During a 2022 survey carried out among consumers from the United States, 47 percent of responding millennials stated they liked being contacted by brands via text messages. The same was true for 44 percent of respondents from Generation Z.

During a December 2023 survey carried out among business owners and marketing managers in the United States, 31 percent of respondents stated that they started using text marketing because it offered high open and click-through rates. One in three said the cost-effectivity of text marketing was their primary motivation for investing in that channel.

In 2023, e-commerce brands worldwide sent 57.9 percent more SMS campaigns than the previous year, based on global data from a marketing automation platform. With a 7.6 percent click rate and a 0.13 percent conversion rate, this surge in SMS campaigns resulted in a 9.4 percent growth in orders.

During a December 2023 survey carried out in the United States, 48 percent of responding consumers stated that they were most likely to opt into text messages from retail and ecommerce entities; 36 percent said they would opt into text marketing from healthcare providers.

Snapshot img

SMS Marketing Software Market Size 2024-2028

The sms marketing software market size is forecast to increase by USD 8.47 billion at a CAGR of 21.44% between 2023 and 2028. The market is witnessing significant growth due to the increasing adoption of cloud-based solutions for mass text campaigns. Businesses are leveraging SMS marketing to engage their customer base in real time, resulting in higher conversion rates and improved customer loyalty. The integration of social media and email marketing software with SMS marketing platforms is also driving market growth. Furthermore, the deployment of artificial intelligence (AI) in SMS marketing is enabling personalized and targeted campaigns, enhancing customer experience. However, the market faces challenges related to data security and privacy concerns, necessitating security measures. In summary, the market is experiencing expansion due to the rise of SMAC technologies, AI integration, and customer engagement needs. Businesses must address concerns related to data security to fully leverage the benefits of SMS marketing.

What will be the Size of the SMS Marketing Software Market During the Forecast Period?

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SMS marketing software has become an essential component of digital marketing strategies for businesses aiming to engage their customer base effectively. This software enables the deployment of mass text campaigns, reaching out to large subscriber lists through personalized messages. Cloud-based SMS marketing solutions and content marketing offer several advantages, including flexibility, scalability, and ease of integration with social media and email marketing software. These systems allow businesses to manage their subscriber lists, create and send text messages, and analyze campaign performance in real-time. The application type and deployment model of SMS marketing software can vary, with both cloud-based and on-premise solutions available.

Additionally, cloud-based solutions offer the benefits of reduced upfront costs and the ability to scale quickly, while on-premise solutions may provide more control over data security and customization. Artificial intelligence (AI) can be integrated into SMS marketing software to enhance personalization and audience segmentation. By analyzing customer preferences and behavior, businesses can tailor their messages to individual subscribers, increasing engagement and conversion rates through marketing consulting. The deployment type and terminal type of SMS marketing software can also impact its functionality.

For instance, web-based solutions allow access from any device with an internet connection, while mobile applications offer more convenience for users on the go. SMS marketing campaigns can be used for various types, including promotional offers, transactional messages, or customer service communications. Pricing types for SMS marketing software can range from pay-as-you-go to monthly subscription plans, with volumes priced in units based on the number of messages sent. To maximize the impact of SMS marketing campaigns, businesses should consider their target audience and the preferences of their subscribers. Personalized marketing messages tailored to specific audience segments can lead to higher engagement rates and improved customer loyalty.

In conclusion, SMS marketing software is a valuable tool for businesses seeking to reach their audience through personalized, targeted messages. Cloud-based solutions offer flexibility and scalability, while AI integration can enhance personalization and audience segmentation. By considering the application type, deployment model, and pricing type, businesses can choose the SMS marketing software that best fits their needs and goals.

SMS Marketing Software Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  Cloud
  On-premises


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Middle East and Africa



  South America

By Deployment Insights

The cloud segment is estimated to witness significant growth during the forecast period. The market is experiencing notable growth, particularly in the cloud-based segment. This trend is driven by businesses seeking to minimize IT infrastructure expenses and enhance the adaptability, nimbleness, and productivity of marketing functions through increased digital marketing spending. The dynamic marketing landscape and the increasing abundance of content and communication channels necessitate marketers to utilize flexible and consistent solutions for improved quality control.

