The Global Snack Food Market Report is Segmented by Product Type (Frozen Snacks, Savoury Snacks, and More), Ingredient Type (Conventional, Organic/Clean-Label), Packaging Type (Bags/Pouches, Cans, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Geography (North America, Europe, Asia-Pacific, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Snack food producers are undergoing a significant transformation driven by consumer preferences shifting toward healthier and sustainable options. The nuts and seeds segment alone accounts for over 30.0% of revenue in 2025, reflecting increasing demand for nutrient-dense, plant-based choices. Brands like KIND and Blue Diamond are innovating with nut-based products infused with probiotics and superfoods to meet this demand for snacks with functional health benefits. Companies are countering rising purchasing costs, fueled by agricultural price volatility due to geopolitical tensions, diversifying supply chains and investing in efficiency-enhancing technology to shield from further losses. They're also ramping up digital marketing efforts to stand out in a competitive, health-conscious market. Because of heightened volatility, producers have struggled to maintain steady sales growth, with revenue ultimately sinking at a CAGR of less than 2.4% over the past five years, falling 1.5% in 2025 alone to total $44.2 billion. Heightened competition has prompted innovation as top snack producers pivot to emphasize health and wellness. Eco-friendly packaging and sustainable sourcing are becoming critical strategies for maintaining relevance and securing long-term revenue streams. Companies like Frito-Lay and General Mills have broadened their offerings with gluten-free and vegan options. Notably, Frito-Lay's "Simply" line saw a 15.0% sales climb in 2024, underscoring the impact of consumer demand for healthier alternatives. However, rising input costs pose significant challenges, especially for key commodities like corn and wheat. To stabilize, producers are pursuing vertical integration and alternative sourcing. Intensified operational costs, including wages, are pressing companies to optimize strategies for profit amid growing competition from imports and a preference for exotic flavors; yet, only the largest producers have managed to boost profit through 2025. Over the next five years, the industry will continue being shaped by the unrelenting demand for health-conscious snacks. By 2030, the health-food market is expected to generate $42.0 billion, driven by an interest in low-sugar, high-protein and plant-based options. Sustainability will be a linchpin for industry transformation, with eco-friendly packaging set to double by 2030. As regulatory pressures mount, companies embracing sustainable practices will likely navigate more smoothly, gaining a competitive edge from environmentally conscious production. The industry's success will hinge on innovation, supply chain resilience and the integration of diverse, sustainable ingredients. Revenue will climb at a CAGR of 1.1% over the next five years, reaching $46.7 billion in 2030.

The global healthy snacks market amounted to **** billion U.S. dollars in 2021 and is expected to grow at a rate of *** percent annually between 2022 and 2030. As such, the market should reach ***** billion U.S. dollars by 2030.During the pandemic, snacks were one of the most dynamic categories in the consumer goods industry, and consumers generally expressed higher expectations regarding their foods' nutritional value during that time.

The North America Snack Food Market is Segmented by Product Type (Frozen Snacks, Savory Snacks, and More), Category (Conventional and Organic/Clean-Label), Packaging Type (Bags/Pouches, Jars, and More), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Country (United States, Canada, Mexico and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

The global snack food market size is projected to grow from USD 509.39 billion in 2025 to USD 686.49 billion by 2033, exhibiting a CAGR of 3.8%.
Report Scope:

American consumers indulge in various snacks. Cookies are the snack that is eaten regularly by more Americans than any other. Chips and crisps (the survey was carried out in multiple countries and used American and British expressions for food items) followed in second place.

For the 52 weeks ending March 3rd, 2024 chocolate was the category with the highest retail sales value in the United States, with approximately 20.67 billion U.S. dollars. Non chocolate was the second highest with nearly 12.09 billion U.S. dollars.

The Organic Snack Food Market is estimated to be valued at USD 9.9 billion in 2025 and is projected to reach USD 14.7 billion by 2035, registering a compound annual growth rate (CAGR) of 4.1% over the forecast period.

The report covers Popular Snacking Food in Africa & Middle East and is segmented by Type (Frozen Snacks, Savory Snacks, Fruit Snacks, Confectionery Snacks, Bakery Snacks, and Other Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Saudi Arabia, South Africa & Rest of the Middle East and Africa).

Healthy Snack Market size is expected to be worth around USD 142.6 billion by 2032, from USD 89.1 Billion in 2023, at a CAGR of 5.5%

The global plant-based snacks market is valued at USD 42.2 billion in 2025 and is slated to reach USD 92.8 billion by 2035, recording an absolute increase of USD 50.7 billion over the forecast period. This translates into a total growth of 120.1%, with the market forecast to expand at a compound annual growth rate (CAGR) of 8.2% between 2025 and 2035.

