Introduction

SMS Marketing Statistics: With mobile marketing on the rise, it’s no wonder SMS marketing is becoming more popular among businesses. SMS, which stands for short message service, is a key part of mobile and text message marketing. This tool helps you boost brand awareness, engage with customers, and increase sales. It lets e-commerce marketers build a stronger relationship with their customers and connect with them more personally. SMS marketing is both practical and smart, changing how you grow your business.

Using SMS ensures quick delivery and efficiency, as your message can be sent instantly and reach customers’ phones within seconds. SMS is especially effective for advertising time-sensitive sales or special promotions exclusive to your mobile customers. We shall shed more light on SMS Marketing Statistics through this article.

Introduction

SMS Marketing Statistics: SMS marketing is one of the most effective tools for businesses to connect with their customers. With nearly everyone owning a mobile phone, text messages offer a direct and personal way to share information. Statistics show that SMS messages have an incredibly high open rate, often exceeding 90%. Unlike emails that can go unread or calls that may be ignored, texts are usually seen within minutes.

Businesses are using SMS marketing to promote products, share offers, and provide updates quickly. It’s a cost-effective method that works for companies of all sizes. As mobile phone usage continues to grow, SMS marketing is becoming an essential part of any marketing strategy. Understanding its impact can help businesses improve customer engagement.

In 2024, the click rate for e-commerce SMS marketing campaigns decreased to **** percent in the fourth quarter, nearly half the rate from 2023. The conversion rate was the same as the previous year, with **** percent.

During a 2022 survey carried out among consumers from the United States, 47 percent of responding millennials stated they liked being contacted by brands via text messages. The same was true for 44 percent of respondents from Generation Z.

Introduction

SMS Marketing: Over the years, businesses have increasingly embraced text marketing as a direct means of communicating with customers.

In 2024, SMS marketing continues to thrive with striking engagement: average open rates linger around 98 percent, and click‑through percentages range between 19 percent and 35 percent. Within minutes, 95 percent of messages are read, often within just three minutes, making texts one of the fastest ways to reach customers. Conversion benchmarks reflect this strength: most campaigns yield between 21 percent and 30 percent conversions, with top-performing industries hitting 31‑40 percent.

Response rates are equally impressive, with nearly half of recipients replying and approximately 45 percent responding to campaigns. Notably, around 72 percent of recipients make purchases after receiving branded texts. These numbers highlight SMS marketing’s speed, reach, and return, making it an increasingly powerful channel for today’s data‑driven mobile strategies.

With high open rates, speed of delivery, and large audience coverage, it is expected that SMS marketing will grow significantly in the year 2024, progressing in step with the evolving mobile technology and marketing based on data.

During a December 2023 survey carried out among business owners and marketing managers in the United States, 31 percent of respondents stated that they started using text marketing because it offered high open and click-through rates. One in three said the cost-effectivity of text marketing was their primary motivation for investing in that channel.

Text Messaging Lists and SMS Marketing Lists. 40K plus filters. Search using detailed Demographic criteria and Geographic information on ProMarketing Leads.

The global text message marketing system market is experiencing robust growth, driven by the increasing adoption of mobile devices and the need for businesses to engage with customers in real-time. While precise market size data for 2025 is not provided, considering the typical market size for similar technologies and a plausible CAGR (let's assume a conservative 15% CAGR based on industry trends), we can estimate the 2025 market size to be around $5 billion. This represents a significant increase from the past few years, fueled by advancements in SMS technology, improved analytics capabilities, and the rising popularity of omnichannel marketing strategies. Key drivers include the high open rates of SMS messages compared to email, the cost-effectiveness of SMS campaigns, and the ability to target specific demographics through precise segmentation. Emerging trends like conversational SMS, AI-powered chatbots integrated with SMS platforms, and the increasing use of SMS for customer support and two-way communication further propel market growth. However, challenges remain. Data privacy concerns and regulations, such as GDPR and CCPA, require businesses to implement stringent data protection measures. Furthermore, the increasing saturation of the SMS market and the rise of alternative communication channels, such as WhatsApp and other messaging apps, present competitive pressures. Despite these restraints, the text message marketing system market is expected to continue its upward trajectory. This growth will be fueled by the continuous innovation within the technology, the expanding application of SMS for marketing beyond simple promotional messages, and the ever-increasing reliance on mobile devices globally. The forecast period (2025-2033) promises further expansion, with the market poised for substantial growth driven by these factors. Our projections suggest a considerable expansion of the market in the coming years, indicating a strong potential for investment and innovation.

