As of the first quarter of 2025, photo and video sharing app Snapchat had 460 million daily active users worldwide, up from 460 million global DAU in the fourth quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

In 2021, photo and social media app Snapchat had approximately 428 million monthly active users worldwide, a year-on-year change of +20.9 percent on the previous year. Overall, 10.1 percent of internet users use Snapchat. It is estimated that the platform will reach over 500 million monthly active users by 2024.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

The average Snapchat user spends just 3 hours per month on the app.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

The number of snapchat users in Brazil was forecast to continuously increase between 2024 and 2028 by in total two million users (+15.36 percent). After the seventh consecutive increasing year, the snapchat user base is estimated to reach 15.04 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of snapchat users in Romania was forecast to increase between 2024 and 2028 by in total 0.1 million users (+4.95 percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The snapchat user base is estimated to amount to 2.09 million users in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Bulgaria and Croatia.

The number of snapchat users in Colombia was forecast to continuously increase between 2024 and 2028 by in total 0.8 million users (+10.67 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 8.28 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of snapchat users in India was forecast to continuously increase between 2024 and 2028 by in total 6.9 million users (+3.81 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 188.19 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of snapchat users in Israel was forecast to remain on a similar level in 2028 as compared to 2024 with 1.24 million users. According to this forecast, the snapchat user base will stay nearly the same over the forecast period. The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Lebanon and Iraq.

Introduction

Bereal vs. Snapchat Statistics: As of 2025, Snapchat is way ahead of BeReal when it comes to user numbers and activity. Snapchat has over 900 million people using it every month, and 460 million use it daily—a growth of about 9% from last year. On the other hand, BeReal’s active users fell to 16 million in 2024.

After its early success, BeReal struggled to retain users and was acquired by Voodoo for approximately $540 million (€500 million) in mid-2024. Snapchat continues to grow thanks to new features, such as AI-powered lenses and Bit Moji updates, which help it remain popular worldwide. We will look closer at "Bereal vs. Snapchat Statistics – Which is Better?†in this article.

The number of snapchat users in Sweden was forecast to continuously decrease between 2024 and 2028 by in total 0.2 million users (-7.14 percent). After the seventh consecutive decreasing year, the snapchat user base is estimated to reach 2.63 million users and therefore a new minimum in 2028. The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Denmark and Finland.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

In 2023, the photo messaging app and social media sharing platform Snapchat counted more than 89.6 million users in the United States. This figure is projected to increase to 91.1 million users in 2025, and close to 92 million users the year after.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

The average Twitter user spends 5.1 hours per month on the platform.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

The number of snapchat users in Mexico was forecast to continuously increase between 2024 and 2028 by in total 3.7 million users (+22.71 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 19.99 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and United States.

Snapchat, a multimedia messaging app which is popular with teenagers and young adults, had roughly 10.5 million active users in the month of May 2020 in the United Kingdom, according to Airnow.

YouTube boasts an average of 23.7 hours per month spent by users.