Get a glance at the market share of various s

The global texting software market is experiencing robust growth, driven by the increasing adoption of smartphones, the rising need for efficient business communication, and the expanding use of SMS for marketing and customer engagement. The market size in 2025 is estimated at $15 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This growth is fueled by several key trends, including the integration of texting software with CRM systems for improved customer relationship management, the increasing demand for secure and reliable messaging solutions, particularly in enterprise settings, and the development of sophisticated features like automated messaging and analytics dashboards. The cloud-based segment is expected to dominate the market due to its scalability, cost-effectiveness, and accessibility. While on-premises solutions still hold a share, especially among businesses with stringent data security requirements, the cloud's flexibility is driving a significant shift. The enterprise application segment is showing particularly strong growth due to its utility in streamlining workflows, enhancing customer service, and driving sales conversions. However, regulatory hurdles regarding data privacy and security, as well as concerns surrounding the potential for misuse (e.g., spam messaging), present challenges to market expansion. Competition is intense, with established players like Google, WhatsApp, and Facebook competing with specialized providers offering tailored solutions for businesses. The market's regional distribution is geographically diverse, with North America and Europe currently leading, although rapid growth is anticipated in the Asia-Pacific region due to increasing smartphone penetration and digitalization. The forecast period (2025-2033) indicates sustained growth, with the market size projected to exceed $45 billion by 2033. This expansion will be influenced by ongoing technological advancements, such as the rise of AI-powered chatbots integrated with texting platforms, the increasing adoption of omnichannel communication strategies that incorporate SMS alongside other channels, and the expansion of the market into new sectors, including healthcare and education. Challenges remain, including the need for continuous innovation to stay ahead of evolving consumer preferences and technological disruptions, the imperative for ensuring robust data security and privacy measures, and the ongoing need to address potential misuse of texting technology for malicious purposes. The continued focus on enhancing user experience, integrating advanced features, and providing tailored solutions for diverse industry verticals will be crucial to the sustained growth of the texting software market.

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Accurate Append makes it easy to enhance your telemarketing and SMS campaigns with verified mobile phone numbers. Whether you're launching a new outreach initiative or enriching your customer database, our data helps ensure your messages reach the right people at the right time. By combining mobile phone numbers with postal and email data, you can create multi-channel campaigns that engage consumers through their preferred contact methods.

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With Accurate Append’s extensive database of US mobile phone numbers, you can confidently target and engage consumers across the country. From telemarketing and SMS to multi-channel marketing strategies, our reliable data empowers your business to achieve better results and drive growth. Let us help you unlock new opportunities for lead generation, customer retention, and conversion.

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During a December 2023 survey carried out in the United States, 80 percent of responding business owners and marketing managers stated that they texted their customers using an SMS marketing platform. In April 2021, the share stood at 42 percent.

B2C Marketing Solutions Market Size And Forecast

B2C Marketing Solutions Market size was valued at USD 50.72 Billion in 2023 and is projected to reach USD 103.92 Billion by 2030, growing at a CAGR of 12.7% during the forecast period 2024-2030.

Global B2C Marketing Solutions Market Drivers

The market drivers for the B2C Marketing Solutions Market can be influenced by various factors. These may include:

Digital change: The adoption of B2C marketing solutions has been fueled by the continuous digital change occurring across many industries. Companies are using social media, internet platforms, and digital channels to connect and communicate with their target audience.
Data-Driven Marketing: Data-driven marketing tactics have been made easier by the growing availability of consumer data and sophisticated analytics technologies. Businesses may design more individualised and targeted campaigns by analysing consumer behaviour, preferences, and interactions with the help of B2C marketing tools.
Personalisation and Customer Experience: Businesses can provide customers with customised and personalised experiences by utilising B2C marketing solutions. Customer happiness and loyalty are increased by personalisation, which includes offers, recommendations, and tailored content.
Multichannel Marketing:Integrated multichannel marketing solutions are now required due to the proliferation of communication channels, such as social media, email, mobile apps, and websites. For a cohesive consumer experience, B2C marketing solutions facilitate coordinated campaigns across several channels.
E-Commerce Growth:The need for B2C marketing solutions has been exacerbated by the rise in online purchasing and e-commerce. Companies are searching for solutions that can maximise their online sales, raise conversion rates, and improve customers’ digital purchasing experiences in general.
Mobile Marketing:As smartphone usage rises, mobile marketing has emerged as a key factor. Businesses may connect with customers on their preferred devices with the support of B2C marketing solutions that emphasise mobile optimisation, SMS marketing, and mobile app engagement.
Social Media Marketing:B2C marketing heavily relies on social media networks. Businesses looking to maximise the power and reach of social networks are in need of solutions that facilitate influencer partnerships, social media marketing, and community involvement.
Automation and AI:Artificial intelligence (AI) and automation are frequently included in B2C marketing solutions. While AI improves personalisation, consumer segmentation, and predictive analytics for more successful campaigns, automation streamlines marketing operations.
Content Marketing:In B2C marketing, content is still a major motivator. Businesses may reach their target audiences with valuable and captivating content by utilising solutions that streamline content development, delivery, and measurement.
CRM (customer relationship management):Businesses can manage customer interactions more successfully by integrating with CRM technologies. CRM-aligned B2C marketing solutions support a comprehensive strategy for comprehending and interacting with clients.
Regulatory Compliance:Adherence to privacy and data protection rules, such as the General Data Protection Regulation (GDPR) and related statutes, has emerged as a critical factor. Businesses and customers are more likely to trust B2C marketing solutions that put data security first and abide by legal requirements.