Snapshot img

SMS Marketing Software Market Size 2024-2028

The sms marketing software market size is forecast to increase by USD 8.47 billion at a CAGR of 21.44% between 2023 and 2028.

The market is experiencing significant growth due to the increasing adoption of advanced technologies such as social, mobile, analytical, and cloud (SMAC) solutions and the integration of AI capabilities. Businesses are recognizing the potential of SMS marketing as a cost-effective and direct communication channel to engage with their customers in real-time. However, this market is not without challenges. The heightened risk related to data security and privacy concerns is a major concern for businesses, particularly those handling sensitive customer information. As consumers become more aware of data breaches and privacy violations, it is crucial for SMS marketing software providers to prioritize robust security measures and comply with data protection regulations. To capitalize on market opportunities and navigate challenges effectively, companies should focus on offering innovative features, ensuring data security, and complying with privacy regulations. Additionally, strategic partnerships and collaborations with technology providers and industry players can help businesses expand their reach and enhance their offerings. Overall, the market presents significant growth opportunities for companies that can effectively address the evolving needs of businesses and consumers in a secure and compliant manner.

What will be the Size of the SMS Marketing Software Market during the forecast period?

Request Free SampleUnderstanding the Dynamics of the market for US Businesses the market in the US is experiencing significant growth, driven by the increasing importance of mobile customer engagement. Mobile engagement platforms, offering SMS marketing services, have become essential tools for businesses seeking to reach their audiences effectively. These platforms provide mobile messaging APIs, enabling seamless communication with customers. Mobile-first design and mobile marketing trends continue to shape the market, with SMS marketing tools becoming increasingly popular. SMS providers offer analytics and reporting features, allowing businesses to optimize their campaigns and measure ROI. SMS marketing strategies are evolving, with a focus on mobile app marketing, mobile advertising, and mobile user behavior analysis. Moreover, mobile marketing automation and customer journey mapping are becoming crucial components of effective SMS marketing. SMS marketing cost remains a critical consideration, with providers offering competitive pricing to cater to various business needs. In the realm of mobile advertising, SMS marketing dashboard solutions enable businesses to manage and monitor their campaigns efficiently. As mobile user behavior continues to shift, staying updated on the latest SMS marketing trends is essential for businesses aiming to stay competitive. In summary, the market in the US is a dynamic and evolving landscape, offering businesses innovative solutions for engaging their customers effectively through mobile messaging.

How is this SMSing Software Industry segmented?

The smsing software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. DeploymentCloudOn-premisesGeographyNorth AmericaUSEuropeGermanyUKAPACChinaJapan

By Deployment Insights

The cloud segment is estimated to witness significant growth during the forecast period.In the realm of business communications, SMS marketing software has emerged as a key player. Among the available options, cloud-based solutions are gaining traction due to their numerous benefits. Enterprises are increasingly seeking to minimize IT infrastructure costs and enhance marketing operations' flexibility, agility, and efficiency. The global marketing landscape's dynamic nature and the abundance of content and channels necessitate scalable and consistent solutions. Cloud-based marketing automation platforms offer these advantages, enabling centralized management of all brand assets and streamlined workflows. SMS marketing software's cloud segment is projected to experience substantial growth during the forecast period compared to the on-premises segment. This trend is driven by the integration of various components, such as compliance regulations, customer segmentation, message scheduling, data analytics, mobile marketing, lead generation, SMS chatbots, and customer service. Predictive analytics, mobile wallet integration, customer engagement, e-commerce integration, promotional offers, mobile optimization, analytics and reporting, conversational marketing, artificial intelligence, A/B testing, enterprise-grade solutions, conversational AI, feedback col

Introduction

SMS Marketing: Over the years, businesses have increasingly embraced text marketing as a direct means of communicating with customers. With high open rates, speed of delivery, and large audience coverage, it is expected that SMS marketing will grow significantly in the year 2024, progressing in step with the evolving mobile technology and marketing based on data.

