During a 2022 survey carried out among consumers from the United States, ** percent of responding millennials stated they liked being contacted by brands via text messages. The same was true for ** percent of respondents from Generation Z.

In 2024, the click rate for e-commerce SMS marketing campaigns decreased to **** percent in the fourth quarter, nearly half the rate from 2023. The conversion rate was the same as the previous year, with **** percent.

Text Messaging Lists and SMS Marketing Lists. 40K plus filters. Search using detailed Demographic criteria and Geographic information on ProMarketing Leads.

When Emma launched her direct-to-consumer skincare brand, she thought a strong website would do the trick. But soon, her traffic stagnated, and sales didn’t budge. Then she tried something different: mobile marketing. Within six months, mobile-driven traffic doubled, and over 60% of conversions came from phones. Her story isn’t unique....

Discover the booming text message marketing system market! Explore its $5 billion (estimated 2025) valuation, 15% CAGR, key drivers, and top players. Learn about the latest trends in SMS marketing, including conversational SMS and AI integration, and understand the challenges and future opportunities in this dynamic sector.

During a December 2023 survey carried out in the United States, ** percent of responding consumers stated that they were most likely to opt into text messages from retail and ecommerce entities; ** percent said they would opt into text marketing from healthcare providers.

In recent years, the SMS Marketing Software market has emerged as a pivotal player in the digital marketing landscape, providing businesses with a direct line of communication to their customers through text messaging. This software is designed to enable companies to craft, schedule, and send promotional messages, a

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SMS Marketing Software Market Size 2024-2028

The sms marketing software market size is valued to increase USD 8.47 billion, at a CAGR of 21.44% from 2023 to 2028. Rising adoption of social, mobile, analytical, and cloud (SMAC) technologies will drive the sms marketing software market.

Major Market Trends & Insights

North America dominated the market and accounted for a 35% growth during the forecast period.
By Deployment - Cloud segment was valued at USD 2.22 billion in 
By segment2 - segment2_1 segment accounted for the largest market revenue share in 

Market Size & Forecast

Market Opportunities: USD 310.72 million
Market Future Opportunities: USD 8471.80 million
CAGR : 21.44%
North America: Largest market in 

Market Summary

The market represents a dynamic and continually evolving business landscape, driven by the increasing adoption of core technologies such as artificial intelligence and the integration of social, mobile, analytical, and cloud (SMAC) technologies. This shift has led to the rise of AI-enabled SMS marketing, enabling businesses to deliver personalized and targeted campaigns to their customers. However, this market is not without challenges. Increasing concerns over data security and privacy have emerged as significant hurdles, with the global SMS marketing market expected to reach a 55% adoption rate by 2025. Despite these challenges, opportunities abound, particularly in regions such as North America and Europe, where stringent regulations have led to a higher emphasis on data security and privacy, creating a favorable environment for SMS marketing software providers.

What will be the Size of the SMS Marketing Software Market during the forecast period?

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How is the SMSing Software Market Segmented and what are the key trends of market segmentation?

The smsing software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. DeploymentCloudOn-premisesGeographyNorth AmericaUSEuropeGermanyUKAPACChinaJapanRest of World (ROW)

By Deployment Insights

The cloud segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving realm of business communication, SMS marketing software has emerged as a powerful tool for enterprises to engage customers effectively. According to recent industry reports, the market for SMS marketing software is currently experiencing impressive growth, with adoption rates increasing by 18% and customer engagement metrics soaring by 25%. Furthermore, future industry expectations are equally promising, with subscriber growth projected to rise by 21% and message personalization anticipated to surge by 30%. Two-way SMS messaging and chatbot integration have become essential components of this market, enabling real-time feedback and enhancing the mobile user journey. Geo-targeted SMS campaigns and mobile marketing automation further boost customer engagement, while scheduled messaging and event-triggered campaigns cater to the diverse needs of businesses. SMS list cleaning, message templates, and compliance regulations ensure the effectiveness and legitimacy of marketing efforts. SMS campaign management and automation platforms facilitate seamless workflows and scalability, allowing businesses to adapt to the ever-changing marketing landscape. Moreover, the integration of SMS chatbots, mobile number verification, and conversational SMS marketing adds a human touch to automated communications, fostering stronger customer relationships. Key performance indicators such as SMS marketing ROI, drip campaigns, and opt-in compliance provide valuable insights into the success of these initiatives. As businesses increasingly recognize the importance of effective communication and personalized customer experiences, the demand for advanced SMS marketing solutions continues to grow. Market leaders are continuously innovating to meet these needs, offering features like keyword-based SMS, marketing automation workflows, and real-time analytics to help businesses optimize their SMS marketing strategies.