Forager.ai's Global Telemarketing Data provides access to 89M mobile phone numbers with an industry-leading 95% accuracy rate. Our phone number database sees comprehensive refreshes every three weeks, ensuring the highest quality of data for all business needs.

| Volume and Stats |

Access to 89M mobile phone numbers, with continuous growth. Unprecedented industry refresh rate of every three weeks for each record. First-party data curation, underpinning many leading sales and marketing platforms. Delivery formats: JSONL, PostgreSQL, CSV.

| Datapoints |

Over 150+ unique datapoints available! Key fields include Mobile Phone Number, Current Title, Current Company Data, Work History, Educational Background, Location, Address, and more. Unique linkage data to other social networks or contact data available.

| Use Cases |

Sales & Marketing Platforms, Linkedin data, Linkedin Database, Data Vendors, Data Purchase, B2B Tech, VCs & PE firms, Data for Marketing Automation, ABM & Intent:

Buy data that powers your customer experiences. Stay updated when professionals change roles, and relay these insights to your customers. Enjoy the benefits of our industry-leading data accuracy. Connect our professional contact data online to your existing database, uncovering new connections to other social networks and contact data. Hashed records also available for advertising use-cases.

| Delivery Options |

Flat files via S3 or GCP PostgreSQL Shared Database PostgreSQL Managed Database REST API Other options available at request, depending on scale required

| Other key features |

150+ Data Fields (available upon request) Free data samples, and evaluation.

Tags: B2B Contact Data, B2C Contact Data, Email Data, Direct Dial Data, Sales & Marketing Data, Professional Contacts, Verified Contact Data, People Data, Work Experience History, Education Data, Workforce Intelligence, Identity Resolution, Talent, Candidate Database, Sales Database, Account Based Marketing, Intent Data, Mobile number data, mobile number database, startup data.

In 2019, the majority of Polish business companies used text messaging (SMS) as a marketing tool.

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The Power of Accurate Consumer Marketing Data Our consumer marketing data includes verified email addresses, landlines, and mobile phone numbers, all available through batch data delivery or real-time API integration. This comprehensive dataset allows you to reach a wide range of consumers with precision, whether you're focusing on email marketing, telemarketing, or enriching your existing customer records.

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Improved Campaign Efficiency: With acce...

According to Cognitive Market Research, the global Mobile Marketing Platforms market size is USD XX million in 2024 andwill expand at a compound annual growth rate (CAGR) of 18.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD XX million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.6% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031.
The Messaging held the highest Mobile Marketing Platforms market revenue share in 2024.

Market Dynamics of Mobile Marketing Platforms market

Key Drivers of Mobile Marketing Platforms market

Rise of Mobile Commerce to Increase the Demand Globally

With the increasing use of smartphones for online shopping, consumers are turning to mobile devices to make purchases, browse products, and compare prices. This shift towards m-commerce is driven by factors such as convenience, ease of use, and the availability of mobile payment options. Mobile Marketing Platforms play a critical role in supporting m-commerce by enabling businesses to create mobile-friendly websites, develop mobile apps, and launch targeted marketing campaigns to drive traffic and sales. These platforms offer features such as mobile-optimized content, personalized recommendations, and seamless checkout experiences, which are essential for driving conversions in the m-commerce landscape.

Growth of Mobile Advertising Spending to Propel Market Growth

One key driver in the Mobile Marketing Platforms market is the significant growth of mobile advertising spending. As more consumers around the world use smartphones and mobile devices, advertisers are increasingly shifting their budgets towards mobile advertising to reach their target audiences. This trend is driven by the widespread adoption of mobile devices, the increasing availability of high-speed internet, and the popularity of mobile apps and social media platforms. Mobile Marketing Platforms play a crucial role in this ecosystem by providing advertisers with tools and solutions to create, manage, and optimize their mobile advertising campaigns. These platforms offer advanced targeting capabilities, real-time analytics, and automation features that help advertisers reach the right audience at the right time, driving engagement and conversions.