The Bulk SMS Marketing Services market has emerged as a vital tool for businesses seeking to enhance their marketing strategies and improve customer engagement. With the rapid proliferation of mobile technology and the increasing reliance on smartphones, bulk SMS services allow companies to reach a large audience in

The mobile marketing market is experiencing robust growth, fueled by the increasing penetration of smartphones and mobile internet usage globally. The market's Compound Annual Growth Rate (CAGR) of 25% from 2019 to 2024 suggests a significant expansion, and we can project continued strong growth through 2033. Key drivers include the rising adoption of mobile-first strategies by businesses across various sectors, the proliferation of mobile advertising platforms offering sophisticated targeting capabilities, and the increasing sophistication of mobile analytics providing marketers with valuable insights into user behavior. The diverse segmentation, encompassing different marketing solutions (e.g., in-app advertising, SMS marketing, push notifications), distribution channels (affiliate, omni-channel, social media, content, and public relations), and end-user industries (retail, telecommunications, media, travel, education, automotive), reflects the market's broad applicability and potential for further specialization. Trends like the growing importance of mobile app marketing, the rise of influencer marketing, and the increasing use of programmatic advertising are shaping the market landscape, creating opportunities for both established players and new entrants. While challenges exist, such as concerns around data privacy and increasing advertising costs, the overall outlook remains positive, with substantial growth expected in the coming years. The market's geographic distribution is also notable, with North America and Europe currently holding significant market shares. However, the Asia-Pacific region is expected to witness accelerated growth due to rapid smartphone adoption and increasing internet connectivity across emerging markets. This presents significant opportunities for companies to expand their operations and target new customer segments. Competition is intense, with established tech giants like Google, Facebook, and Microsoft alongside specialized mobile marketing companies vying for market share. The success of individual players hinges on their ability to innovate, adapt to evolving consumer preferences, and effectively navigate the regulatory landscape around data privacy and user consent. Continued investment in research and development, strategic partnerships, and expansion into new markets will be crucial for sustained growth in this dynamic and competitive environment. Recent developments include: October 2022 - Adverty AB (publ) announced a partnership with Apex Gaming Network, Apex Mobile Media's in-app mobile advertising division, and Canada's gaming network that places brands in premium game environments. The agreement allows the network to represent and sell Adverty's inventory in Canada, with the possibility of campaigns also running in the US. This collaboration will provide marketers in the region with seamless and immersive in-game advertising options., December 2022 - Remerge announced a partnership program to assist agencies in mastering mobile marketing for App-Based Clients. The partnership program equips media and brand agencies with the knowledge and skills to become qualified leaders in the programmatic in-app advertising market.. Key drivers for this market are: Rising Demand in the Online Retail Sector, Low Initial Investments with High Customer Involvement. Potential restraints include: Rising Demand in the Online Retail Sector, Low Initial Investments with High Customer Involvement. Notable trends are: Rising Demand in the Online Retail Sector Drives the Market Growth.

In recent years, the SMS Marketing Software market has emerged as a pivotal player in the digital marketing landscape, providing businesses with a direct line of communication to their customers through text messaging. This software is designed to enable companies to craft, schedule, and send promotional messages, a

