As of February 2025, one in five global Snapchat users were men between the ages of 18 and 24 years, whilst women of the same age made up 17.2 percent of all users, making this age group the photo app's main target market. Additionally, almost 20 percent of users were between the ages of 13 and 17 years. Overall, people over 35 years are substantially less likely to use Snapchat. Snapchat’s global users Snapchat has experienced significant increases in global audience size in recent years. In 2022, Snapchat had over *** million users, an increase of over *** percent when compared with the number of users in 2018. By 2027, it is estimated that *** million people will be using the app. As of January 2024, India was home to almost *** million Snapchat users, whilst the United States and Pakistan had *** million and ** million users, respectively. Snapchat+ subscription Snapchat released a paid version of the service in June 2022, offering pre-release and experimental features to those willing to pay **** U.S. dollars per month. As of the fourth quarter of 2023, around ***** million users were subscribing to Snapchat+. Snapchat is not the only social platform to have introduced a subscription option. Meta Verified, X/Twitter Blue, and Reddit also present advantages to users in exchange for a monthly charge.

As of the third quarter of 2020, 48 percent of U.S. internet users aged 15 to 25 years used photo sharing app Snapchat. Snapchat usage in the United States Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In 2018, 79.7 million U.S. users accessed the photo messaging app to communicate. This figure is projected to decrease to 78.1 million users in 2023. As of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. In terms of monthly user engagement, Snapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

As of the third quarter of 2020, over half of UK internet users aged 15 to 25 years were using multimedia messaging app Snapchat. By comparison, just 20 percent of those aged 26 to 35 years were using the social media app.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

As of March 2021, male users in their *** accounted for **** percent of Snapchat's active user accounts in the United States. According to App Ape, women aged 20 to 29 years were the largest user group, accounting for 15.5 percent of the photo sharing app's user base on the Android platform. Snapchat stories and other features Released in 2011, Snapchat is now regarded as one of the earliest examples of mobile-first social media applications. The core feature of the platform is that messages and pictures are only available for a limited time before vanishing and becoming inaccessible. The app started out as a one-on-one messaging and photo sharing app, and now also a “Stories” function where users compile snaps into chronological storylines which are accessible to friends. Competitors Other social media platforms have also been quick to launch stories functions, the most successful among them being Instagram. The company reported 500 million daily active Instagram Stories users in January 2019. In comparison, Snapchat reported only *** million daily active users worldwide in the second quarter of 2019. The corresponding figure for the latest quarter reported was *** million. Messaging apps WhatsApp and Facebook Messenger have also successfully integrated stories into their product, chipping away at any unique features that Snapchat had claimed for itself. Other popular features of the Snapchat app include virtual stickers and various augmented reality (AR) objects and photo filters. In 2020, there were an estimated **** million social network augmented reality (AR) users in the United States, a figure expected to surpass ** million users by 2022.

The average Snapchat user spends just 3 hours per month on the app.

Steady growth is forecast for Snapchat over the next four years in the United Kingdom. Having claimed a total of **** million users nationwide in 2019, the video-based social media app is expected to hit **** million users by 2024 – amounting to a total growth of *** million users during this period.

Driven by Gen Z

Nearly ** percent of Snapchat’s users are teenagers and young adults aged between 15 to 25 years - in other words, Gen Z, while the app’s second largest user base (about ** percent) consists of Millennials up to 35 years of age. As a general trend, the use of social networks in the UK fell with increasing age despite a healthy ** percent of ** to 64-year-olds claiming to have social media profiles as of that same year.

Teens and young adults are most open to social media marketing

Gen Z is also relatively open toward social media marketing, with ** percent of those surveyed in 2019 saying they followed brands on social media platforms for offers and discounts while a further ** percent did so for product updates. When it came to the younger generation however, only ** percent of those below ** used Snapchat. Here, YouTube emerged as the top app of choice for ** percent of those who responded.

As of the second quarter of 2025, photo and video sharing app Snapchat had 469 million daily active users worldwide, up from 460 million global DAU in the first quarter of 2025. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

As of the fourth quarter of 2023, ** percent of women aged between 18 and 29 years in Norway were using social media app Snapchat. Overall, ** percent of men belonging to this age group were also using the platform. Snapchat was less popular amongst those aged 60 years and older, with an average usage of ** percent in this demographic. Additionally, the photo-based app proved more successful with women across all age categories.  Who uses social media the most?  A 2022 survey found that ** percent of Norwegian women were Facebook users, as were ** percent were men. Similarly, ** percent of women and ** percent of men in Norway used Snapchat users. In contrast, ** percent of LinkedIn and ** percent of men were Twitter users.  Snapchat in the Nordics  As of January 2024, Norway had the largest Snapchat reach among the Nordic countries, with more than ** percent of its digital population reporting engaging with the video sharing platform. As of the fourth quarter of 2022, five out of every 10 Norwegian Snapchat users reported using it on a daily basis. Only **** percent of the respondents claimed they used the messaging app monthly or less often.

In 2023, a survey was conducted in South Africa about the distribution of instant messaging applications among different age groups. It found that Snapchat users are predominantly in their youth. The age group with the highest share of users is 15 to 24 years old. This group constitutes approximately ** percent of Snapchat users in South Africa.

The most significant cohorts of users on Instagram are aged 18 – 24.

The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.

There are more male LinkedIn users than females – although it is pretty balanced.

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80% of parents say that their children under the age of 11 watch YouTube regularly.

As of February 2025, around ** percent of the Snapchat's advertising audience in Singapore were between 18 and 24 years old and male. This age group represents approximately ** percent of the overall advertising audience.

The vast majority of TikTok users are below 30 years old. Approximately 37 million Gen-Zers used TikTok in the US.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.