Analysis of Plant-based Snacks Market by Key Country

Snapshot img

Healthy Snack Market Size 2025-2029

The healthy snack market size is forecast to increase by USD 27 million, at a CAGR of 5.1% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 43% growth during the forecast period.
By the Distribution Channel - Supermarkets and hypermarkets segment was valued at USD 29.80 million in 2023
By the Product - Savory segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 46.10 million
Market Future Opportunities: USD 27.00 million 
CAGR : 5.1%
North America: Largest market in 2023

Market Summary

The market has witnessed significant evolution in recent years, with consumers increasingly prioritizing health and convenience. According to market research, the global healthy snacks market is projected to reach a value of USD223.4 billion by 2027, growing at a steady pace. This expansion is driven by several factors, including the rise in disposable income and change in lifestyle preferences. Online retailing has played a pivotal role in the market's growth, with e-commerce sales accounting for over 15% of total healthy snack sales in 2020. Moreover, the market's diversity continues to expand, with new product categories and innovations emerging. For instance, the plant-based snacks segment is expected to experience substantial growth due to the increasing popularity of plant-based diets. Price fluctuations in raw materials used in production have, however, posed challenges for manufacturers. Despite these hurdles, the market remains dynamic, with companies continuously exploring new product offerings and strategies to cater to evolving consumer demands. Overall, the market's continuous growth and innovation underscore its significance in the global food industry.

What will be the Size of the Healthy Snack Market during the forecast period?

Explore market size, adoption trends, and growth potential for healthy snack market Request Free SampleThe market exhibits consistent growth, with current sales representing approximately 20% of the total global snack industry. This sector's expansion is driven by increasing consumer awareness and preference for nutritious alternatives. Future growth is projected to exceed 15% annually, outpacing the overall snack market. A comparison of key performance indicators reveals that the market's revenue growth rate is significantly higher than the traditional snack market. Furthermore, the former's market share has expanded by over 12% in the last five years, while the latter has only experienced a 3% increase. These figures underscore the shifting consumer trends towards healthier options. Moreover, the market's product offerings cater to various dietary preferences and needs, such as non-GMO, vegan, and gluten-free. Companies invest in research and development to introduce novel food ingredients, plant-based protein sources, and reduced sugar formulations. This commitment to innovation and consumer demands drives competition within the market. Additionally, companies focus on sustainable packaging, ingredient traceability, and food safety audits to maintain customer trust and loyalty. These efforts contribute to the market's continuous evolution and expansion.

How is this Healthy Snack Industry segmented?

The healthy snack industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelSupermarkets and hypermarketsConvenience storesOnlineProductSavoryBakeryFruitDairyOthersApplicationOn-the-Go SnackingMeal ReplacementPre/Post WorkoutWeight ManagementGeneral WellnessGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Distribution Channel Insights

The supermarkets and hypermarkets segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, supermarkets and hypermarkets have emerged as the preferred distribution channels, capturing a significant market share. This trend is driven by several factors. First, the convenience of having a wide assortment of healthy snack options under one roof attracts consumers. Additionally, discounts and an enhanced shopping experience, facilitated by appealing shelf displays, further entice consumers to purchase from these channels. Supermarkets and hypermarkets also benefit from high product volumes, which grants them greater buying power. This advantage enables them to price products competitively by offering discounts, a strategy that may be challenging for rivals to replicate. Consequently, consumers can enjoy discounted p

The Pakistan Savory Snack Market Report is Segmented by Product Type (Chips and Crisp-Based Snacks, Nuts, Seeds and Trail Mixes Pretzels, and More), Flavor Profile (Classic Salted/Plain and Flavored), Category (Conventional and Free-Form), and Distribution Channels (Supermarket/Hypermarket, Convenience and Grocery Stores, Online Retailers, and Others). The Market Forecasts are Provided in Terms of Value and Volume (USD/Tonnes).

The snack food industry has been on a dynamic journey, adapting and evolving to meet the ever-changing demands of consumers. In recent years, the industry has shifted towards healthier options, responding to an increased public focus on wellness. Major players and niche brands alike have stepped into this health-conscious arena, with innovations like low-sugar and organic snacks capturing the limelight. However, this pivot hasn't come without challenges, as snack producers navigate rising input costs and increased competition, both domestically and globally. As a result, revenue has been weakening at a CAGR of 0.8% but is set to reverse course in 2025, dipping by a modest 0.2% and reaching $5.2 billion. Domestic brands offset volatile sales at home by expanding export efforts, culminating in export values hiking at a CAGR of 4.1%, reaching $625.2 million in 2025. Brands have successfully seized the demand for organic and non-GMO products worldwide. The industry's alignment with global trends of convenience and healthiness has made an impactful mark, with companies like MadeGood Foods gaining traction in international markets such as the US, Europe and Asia. Trade agreements like CUSMA and CETA have further smoothed the path for these expansions. However, the scene is far from easygoing; imports have eaten up a significant chunk of domestic demand and rising labour and costs have necessitated strategic maneuvers from snack producers to maintain their competitive edge. Snack food production's trajectory over the next five years looks more promising, with several trends set to shape a more beneficial landscape. Economic growth and rising disposable incomes are expected to bolster demand for premium snack options, while sustainability will continue to be a central pillar of brand differentiation. Producers are likely to continue riding the wave of health-oriented snacks, investing in R&D to develop products that align with evolving consumer preferences like plant-based and functional foods. Moreover, the potential of emerging technologies, such as AI and machine learning, stands to revolutionize personalized snack offerings, allowing producers to cater to individual dietary needs. Despite headwinds like potential regulatory changes and input costs, a focus on innovation and international market expansion is poised to fuel its growth and adaptation in the face of uncertainty. Revenue is forecast to climb at a CAGR of 0.7% over the next five years, reaching $5.3 billion in 2030.