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The Cloud segment was valued at USD 2.22 billion in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market for SMS marketing software is poised for

Introduction

Mobile Advertising Statistics: It is amazing how rapidly mobile advertisements have transitioned from mere "banner ads on applications" to a billion-dollar industry consuming a significant portion of marketing budgets. If you scroll through a feed for just 5 seconds, you will encounter at least three advertisements attempting to sell something that seems to understand you remarkably well.

The reality is that no one openly expected mobile ads to become this effective. Brands are investing heavily, and frankly, this is understandable; everyone is fixated on their smartphones. In 2020, global mobile ad expenditure reached approximately $276 billion, indicating a substantial shift from traditional media to mobile-centric strategies. In 2023, mobile ad spending had increased to an estimated $362 billion, illustrating the rapid transition to smartphone reliance.

This significant increase was propelled by a combination of short-form video content, social commerce, and app-driven user engagement.

Exploding at a 25% CAGR, the mobile marketing market is a $15B+ industry (2025 est.) driven by smartphone adoption and innovative ad tech. Learn about key trends, segments (in-app, SMS, social), and top companies shaping this dynamic sector. Discover growth projections to 2033. Recent developments include: October 2022 - Adverty AB (publ) announced a partnership with Apex Gaming Network, Apex Mobile Media's in-app mobile advertising division, and Canada's gaming network that places brands in premium game environments. The agreement allows the network to represent and sell Adverty's inventory in Canada, with the possibility of campaigns also running in the US. This collaboration will provide marketers in the region with seamless and immersive in-game advertising options., December 2022 - Remerge announced a partnership program to assist agencies in mastering mobile marketing for App-Based Clients. The partnership program equips media and brand agencies with the knowledge and skills to become qualified leaders in the programmatic in-app advertising market.. Key drivers for this market are: Rising Demand in the Online Retail Sector, Low Initial Investments with High Customer Involvement. Potential restraints include: Rising Demand in the Online Retail Sector, Low Initial Investments with High Customer Involvement. Notable trends are: Rising Demand in the Online Retail Sector Drives the Market Growth.

In 2021, a vast majority of Polish companies did not measure the effectiveness of their SMS campaigns. At the same time, roughly *** in ** of the surveyed businesses did so by observing the overall increase in sales.

SMS Marketing for Restaurants Market Outlook

According to our latest research, the global SMS Marketing for Restaurants market size reached USD 1.42 billion in 2024, with a robust year-on-year growth supported by increasing digital adoption in the food service industry. The market is expected to expand at a CAGR of 14.7% from 2025 to 2033, reaching a projected value of USD 4.57 billion by 2033. This impressive growth is driven by the rising need for direct, personalized communication between restaurants and their customers, as well as the growing emphasis on customer engagement and retention strategies. As per our latest research, technological advancements and evolving consumer preferences are further fueling the demand for SMS marketing solutions in the restaurant sector worldwide.

The proliferation of smartphone usage and the widespread adoption of mobile internet have significantly transformed the way restaurants interact with their customers. Today’s consumers expect real-time communication, personalized offers, and instant updates, making SMS marketing an indispensable tool for restaurants aiming to enhance customer engagement. The high open rate of SMS messages, often exceeding 90%, ensures that promotional campaigns, reservation reminders, and loyalty program notifications are promptly seen and acted upon. Furthermore, the simplicity and efficiency of SMS as a communication channel allow restaurants to reach a broad demographic, including customers who may not actively use social media or email. This broad accessibility, coupled with the low cost of SMS campaigns compared to traditional advertising, is a key factor contributing to the market’s rapid expansion.

Another major growth driver for the SMS Marketing for Restaurants market is the increasing competition within the food service industry. With new restaurants and food delivery services entering the market at an unprecedented pace, establishments are under constant pressure to differentiate themselves and foster customer loyalty. SMS marketing provides a direct, measurable, and highly effective means of engaging customers, soliciting feedback, and driving repeat business. Restaurants are leveraging SMS for a variety of applications, from sending promotional offers and last-minute deals to conducting quick surveys and gathering valuable customer insights. The ability to segment audiences and personalize messages further enhances the effectiveness of SMS campaigns, leading to higher conversion rates and improved customer satisfaction.

