In 2021, a vast majority of Polish companies did not measure the effectiveness of their SMS campaigns. At the same time, roughly *** in ** of the surveyed businesses did so by observing the overall increase in sales.

In 2021, roughly four in ** Polish companies updated their customer contact databases manually.

During a December 2023 survey carried out in the United States, ** percent of responding business owners and marketing managers stated that they texted their customers using an SMS marketing platform. In April 2021, the share stood at ** percent.

In 2021, the majority of Polish companies did not personalise their offers sent to customers by SMS messages.

In 2023, mailing and SMS advertising spending in Peru reached *********** U.S. dollars, the same value recorded a year earlier. For comparison, Peru's online ad spending surpassed *********** U.S. dollars that year.

A 2021 survey of global SMS found that **** percent of respondents believed that e-mail marketing was the most effective id driving sales for them. At the same time, **** percent of SMBs thought that social media marketing was best at driving sales.

In 2021, the global application-to-person (A2P) SMS market is anticipated to reach ***** billion U.S. dollars in revenue. The figure includes the revenues for SMS, RCS, and OTT business messaging formats for the following sectors: banking, ticketing, healthcare, content payment, advertising, and retail. Simply put, an A2P SMS is a message in which recipients are not expected to reply, which is frequently used by businesses in order to communicate with consumers.

In 2021, the global application-to-person (A2P) SMS market is anticipated to be dominated by North America, with approximately ***** billion U.S. dollars in revenue. The figure includes the revenues for SMS, RCS, and OTT business messaging formats for the following sectors: banking, ticketing, healthcare, content payment, advertising, and retail. Simply put, an A2P SMS is a message in which recipients are not expected to reply, which is frequently used by businesses in order to communicate with consumers.

In 2021, a vast majority of Polish sent SMS messages via their own system. Only one percent of the surveyed companies employed an external company, for instance, a marketing agency.

In 2023, marketing e-mails in Canada had a click-through rate of 8.68 percent, highest among the selected countries presented in the data set. In Germany, the rate stood at 2.37 percent.