Restraint Factors of Mobile Marketing Platforms market

Privacy Concerns and Regulatory Challenges to Limit the Sales

One of the key restraints in the Mobile Marketing Platforms market is the increasing concern over privacy and the regulatory challenges associated with it. As mobile marketing relies heavily on collecting and analyzing user data to deliver targeted advertisements, there is a growing backlash from consumers and regulators regarding data privacy and security. Regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States have placed strict requirements on how companies collect, use, and store user data. Compliance with these regulations adds complexity and costs to mobile marketing campaigns, making it challenging for businesses to navigate the regulatory landscape.

Impact of Covid-19 on the Mobile Marketing Platforms market

The COVID-19 pandemic has had a profound impact on the Mobile Marketing Platforms market, reshaping the way businesses engage with their customers through mobile channels. With lockdowns and social distancing measures in place, there has been a significant shift towards digital and mobile-first strategies, as consumers increasingly rely on their smartphones for shopping, entertainment, and communication. This has led to an increase in mobile app usage and mobile web traffic, presenting both opportunities and challenges for mobile marke...

In 2019, the vast majority of Polish business companies favored using text messaging (SMS) as a marketing tool. Only seven percent of businesses did not agree with text messaging being a useful tool for promotional activities.

North America Marketing Automation Software Market size was valued at USD 2.11 Billion in 2024 and is projected to reach USD 5.5 Billion by 2031, growing at a CAGR of 10% from 2024 to 2031.

North America Marketing Automation Software Market Drivers

Growing Demand for Personalized Customer Experiences: Consumers today expect personalized experiences across all touchpoints. Marketing automation software enables businesses to personalize marketing messages, campaigns, and customer journeys, leading to increased engagement and conversions.
Rise of Digital Marketing Channels: The increasing importance of digital marketing channels, such as email, social media, and search engine marketing (SEM), necessitates the use of automation tools to effectively manage campaigns, track results, and optimize performance.
Need for Improved Customer Relationship Management (CRM): Marketing automation software integrates seamlessly with CRM systems, providing a 360-degree view of customer interactions. This allows businesses to better understand customer behavior, personalize their engagement, and improve customer relationships.
Data-Driven Decision Making: Marketing automation software provides valuable data and insights into customer behavior, campaign performance, and return on investment (ROI). This data-driven approach enables businesses to make informed decisions and optimize their marketing strategies.1

Customer Loyalty Program Software Market size was valued at USD 4.1 Billion in 2024 and is projected to reach USD 10.97 Billion by 2031, growing at a CAGR of 13.07% from 2024 to 2031.

Businesses are increasingly recognizing that maintaining existing clients is more cost-effective than obtaining new ones. Customer Loyalty Program Software offers an organized strategy for rewarding repeat customers, and increasing customer happiness, loyalty, and long-term involvement. Companies dramatically boost the possibility of client repeat purchases by providing targeted rewards and personalized experiences, hence driving market development.

The capacity to collect and evaluate client data is critical when developing an effective marketing strategy. Customer Loyalty Program Software enables organizations to gain deep insights into their customers’ behavior, preferences, and purchasing history. This data enables the optimization of marketing activities and the creation of highly personalized consumer experiences, fueling demand for such software as businesses look to use data to achieve a competitive advantage.

Furthermore, advanced technologies such as artificial intelligence, machine learning, and blockchain have been integrated into Customer Loyalty Program Software to improve its efficiency and security. These technologies allow for the automation of rewards distribution, fraud detection, and the construction of individualized customer experiences. Furthermore, the ability to effortlessly link with other company systems (such as CRM, ERP, and e-commerce platforms) improves the operational efficiency of loyalty programs, driving market growth.

We collected data from mobile payment service users in Taiwan.

Snapshot img

Mobile Content Market Size 2024-2028

The mobile content market size is forecast to increase by USD 971.6 billion at a CAGR of 38.81% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing use of social media on mobile devices and the rising popularity of virtual reality videos. These trends are transforming the way consumers engage with content on their mobile devices. However, the market also faces challenges, including privacy and data security concerns. As consumers become more aware of the importance of protecting their personal information, mobile content providers must prioritize security measures to build trust and maintain user engagement. This market trends and analysis report delves into these factors and more, providing insights into the current state and future direction of the market.