The direct marketing tactics market is experiencing robust growth, driven by the increasing adoption of digital channels and the need for targeted, personalized customer engagement. While traditional methods like direct mail and telemarketing still hold a significant share, particularly within B2B and B2G sectors, the market is undergoing a digital transformation. Email marketing, SMS marketing, and social media marketing are witnessing exponential growth, fueled by enhanced targeting capabilities, data analytics, and the expanding reach of digital platforms. The rising adoption of omnichannel strategies, integrating both digital and traditional methods for a holistic approach, further propels market expansion. This integration allows businesses to reach a wider audience and nurture leads more effectively. Businesses are increasingly leveraging data analytics to refine their targeting and messaging, resulting in improved ROI and a stronger return on marketing investment. The segmentation of the market across various applications (B2B, B2G, B2C) and types of tactics reflects the diverse needs and preferences of different customer segments. Geographic expansion, particularly in rapidly developing economies in Asia-Pacific and the Middle East & Africa, offers substantial growth potential for the industry. However, challenges remain, including evolving consumer preferences, data privacy concerns, and the rising costs associated with maintaining effective digital marketing campaigns. These factors necessitate a continuous adaptation of strategies to stay competitive and relevant within the ever-evolving digital marketing landscape. The competitive landscape is highly dynamic, with established players like Rapp, Epsilon, and others continually adapting to market shifts. Emerging technology like AI and machine learning is also reshaping the landscape, influencing the ways in which businesses personalize messages and interactions. Consequently, the market demands strategic partnerships and innovations in data management and targeting techniques to successfully navigate the challenges and capitalize on the significant growth opportunities. Future growth hinges on successfully integrating new technologies, adapting to shifting consumer behavior, and strategically navigating privacy regulations. This will enable businesses to maximize the effectiveness of their direct marketing efforts and maintain a strong competitive edge in an increasingly complex environment.

The global SMS survey software market is experiencing robust growth, driven by the increasing adoption of mobile technology and the need for quick, efficient, and cost-effective data collection methods. The market, estimated at $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This significant expansion is fueled by several key factors. Businesses across various sectors, including finance, retail, healthcare, and media, are leveraging SMS surveys to gather real-time feedback from customers, gauge satisfaction levels, and conduct market research. The ease of use, high response rates, and immediate data analysis capabilities offered by SMS survey platforms are contributing to their widespread adoption. Furthermore, the integration of SMS surveys with other marketing and CRM tools enhances their effectiveness and streamlines the overall data management process. The cloud-based segment is expected to dominate the market due to its scalability, accessibility, and cost-effectiveness. The market's growth, however, faces certain challenges. Data privacy concerns and regulatory compliance issues, particularly regarding SMS messaging, remain significant hurdles. The increasing competition among numerous providers, including both established players like SurveyMonkey and emerging startups, also presents a challenge. Despite these restraints, the continued technological advancements in SMS communication, along with the growing demand for quick and insightful feedback mechanisms, are expected to drive market expansion. The geographical distribution of the market is expected to remain diverse, with North America and Europe accounting for a substantial portion of the market share, followed by the Asia-Pacific region witnessing significant growth in adoption rates. The sustained focus on improving customer experience and enhancing business decision-making through data-driven insights will further propel the SMS survey software market's trajectory over the forecast period.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific ta...

The global bulk SMS marketing services market is experiencing robust growth, driven by the increasing adoption of mobile devices and the expanding reach of mobile networks worldwide. The market's value is substantial, with a considerable compound annual growth rate (CAGR) indicating a continuously expanding market. While precise figures are unavailable, considering the widespread use of SMS for promotional activities, transactional updates, and customer engagement across various sectors (BFSI, media & entertainment, retail, etc.), a conservative estimate places the 2025 market size at approximately $5 billion. This growth is fueled by the cost-effectiveness of SMS marketing compared to other digital channels, its high open and read rates, and its immediate reach to target audiences. Segmentation reveals transactional SMS currently holds a significant market share, followed by promotional SMS and alert services, with personalized SMS gaining traction. This trend is expected to continue, driven by improvements in data analytics and targeted messaging capabilities. Geographic distribution shows strong market presence in North America and Europe, while emerging markets in Asia-Pacific and the Middle East & Africa are showing considerable potential for future expansion. However, the market faces certain restraints. Increasing competition from other digital marketing channels, like email and mobile app notifications, poses a challenge. Furthermore, regulatory changes concerning data privacy and spam laws necessitate compliance and can impact marketing strategies. Nevertheless, the inherent advantages of SMS, such as its immediate delivery and cost-efficiency, especially in regions with lower internet penetration, are expected to mitigate these challenges and ensure continued growth throughout the forecast period (2025-2033). Key players in this competitive landscape are continuously innovating to offer advanced features and improved analytics, fostering market expansion. The focus on personalized and targeted SMS campaigns will be instrumental in maintaining growth and market penetration.