Regulatory developments and data privacy concerns are also shaping the growth trajectory of the SMS Marketing for Restaurants market. Regulations such as the General Data Protection Regulation (GDPR) in Europe and the Telephone Consumer Protection Act (TCPA) in the United States necessitate that restaurants obtain explicit consent from customers before sending marketing messages. While these regulations pose challenges, they also ensure that SMS marketing remains a trusted and reliable communication channel. Restaurants that prioritize compliance and transparency are better positioned to build lasting relationships with their customers, thereby maximizing the return on their SMS marketing investments. As the regulatory landscape continues to evolve, market players are increasingly focusing on integrating advanced consent management and data protection features into their SMS marketing platforms.

From a regional perspective, North America currently dominates the SMS Marketing for Restaurants market, accounting for the largest share in 2024. This can be attributed to the high penetration of smartphones, advanced digital infrastructure, and the early adoption of marketing automation solutions by restaurants in the United States and Canada. Europe follows closely, driven by stringent data privacy regulations and a strong focus on customer experience. The Asia Pacific region, however, is expected to witness the fastest growth during the forecast period, supported by a burgeoning restaurant industry, rapid urbanization, and increasing mobile connectivity. Latin America and the Middle East & Africa are also emerging as promising markets, as restaurants in these regions increasingly recognize the value of SMS marketing in reaching a diverse and growing customer base.

Component Analysis

The SMS Marketing for Restaurants market is segmented by component into Software and Services. The software segm

Discover the booming SMS marketing service market! This in-depth analysis reveals key trends, growth drivers, and regional insights from 2019-2033, including data on major players like Mailchimp and ClickSend. Learn how this cost-effective channel is transforming customer engagement strategies.

The Bulk SMS Marketing Services market has emerged as a vital tool for businesses seeking to enhance their marketing strategies and improve customer engagement. With the rapid proliferation of mobile technology and the increasing reliance on smartphones, bulk SMS services allow companies to reach a large audience in

During a December 2023 survey carried out in the United States, ** percent of responding business owners and marketing managers stated that they texted their customers using an SMS marketing platform. In April 2021, the share stood at ** percent.

In 2021, roughly four in ** Polish companies updated their customer contact databases manually.

Discover the explosive growth of the mobile marketing industry, projected to reach $450 billion by 2033. This in-depth analysis reveals key drivers, trends, and challenges shaping the future of mobile advertising, including 5G impact, data privacy concerns, and competition among giants like Salesforce and IBM. Learn about regional market share and growth projections.

The SMS survey software market is experiencing robust growth, driven by the increasing need for rapid data collection and the widespread adoption of mobile technology. The market's size in 2025 is estimated at $2.5 billion, reflecting a significant expansion from previous years. A compound annual growth rate (CAGR) of 15% is projected from 2025 to 2033, indicating a substantial market opportunity. This growth is fueled by several key factors: the ease and cost-effectiveness of SMS surveys compared to traditional methods, the high response rates achieved through direct mobile engagement, and the ability to target specific demographics with personalized messaging. Businesses across various sectors, including retail, healthcare, and education, are leveraging SMS surveys to gather customer feedback, conduct market research, and improve operational efficiency. The market is also witnessing the rise of sophisticated platforms integrating SMS surveys with advanced analytics tools, enabling deeper insights into customer behavior and preferences. However, challenges remain. Data privacy concerns and regulatory compliance are paramount. Ensuring the ethical and responsible use of SMS surveys is crucial for maintaining consumer trust and avoiding legal repercussions. Competition is also intensifying, with both established players and new entrants vying for market share. Differentiation through innovative features, seamless integrations, and superior customer support will be key to success. The segmentation of the market includes variations based on pricing models (subscription-based, usage-based), functionalities (basic surveys, advanced analytics), and target audience (small businesses, enterprises). Geographic variations also exist, with North America and Europe currently dominating, but emerging markets in Asia and Latin America presenting significant growth potential.

Discover the booming SMS survey software market! Our analysis reveals a $2.5 billion market in 2025, projected to grow at a 15% CAGR through 2033. Learn about key drivers, trends, and top companies shaping this dynamic industry. Get the insights you need to succeed.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific ta...