The Global Frozen Snacks Market Report is Segmented by Product Type (Potato-Based Snacks, Pizza Snacks, Meat-Based Snacks, Baked Snacks, Dairy-Based Snacks, Plant-Based Snacks, Others), Distribution Channel (Retail, Food-Service), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

This statistic highlights the retail sales distribution of the savory snack segment in the United States in 2017, ranked by leading companies. In that year, PepsiCo was the leader in savory snacks, with over ** percent of the market.

Snapshot img

Snack Market Size 2025-2029

The snack market size is valued to increase USD 387.9 billion, at a CAGR of 7.4% from 2024 to 2029. Rise in disposable income and change in lifestyle will drive the snack market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 42% growth during the forecast period.
By Product - Bakery products segment was valued at USD 383.70 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 96.26 billion
Market Future Opportunities: USD 387.90 billion
CAGR from 2024 to 2029: 7.4%

Market Summary

The market has witnessed significant expansion in recent years, fueled by increasing disposable income and shifting consumer preferences. E-commerce platforms and online retailing has emerged as a key growth driver, enabling convenient access to a wide array of snack options. The market's value is projected to reach new heights, with the number of health-conscious consumers on the rise. This trend is transforming the snack landscape, as manufacturers respond to demands for nutritious, convenient, and innovative products. Despite these opportunities, challenges persist, including rising production costs and intensifying competition.
As the market continues to evolve, players must adapt to consumer demands and leverage technology to stay competitive. According to market research, the market was valued at over USD 400 billion in 2020, underscoring its immense potential for growth.

What will be the Size of the Snack Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Snack Market Segmented?

The snack industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Bakery products
  Chocolate
  Savory snacks
  Frozen snacks
  Others


Distribution Channel

  Offline
  Online


Packaging

  Bags and pouches
  Boxes
  Cans
  Jars
  Others


Nature

  Conventional
  Organic
  Gluten-Free
  Vegan
  Reduced Fat/Sugar/Salt


Flavor

  Salty
  Sweet
  Spicy
  Savory
  Tangy
  Unflavored


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The bakery products segment is estimated to witness significant growth during the forecast period.

The market encompasses a wide array of products, with the bakery segment experiencing significant growth. This expansion is driven by the increasing disposable incomes and evolving lifestyles of consumers in emerging economies. Consumers are increasingly seeking healthier options, leading to a surge in demand for gluten-free, low-carb, and high-fiber baked goods. The bakery products segment is continually innovating, with new launches focusing on yield improvement strategies, such as nitrogen fixation and phosphorus solubilization, and sustainable agriculture practices, like organic matter decomposition and humic acid fertilizer use. These advancements are supported by data-driven farming solutions, environmental monitoring systems, and Precision Agriculture technology, enabling better crop health assessment, disease resistance mechanisms, and pest control methods.

Request Free Sample

The Bakery products segment was valued at USD 383.70 billion in 2019 and showed a gradual increase during the forecast period.

In fact, the global bakery products market is projected to grow by 3% annually, with a key factor being the strong distribution network between manufacturers and various customers, including retailers, supermarkets, hypermarkets, food service centers, and e-commerce websites, during the forecast period.

Request Free Sample

Regional Analysis

APAC is estimated to contribute 42% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Snack Market Demand is Rising in APAC Request Free Sample

The market is experiencing significant expansion in response to the burgeoning food retail sector, particularly in developing nations within the Asia Pacific (APAC) region. This growth is driven by ongoing development efforts in countries such as China, India, Thailand, and Japan, which are fueling retail market advancements. Consequently, consumer interest in novel snack products is escalating, leading to a surge in demand. Packaged snacks, with their convenience and ready-to-eat (RTE) attri

The global better for you snacks market is projected to grow from USD 40.9 billion in 2025 to approximately USD 54.4 billion by 2035, recording an absolute increase of USD 13.5 billion over the forecast period. This translates into a total growth of 33.0%, with the market forecast to expand at a compound annual growth rate (CAGR) of 2.9% between 2025 and 2035.

Analysis of Better for You Snacks Market by Key Country

In 2024, the United States ranked first by revenue in the 'Snack Food' segment of the food market among the 25 countries presented in the ranking. United States' revenue amounted to ************* U.S. dollars, while China and India, the second and third countries, had records amounting to ************* U.S. dollars and ************* U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Snack Food.

The Fruit Snacks Market is Segmented by Product Type (Sweet and Savory Chips, Candies and Bars, Dairy-Based, Other Fruit Snacks), Category (Conventional and Organic), Packaging (Boxes, Pouches, and Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and More), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).