fair trade certified juices, prioritizing product traceability and transparency in the supply chain. Innovation pipeline includes juice blending, processing techniques such as high-pressure processing (HPP), and nutrient fortification. Brands are extending shelf-life through advanced microbial control and quality assurance measures. Brand positioning is crucial, with product differentiation through natural colorants, flavoring technologies, and packaging design. Sustainable agriculture practices and sustainable bottle recycling are essential for customer loyalty. Price elasticity is a key consideration, with brands balancing affordability and premium pricing.
Ingredient sourcing and food safety standards are paramount, with brands investing in ingredient traceability and supplier transparency. Juice processing techniques, such as cold-pressed extraction, offer health benefits and added value. Market penetration is achieved through effective brand awareness campaigns and strategic product positioning. The innovation pipeline includes shelf-life extension and ingredient fortification, as well as new flavor combinations and packaging designs. Overall, the market is dynamic and competitive, with a focus on meeting evolving consumer preferences and demands.

How is this Juices Industry segmented?

The juices industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Fruit juices
  Vegetable juices
  Others


Distribution Channel

  Offline
  Online


Type

  100 percent fruit juice
  Nectars
  Juice drinks
  Concentrates
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The fruit juices segment is estimated to witness significant growth during the forecast period. In the dynamic market, oat milk and plant-based alternatives, such as soy and almond milk, continue to gain popularity due to consumer trends favoring natural ingredients and health consciousness. The demand for immunity-boosting juices and functional beverages, rich in vitamin content and antioxidants, is on the rise. Digital marketing strategies and advertising campaigns are essential tools for companies to reach consumers, especially the younger demographic that values convenience and lifestyle choices. The market is influenced by macroeconomic factors, urbanization, and changing lifestyles, with B2C enterprises, retail sales, eCommerce, and convenience stores playing significant roles in market growth. The future of the market lies in natural ingredients, vitamins, minerals, and natural sugars, with grape, pineapple, and orange juices leading the way.

Product differentiati

After two years of growth, the Indian grape juice (single strength) market decreased by -0.6% to $215K in 2024. Over the period under review, consumption, however, showed a deep downturn. Grape juice (single strength) consumption peaked at $425K in 2012; however, from 2013 to 2024, consumption failed to regain momentum.

The Report Covers Global Cold Pressed Juices Market Analysis and is Segmented by Category (Fruit Juice, Vegetable Juice, and Blends), by Distribution Channel (On-Trade and Off-Trade), and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). The Market Size is Provided in Terms of Value (USD) During the Forecasted Years for the Above Segments.

The global multifunction portable fruit mixer market is experiencing robust growth, driven by increasing health consciousness, busy lifestyles demanding quick and convenient food preparation, and the rising popularity of smoothies and healthy beverages. The market, estimated at $2.5 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $4.2 billion by 2033. This growth is fueled by several key trends, including the introduction of innovative features like blending power, portability, self-cleaning mechanisms, and smart connectivity. The increasing adoption of these mixers in commercial settings like cafes and juice bars further contributes to market expansion. While the higher initial cost of premium models might pose a restraint, manufacturers are addressing this by offering a range of price points to cater to diverse consumer needs. The market is segmented by application (household, industrial, commercial, others) and type (0.6L, 1.5L, 2.2L, and others), with the household segment currently dominating due to rising disposable incomes and increasing urbanization. Key players such as Vitamix, JESE, and others are focusing on product differentiation, strategic partnerships, and expanding their distribution networks to maintain a competitive edge. Regional analysis shows a significant market share for North America and Europe, driven by high consumer spending and well-established distribution channels. However, Asia-Pacific is expected to exhibit the highest growth rate during the forecast period due to rising disposable incomes, increasing urbanization, and a growing preference for convenient and healthy food options in countries like China and India. The market is witnessing increased competition from both established players and emerging brands, leading to innovative product launches and aggressive marketing strategies. Future growth will hinge on incorporating advanced technologies, focusing on sustainability, and expanding into untapped markets in developing economies. Furthermore, catering to the demand for more durable, user-friendly, and aesthetically appealing designs will play a crucial role in shaping the future of this dynamic market segment.

India Aloe Vera Juice Market was valued at USD 36.68 Million in 2024 and is expected to reach USD 42.78 Million by 2030 with a CAGR of 11.21% during the forecast period.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

The global Morinda Citrifolia Fruit Juice market is predicted to reach a valuation of 79 million by 2033, expanding at a CAGR of 7.4% from 2025 to 2033. The rising demand for natural and organic health supplements and the growing awareness of the health benefits of Morinda Citrifolia fruit juice are driving market growth. Additionally, the increasing prevalence of chronic diseases and the rising disposable income in developing countries are also contributing to the market's expansion. The market is segmented into online and offline distribution channels, with the offline segment holding a significant market share. The market is also segmented into natural and organic types, with the organic segment expected to experience significant growth due to the increasing consumer preference for natural and healthy products. The Asia Pacific region is expected to dominate the market, with China, India, and Japan being the major contributors. North America and Europe are also expected to contribute significantly to the market growth. Key players in the market include Morinda, Melaleuca, Healing Noni, and Hainan Yiran Biological Engineering.