As of January 2024, one in five global Snapchat users were men between the ages of 18 and 24 years, whilst women of the same age made up 17.8 percent of all users, making this age group the photo app's main target market. Additionally, almost 20 percent of users were between the ages of 13 and 17 years. Overall, people over 35 years are substantially less likely to use Snapchat. Snapchat’s global users Snapchat has experienced significant increases in global audience size in recent years. In 2022, Snapchat had over 548 million users, an increase of over 123 percent when compared with the number of users in 2018. By 2027, it is estimated that 673 million people will be using the app. As of January 2024, India was home to almost 201 million Snapchat users, whilst the United States and Pakistan had 106 million and 30 million users, respectively. Snapchat+ subscription Snapchat released a paid version of the service in June 2022, offering pre-release and experimental features to those willing to pay 3.99 U.S. dollars per month. As of the fourth quarter of 2023, around seven million users were subscribing to Snapchat+. Snapchat is not the only social platform to have introduced a subscription option. Meta Verified, X/Twitter Blue, and Reddit also present advantages to users in exchange for a monthly charge.

As of the third quarter of 2020, 48 percent of U.S. internet users aged 15 to 25 years used photo sharing app Snapchat. Snapchat usage in the United States Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In 2018, 79.7 million U.S. users accessed the photo messaging app to communicate. This figure is projected to decrease to 78.1 million users in 2023. As of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. In terms of monthly user engagement, Snapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

As of the third quarter of 2020, over half of UK internet users aged 15 to 25 years were using multimedia messaging app Snapchat. By comparison, just 20 percent of those aged 26 to 35 years were using the social media app.

Steady growth is forecast for Snapchat over the next four years in the United Kingdom. Having claimed a total of 15.6 million users nationwide in 2019, the video-based social media app is expected to hit 17.1 million users by 2024 – amounting to a total growth of 1.5 million users during this period.

Driven by Gen Z

Nearly 60 percent of Snapchat’s users are teenagers and young adults aged between 15 to 25 years - in other words, Gen Z, while the app’s second largest user base (about 20 percent) consists of Millennials up to 35 years of age. As a general trend, the use of social networks in the UK fell with increasing age despite a healthy 70 percent of 55 to 64-year-olds claiming to have social media profiles as of that same year.

Teens and young adults are most open to social media marketing

Gen Z is also relatively open toward social media marketing, with 44 percent of those surveyed in 2019 saying they followed brands on social media platforms for offers and discounts while a further 40 percent did so for product updates. When it came to the younger generation however, only 17 percent of those below 15 used Snapchat. Here, YouTube emerged as the top app of choice for 74 percent of those who responded.

As of the fourth quarter of 2024, photo and video sharing app Snapchat had 453 million daily active users worldwide, up from 443 million global DAU in the third quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

As of March 2021, male users in their 20s accounted for 15.7 percent of Snapchat's active user accounts in the United States. According to App Ape, women aged 20 to 29 years were the largest user group, accounting for 15.5 percent of the photo sharing app's user base on the Android platform. Snapchat stories and other features Released in 2011, Snapchat is now regarded as one of the earliest examples of mobile-first social media applications. The core feature of the platform is that messages and pictures are only available for a limited time before vanishing and becoming inaccessible. The app started out as a one-on-one messaging and photo sharing app, and now also a “Stories” function where users compile snaps into chronological storylines which are accessible to friends. Competitors Other social media platforms have also been quick to launch stories functions, the most successful among them being Instagram. The company reported 500 million daily active Instagram Stories users in January 2019. In comparison, Snapchat reported only 203 million daily active users worldwide in the second quarter of 2019. The corresponding figure for the latest quarter reported was 265 million. Messaging apps WhatsApp and Facebook Messenger have also successfully integrated stories into their product, chipping away at any unique features that Snapchat had claimed for itself. Other popular features of the Snapchat app include virtual stickers and various augmented reality (AR) objects and photo filters. In 2020, there were an estimated 43.7 million social network augmented reality (AR) users in the United States, a figure expected to surpass 48 million users by 2022.

In 2023, a survey was conducted in South Africa about the distribution of instant messaging applications among different age groups. It found that Snapchat users are predominantly in their youth. The age group with the highest share of users is 15 to 24 years old. This group constitutes approximately 25 percent of Snapchat users in South Africa.

As of the fourth quarter of 2023, 87 percent of women aged between 18 and 29 years in Norway were using social media app Snapchat. Overall, 77 percent of men belonging to this age group were also using the platform. Snapchat was less popular amongst those aged 60 years and older, with an average usage of 49 percent in this demographic. Additionally, the photo-based app proved more successful with women across all age categories.  Who uses social media the most?  A 2022 survey found that 86 percent of Norwegian women were Facebook users, as were 78 percent were men. Similarly, 71 percent of women and 54 percent of men in Norway used Snapchat users. In contrast, 31 percent of LinkedIn and 34 percent of men were Twitter users.  Snapchat in the Nordics  As of January 2024, Norway had the largest Snapchat reach among the Nordic countries, with more than 60 percent of its digital population reporting engaging with the video sharing platform. As of the fourth quarter of 2022, five out of every 10 Norwegian Snapchat users reported using it on a daily basis. Only four percent of the respondents claimed they used the messaging app monthly or less often.

