In 2019, the vast majority of Polish business companies favored using text messaging (SMS) as a marketing tool. Only ***** percent of businesses did not agree with text messaging being a useful tool for promotional activities.

In a May 2019 survey mobile marketers in the United States were asked about the leading benefits of using location based marketing and 89 percent of them pointed to increased sales as the top advantage of location data use in advertising. Growth in customer base and their higher engagement were also cited as benefits of location-based marketing.

The mobile marketing market is experiencing robust growth, fueled by the increasing penetration of smartphones and mobile internet usage globally. The market's Compound Annual Growth Rate (CAGR) of 25% from 2019 to 2024 suggests a significant expansion, and we can project continued strong growth through 2033. Key drivers include the rising adoption of mobile-first strategies by businesses across various sectors, the proliferation of mobile advertising platforms offering sophisticated targeting capabilities, and the increasing sophistication of mobile analytics providing marketers with valuable insights into user behavior. The diverse segmentation, encompassing different marketing solutions (e.g., in-app advertising, SMS marketing, push notifications), distribution channels (affiliate, omni-channel, social media, content, and public relations), and end-user industries (retail, telecommunications, media, travel, education, automotive), reflects the market's broad applicability and potential for further specialization. Trends like the growing importance of mobile app marketing, the rise of influencer marketing, and the increasing use of programmatic advertising are shaping the market landscape, creating opportunities for both established players and new entrants. While challenges exist, such as concerns around data privacy and increasing advertising costs, the overall outlook remains positive, with substantial growth expected in the coming years. The market's geographic distribution is also notable, with North America and Europe currently holding significant market shares. However, the Asia-Pacific region is expected to witness accelerated growth due to rapid smartphone adoption and increasing internet connectivity across emerging markets. This presents significant opportunities for companies to expand their operations and target new customer segments. Competition is intense, with established tech giants like Google, Facebook, and Microsoft alongside specialized mobile marketing companies vying for market share. The success of individual players hinges on their ability to innovate, adapt to evolving consumer preferences, and effectively navigate the regulatory landscape around data privacy and user consent. Continued investment in research and development, strategic partnerships, and expansion into new markets will be crucial for sustained growth in this dynamic and competitive environment. Recent developments include: October 2022 - Adverty AB (publ) announced a partnership with Apex Gaming Network, Apex Mobile Media's in-app mobile advertising division, and Canada's gaming network that places brands in premium game environments. The agreement allows the network to represent and sell Adverty's inventory in Canada, with the possibility of campaigns also running in the US. This collaboration will provide marketers in the region with seamless and immersive in-game advertising options., December 2022 - Remerge announced a partnership program to assist agencies in mastering mobile marketing for App-Based Clients. The partnership program equips media and brand agencies with the knowledge and skills to become qualified leaders in the programmatic in-app advertising market.. Key drivers for this market are: Rising Demand in the Online Retail Sector, Low Initial Investments with High Customer Involvement. Potential restraints include: Rising Demand in the Online Retail Sector, Low Initial Investments with High Customer Involvement. Notable trends are: Rising Demand in the Online Retail Sector Drives the Market Growth.

In May 2019, ** percent of surveyed mobile marketers in the United States said they were already using location data for advertising purposes, while ** percent indicated that they were planning to do so in the future.

In 2020, global mobile advertising spending amounted to 276.21 billion U.S. dollars. The source projected it would increase to 341.18 billion in 2021.

Mobile advertising worldwide – additional information

Mobile advertising is a form of internet advertising which specifically targets users on mobile phones and other mobile devices. On a global scale, this market is forecast to grow in the near future. Global mobile ad spend stood at approximately 234 billion U.S. dollars in 2019. By 2024, this figure is projected to reach 495 billion U.S. dollars. Advertising can be presented on both mobile websites and mobile apps. Mobile in app advertising is a heavily invested format within the industry, and was estimated to amount nearly 117 million U.S. dollars in 2020.