The SMS market, encompassing the use of Short Message Service for communication and marketing, has seen remarkable evolution over the years, functioning as a pivotal tool for businesses in diverse industries. Currently valued in the billions, the market has demonstrated substantial growth due to its effectiveness in

The global texting software market is experiencing robust growth, driven by the increasing adoption of smartphones, the rising need for efficient business communication, and the expanding use of SMS for marketing and customer engagement. The market size in 2025 is estimated at $15 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This growth is fueled by several key trends, including the integration of texting software with CRM systems for improved customer relationship management, the increasing demand for secure and reliable messaging solutions, particularly in enterprise settings, and the development of sophisticated features like automated messaging and analytics dashboards. The cloud-based segment is expected to dominate the market due to its scalability, cost-effectiveness, and accessibility. While on-premises solutions still hold a share, especially among businesses with stringent data security requirements, the cloud's flexibility is driving a significant shift. The enterprise application segment is showing particularly strong growth due to its utility in streamlining workflows, enhancing customer service, and driving sales conversions. However, regulatory hurdles regarding data privacy and security, as well as concerns surrounding the potential for misuse (e.g., spam messaging), present challenges to market expansion. Competition is intense, with established players like Google, WhatsApp, and Facebook competing with specialized providers offering tailored solutions for businesses. The market's regional distribution is geographically diverse, with North America and Europe currently leading, although rapid growth is anticipated in the Asia-Pacific region due to increasing smartphone penetration and digitalization. The forecast period (2025-2033) indicates sustained growth, with the market size projected to exceed $45 billion by 2033. This expansion will be influenced by ongoing technological advancements, such as the rise of AI-powered chatbots integrated with texting platforms, the increasing adoption of omnichannel communication strategies that incorporate SMS alongside other channels, and the expansion of the market into new sectors, including healthcare and education. Challenges remain, including the need for continuous innovation to stay ahead of evolving consumer preferences and technological disruptions, the imperative for ensuring robust data security and privacy measures, and the ongoing need to address potential misuse of texting technology for malicious purposes. The continued focus on enhancing user experience, integrating advanced features, and providing tailored solutions for diverse industry verticals will be crucial to the sustained growth of the texting software market.

The mobile marketing software market is experiencing robust growth, driven by the increasing adoption of smartphones and the expanding digital landscape. This sector, characterized by sophisticated solutions enabling targeted campaigns, personalized messaging, and detailed performance analytics, is projected to reach a substantial market size. While precise figures for market size and CAGR were not provided, a reasonable estimation based on industry trends suggests a market value of approximately $25 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of around 15% from 2025 to 2033. This growth trajectory is fueled by several key factors: the proliferation of mobile devices, the rising demand for personalized user experiences, the increasing reliance on data-driven marketing strategies, and the continuous innovation in mobile advertising technologies. The market encompasses a diverse range of players, including established giants like Adobe and Marketo, alongside agile startups such as Branch Metrics and OneSignal, each catering to specific segments and offering unique functionalities. The competitive landscape is highly dynamic, with companies constantly vying for market share through product enhancements, strategic partnerships, and mergers and acquisitions. Key trends shaping the market include the growing adoption of automation and AI-powered solutions for campaign optimization, the increasing focus on privacy and data security, and the emergence of new channels such as in-app messaging and mobile push notifications. Restraints include the increasing complexity of mobile marketing ecosystems, the challenges of maintaining compliance with data privacy regulations (like GDPR and CCPA), and the ever-evolving technological landscape requiring constant adaptation. Segmentation within the market includes solutions for specific industry verticals (e.g., retail, healthcare, finance), different marketing functions (e.g., email marketing, push notifications, SMS marketing), and deployment models (cloud-based vs. on-premise). This diverse segment structure presents opportunities for specialized players to capitalize on niche market demands and compete effectively.