What will be the Size of the Mobile Content Market During the Forecast Period?

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The market encompasses a diverse range of services and applications catering to the ever-growing base of mobile users worldwide. Mobile devices, including smartphones and tablets, have transformed the way we consume content, with social media platforms leading the charge. Advertising, both on the mobile web and through mobile applications, has become a significant revenue contributor, particularly for Small and Medium-sized Enterprises (SMEs) seeking to reach their audience through digital marketing channels. SMS marketing and location-based marketing are additional avenues for businesses to engage consumers. Telecom companies play a crucial role In the mobile content ecosystem, providing the underlying infrastructure for mobile communications.
Additionally, security and privacy concerns, driven by the increasing use of mobile devices for sensitive transactions, have become a major focus. Virtual reality, short-form video, mobile gaming, and AI solutions are among the emerging trends shaping the mobile content landscape. The fragmentation of mobile devices and the need for data security continue to pose challenges for content providers and consumers alike. Internet users increasingly demand personalized, on-demand content, driving innovation in the market. The market's digitalization is expected to continue, with cloud-based solutions and advanced technologies like AI and VR poised to transform the way we create, consume, and monetize mobile content.

How is this Mobile Content Industry segmented and which is the largest segment?

The mobile content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Gaming
  Video
  Music and image
  Others


Ownership

  SMEs
  Large enterprises


Geography

  North America

    US


  APAC

    China
    India
    Japan


  Europe

    UK


  South America



  Middle East and Africa

By Type Insights

The gaming segment is estimated to witness significant growth during the forecast period.

The market encompasses various sectors, including mobile applications, mobile web, social media, advertising, and digital services. With the proliferation of smartphones and tablets among mobile users, the demand for mobile content has grown. Mobile applications, particularly in gaming, have witnessed significant growth due to the increasing number of internet users and easy access to high-speed networks. Virtual reality and augmented reality-based games have revolutionized the mobile gaming industry, driving innovation and user engagement. In-app purchases and subscriptions have emerged as popular revenue models, contributing significantly to the market's growth.

Additionally, SMEs and enterprises have adopted mobile content for productivity and enterprise mobility solutions. Security concerns, including data security and privacy, remain crucial factors influencing the market's growth. The market's digital ecosystem includes various players offering professional services, consulting services, and content distribution. The revenue model varies from pay-per-download to streaming services and in-app purchases. The market's growth is fueled by consumer preferences, digitalization, and the integration of AI solutions, cloud RAN, and machine learning technologies.

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The gaming segment was valued at USD 28.30 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 31% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the mark

The increasing use of mobile analytics market, the development of mobile apps, and real-time data are significant industry drivers that are boosting growth. Mobile analytics gives businesses significant insights into how their customers engage with their mobile properties, allowing them to analyze user behavior, detect patterns, and assess the performance of their mobile marketing. The market size surpass USD 4.19 Billion valued in 2023 to reach a valuation of around USD 21.16 Billion by 2031.
Mobile analytics also gives information on how users engage with apps on various devices and platforms, helping businesses to tailor their apps for multiple devices and operating systems. This helps to ensure that the software runs smoothly across all devices, resulting in a consistent and dependable user experience. The rising demand for mobile analytics is enabling the market grow at a CAGR of 24.75% from 2024 to 2031.

Mobile Analytics Market: Definition/ Overview
Mobile Analytics collects and analyzes data from mobile platforms and properties, such as mobile sites and mobile applications. The Mobile Analytics solution offers the consumer several benefits, including crash observance, back-end performance analysis, app version adoption trends, troubleshooting, mobile platform usage information, custom events and alerts, data and system integration, company information governance, digital measurement strategy, and operational processes, reportage automation, and real-time analysis and insights.
The market is expected to be driven by an increase in disposable income and lifestyle changes, a growth in smartphone and internet usage, and the need to understand customer behavior. The e-commerce industry has grown significantly as disposable money has increased and people’s lifestyles have changed. Furthermore, most users prefer to access these apps via their mobile phones. The number of mobile applications and websites has increased significantly. As disposable income has increased, so has smartphone penetration. A large percentage of the population has access to smartphones and the internet.

In 2021, a vast majority of Polish companies did not measure the effectiveness of their SMS campaigns. At the same time, roughly two in 10 of the surveyed businesses did so by observing the overall increase in sales.