The United States are the largest mobile advertising in the world. Americans companies invest heavily in mobile advertising. In 2020, about 120 billion U.S. dollars are forecast to be spent on mobile advertising in the U.S., nearly 50 million more than the second largest market - China. As the expenditure on this type of ad rises, its importance also increases within the industry. Mobile accounted for an estimated 23.5 percent of all advertising spending in the U.S. in 2016. Projections show that this share will reach 40 percent in 2021.

The annual SMS traffic in France has been increasing dramatically from 2003 until 2016 and has been declining since then. In 2018, 171 billion SMS were sent in France.

In May 2019, ** percent of surveyed mobile marketers in the United States said they were using location data for targeting purposes, while ** percent said they did so to personalize customer experiences.

The location-targeted mobile advertising market is experiencing robust growth, driven by the increasing adoption of smartphones, the proliferation of location-based services, and the rising demand for precise audience targeting. Between 2019 and 2024, the market demonstrated significant expansion, and we project continued substantial growth from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the sophistication of location data analytics is improving, enabling advertisers to create more effective and personalized campaigns. Secondly, the rise of omnichannel marketing strategies necessitates precise targeting, and location data plays a vital role in bridging the online and offline customer journeys. Thirdly, advancements in privacy-preserving technologies are addressing growing concerns about user data, fostering trust and further enabling the growth of the sector. Competition in the market is fierce, with established tech giants like Google and Facebook alongside specialized location data providers. The market segment is characterized by several players innovating in areas such as location-based behavioral analysis and real-time campaign optimization. This dynamic environment contributes to rapid technological progress and continuous market expansion. The projected Compound Annual Growth Rate (CAGR) suggests a sustained period of high growth for the sector. This implies significant opportunities for both established players and new entrants to capture market share. However, challenges remain, including data privacy regulations that require careful navigation and the increasing focus on user consent management. Strategic partnerships and investment in advanced technologies will be crucial for success. Key growth areas will be seen in hyperlocal advertising, which leverages precise location data for highly targeted campaigns, and in the integration of location data with other data sources for richer customer profiles. The increasing adoption of programmatic advertising will further drive efficiency and scalability within this segment. The market segmentation shows a diversity of offerings, ranging from basic location-based ads to advanced solutions incorporating behavioral insights and real-time data processing. Successful companies will need to balance technological innovation with a deep understanding of evolving consumer preferences and regulatory landscapes.

The global message security market is experiencing robust growth, projected to reach $9.10 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 22.45% from 2025 to 2033. This expansion is fueled by the increasing volume of email and SMS-based cyber threats targeting businesses and individuals alike. The rise of cloud computing and the adoption of hybrid work models are key drivers, as organizations seek secure solutions to protect sensitive data transmitted across various platforms. Furthermore, stringent data privacy regulations like GDPR and CCPA are compelling businesses to invest heavily in robust message security measures to avoid hefty penalties and reputational damage. The market segmentation reveals a strong preference for cloud-based deployment, driven by its scalability, cost-effectiveness, and ease of management. Email security remains the dominant segment, reflecting the persistent prevalence of phishing and malware attacks targeting email inboxes. Major end-user industries such as BFSI (Banking, Financial Services, and Insurance), Government, and Healthcare are significant contributors to market growth, owing to their heightened sensitivity to data breaches and regulatory compliance requirements. The competitive landscape is characterized by a mix of established players like Microsoft, Cisco, and McAfee, alongside specialized security vendors such as Proofpoint and Mimecast. These companies are continuously innovating to offer advanced threat detection capabilities, including AI-powered solutions that can identify and neutralize sophisticated attacks. Future growth will be influenced by factors such as the increasing adoption of 5G networks, the expanding use of messaging applications for business communication, and the growing sophistication of cyber threats. The market's geographical distribution likely mirrors global technology adoption rates, with North America and Europe currently holding significant market share, while the Asia-Pacific region is poised for accelerated growth in the coming years due to rapid digital transformation and expanding internet penetration. The continuous emergence of new threats and the need for advanced protection will sustain this positive market trajectory throughout the forecast period. This report provides a detailed analysis of the global Message Security Market, offering insights into market size, growth drivers, challenges, and key players. The study period covers 2019-2033, with 2025 as the base year and a forecast period from 2025 to 2033. The historical period analyzed is 2019-2024. This report is crucial for businesses involved in email security, SMS security, cloud security, and on-premise security solutions, seeking to understand the market dynamics and opportunities for growth. Recent developments include: April 2022 - Trend Micro Incorporated announced the launch of Trend Micro One, a unified cybersecurity platform with a growing list of ecosystem technology partners that enables customers to understand better, communicate, and lower their cyber risk. The unified security platform method provides a continuous lifecycle of risk and threat assessment, including the discovery of attack surfaces, an analysis of cyber risk, and threat mitigation and response., April 2022 - Tata Communications International Pte Ltd., a wholly-owned subsidiary of Tata Communications Ltd., a global digital ecosystem enabler, announced strengthened variants of the IZO Internet WAN for global enterprises. IZO Internet WAN provides high-quality Internet services and consistent network experiences through various service options, including broadband Internet, with predictable and dependable network services that provide access to more than 150+ regions. It now allows businesses to transmit data seamlessly between branch offices and data centers, between branch offices and clouds, and across different clouds. Businesses can easily and quickly manage their regional and international networks. New variations have been made available for businesses in the North American, European, United Kingdom & Ireland, and Asia-Pacific markets.. Key drivers for this market are: Demand for Protecting the Confidential Information from Malware Threats, Increasing Popularity of Cloud-based and Virtual Appliance-based Solutions. Potential restraints include: Lack of Awareness about Cyberattacks, Increasing Complexity in Implementing Various Messaging Security Solution. Notable trends are: Applications in BFSI to Hold a Significant Market Share.