This statistic shows the share of individuals who used Snapchat daily in Sweden in Q3 2020, by age group. The share of daily Snapchat users was third highest in 16 to 25 years age group (77 percent).

The statistic presents the percentage of internet users in Canada who used Snapchat as of April 2020, broken down by age group. According to the source, 78 percent of respondents between the ages of 18 and 24 were accessing Snapchat at the time of survey, compared to 28 percent of Canadian adults aged between 35 and 44 years old.

In 2024, Snap Inc's social media platform Snapchat had 23.67 million users in the United Kingdom, up from 22.15 million in 2023. Snapchat is one of the most well-known social networks in the UK, with 88 percent of social media users in the country having awareness of the platform.

As of April 2024, Saudi Arabia was the country with the highest Snapchat penetration rate globally, with 76.5 percent of the population using the image-based social media platform. Bahrain ranked second with a penetration rate of 73.5 percent, followed by Norway with 71.6 percent and Luxembourg with 69.2 percent. Out of the selected countries and territories, Finland had the lowest Snapchat reach with only three out of every ten people in the European country using the online network.

Snapchat+ and paid content: are social media subscriptions popular amongst platform audiences?

Snapchat, developed by Snap Inc., is among the online social platforms that have launched subscription services as a new way to generate revenue. For 3.99 U.S. dollars per month, Snapchat+ offers access to AI-generated content, among other exclusive features. So far, this subscription plan has grown steadily, increasing to nine million subscribers worldwide as of the first quarter of 2024.

Who uses Snapchat?

As of April 2024, India was the country with the highest number of Snapchat users worldwide with more than 200 million people using the platform in the country. Even though only 33.7 percent of the population of the United States used Snapchat, this country had the second largest Snapchat audience globally with more than 100 million users. Furthermore, as of January 2024, Snapchat found its biggest audience in those aged between 18 and 24 years, who accounted for 38.1 of the network’s global audience. In contrast, only around 3.7 percent of Snapchat users were 50 years or older.

In 2021, photo and social media app Snapchat had approximately 428 million monthly active users worldwide, a year-on-year change of +20.9 percent on the previous year. Overall, 10.1 percent of internet users use Snapchat. It is estimated that the platform will reach over 500 million monthly active users by 2024.

As of April 2024, India had the biggest Snapchat user base in the world, with an audience of 202.51 million users. The United States ranked in second place with a Snapchat audience base of over 106 million users. The photo-sharing platform is projected to reach more than 531 million global users by 2025. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

Snapchat was used mostly by young people of ages between 16 and 25 (91 percent of respondents) at the end of 2020 in Sweden. Furthermore, 58 percent of people aged between 26 and 35 used the platform that year. While 21 percent of the people interviewed used the app at least sometimes in 2015, this percentage grew to 42 in 2020. 22 percent of respondents used the platform on a daily basis. Snapchat use among those aged 26 and above however had increased in 2020.

 Snapchat wirldwide    

A survey conducted in 2018 found that there were over 260 million Snapchat users worldwide. It also presented a forecast for Snapchat usage up until 2022. In fact, over 356 million people were expected to use the app.

 Social Media in Sweden     

The overall usage of social media in Sweden grew significantly between 2010 and 2929. To be precise, 53 percent of people in 2010 and 89 percent of people in 2020reported to have used social media. Compared to other social media platforms, Snapchat stands third in the ranking. Following Facebook and Instagram, Snapchat was used by 42 percent of internet users in Sweden in 2020. Facebook ranked first on the daily social media usage list as well, with 61 percent of daily users in 2019, while Snapchat had 25 percent of daily users that year.

The statistic displays the results of a survey regarding Snapchat usage in Belgium in 2019, by age. According to data published by Deloitte, Snapchat use in Belgium was highest amongst 18 to 24 year olds. As of 2019, the usage of Snapchat among the youngest age group was 53 percent, whereas its usage amongst those aged between 65 and 75 years was lowest, at just four percent.

As the use of Snapchat is expected to reach about 20 million users in France in 2024, marketers have placed France as the leader in Europe and in third place on a global scale, looking at the number of Snapchat users. Regarding the age and gender distribution of French Snapchat users as of August 2020, women were more represented in the 35 years and older group. For men, the most active group was the 25-34 age group.

As of January 2024, 53.6 percent of Snapchat's audience in the United Kingdom were female, and 45.4 percent were male. Overall, 88 percent of all social media users in the UK had awareness of the brand Snapchat.

In 2019, the most significant number of Snapchat users in Poland were women and people aged 18 years old and younger.