The global market size of Mobile Learning is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global Mobile Learning Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Mobile Learning industry. The key insights of the report:
1.The report provides key statistics on the market status of the Mobile Learning manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of Mobile Learning industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of Mobile Learning Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of Mobile Learning as well as some small players. At least 5 companies are included:
* Net Dimensions
* Sap AG
* Dell
* Upside Learning?
* Skillsoft

The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of Mobile Learning market
* Mobile Content Authoring
* E-books
* Portable LMS
* Mobile and Video-based Courseware
For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Academic Institutions
* Enterprise

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

In 2020, more than ** percent of responding marketers from Europe, the Middle East, and Africa (EMEA) agreed or strongly agreed with the statement "We have adopted a mobile-first approach with our strategy;" ** percent disagreed or strongly disagreed, while ** percent remained neutral.

According to the results of a global survey of mobile users conducted in early 2019, ** percent of respondents felt that the number of mobile marketing messages that were irrelevant to them had increased over time, while ** percent believed that number had decreased.

In 2019, mobile advertising spending in Mexico amounted to **** billion U.S. dollars and it has been forecast that the figure would grow to **** billion by 2024. Overall, the mobile advertising market in Latin America was estimated at **** billion U.S. dollars in 2019.

In a global survey of mobile users conducted in early 2019, it was found that 77 percent of respondents thought targeted marketing messages were annoying, while only 10 percent found such advertising useful.

During a 2019 survey carried out among marketers from across the globe, it was found that creating a responsive email template was a main method of email marketing optimization in 2019 with 66 percent of respondents stating to use this method; 56 percent of respondents reported that they had adapted email design to have a simpler template that renders well on all devices.

After a drop of around 7.1 percent in 2020, the mobile-satellite service (MSS) market worldwide is expected to experience an upward trend, surpassing 7.5 billion U.S. dollars in revenue by 2030, as data from Next Move Strategy Consulting shows.

While WhatsApp is the most used mobile chat app worldwide, Telegram has been gaining popularity among global consumers between the end of 2019 and the beginning of 2022. During the second quarter of 2022, WhatsApp had a market share of over ** percent, while Telegram followed with ** percent of all chat app downloads. Privacy-focused messaging app Signal gained momentum during the first quarter of 2021, gaining a download share of ** percent from global users, but still remains marginal.